Success On .Social

Author: jonathan.howard

  • The One Tool You Need for Content Creation

    The One Tool You Need for Content Creation

    Content creation is a must for growing your coaching business, but let’s be real, coming up with fresh content ideas can feel overwhelming. If you’re a coach in your “second act,” you might juggle client sessions, family, and a million to-dos, wondering when inspiration will strike.

    Ever had a brilliant idea for a blog post while waiting in the Starbucks drive-thru, only to forget it by the time you got your latte? Or maybe a client asked an insightful question on a Zoom call that absolutely deserved a follow-up post but you didn’t write it down and it vanished from memory. Sound familiar? Don’t worry, you’re not alone, and there’s a simple (even old-fashioned) habit that can save the day: carrying a notebook with you at all times.

    This practical guide will explore how a humble notebook can become your secret weapon for better content creation. Grab your favorite pen and let’s dive in.

    The Content Creation Struggle Is Real

    Creating content consistently is hard. You know content creation is crucial for attracting clients and showing off your expertise, but staring at a blank screen thinking “What do I post now?” can be intimidating. Many coaches feel overwhelmed by the pressure to churn out engaging blogs, videos, and Instagram posts nonstop. It can seem like younger influencers have a magic tap of endless ideas, while you’re stuck battling the blinking cursor.

    Here’s a secret: even experienced creators struggle with idea droughts. The difference is, they’ve learned how to capture ideas whenever and wherever inspiration strikes. The truth is, your best ideas probably won’t show up when you schedule them. They tend to pop up at odd times, in the shower, during your morning walk, in the car pickup line at your kid’s school. If you don’t snag those ideas the moment they appear, they may slip away forever.

    Inspiration Strikes Anywhere – Be Ready with a Notebook

    Since genius can strike at any time, the key is to be prepared. That’s where carrying a notebook comes in. Yes, an old-school, paper notebook , the kind with actual pages. It might sound almost too simple, but this little habit is a game-changer for content creation. Whenever an idea, insight, or question pops into your brain, jot it down immediately. Don’t assume you’ll remember it later. Our busy brains have a way of moving on.

    Why a physical notebook in the era of smartphones? Here are a few reasons this low-tech tool supports your content creation better than any app:

    • Always at the ready: A pocket-sized notebook doesn’t need Wi-Fi, a charger, or boot-up time. It’s ready whenever you are even on a plane or at the park. Simple and accessible means you’ll actually use it.
    • No digital distractions: Ever open your phone to jot an idea and get derailed by notifications? With a notebook, there are no pop-ups. You can capture your thought without falling down a social media rabbit hole.
    • Boosts clarity and memory: Writing by hand forces you to crystallize your thoughts into words, helping you clarify fuzzy ideas. Research backs this up; writing notes by hand engages more of your brain than typing.
    • It’s brief and freeing: You don’t need to write a novel in your notebook, just a quick phrase or outline. A small notebook encourages short, punchy notes that capture the essence of an idea without overthinking.

    Carrying a notebook can even become part of your coach persona. It signals to you and others that you’re a constant creator. In fact, many successful leaders and creatives are known for carrying notebooks everywhere they go. If it works for them, it can work for you.

    Your Audience’s Questions = Content Gold

    Now that you’ve got your notebook ready, let’s talk about what to write in it. One of the richest sources of content ideas for coaches is your own audience. Every day, your clients, prospects, and followers are handing you topics through their questions, comments, and challenges.

    Start writing down the questions people ask you in coaching sessions, webinars, social media DMs, and emails. Big or small, every question is potential content gold. For example, if a client asks, “How do I stay motivated when I feel stuck?” you’ve got a perfect blog post or video topic. Jot it down. If multiple people keep mentioning they struggle with work-life balance, note that pattern. It’s telling you what your audience wants to learn.

    Need ideas? Try these:

    • Frequently asked questions: Anytime you catch yourself answering the same question more than once, write it down.
    • Common pain points or fears: Your clients’ struggles are fuel for valuable content.
    • Success stories and wins: Did a client share a big win or breakthrough? Jot it down and consider how you might share the story.
    • Exact words they use: Write down phrases or quotes your clients use. This helps you speak their language and build content that resonates.

