Success On .Social

Tag: content creation

  • Why Following Trends Is Killing Your Brand

    Why Following Trends Is Killing Your Brand

    Trends Are Not A Strategy

    Let’s be honest.

    The moment a trend pops up, whether it’s a TikTok audio, a viral Instagram Reel, or the latest “must-post” Canva template, you probably feel that pull
    “Should I be doing this? Am I falling behind?”

    But here’s the truth most people won’t say out loud:
    Trends are not a strategy.

    They’re short-term attention grabs. They might get you a flash of engagement, but they won’t build a sustainable, recognizable brand that gets you booked and referred.

    If you want to create content that works long-term, keep reading.

    1. Trends Make You Blend In Instead of Stand Out

    This might sting a little. When you’re constantly jumping on trends, you become easy to ignore.

    That trending lip sync? A hundred other coaches already posted it today.
    The “funny but relatable” burnout joke? It’s been done, repeatedly.

    Your dream clients aren’t scrolling to find the loudest person. They’re looking for someone who feels real and relatable. Like an actual human being. And that only happens when you show up with your own voice.

    What to do instead: Show up as yourself. Share your perspective. Let your content reflect your personality, your story, and your values. That’s what makes you memorable.

    2. Trends Expire Fast

    Trendy content ages quickly. What’s viral today will feel outdated by the end of the week, for real!

    If your content calendar is built on trending audios and gimmicks, your entire feed risks becoming a time capsule of things that no longer matter.

    What to do instead: Create content that adds value. Tell stories, teach lessons, and build a connection. The kind of content that still feels relevant months down the line.

    3. Trends Take You Off Mission

    It’s easy to get distracted by what’s trending. But let’s be real, spending half an hour figuring out how to make a soundbite “fit” your niche isn’t a great use of your time.

    You’re a coach. A strategist. A guide. Someone who is trying to make a difference. Not a content factory trying to keep up with internet trends.

    What to do instead: Focus on content that helps your audience solve problems and see possibilities. That’s the kind of impact they’ll remember and act on.

    4. You Start Losing Your Voice

    Trends are loud. They come with built-in jokes, formats, and expectations. And the more you follow them, the easier it is to lose your unique tone and presence.

    Your content ends up sounding like everyone else. And when people can’t recognize your voice in your posts, they don’t stick around. Your voice, your personality, and your unique way of showing up is the magic. Don’t lose it!

    What to do instead: Build a Signature Style that’s yours. Consistent visuals, a clear message, and a vibe that people immediately associate with you.

    5. The Clients You Want Aren’t Looking for the Trendiest Coach

    Here’s the big truth. The kind of clients you actually want to work with, the ones ready to invest and take action—they’re not hiring you for your ability to hop on trends.

    They’re looking for someone who’s consistent, grounded, and knows their stuff.

    What to do instead: Focus on repeating your message often, in your own way. That’s how you get known. That’s how you get remembered.

    So… Are Trends Always Bad?

    Nope. Trends can be fun and useful when they’re aligned with your brand. But they should never be the foundation of your content strategy.

    Before using a trend, ask yourself:

    • Does this make sense for my brand?
    • Will it support my message?
    • Does it feel like something my audience actually cares about?

    If the answer isn’t a confident yes, skip it.

    Here’s the Bottom Line

    You don’t need trends to grow. You need clarity, consistency, and a strong presence.

    Stop trying to keep up. Start showing up as your own damn self

    The more you sound like yourself, the more your audience will lean in. You don’t need to be everywhere. You need to be recognizable wherever you are.

    Let others chase the algorithm. You’re building something that lasts.

    Want support defining a content strategy that actually feels like you?
    Inside the Signature Style system, we help coaches create a brand presence that’s magnetic, memorable, and aligned from top to bottom.

    ✨ If you’re tired of chasing trends, it might be time to create something with staying power.

  • What the 2025 Sprout Social Index Really Means for Coaches

    What the 2025 Sprout Social Index Really Means for Coaches

    2025 Sprout Social Index Shows You The Way

    Social media is starting to feel like that friend who shows up at your house unannounced, demands all your attention, and then vanishes before helping with the dishes.

    But the 2025 Sprout Social Index dropped a big ol’ reality check . As I read the report I found myself scribbling down tip after tip to share, which is why I am writing this blog. So if you really want to know what you need to do on social media, stick with me! Especially if you’re a coach trying to make waves in a sea of “how-to” reels and trendy dance challenges that make you question your career choices.

    Remember Your Audience is First

    Your audience is not begging for more noise. They’re craving realness, connection, and brands that act like humans, not billboards with Canva subscriptions.

    So let’s decode the report and turn it into a plan you can actually use — one that feels like you and works for you. After all, we are all about a killer Signature Style here at Success on .Social.

    Insight #1: Salesy Is Out, Social is In

    Let’s get one thing straight: people aren’t logging on to Instagram thinking, “Ooh, I hope I see a coach selling something today!”

    They’re scrolling for vibes. For connection. For someone who gets them. Many just want to be entertained

    Sprout Social Says:

    93% of consumers think brands need to stay in tune with culture. But they don’t want every brand parroting the same trending audio.

    What to Do:

    • Share your thoughts on what’s happening in your corner of the internet. Think stories, opinions, and values.
    • Let us behind the scenes. Why did you launch that offer? What do you wish someone told you in your second act?
    • Be a person first, a business second.

    Insight #2: Polished Isn’t Powerful (Relatable Is)

    You know those carousels you don’t post because they don’t look “professional enough”? Yeah, those might be the exact thing that builds trust.

    Sprout Says:

    Relatability and being real are the top traits consumers want. Being polished or overly product-focused? Not so much.

    What to Do:

    • Post that unfiltered story. Talk about the client win and the time you ugly-cried mid-launch.
    • Use your face. Use your voice. Even a 15-second “Hey, I’m thinking about you” video can make someone feel seen.
    • If Canva is killing your creative spirit, take a break. A voice memo with real talk will always be better than another pastel quote square.

    Insight #3: Engagement Greater Than Content Volume

    You’re not a content machine. You’re a coach. A mentor. A damn good guide. And in 2025? The algorithm is rewarding the brands that talk with their people — not just at them.

