9 Ways to Get Out of Your Social Media Rut

Revised June 2024

Stuck in a Social Media Rut?

You might be in a social media rut if any of these sound familiar:

• Your content feels uninspired.
• Your posts lack engagement and feel flat.
• Every post feels like a chore.
• You feel disconnected from what you’re posting.

Don’t worry; we’re here to help! Revitalize your spirit and social media presence with these 9 Ways to Get Out of Your Social Media Rut. These tips will help you reframe, refocus, and re-energize your posts without wasting time and effort.

Save yourself the hassle and try these 9 Ways first!

9 Ways to Get Out of Your Social Media Rut: 3 Inspirational Strategies

Get Out of Your Social Media Rut: 4 Content-Based Strategies

Did the 3 inspirational strategies not catapult you out of your social media rut? Sometimes, it’s not just inspiration that’s missing; sometimes, you need to mix up your content and engagement strategies. If you think this might be the case, try these four strategies to help get you back on track.

Invest in the Relationships You Have

You have a relationship with every follower. Invest in those relationships by engaging directly. Respond to all comments, acknowledge likes, and answer your followers’ questions. Basic engagement strategies encourage your followers to keep interacting with your posts.

Every time an audience member asks a question, it’s an opportunity. How can you resolve their problem in a post or a series of posts? The more questions you can answer, the more content you can create. More importantly, you become a valuable resource for them. Investing in relationships is not just a strategy to get you out of your social media rut; it’s also a great way to build a loyal following.

Reframe Your Role

This strategy is closely related to investing in the relationships you have with your customers. Position yourself as a resource and an expert in your niche. Reframing your role on social media can dramatically impact what you can post. Let’s compare the content from Jonathan Howard, Everyday Guy with 2 Puggles, and Jonathan Howard, Owner of Success on .Social.

Jonathan Howard, Everyday Dog Owner

• Posts about my dogs
• Content about my house
• Talking about my photos
• Discussing what I ate
• Day-to-day activities
• Talking about my family
• Where I am going

Jonathan Howard, Owner of Success on .Social

• All the things the dog owner can post about
• Content creation
• Social media strategies
• Storytelling and Building Your Story Bank
• Developing Your Signature Style
• Basic business strategies
• Small business success tips

By reframing your role, you can expand your content possibilities and establish yourself as a trusted expert in your field.

Have Your Blog Help You Out of the Rut

I’ve said this before, and I’ll say it again: Your blog is a powerful social media tool! It’s one of my favorite strategies to expand your reach on social media because it maximizes each piece of content. Your blog is also a great source of material to post on social media. Pair your words, a quote, or an action item with a relevant picture, and voilà—you have a piece of content to post.

What’s even better is that you can include a call-to-action (CTA) that links back to your blog. A CTA that directs readers to your blog adds authority to your post and drives traffic to your platform.

Get Out of Your Rut with These Two “Lone Wolf” Strategies

Let Users Create Content for You

Social proof is a powerful social media strategy that enlists your product or service users to tell your story without brand bias. User-generated content (UGC) is a form of social proof created by your followers. While encouraging UGC by reposting it in your feed or stories is beneficial, it’s not the most effective content creation strategy alone, as it relies on your audience to create content.

UGC helps you understand how your followers use your product or service daily. Once you know this, you can build content encouraging others to share similarly. It also allows you to create content that serves the needs of those using your products.

Challenge Yourself with a Challenge

Social media challenges are plentiful, but finding the right one can push you out of your comfort zone and revitalize your content creation. Join a challenge that is within reach but still challenging enough to keep you engaged. Avoid too easy or difficult challenges, as you’re more likely to quit. Look for challenges that require daily content creation and have a structure with built-in accountability.

Unexpected Benefits

Every challenge I’ve participated in has led to unexpected discoveries and a renewed focus on content creation. Challenges are designed to teach you something new, prompting you to review your current practices and see how the new lessons fit into your business.

Eve Voyevoda — Business & Brand Creator — Visibility Gym

“I wasn’t in a rut, but I wanted to stretch myself. I knew I needed to explore different ways to include video in my content strategy. I’ve always been afraid of video, and when the opportunity to participate in this challenge arose, I was looking for every reason not to do it. So, I signed up before I could talk myself out of it and couldn’t have been happier. Not only did I improve my video presentations, but I also ended the experience with a ton of fresh content ideas. While this was one of the best challenges I’ve ever participated in, the lessons and content inspiration are benefits that come with every challenge if you make the most of the opportunity.”