    When you mine your audience’s questions and experiences, you’ll never run out of relevant content ideas that connect deeply.

    Capture Your Insights and “Aha!” Moments

    Audience input is fantastic, but many of your best content ideas will also spring from your own insights and experiences – often when you least expect them. Maybe you’re on a morning jog and suddenly an analogy between running and entrepreneurship pops into your head. Perhaps you’re cooking dinner and a coaching tip comes to mind.

    These little moments are gold for content creation, if you catch them. This is why keeping your notebook close is crucial. It encourages you to be an always-on observer of life, ready to write down inspiration before it fades.

    Treat your notebook like an extension of your brain. Anytime you have a personal epiphany, scribble it down. It might be a lesson learned, a quote from a podcast, or even a random idea. Don’t judge the idea, just get it on paper. You can refine or expand on it later.

    You can also elaborate on your notes during idle moments. Waiting at the doctor’s office? Doodle a quick framework for a new idea. Sitting in the car during practice? Flesh out a story about a challenge you overcame. The simple act of journaling ideas often leads to more ideas.

    From Scribbles to Content: How to Turn Notes into Posts

    You’ve been jotting down audience questions, insights, and ideas in your notebook. Now what? Here’s how to turn those scribbles into real content pieces:

    • Review your notebook regularly. Set aside time each week to revisit your notes. Highlight or star ideas that still resonate.
    • Pick one idea and develop it. Choose a note and build it into a piece of content. Outline it, brainstorm talking points, and give it structure.
    • Look for patterns and themes. Notice recurring topics in your notes. Combine related ideas into a content series or lead magnet.
    • Move from paper to publish. Use your notebook notes as a starting point to draft blog posts, social content, videos, or podcast outlines. You’re never starting from scratch.
    • Keep the habit going. The more you capture, the easier content creation becomes. You’ll have a bank of ideas to pull from anytime.

    When you follow this process, your scribbles become powerful content that builds your brand, connects with your audience, and helps you show up consistently.

    Ready to Turn Notebook Insights into Content?

    You’ve got the ideas. You’ve got the notebook. Now it’s time to put those insights into action. Challenge yourself to carry your notebook everywhere and jot down at least one new idea or question each day. No idea is too small.

    At the end of the week, pick one entry and turn it into content. Whether it’s a short LinkedIn post, a quick video, or a blog article, just start creating. This simple habit will boost your creativity and help you stay consistent with your content creation.

    Instead of feeling stuck, you’ll feel in control. Your notebook becomes your personal content library; filled with blog topics, powerful stories, and client-centered insights. Let it guide your voice, clarify your message, and simplify the content creation process.

    You don’t need more hacks. You need a notebook. It’s your most powerful (and portable) content creation tool.

  • Visual Branding: Go from Invisible to Winning Signature Style

    Visual Branding: Go from Invisible to Winning Signature Style

    Visual Branding: The Next Step Towards Signature Style

    Once you’ve nailed your brand voice, the next step to crafting your unforgettable signature style is working on your visual branding and visual identity. Your visual brand isn’t just about looking pretty; it’s about instantly attracting your dream clients, those savvy clients looking for the solution you offer! Here’s your easy to follow roadmap to getting it right:

    1. Define Your Core Aesthetic

    Your visual style is about making your brand memorable at a glance. Ask yourself:

    • What emotions should your ideal client immediately feel? (Think warmth, empowerment, luxury, inspiration, or maybe even playfulness.)
    • What vibe perfectly matches your voice? (Is it bold and confident, soft and welcoming, or maybe inspiring and playful?)
    • What visual elements genuinely resonate with your brand’s personality?

    Pro Tip: Grab your latte, open Pinterest or Canva, and dive into creating an inspiring mood board. This visual reference is your digital vision board, specially curated for your dream brand vibe.

    2. Establish Your Color Palette

    Color is emotional currency; choose wisely. Stick with 3 to 5 core colors consistently across all your visuals to build immediate recognition. Your colors should work on a white and black background.