    Sprout Says:

    Posting constantly just to post is a no. Responding quickly, building relationships, and listening? That’s what creates brand loyalty.

    What to Do:

    • Use comments and DMs as your playground, not a chore.
    • Set time blocks to respond to people who engage with your content. Treat those moments like micro-coaching sessions.
    • Ask more questions. Use Stories to run mini polls or get feedback on your offers.

    Insight #4: Trends Are Optional. Context Is Not.

    Let’s stop pretending you need to jump on every viral moment. You’re not a meme factory — you’re building a movement.

    Sprout Says:

    Only 27% of consumers think trend-jumping is effective, and only in the first 24–48 hours. If you’re not moving at that speed, it’s not worth the rush.

    What to Do:

    • Be trend-aware, not trend-obsessed. Use trends strategically, not habitually.
    • Only remix trends that actually align with your message and vibe.
    • If a trend is already 3 days old and you’re sweating about it… let it go. Elsa-style.

    Insight #5: Culture Is the Algorithm Now

    Your ideal clients are forming opinions, discovering brands, and deciding who to trust all through their feeds. The brands that win? They feel culturally fluent, not robotic.

    Sprout Says:

    Social is where people go to stay connected to cultural moments — even more than streaming or actual human conversation.

    What to Do:

    • Share your take on pop culture moments that your audience cares about (this isn’t TMZ — it’s leadership through relevance).
    • Lean into your niche culture. Talk like your people talk. Reference their values, pain points, and dreams.

    Insight #6: Social = Customer Service Central

    If you’ve been ignoring your DMs or delaying responses, here’s a wake-up call.

    Sprout Says:

    73% of people say if a brand doesn’t respond on social, they’ll buy from a competitor.

    What to Do:

    • Respond within 24 hours (ideally sooner). Even a “Hey! I saw this and will reply tomorrow” goes a long way.
    • Use Highlights to answer FAQs. Don’t make people dig.
    • Treat DMs like your new discovery call funnel. Respond with care, not templates.

    Final Thoughts: Show Up Like a Human, Not a Headline

    If you’ve been exhausted trying to out-algorithm the algorithm, here’s your permission slip to stop.

    The 2025 social landscape belongs to the coaches who know how to:

    • listen instead of perform
    • show up consistently, not constantly
    • and connect over convert.

    Social media isn’t just about selling your next offer. It’s about becoming unforgettable to the right people.

    ✅ Quick Coach-Friendly Checklist Takeaway

    Print this. Screenshot it. Stick it on your fridge:

    Your 2025 Social Media To-Do List:

    ☐ Tell a story instead of selling all the time
    ☐ Prioritize realness over polish
    ☐ Skip trends that don’t align with your message
    ☐ Show up in the comments like a damn good coach
    ☐ Use DMs like a concierge desk
    ☐ Post less, engage more
    ☐ Build trust over chasing likes
    ☐ Lean into your Signature Style — not everyone else’s
    ☐ Take a breath before posting. Does this sound like me?
    ☐ Remember: Your dream client isn’t looking for perfect. She’s looking for you.

  • The One Tool You Need for Content Creation

    The One Tool You Need for Content Creation

    Content creation is a must for growing your coaching business, but let’s be real, coming up with fresh content ideas can feel overwhelming. If you’re a coach in your “second act,” you might juggle client sessions, family, and a million to-dos, wondering when inspiration will strike.

    Ever had a brilliant idea for a blog post while waiting in the Starbucks drive-thru, only to forget it by the time you got your latte? Or maybe a client asked an insightful question on a Zoom call that absolutely deserved a follow-up post but you didn’t write it down and it vanished from memory. Sound familiar? Don’t worry, you’re not alone, and there’s a simple (even old-fashioned) habit that can save the day: carrying a notebook with you at all times.

    This practical guide will explore how a humble notebook can become your secret weapon for better content creation. Grab your favorite pen and let’s dive in.

    The Content Creation Struggle Is Real

    Creating content consistently is hard. You know content creation is crucial for attracting clients and showing off your expertise, but staring at a blank screen thinking “What do I post now?” can be intimidating. Many coaches feel overwhelmed by the pressure to churn out engaging blogs, videos, and Instagram posts nonstop. It can seem like younger influencers have a magic tap of endless ideas, while you’re stuck battling the blinking cursor.

    Here’s a secret: even experienced creators struggle with idea droughts. The difference is, they’ve learned how to capture ideas whenever and wherever inspiration strikes. The truth is, your best ideas probably won’t show up when you schedule them. They tend to pop up at odd times, in the shower, during your morning walk, in the car pickup line at your kid’s school. If you don’t snag those ideas the moment they appear, they may slip away forever.

    Inspiration Strikes Anywhere – Be Ready with a Notebook

    Since genius can strike at any time, the key is to be prepared. That’s where carrying a notebook comes in. Yes, an old-school, paper notebook , the kind with actual pages. It might sound almost too simple, but this little habit is a game-changer for content creation. Whenever an idea, insight, or question pops into your brain, jot it down immediately. Don’t assume you’ll remember it later. Our busy brains have a way of moving on.

    Why a physical notebook in the era of smartphones? Here are a few reasons this low-tech tool supports your content creation better than any app:

    • Always at the ready: A pocket-sized notebook doesn’t need Wi-Fi, a charger, or boot-up time. It’s ready whenever you are even on a plane or at the park. Simple and accessible means you’ll actually use it.
    • No digital distractions: Ever open your phone to jot an idea and get derailed by notifications? With a notebook, there are no pop-ups. You can capture your thought without falling down a social media rabbit hole.
    • Boosts clarity and memory: Writing by hand forces you to crystallize your thoughts into words, helping you clarify fuzzy ideas. Research backs this up; writing notes by hand engages more of your brain than typing.
    • It’s brief and freeing: You don’t need to write a novel in your notebook, just a quick phrase or outline. A small notebook encourages short, punchy notes that capture the essence of an idea without overthinking.

    Carrying a notebook can even become part of your coach persona. It signals to you and others that you’re a constant creator. In fact, many successful leaders and creatives are known for carrying notebooks everywhere they go. If it works for them, it can work for you.

    Your Audience’s Questions = Content Gold

    Now that you’ve got your notebook ready, let’s talk about what to write in it. One of the richest sources of content ideas for coaches is your own audience. Every day, your clients, prospects, and followers are handing you topics through their questions, comments, and challenges.

    Start writing down the questions people ask you in coaching sessions, webinars, social media DMs, and emails. Big or small, every question is potential content gold. For example, if a client asks, “How do I stay motivated when I feel stuck?” you’ve got a perfect blog post or video topic. Jot it down. If multiple people keep mentioning they struggle with work-life balance, note that pattern. It’s telling you what your audience wants to learn.

    Need ideas? Try these:

    • Frequently asked questions: Anytime you catch yourself answering the same question more than once, write it down.
    • Common pain points or fears: Your clients’ struggles are fuel for valuable content.
    • Success stories and wins: Did a client share a big win or breakthrough? Jot it down and consider how you might share the story.
    • Exact words they use: Write down phrases or quotes your clients use. This helps you speak their language and build content that resonates.

    When you mine your audience’s questions and experiences, you’ll never run out of relevant content ideas that connect deeply.

    Capture Your Insights and “Aha!” Moments

    Audience input is fantastic, but many of your best content ideas will also spring from your own insights and experiences – often when you least expect them. Maybe you’re on a morning jog and suddenly an analogy between running and entrepreneurship pops into your head. Perhaps you’re cooking dinner and a coaching tip comes to mind.

    These little moments are gold for content creation, if you catch them. This is why keeping your notebook close is crucial. It encourages you to be an always-on observer of life, ready to write down inspiration before it fades.

    Treat your notebook like an extension of your brain. Anytime you have a personal epiphany, scribble it down. It might be a lesson learned, a quote from a podcast, or even a random idea. Don’t judge the idea, just get it on paper. You can refine or expand on it later.

    You can also elaborate on your notes during idle moments. Waiting at the doctor’s office? Doodle a quick framework for a new idea. Sitting in the car during practice? Flesh out a story about a challenge you overcame. The simple act of journaling ideas often leads to more ideas.

    From Scribbles to Content: How to Turn Notes into Posts

    You’ve been jotting down audience questions, insights, and ideas in your notebook. Now what? Here’s how to turn those scribbles into real content pieces:

    • Review your notebook regularly. Set aside time each week to revisit your notes. Highlight or star ideas that still resonate.
    • Pick one idea and develop it. Choose a note and build it into a piece of content. Outline it, brainstorm talking points, and give it structure.
    • Look for patterns and themes. Notice recurring topics in your notes. Combine related ideas into a content series or lead magnet.
    • Move from paper to publish. Use your notebook notes as a starting point to draft blog posts, social content, videos, or podcast outlines. You’re never starting from scratch.
    • Keep the habit going. The more you capture, the easier content creation becomes. You’ll have a bank of ideas to pull from anytime.

    When you follow this process, your scribbles become powerful content that builds your brand, connects with your audience, and helps you show up consistently.

    Ready to Turn Notebook Insights into Content?

    You’ve got the ideas. You’ve got the notebook. Now it’s time to put those insights into action. Challenge yourself to carry your notebook everywhere and jot down at least one new idea or question each day. No idea is too small.

    At the end of the week, pick one entry and turn it into content. Whether it’s a short LinkedIn post, a quick video, or a blog article, just start creating. This simple habit will boost your creativity and help you stay consistent with your content creation.

    Instead of feeling stuck, you’ll feel in control. Your notebook becomes your personal content library; filled with blog topics, powerful stories, and client-centered insights. Let it guide your voice, clarify your message, and simplify the content creation process.

    You don’t need more hacks. You need a notebook. It’s your most powerful (and portable) content creation tool.

  • Use Visuals to Define Your Signature Style

    Use Visuals to Define Your Signature Style

    How to Define Your Signature Style So You Become Instantly Recognizable

    Are you a coach ready to finally stand out on social media but overwhelmed by where to start? You’re not alone. Imagine effortlessly scrolling Instagram and instantly recognizing someone’s content without even seeing their name. That’s the power of a killer signature style and it’s completely achievable for you too!

    In this episode of Coffee Social, Jonathan Howard and Mimi Langley shared the secrets of creating your own unforgettable signature style.

    What Exactly is a Signature Style?

    Think of your signature style as your personal branding fingerprint. It’s your unique and consistent way of showing up online and in your coaching business. But it’s more than just logos and brand colors; it’s about expressing your authentic self through:

    • Visual elements: clothing, colors, props
    • Consistent messaging: themes, topics, and your core values
    • Strategies you utilize on social media 
    • Your unique stories
    • Your personality

    For the eager entrepreneur looking to reinvent yourself it’s about creating an identifiable vibe that resonates deeply with your dream clients.

    Why Having a Signature Style Matters

    You’re done blending into the crowd and feeling invisible online, right? Your signature style is your secret weapon to:

    • Instantly capture attention and stop the dreaded doom-scroll
    • Build credibility and consistency with potential clients
    • Become memorable, leading to more client inquiries and conversions

    As Jonathan perfectly summed it up, “It’s how you become known for something special, distinguishing yourself in a crowded digital world.”

    Step One: Pick Your Visual Cue

    The quickest way to define your signature style is by selecting at least one visual cue that feels natural and empowering for you. This could be:

    • A specific accessory (think Jonathan’s iconic hat)
    • A distinctive makeup look (Taylor Swift’s bold, red lipstick)
    • A meaningful prop or setting (Jonathan’s nostalgic rotary phone)

    Your visual element should resonate deeply with your ideal clients who crave authenticity and relatability.

    Examples to Spark Your Own Signature Style

    Here are inspiring examples of recognizable signature styles:

    • Taylor Swift: Her red lipstick symbolizes confidence, boldness, and femininity.
    • Miley Cyrus: Evolving from youthful rebellion to chic, playful sophistication, her style tells her story clearly.
    • Jonathan Howard: Uses his hat and rotary phone to resonate with coaches aged 40-60, evoking nostalgia and shared experiences.
    • Mimi Langley: Known for her cozy blanket and relatable catchphrase: “Once a moderator, always a moderator.”