    Quick Tool: Coolors or Adobe Color will help you effortlessly craft a color palette that feels just right.

    3. Choose Your Fonts & Typography

    Fonts speak louder than words (seriously!). Choose fonts that complement your unique voice:

    • Bold, modern sans serifs for a confident, direct, contemporary feel.
    • Elegant scripts or serif fonts for refined, sophisticated vibes. I recommend choosing script font carefully, make sure it is easy to read.
    • Handwritten fonts for a casual, approachable, and friendly feel.

    Font Tip: Keep it simple; use only 1 to 2 fonts consistently for headlines and body copy to maintain clarity and cohesion.

    4. Select Image & Video Styles

    Visual storytelling makes your brand compelling. Ask yourself:

    • Bright and airy, dark and moody, or warm and natural—which style feels like you?
    • Do candid, relatable lifestyle images or sleek, polished studio shots resonate more with your clients?
    • Are custom designed graphics your thing, or do you want to build up your own custom stock photo library?

    Remember, your Pinterest or Canva mood board is your secret weapon for clarity and inspiration!

    5. Design Your Graphic Templates

    Content is king but consistency is queen. Create templates to keep your visual brand consistently on point:

    • Instagram posts and stories
    • Reel covers
    • Eye catching carousel designs
    • Branded, attention grabbing call to action visuals

    Template Tip: Canva or Adobe Express are your best friends; easy, quick, and endlessly reusable.

    6. Develop a Cohesive Grid & Layout Strategy

    Think of your Instagram grid as your online storefront; it should reflect your signature style effortlessly. It doesn’t need to be perfect but your ideal customer should know what you are about when viewing the top nine posts.

    • Alternate content types to keep things fresh and visually engaging.
    • Balance colors, themes, and spacing to maintain visual harmony.
    • Stay true to your core aesthetic and brand messaging.

    7. Create a Content Style Guide

    Most small businesses miss this step but it is the step that will allow you to scale and remain consistent. Having everything organized in one easy-to-access document makes your life so much easier (trust me, your future self will thank you). Include:

    • Your exact brand colors and HEX codes
    • Font choices and pairings
    • Preset filters or editing styles
    • Clear dos and don’ts for visual consistency

    Quick Style Guide Tip: A style guide is your ultimate toolkit for effortless consistency, whether it’s you or a VA handling your posts.

    Final Step: Test, Refine, and Repeat!

    Remember, your signature style and your visual branding will evolve; and that’s a good thing. Be sure to remain consistent when posting, review engagement, and adjust based on what your audience loves most. Keep your visuals fresh but always recognizable.

    Now, go out there and shine; your dream clients are waiting to be inspired by you!

  • Use Visuals to Define Your Signature Style

    Use Visuals to Define Your Signature Style

    How to Define Your Signature Style So You Become Instantly Recognizable

    Are you a coach ready to finally stand out on social media but overwhelmed by where to start? You’re not alone. Imagine effortlessly scrolling Instagram and instantly recognizing someone’s content without even seeing their name. That’s the power of a killer signature style and it’s completely achievable for you too!

    In this episode of Coffee Social, Jonathan Howard and Mimi Langley shared the secrets of creating your own unforgettable signature style.

    What Exactly is a Signature Style?

    Think of your signature style as your personal branding fingerprint. It’s your unique and consistent way of showing up online and in your coaching business. But it’s more than just logos and brand colors; it’s about expressing your authentic self through:

    • Visual elements: clothing, colors, props
    • Consistent messaging: themes, topics, and your core values
    • Strategies you utilize on social media 
    • Your unique stories
    • Your personality

    For the eager entrepreneur looking to reinvent yourself it’s about creating an identifiable vibe that resonates deeply with your dream clients.

    Why Having a Signature Style Matters

    You’re done blending into the crowd and feeling invisible online, right? Your signature style is your secret weapon to:

    • Instantly capture attention and stop the dreaded doom-scroll
    • Build credibility and consistency with potential clients
    • Become memorable, leading to more client inquiries and conversions

    As Jonathan perfectly summed it up, “It’s how you become known for something special, distinguishing yourself in a crowded digital world.”