    Each of these styles is distinctive and immediately connects to its ideal audience, exactly what you want for your coaching business.

    How to Define Your Signature Style

    Feeling stuck? Here’s a simple guide:

    1. Tune into your ideal client: Consider what they appreciate visually and emotionally. What connects deeply with them?
    2. Reflect authentically: What feels genuinely you? Maybe it’s your favorite morning latte mug, your love for pastel colors, or even your signature earrings.
    3. Test and Refine: Experiment and see how your audience responds. Remember, consistency is key.

    Jonathan’s golden advice: “Your content should always feel authentically you.”

    Overcoming the Overwhelm

    As someone who tends to overthink social media and struggles with consistency, the idea of a signature style might feel intimidating. But here’s the good news: having a clearly defined style actually simplifies content creation and builds confidence. It allows you to post without overthinking and starts attracting clients who truly resonate with you.

    Ready to Stand Out?

    Are you ready to finally create a cohesive, captivating signature style that makes you irresistible to your dream clients?

  • What To Expect From A Signature Style Audit

    What To Expect From A Signature Style Audit

    Why You Need A Signature Style Audit

    Are you overwhelmed by social media and tend to overthink what you post? If you’ve ever felt like your social media presence is a scattered mess of random fonts, mismatched colors, and inconsistent content types then a Signature Style Audit might be exactly what you need.

    Your online presence should immediately signal to potential clients: this is who I am, this is what I do, and here’s why you need to follow me.

    So, what actually happens in a Signature Style Audit? And more importantly, what can you expect if you actually do the work and implement the recommendations? Let’s break it down.

    What Goes Into a Signature Style Audit?

    A Signature Style Audit is a deep dive into your brand’s social media presence to evaluate cohesive messaging and strategies.

    Client Intake & Goal Setting

    • The client provides the platform they want audited.
    • Specific social media goals are discussed, whether it’s increased engagement, brand recognition, or conversions.

    Visual Content Analysis

    • I compile a variety of visuals used for posts over the past year.
    • Each image is analyzed for branding consistency, color usage, font selection, and overall aesthetic.
    • Patterns and inconsistencies are identified, and we put together a recommendation for a more cohesive style.

    Caption & Messaging Review

    • We select an assortment of captions from the last year.
    • The analysis looks at tone, engagement levels, clarity, and consistency in brand messaging.
    • Opportunities for engagement are identified, such as CTAs (calls-to-action) and audience engagement techniques.

    Strategy Formulation

    • Based on our findings, we create a refined content strategy.
    • This strategy still reflects the client’s unique Signature Style but in a more polished and focused way.
    • Recommendations are made for improving bio and profile optimization, content themes, and interactive storytelling.

    Key Areas of Focus in a Signature Style Audit

    1. Visual Consistency

    • Do you have a visual element?
    • Do your posts have a recognizable look?
    • Are your colors, fonts, and graphics consistent?
    • Does your feed feel polished, or is it a patchwork of different styles?

    Example from Singsthings: The review found that while the content itself was valuable, the visual branding across multiple projects lacked cohesion. A new color palette was recommended, assigning different primary colors to each brand while maintaining an overall harmony.

    Example from The Grief Curator: Michelle has a warming and welcoming way about her, and often welcomes people into the space she is holding for them. We recomended she grab a teapot to use as her visual element, a brief visual cue that is instantly recognizable.

    2. Content Strategy & Engagement

    • Are you speaking directly to your audience’s needs?
    • Do you hook your audience with the first line?
    • Are you posting a mix of entertaining, educational, personal, and promotional content?
    • Are your CTAs strong enough?

    Example from The Grief Curator: The content was deeply moving and relatable but relied too heavily on quotes. By mixing in more personal narratives and direct engagement prompts, the audience could connect on a deeper level and feel more inclined to interact.

    Example from Rocki: While Rocki had strong calls to action and engaging captions, her content needed more storytelling and case studies to build deeper connections with her audience of aspiring entrepreneurs.

    3. Messaging & Voice

    • Does your content have a consistent brand tone?
    • Are you balancing entertaining, promotional, and personal storytelling?
    • Do your captions invite conversation?

    Example from Singsthings: While the captions had a warm, conversational tone, they lacked strong calls to action. The recommendation was to add engagement prompts (e.g., “What’s your biggest struggle with composing?”) to increase interaction and make content more shareable.

    : Rocki’s captions were conversational and engaging, but there was an opportunity to add more relatability and storytelling, especially focusing on challenges and successes that would resonate with working moms trying to grow a business.

    4. Bio & Profile Optimization

    • Is your bio clear and easy to understand?
    • Do you have highlights that make sense?
    • Does someone new to your page immediately understand what you offer?

    Example from The Grief Curator: The bio and profile e lements needed refining to make the brand’s mission clearer. A few strategic tweaks (like emphasizing key offerings and community-building elements) helped sharpen the brand’s first impression.

    Implementing the Audit Recommendations?

    Now, here’s the exciting part, what can happen if you follow through with the Signature Style Plan? Let’s talk potential results.

    1. Increased Brand Recognition

    When your audience can immediately recognize your content as they scroll, they’re more likely to engage. Implementing a signature color palette, font style, and content structure ensures you stand out in a crowded feed.

    Real-World Impact: For Singsthings, applying a consistent color strategy and content structure across different projects will help unify the brand and reduce confusion for followers.

    Real-World Impact: For Rocki, refining her visual consistency and brand identity allows her content to become even more recognizable, reinforcing her expertise in Instagram marketing.

    2. Higher Engagement & Community Growth

    IYour content needs to be built for engagement, optimized for your ideal customers. But when you incorporate interactive elements—clear CTAs, questions, and interactive stories—your audience starts participating.

    Real-World Impact: The Grief Curator is adding more personal storytelling and discussion prompts instead of relying solely on quotes hoping to encourage others to be active in the comments, sharing their own experiences.

    3. More Conversions & Business Growth

    A refined Signature Style isn’t just about looking good it’s about making sure your content leads people to take action. Whether booking a session, signing up for a workshop, or engaging in your services, clarity in your content drives results.

    Real-World Impact:Victoria of Canterbury Baking School saw thousands of dollars in bookings directly off of Instagram immediately following her audit, she made simple changes in her content that resulted in real life impact for her business.

    Final Thoughts

    A Signature Style Audit isn’t just about making your feed pretty. It’s about refining your brand presence so it works for you, attracting your ideal audience, building trust, and turning engagement into real business growth.

    If you’ve been struggling with feeling invisible online or unsure how to create a cohesive brand presence, it might be time for your own Signature Style Audit. Because when you show up with confidence and clarity, your audience takes notice.

    Want to book a Signature Style Audit? Click here!

  • Long-Form Content is Your Secret Weapon

    Long-Form Content is Your Secret Weapon

    Whether you’re a life coach, business strategist, or health guru reinventing yourself after the corporate grind this post is your go-to guide. Grab your latte and get ready to dive into why long-form content is your secret weapon for building a signature style online. We’re talking about blog posts, podcasts, YouTube videos, or any deep-dive content that lets you shine far beyond surface-level posts.

    Let’s explore the 5 powerful reasons why long-form content is essential for you as a coach, plus we will add some SEO tips to help you rank higher and get noticed by the right people.

    1. Elevate Yourself from “Just Another Coach” to the Go-To Expert

    You already have an immense amount of knowledge and real-life experience. But how do you move from being “just another coach” on social media to the trusted expert your audience is searching for? The answer is simple: long-form content.

    Why It Matters for Coaches:

    • Showcase Depth & Expertise: Detailed blog posts or podcasts allow you to dive deep into topics like overcoming self-doubt after leaving corporate life or mastering work-life balance during a reinvention.
    • Build Authority: When your audience spends time with your in-depth content, they see firsthand that you’re not just about quick fixes you’re the real deal with a wealth of experience and actionable insights.

    Pro Tip: Create content that answers your audience’s top questions. These larger pieces serve as a comprehensive guide that you can repurpose into social media snippets later.

    2. Create an Endless Social Media Content Pipeline

    Ever find yourself stuck staring at a blank screen, wondering what to post next? Long-form content is like your secret well of inspiration. Write one in-depth article or record a long podcast, and suddenly you have a buffet of content ideas that you can slice, dice, and share across your channels.

    How It Works:

    • Repurpose with Ease: Break down a comprehensive blog post into bite-sized quotes for Instagram, engaging snippets for Facebook, or teaser clips for your next podcast episode.
    • Stay Consistent: With a backlog of long-form content, you’ll never run out of posts, which means you can maintain a consistent online presence without burning out.

    3. Nail Your Cohesive Brand Voice and Signature Style

    Your Signature Style and your brand voice is what sets you apart. Long-form content gives you the space to refine your tone, tell your story, and develop a signature style that resonates with your audience. Remember, your brand is not just a pretty Canva template it’s the vibe that makes you recognizable.

    What You Gain:

    • Consistency Across Platforms: When you write detailed posts, the unique voice and style you develop naturally carry over into your shorter content pieces, making your entire online presence feel unified and memorable.
    • Authentic Connection: By sharing your journey, struggles, and triumphs in a conversational way, you forge deeper connections with your audience. They’ll begin to recognize and love your unique vibe before even seeing your name.

    4. Build Unbreakable Trust and Keep ‘Em Coming Back for More

    In the chaotic world of quick tips and fleeting trends, long-form content stands out as a beacon of quality and authenticity. As a second-act coach, you have a wealth of experience that your audience craves. By taking the time to share detailed insights and personal stories, you build a level of trust that can’t be achieved through a 15-second reel.

    Why Trust Matters:

    • Deep Connection: When you share your journey your challenges, successes, and even the lessons learned along the way your audience feels like they’re getting to know the real you.
    • Repeat Engagement: Detailed, thoughtful content not only answers your audience’s questions but also keeps them coming back for more. They’ll bookmark your posts, subscribe to your podcast, and eagerly await your next piece of wisdom.

    5. Stand Out from the Social Media Noise

    In a world where everyone is chasing the latest trend, you have a unique opportunity to break free from the noise by delivering long-form content that offers real, actionable value. While others might be busy with fleeting Instagram stories or trend-based posts, you’re investing in content that educates, inspires, and truly transforms your audience.

    The Big Picture:

    • Quality Over Quantity: Your detailed content signals to your audience that you’re in it for the long haul. It’s a powerful way to communicate that you’re more than just a momentary trend—you’re a seasoned expert with valuable insights.
    • Memorable Impact: By consistently providing in-depth content, you’ll be the coach that your audience remembers, turning casual readers into loyal followers and clients.

    Absolutely! Here’s how we can integrate the diagram and a paragraph into the blog post:

    How to Break Down Long-Form Content for Maximum Impact

    If you’re wondering how to turn a single long-form piece into a full-blown content strategy, we’ve got you covered. Instead of posting once and hoping for engagement, break your blog post, podcast, or video into multiple content pieces that can be used across different platforms. This approach not only maximizes your reach but also ensures you never run out of content ideas.

    Check out this Single Platform Breakdown that shows how one long-form piece can transform into multiple posts:

    As you can see, a single blog post can fuel key takeaways, quote graphics, behind-the-scenes (BTS) content, interactive posts, and more. Plus, every piece can be repurposed into stories or adapted for other platforms, saving you time while keeping your content fresh and engaging.

    This method helps you maintain a consistent presence online without constantly creating from scratch because let’s be real, you’ve got a business to run!

    Ready to Ignite Your Online Presence?

    Long-form content might seem like extra work at first glance, but trust me it’s the secret sauce that transforms your online presence. Not only does it help you cut through the social media chaos, but it also positions you as a trusted authority and sets the stage for a cohesive, signature brand style that resonates with your audience.So, if you’re ready to harness your second-act energy, grab that latte, and start crafting your next long-form masterpiece. Whether it’s a detailed blog post, an inspiring podcast episode, or a deep-dive YouTube video, remember that every piece of long-form content you create is an investment in your brand’s future.