    Step One: Pick Your Visual Cue

    The quickest way to define your signature style is by selecting at least one visual cue that feels natural and empowering for you. This could be:

    • A specific accessory (think Jonathan’s iconic hat)
    • A distinctive makeup look (Taylor Swift’s bold, red lipstick)
    • A meaningful prop or setting (Jonathan’s nostalgic rotary phone)

    Your visual element should resonate deeply with your ideal clients who crave authenticity and relatability.

    Examples to Spark Your Own Signature Style

    Here are inspiring examples of recognizable signature styles:

    • Taylor Swift: Her red lipstick symbolizes confidence, boldness, and femininity.
    • Miley Cyrus: Evolving from youthful rebellion to chic, playful sophistication, her style tells her story clearly.
    • Jonathan Howard: Uses his hat and rotary phone to resonate with coaches aged 40-60, evoking nostalgia and shared experiences.
    • Mimi Langley: Known for her cozy blanket and relatable catchphrase: “Once a moderator, always a moderator.”

    Each of these styles is distinctive and immediately connects to its ideal audience, exactly what you want for your coaching business.

    How to Define Your Signature Style

    Feeling stuck? Here’s a simple guide:

    1. Tune into your ideal client: Consider what they appreciate visually and emotionally. What connects deeply with them?
    2. Reflect authentically: What feels genuinely you? Maybe it’s your favorite morning latte mug, your love for pastel colors, or even your signature earrings.
    3. Test and Refine: Experiment and see how your audience responds. Remember, consistency is key.

    Jonathan’s golden advice: “Your content should always feel authentically you.”

    Overcoming the Overwhelm

    As someone who tends to overthink social media and struggles with consistency, the idea of a signature style might feel intimidating. But here’s the good news: having a clearly defined style actually simplifies content creation and builds confidence. It allows you to post without overthinking and starts attracting clients who truly resonate with you.

    Ready to Stand Out?

    Are you ready to finally create a cohesive, captivating signature style that makes you irresistible to your dream clients?

  • Repeat, Repeat, Repeat: The Smartest Thing You Can Do

    Repeat, Repeat, Repeat: The Smartest Thing You Can Do

    Why Repeating Yourself is the Smartest Thing You Can Do for Your Brand

    Ever feel like you are saying the same thing over and over again?

    Good. You should be.

    One of the biggest mistakes I see business owners make is assuming that their audience remembers everything they say. But here is the truth people are busy, distracted, and overwhelmed with content every single day. If you want your message to stick, you need to repeat it. Not just once or twice, but consistently and intentionally.

    Repetition Builds Recognition and Authority

    Think about the brands you know and love. You do not need to see the Nike swoosh to know “Just Do It.” No need to think twice to recognize Apple’s sleek, minimalist messaging. You can probably even hear McDonald’s “I’m Lovin’ It” jingle in your head right now.

    That is not by accident. That is by design.

    These brands hammer home the same message consistently until it becomes second nature to their audience. Their slogans, values, and unique selling points are woven into every ad, every campaign, and every piece of content they put out.

    Your business should do the same.

    The Rule of 7: Why Repetition Actually Works

    Ever heard of the Rule of 7?

    It’s the marketing principle that says someone needs to hear your message at least seven times before it truly registers and takes action. This isn’t just some random number marketers invented; it’s based on consumer psychology.

    Think about your own buying behavior. How many times do you scroll past a product or service before finally clicking, subscribing, or buying? Most likely, it takes multiple encounters—through ads, emails, social posts, or even word-of-mouth recommendations—before you even consider taking action.

    That’s why strategic repetition isn’t just helpful; it’s essential. Each time your audience encounters your brand, it nudges them closer to making a decision. So don’t fear repetition. Embrace it as the powerful tool it truly is.

    The Fear of Being Redundant

    I know what you are thinking.

    What if I annoy people? What if they get bored?

    The truth is, they will not.

    Most people are not reading every email you send, catching every social media post, or watching every video. Even if they do, repetition reinforces your authority. Instead of seeming repetitive, you come across as consistent. And consistency is what makes you memorable.