  • Why Showing Up on Video is the Game-Changer Your Business Needs

    Why Showing Up on Video is the Game-Changer Your Business Needs

    Let’s talk Video. Yep, I’m talking about that little red “record” button that makes your palms sweaty and your voice go up three octaves, like when Ross on Friends says, “I’m Fine”

    But here’s the thing—showing up on video isn’t just a nice-to-have anymore. Honestly, it hasn’t been a “nice to have” for years. It’s THE way to stand out, connect with your audience, and build a business that feels personal and approachable. And no, you don’t need to be an Emmy award-winning director or have on a face full of makeup to make it work (because lighting is your best friend but we will get to that).

    Why Video?

    Let’s face it—social media is crowded. Everyone and their dog (literally) on social media. And those are great, video that shows off the human behind the brand has this magical way of cutting through the noise.

    Why? Because people can see you. They can hear your voice, pick up on your quirks, and feel like they’re having a coffee chat with you—even if you’re just talking about your morning routine.

    It’s not just about what you’re saying; it’s about how you’re saying it. Your body language, tone, and expressions tell a story that words just can’t capture. That’s what makes it memorable.

    Showing Up on Video Doesn’t Mean Perfection

    Perfection does not exist and even if it did, no one wants perfection. The days of polished, corporate-style videos are behind us. People want to see you. The real you. The slightly awkward, maybe-you-said-‘um’-too-many-times you. Because guess what? That’s relatable, and relatable builds trust.

    If you’re a coach, your audience doesn’t need to know you have a six-figure setup. They need to see your passion. If you’re a service provider, they don’t need a scripted pitch; they need to know how you can help them in a way only YOU can.

    First Videos?

    You don’t need to create TED Talk-worthy content to get started. Here are some easy ideas:

    • Share your “why.” Why do you do what you do?
    • Answer a common question your clients ask.
    • Share a funny story from your childhood.
    • Take them behind the scenes of your day.
    • Tell them a quick story about your family.
    • Share a quick tip or insight about your expertise.

    Keep it short, sweet, and to the point.

    Let’s Talk Tech

    Worried about the tech? Don’t be. Your smartphone is more than enough to get started. Natural light from a window and a quiet room can do wonders. As you get comfortable, you can upgrade to fancy gear, but for now, just hit record.

    And pro tip: If talking to a camera feels weird, pretend you’re FaceTiming a friend. (Or, you know, me. I won’t judge.)

    Your Video = Huge Part of Your Signature Style

    At the end of the day, video lets people see you—and that’s what sets you apart. THAT ALONE is why I focus on Signature Style so much, it is just that powerful. Your personality, voice, style, quirks, and how you show up and connect are things no one else can replicate. So embrace the awkwardness, laugh off the bloopers, and start showing up.

    Your people are out there, waiting to connect with the real you. And video? That’s your ticket to showing them who that is.

    Ready to hit record? You’ve got this! This is your reminder to let that little red button become your new BFF.

    I am working on a new course that would help you do the things needed to practice showing up on video without showing up on video, would you be interested? Let me know!

  • Signature Style Dos and Don’ts

    Signature Style Dos and Don’ts

    Developing your signature style is one of the most important steps in building a recognizable and successful brand. But let’s face it, it can also be tricky. To help you navigate this process, let’s break down some dos and don’ts of creating your signature style—and why they matter.

    Lets Talk About The DOs

    DO: Know Who You Serve

    Understanding your audience is foundational. Without clarity on who you’re speaking to, your content will be vague and fail to connect. Knowing your ideal client’s pain points, desires, and values helps you create messaging that resonates deeply.

    DO: Research the Problem They Face

    The better you understand the struggles of your ideal audience, the easier it becomes to craft a style and message that positions you as the go-to solution. Dive into market research, listen to your audience’s frustrations, and speak directly to those challenges

    DO: Have a Unique Solution

    Your signature style isn’t just about aesthetics; it’s also about how you deliver value. Offer solutions that are fresh, actionable, and tailored to your audience. Your unique solution becomes the cornerstone of your brand’s identity.

    DO: Measure Performance

    You can’t improve what you don’t measure. Track metrics like engagement, conversions, and audience growth to understand what’s working and what’s not. Let the data guide your decisions.

    DO: Add Your Spin to Everything

    Your personality and perspective are your superpowers. Infuse them into your content, messaging, and visuals. This is what makes your brand truly unique and magnetic.

    DO: Gather Feedback

    Your audience’s insights are invaluable. Pay attention to their comments, DMs, and engagement patterns. Ask for feedback directly and use it to refine your approach.

    Now Let’s Review Some of the Don’ts

    DON’T: Have the Same POV as Others

    Copy-pasting what everyone else in your industry is saying is a fast track to blending in. Instead, find your unique perspective. What’s your take on industry trends? What can you say that no one else is saying?.

    DON’T: Accept the Status Quo

    Signature Style is all about doing things your own damn way. The status quo is boring. Don’t be afraid to challenge it. People are drawn to thought leaders and innovators, not to those who play it safe. Shake things up and stand out!

    DON’T: Forget to Solve the Problem

    If your style is all flash and no substance, you’ll lose trust. A beautiful Instagram feed or a catchy tagline means nothing if you’re not solving your audience’s real problems. Make sure you are answering questions in your content, always prioritize value.

    DON’T: Try to Serve Everyone

    When you try to appeal to everyone, you end up connecting with no one. Niche down. Focus on serving a specific group of people who align with your expertise and values.

    DON’T: Expect It to Be Easy

    Developing a signature style takes time, experimentation, and consistency. There’s no overnight success here. Embrace the process and stay committed.

    DON’T: Ignore All Trends

    While you shouldn’t blindly follow every trend, staying aware of what’s popular can inspire fresh ideas and keep your content relevant. The key is to adapt trends in a way that aligns with your style and message.

    Your Signature Style Success

    By following these dos and avoiding the don’ts, you’ll not only craft a signature style that’s visually compelling but also deeply aligned with your audience and your mission. Ready to get started? Let’s do this!

  • The Ultimate Vibe Check: 5 Key Components of Your Signature Style

    The Ultimate Vibe Check: 5 Key Components of Your Signature Style

    5 Key Components of Your Signature Style

    Have you ever felt like your online presence was just a little off— if your brand feels scattered you may be missing one or more of the five key components of your Signature Style. So today is the perfect time to focus on a brand vibe check.

    Five key components of your Signature Style help you create memorable vibes across your online footprint: content, strategy, personality, stories, and visuals. Your signature style is the perfect harmony of all these elements, working together to captivate your audience.

    Are you ready to get your brand in sync?

    1. Content: The Main Component of Your Signature Style

    Why It Matters
    Content is how you communicate your ideas, passions, and values. Whether you’re writing a blog post, creating Reels, or whipping up captions for Instagram, your content should always reflect your unique perspective.

    How to Nail It

    • Share knowledge that truly helps your audience.
    • Use a consistent tone (friendly, professional, sassy—whatever screams you).
    • Experiment with formats—blogs, videos, infographics—to keep your feed fresh and engaging.

    Bonus Tip: Align your content with your “vibe check” keywords (like “empowering,” “energetic,” “chill,” etc.) so your posts always feel like you.

    2. Strategy: The Roadmap for Consistency

    Why It Matters
    You can’t just wing it 24/7. Strategy is how you plan, schedule, and streamline your presence so you’re not randomly posting at midnight on a Thursday (unless that’s your jam).

    How to Nail It

    • Use your content calendar. to plan out your yearly, monthly and weekly posts. Check out how to use a Content Calendar from this blog post.
    • Set goals—are you aiming for engagement, brand awareness, or direct sales?
    • Keep an eye on analytics so you can see what’s working and pivot when needed.

    Bonus Tip: A solid strategy ensures you’re not burning out or overthinking. You always know your next move, which keeps your brand vibe consistent.

    3. Personality: The Soul of Your Signature Style

    Why It Matters
    Personality is everything. It’s the difference between being just another coach online and being that coach everybody wants to follow. When you show off your quirks, humor, and realness, you attract the right people.

    How to Nail It

    • Embrace your “weirdness” (it’s what makes you memorable!).
    • Tell personal stories that let people see the real you.
    • Use language you’d actually use in real life—no need to be stiff or overly formal if that’s not who you are.

    Bonus Tip: If you’re worried about “oversharing,” keep it relevant to your audience. Being real on social media doesn’t mean telling your entire life story—it means showing up as you.

    4. Stories: The Component of Your Signature Style That Builds Connection

    Why It Matters
    Stories connect us on a human level. Sharing the why behind your coaching business, the how behind your services, or even small personal anecdotes helps you stand out in a sea of generic content. You are the only person that has your story to share, lean into that.

    How to Nail It

    • Weave mini-stories into your captions and blog posts.
    • Talk about your own transformations and lessons learned.
    • Use client success stories (with permission) to highlight real-life impact.

    Bonus Tip: Everyone loves a good underdog or origin story. When you open up, you give your audience a reason to root for you—and remember you.

    5. Visuals: The Eye-Catching “Wow” Factor

    Why It Matters
    We’re all scrolling at lightning speed, so visuals matter big time. Whether it’s your color palette, fonts, or photography style, it sets the mood before people even read a single word.

    How to Nail It

    • Identify a visual component for your brand.
    • Stick to a consistent color scheme that reflects your brand vibe.
    • Use similar filters or editing styles on photos and Reels.
    • Keep your graphics clean and on-brand (think about fonts, spacing, and logos).

    Bonus Tip: Quality over quantity—your feed doesn’t have to be perfect, but it should look cohesive. That’s how you become instantly recognizable.

    Putting It All Together: The Brand Vibe Check

    Now that you know the five key components of your signature style, content, strategy, personality, stories, and visuals—let’s do a quick vibe check. 

    1. Define Your Core Brand Keywords

    Think of three to five words describing the emotions you want your audience to feel when interacting with your brand. Examples:

    • Empowering
    • Playful
    • Calming
    • Bold
    • Sophisticated
    • Strong
    • Disruptive

    Jot these down and keep them in your back pocket as you move through your content. They will act as your guardrails!

    2. Audit Your Current Look

    Now that you’ve got your keywords, do a quick sweep of your platforms. Look at your:

    • Instagram Feed: Are the colors cohesive? Do they match your vibe keywords?
    • Website or Blog: Is the font consistent and easy to read? Does the tone match the feeling you want to convey?
    • Profile Picture and Logo: Are they up-to-date and relevant to the vibe you’re going for?

    Does everything seem to line up? If something feels off, trust your gut—it probably needs a refresh.

    3. Curate Your Brand Vibe Board

    A vibe board is like a vision board’s cooler cousin. It’s a collection of colors, patterns, images, and words visually representing your brand vibe. Platforms like Pinterest, Canva, or even a PowerPoint deck will help you stay organized. Think of it as a cheat sheet that says, “This is what my brand should look and feel like.” But you need to make sure that it does which brings us to the next step of our brand vibe check.

    4. Review the Components of Your Signature Style 

    1. Content: Are my posts resonating with my ideal audience? Do they reflect my vibe words (like “playful,” “empowering,” or “soulful”)?
    2. Strategy: Do I have a posting plan, or am I always winging it?
    3. Personality: Could someone read my captions and say, “Oh my god, that’s so me”?
    4. Stories: Am I sharing the why behind my work to forge deeper connections?
    5. Visuals: Does my feed have a cohesive look that instantly signals “This is my brand”?

    If you locate spots that could use some work, great work on those to level up your Signature Style.

    5. Update Your Bio & About Pages

    Don’t skip the most basic real estate: your bio and about pages. These are prime spots to show off that new and improved brand vibe. Use your keywords, reflect your personality, and speak directly to your target audience. Make them feel at home from the second they land on your page.

    6. Check-In Regularly

    Brands evolve just like people do. Schedule a quarterly brand vibe check to ensure everything is still in sync. It’s a lot easier to tweak small things along the way than to do a massive rebrand a year later.