    How to Make Repetition Work for You

    There is a difference between mindless repetition and strategic repetition. You do not want to copy and paste the same thing everywhere. Instead, you want to reinforce your core message in ways that feel fresh and engaging.

    Here is how to do it effectively:

    Stick to a Few Key Messages

    Your audience should be able to recognize what you stand for instantly. Define the three to five core messages that you want to be known for and build everything around them. Whether you are posting on social media, writing an email, or creating a video, your content should always tie back to these key themes.

    Find Different Ways to Say the Same Thing

    You do not have to use the exact same words every time. Tell stories, share client experiences, use bold statements, or break things down into bite-sized tips. Some people connect with facts, others with emotions, and some need to see real-world examples before something clicks. Repeating your message in different formats helps it reach a wider audience.

    Weave it into Everything You Do

    Repetition should not be limited to one platform. It should be a core part of your website, your emails, your social media captions, your presentations, and even your conversations with potential clients. The more places people hear your message, the more they associate it with you.

    Own Your Signature Phrases

    A great way to make repetition feel natural is to develop signature phrases or concepts that people associate with you. Maybe it is a specific way you describe your process, a catchphrase you always say, or a unique name for your framework. An example from what I do is, “Posted is Better Than Perfect.” These become shorthand for what you do and make you instantly recognizable.

    Trust That Your Audience Needs to Hear It Again

    You might feel like you have said something a hundred times. Your audience has probably only heard it a handful of times. If it is important to your brand, keep saying it. Keep reinforcing it. Keep showing up with the same energy and conviction every single time.

    Repetition is What Makes You Unforgettable

    The brands that stand out are not the ones trying to reinvent themselves every five minutes. They are the ones who plant a flag, claim their space, and repeat their message until the right people cannot ignore them.

    Next time you hesitate to repeat yourself, remember this, the people who need to hear your message are not tired of it yet. They are just starting to notice.

    Keep saying it. Keep showing up. Own your voice.

    Soon, they will not just remember you, they will choose you.

  • How to Develop Your Brand Voice

    How to Develop Your Brand Voice

    If your content sounds a little “meh” or like it could belong to literally anyone, it’s time to nail down your brand voice. Because let’s be real, if your brand doesn’t have a personality, why should anyone pay attention?

    So, let’s get you a voice that stands out.

    What Is a Brand Voice?

    Your brand voice is the vibe, the energy, the personality behind everything you say online. It’s not just what you say but how you say it. Your voice should be recognizable whether you’re writing captions, emails, or sassy replies to DMs.

    Think of your brand as a person. Are they the no-BS business coach, the sarcastic bestie, or the calm, collected mentor? Your voice makes sure your audience gets you.

    Your brand voice helps you:

    • Stand out in a sea of sameness
    • Build trust with your audience
    • Attract the right people (and make the wrong ones peace out)

    How to Find Your Voice

    1. Figure Out What You Stand For

    Your brand values shape how you communicate. If you’re all about high energy and hustle, you’ll sound way different than someone who focuses on mindfulness and balance.

    2. Know Who You’re Talking To

    Are you chatting with burnt-out corporate pros looking for a change? Or creative entrepreneurs juggling 50 ideas at once? Your audience influences your tone, language, and even the kind of humor you use.

    3. Audit Your Current Content

    Scroll through your past posts and see what’s working? What sounds most like you? If something feels stiff or robotic, toss it. Keep what feels natural and engaging.

    4. Pick 3–5 Words That Define Your Brand Voice

    This is where things start clicking. Do you want your brand to be:

    • Bold?
    • Playful?
    • Professional?
    • Quirky?
    • Inspirational?
    • Sassy?

    Once you have your words, use them as a filter for everything you create.

    Brand Voice Examples

    1. The No-BS Expert

    • Example: Gary Vee, Boss Babe, GymShark
    • Tone: Direct, motivational, maybe a little intense
    • Example Sentence: “Stop waiting for the ‘perfect time’—it doesn’t exist. Take action now.”
    • Best For: Business coaches, fitness brands, personal development brands

    2. The Fun & Quirky Brand

    • Example: Wendy’s Twitter, Oatly, Pop-Tarts
    • Tone: Sarcastic, witty, casual
    • Example Sentence: “If your coffee doesn’t have oat milk in it, are you even living?”
    • Best For: Food brands, lifestyle coaches, fun-loving businesses

    3. The Warm & Encouraging Mentor

    • Example: Brene Brown, Dove, wellness coaches
    • Tone: Supportive, heartfelt, inspiring
    • Example Sentence: “You are more resilient than you realize. Celebrate how far you’ve come today.”
    • Best For: Life coaches, therapists, wellness brands

    4. The Luxe & Sophisticated Brand

    • Example: Chanel, Vogue, high-end travel brands
    • Tone: Elegant, refined, aspirational
    • Example Sentence: “Timeless elegance meets modern sophistication—introducing our latest collection.”
    • Best For: Luxury fashion, beauty, premium brands

    5. The Fun & Sarcastic Bestie

    • Example: Glossier, Dollar Shave Club, Old Spice
    • Tone: Playful, cheeky, relatable
    • Example Sentence: “We make skincare so good, even your ex’s new girlfriend will ask what you’re using.”
    • Best For: Beauty brands, lifestyle influencers, social-first brands

    6. The Girl Boss Energy Brand

    • Example: Sophia Amoruso’s #GIRLBOSS, The Everygirl, Create & Cultivate
    • Tone: Confident, empowering, high-energy
    • Example Sentence: “You didn’t come this far just to play small. Build your empire, girl.”
    • Best For: Female entrepreneurs, business coaches, personal brands

    7. The Edgy & Rebellious Brand

    • Example: Liquid Death, Cards Against Humanity, Harley-Davidson
    • Tone: Bold, provocative, unapologetic
    • Example Sentence: “Water doesn’t have to be boring. Drink it like a rockstar.”
    • Best For: Edgy lifestyle brands, unconventional products, rebellious brands

    8. The Smart & Witty Professional

    • Example: The Skimm, HubSpot, Mailchimp
    • Tone: Informative, clever, conversational
    • Example Sentence: “Marketing doesn’t have to be overwhelming. We break it down so it actually makes sense.”
    • Best For: Digital marketers, tech companies, startups

    Time to Lock It In

    Answer these quick questions to define your voice:

    1. Three words that describe my brand voice:
    2. How I want my audience to feel when they read my content:
    3. Brands I admire with a similar voice:

    Once you’ve nailed it down, stay consistent! Your audience should recognize your brand’s voice instantly, whether they’re reading an Instagram caption, an email, or a tweet.

    Need Help Defining Your Brand Voice?

    If you’re stuck, let’s work together to refine your brand’s personality so your content feels exactly like you. Let’s make your brand voice impossible to ignore!

  • 7 Common Mistakes That Are Ruining Your Signature Style (And How to Avoid Them)

    7 Common Mistakes That Are Ruining Your Signature Style (And How to Avoid Them)

    Crafting a Signature Style is a must if you want to stand out online. But here’s the deal: a few sneaky mistakes can take you from instantly recognizable to blending in like beige wallpaper. And no one wants that, right?

    If your content isn’t quite hitting, you might be making one of these common mistakes. But don’t worry I’ve got you.

    1. You’re Copying Instead of Creating

    Look, I get it. It’s easy to scroll through Instagram and think, Ooooh, I should do that too! But here’s the problem someone else’s Signature Style works because it’s theirs.

    Fix it: Get inspired, sure, but don’t copy. Instead, take note of what draws you to certain styles and filter that through your own voice, brand, and personality.

    2. You’re Inconsistent (AKA People Can’t Recognize You)

    One day, your content is soft and minimal, and the next, it’s neon and bold. Your tone? All over the place. The result? No one actually recognizes your brand, and that means they forget you.

    Fix it: Pick your brand colors, fonts, and overall vibe and stick with them. Your audience should be able to spot your posts before they even see your handle.

    3. You’re Prioritizing Aesthetics Over Connection

    Yes, making things look good matters. But if you’re so focused on aesthetics that you’re forgetting to engage your audience, you’re missing the point.