    Brand Vibe Bonus Tips

    • Stay Inspired: Follow creators or brands that share a similar vibe (no copying, though!).
    • Mix It Up: Experiment with new formats—Reels, carousels, live videos—to keep your content fresh.
    • Ask for Feedback: Your audience often sees your brand more clearly than you do. Poll them and see what words they’d use to describe you.

    Ready for a deeper dive? If you feel like your brand vibe could use a serious makeover, book a Signature Style Audit. We will pinpoint exactly where you’re rocking it, where you’re stuck, and how to bring all five components together in a way that’s 100% you—no cookie-cutter vibe.

    Let’s Get It

    Think of your signature style as the harmony between five key components: content, strategy, personality, stories, and visuals. All these elements work together to create a cohesive experience for your audience—one that’s consistent, memorable, and unmistakably you. So if your brand needs a little tune-up, you know where to start. Go let your brilliance shine in every post, story, and swipe!

  • 7 Smart Content Creation Strategies

    7 Smart Content Creation Strategies

    Fuel Your Feed: Creative Content Ideas Made Simple

    Ever find yourself staring at your phone, desperate to post something brilliant but coming up blank? You’re not alone—but crafting a content creation strategy doesn’t have to feel like pulling teeth. Jonathan Howard and Mimi Langley recently tackled this all-too-relatable struggle on a recent season 2 episode of Coffee Social, and let’s just say it was brimming with hot takes that will wake your tired content creation strategy right up! 

    Grab your notebook (you’ll need it) and let’s break it down.

    1. Everything Can Be Content (With a Catch)

    Mimi kicked off the conversation with a truth bomb: “Everything can be content.” Jonathan agreed—with a caveat. Your content needs to align with your brand—a key part of any strong social media strategy. Whether it’s your cat knocking over your latte or a heartfelt realization about your business journey, tie it back to your message. Always ask yourself: what’s the goal of this post?

    Pro Tip: Share the quirky and relatable moments, but make them meaningful. Your audience will love the human touch, as long as it’s on-brand.

    2. Start With What You’ve Got

    Long-form content is like hitting the jackpot for content creators. Jonathan said it best: it’s a goldmine for enhancing your social media content creation strategy! Think about all the amazing ideas packed into blogs, podcasts, YouTube videos, or even social audio rooms, all of which can supercharge your social media content strategy. Each one is a treasure chest waiting to be opened.

    Take a single blog post, for example. With a dash of creativity, that one piece can fuel an entire week’s worth of content. Picture this: three Instagram carousels breaking down key points, a few snappy reels highlighting the juiciest bits, and a series of stories that keep your audience entertained throughout the day. The trick is to dig out those golden nuggets and turn them into bite-sized gems that shine on social media.

    Pro Tip: Treat your long-form content like a holiday feast. Carve it up into delicious servings and enjoy the leftovers—your audience will keep coming back for more!”

    3. Your Notebook: The Ultimate Treasure Trove

    Jonathan swears by his notebook collection—a powerhouse tool for shaping an effective content creation strategy. With over 40 of them filled to the brim, he’s basically a walking treasure chest of ideas. Whether it’s questions people have asked, thoughts sparked by a good book, or random flashes of creativity, Jonathan captures it all. And he’s right: the questions people ask can be pure gold for content creation. Think about it—one simple inquiry could inspire an entire series of posts, videos, or stories. Every scribbled note is a potential spark for your next big idea. So, grab your own notebook (or five) and start jotting—your future content will thank you!

    Mimi’s take? Write it all down. Whether it’s a client question, an interesting conversation, or even an idea sparked while driving past a gas station (yes, that happened), jot it down. Your next post might already be sitting in your notes app.

    4. Borrow (and Build on) Inspiration

    Great ideas are everywhere. Blogs, podcasts, YouTube videos, and even trending news can spark something brilliant. Jonathan is a big fan of “news hacking,” a creative technique to amplify your social media content strategy by leveraging trending topics—think Taylor Swift, Super Bowl ads, or that viral meme everyone’s sharing.

    Pro Tip: Use tools like Answer the Public or Google Trends to find popular questions in your niche and create content that boosts your content creation strategy by being relevant and timely.

    5. Daily Life is Content Gold

    Your day-to-day life isn’t boring—it’s relatable. Mimi suggested using your emotions and experiences to craft vulnerable posts that resonate. Feeling stuck? Talk about it. Overcoming a challenge? Share the lesson. It’s not about perfection; it’s about connection. People do business with people, like real a$$ people!

    Pro Tip: Remember, “it’s not win or lose; it’s win or learn.” Share your growth moments with your audience—they’ll thank you for it.

    6. Ask Your Audience

    Who better to tell you what they want than your audience? Think of them as your personal focus group, just waiting to spill the tea. Use Instagram polls to get a pulse on their interests, drop a Q&A box in your stories for real-time feedback, or take it a step further with 15-minute Zoom chats. These one-on-one conversations can uncover struggles and spark content ideas that genuinely hit home. Bonus? They’ll feel seen and heard, which means you’re building trust and loyalty while brainstorming your next post. It’s a win-win!

    Pro Tip: Make audience interaction a regular part of your strategy. A monthly coffee chat (virtual or IRL) could be a game-changer.

    7. Repurpose Like a Pro

    This might be the most freeing advice of all: it’s okay to reuse content. In fact, Jonathan emphasized that repeating your message isn’t lazy; it’s strategic. Consistency builds recognition by reinforcing your core message in your audience’s mind. Think of it like a catchy song on the radio—the more people hear it, the more they associate it with you. Repetition helps establish familiarity and trust, making you the go-to expert in your niche. Plus, new followers might not have seen your earlier posts, so repeating key ideas ensures no one misses out.

    Pro Tip: Think of your content pillars as your brand’s greatest hits. Keep playing them—your audience won’t get tired of a message that resonates.

    Final Thoughts

    If you’re feeling stuck, remember this gem from Jonathan: “Your content should always feel like you”—a non-negotiable for a winning content creation strategy. If it feels generic, you’ve missed the mark. Make your content personal, engaging, and aligned with your brand.