    Fix it: Instead of asking, Does this match my grid? ask, Does this help my audience? Does this showcase my expertise? Does this make people feel something? If the answer is no, rethink it.

    4. You Haven’t Defined Your Signature Voice

    Your words matter just as much as your visuals. If one post sounds like a polished ad and the next is giving bestie energy, you’re confusing your audience.

    Fix it: Decide who you are in your content are you the hype girl? The no-BS coach? The tough-love mentor? Figure it out and OWN IT.

    5. You’re Ignoring the Power of Repeatable Content Themes

    If every post feels like a what-the-heck-do-I-write-now situation, your brand is going to feel all over the place and you’re going to burn out fast. Use your content pillars as your guide and create repeatable content.

    Fix it: Create repeatable content themes osomg your content pillars. Whether it’s weekly Q&As, behind-the-scenes peeks, or client wins, having go-to content categories makes life easier and keeps your audience engaged.

    6. You’re Overthinking It (and It’s Keeping You Stuck)

    Perfectionism? Yeah, it’s the enemy of momentum. If you’re waiting for every post to be just right, you’re slowing yourself down big time.

    Fix it: Posted Is Better Than Perfect. Your Signature Style will evolve, but only if you keep showing up consistently.

    7. You’re Not Letting Your Personality Shine Through

    If your content feels like it could belong to anyone, that’s a problem. Your audience wants to connect with you, not just another pretty brand.

    Fix it: Infuse your content with your energy. Share personal stories, hop on video, and let your quirks shine. People remember brands that feel human.

    Final Thoughts

    Your Signature Style isn’t just about making things look pretty it’s about being instantly recognizable and deeply impactful. Ditch these mistakes, stay consistent, and focus on connection over perfection.

    Struggling to fine-tune your Signature Style? Let’s chat—I’d love to help you make your brand unforgettable!

  • Why Stories Are So Powerful: 7 Game-Changing Reasons

    Why Stories Are So Powerful: 7 Game-Changing Reasons

    The Power of Storytelling in Building Your Coaching Business

    You’ve got the expertise. You’ve got the passion. But when it comes to social media, does it feel like you’re shouting into the void? You’re not alone. Coaches aren’t being seen because they’re not telling a compelling story. They’re stuck in the cycle of overthinking, sporadic posting, and feeling like their competition is light-years ahead.

    The solution? Storytelling.

    Storytelling isn’t just a marketing gimmick; it’s how humans connect, remember, and engage. It’s also how you go from feeling invisible online to being seen as a leader in your niche. Today we are going to break down why storytelling is your social media superpower and how you can apply one of my favorites the StoryBrand framework to attract dream clients, build authority, and create content effortlessly.

    Inside the StoryBrand Framework: A 7-Part Storytelling Formula for Coaches

    Donald Miller’s StoryBrand framework simplifies storytelling into seven easy-to-apply steps that instantly make your content more engaging and clear.

    1. Character – Your Dream Client Is the Hero

    Your brand isn’t the hero of the story; you aren’t the hero, your dream client is. Too often, we make the mistake of centering ourselves in our story and making ourselves the star, but in reality, your audience wants to see themselves in your content. Remember, your social media is not about you; it’s about what you can do for them.

    Instead of saying: “I help women create thriving businesses.” Try: “You’re ready to grow your business, but social media feels overwhelming. I’ll help you simplify your strategy and attract clients effortlessly.”

    2. Problem – The Conflict That Hooks Your Audience

    If you’re not talking about the real struggles your audience faces, they’ll scroll right past your content. Your ideal client has external struggles (”I don’t know what to post”), internal struggles (”I feel invisible”), and even philosophical struggles (”I shouldn’t have to spend hours on social media to grow my business”). Address them!

    3. Guide – You Are the Trusted Mentor

    In every great story, the hero meets a guide who helps them succeed. That’s YOU. Your role is to show empathy (”I get how frustrating social media can be”) and authority (”I’ve helped dozens of coaches create a signature style that makes them stand out”).

    4. Plan – A Clear, Simple Path to Success

    People don’t take action when they feel overwhelmed. Give them a simple, clear plan to follow. Instead of drowning them in options, try something like:

    1. Book a consult
    2. Grab A Signature Style Audit
    3. Show up confidently and build real valuable relationships

    5. Call to Action – Tell Them What to Do Next

    If you’re not consistently telling people what action to take, they won’t take it. Every post, caption, and video should include a clear Call to Action (CTA). Examples:

    • Comment “Signature” to learn more about the Signature Membership
    • Drop your favorite emoji blow if you agree

    6. Avoiding Failure – Show Them What’s at Stake

    What happens if they don’t take action? They’ll stay stuck in the cycle of inconsistency, overwhelm, and feeling invisible online. Make sure you highlight the risk of staying the same.

    7. Success – The Transformation They’ll Experience

    Paint the picture of their dream outcome. How will their life and business change once they implement your guidance?

    Instead of saying: “I help coaches build their brand.” Try: “Imagine being able to watch your son’s soccer game without the panic of not knowing what to post”

    How Storytelling Elevates Your Social Media Presence

    1. Stories Make Your Content 22x More Memorable

    Studies show that people remember stories 22 times more than facts alone. That means your content needs to tell a story, whether it’s about a client’s transformation, a lesson you learned, or a personal struggle that shaped your coaching.

    2. Stories Build Trust and Connection

    Your audience doesn’t want perfect, they want real. Sharing your journey, struggles, and wins makes you relatable. When people see themselves in your story, they trust you more and feel more connected.

    3. Stories Make Selling Feel Natural

    When you tell stories, you’re not selling, you’re sharing. Instead of pushing your services, you’re showing how you’ve helped others, making it easy for potential clients to say, “I need this too!”

    4. Stories Help You Stand Out in a Crowded Market

    With so many coaches online, storytelling is what makes you memorable. People may forget your credentials, but they’ll remember the way your story made them feel. Your unique journey and perspective set you apart from the competition.

    5. Stories Strengthen Your Brand Identity

    A strong personal brand is built on consistency and connection. By weaving storytelling into your content, you reinforce who you are, what you stand for, and why your audience should trust you. This builds long-term brand recognition and loyalty.

    6. Stories Make Complex Ideas Easy to Understand

    If your coaching method or service is hard to explain, a story can simplify it. Instead of listing features, show how your coaching transformed a client’s life. A well-told story breaks down barriers and makes your message more accessible.

    7. Stories Drive More Engagement and Shares

    Content that sparks emotion is more likely to be liked, commented on, and shared. People love engaging with relatable experiences, whether it’s a success story, a lesson learned, or an inspiring journey. Story-driven posts often perform better than straight-up promotional content.

    How to Apply Storytelling to Your Signature Style

    1. Use Client Stories – Share testimonials in story format. Instead of saying, “My client grew her business”, tell the sad to happy transformation.
    2. Share Personal Lessons – Talk about mistakes you’ve made, what you learned, and how your audience can benefit.
    3. Use Storytelling in Reels & Captions – Hook people with a problem, show the struggle, and end with a solution.
    4. Make Your ‘About Me’ Page a Story – Instead of a boring bio, write your journey in a way that resonates with your audience’s struggles.

    FAQs on Storytelling for Coaches

    1. Why is storytelling so powerful for coaches?

    Because coaching is personal. People don’t just buy coaching—they buy transformation, and storytelling makes that transformation feel real.

    2. How can I make my storytelling better?

    Follow the StoryBrand framework! Focus on your audience’s struggles, show empathy, and provide a clear path to success.

    3. What if I don’t have client success stories yet?

    Start with your own story! Talk about what led you to coaching and the challenges you’ve overcome.

    4. How often should I use storytelling in my content?

    As often as possible! Stories should be the foundation of your Instagram posts, emails, live videos, and even sales pages.

    5. Can storytelling work even if my niche is competitive?

    Absolutely. Your story is unique. Nobody else has lived your journey, and that’s what sets you apart.

    6. How do I start using storytelling today?

    Pick one client transformation or personal experience and share it on social media today. Keep it simple and real.

    Final Thoughts: Your Story is Your Superpower

    The female coaches who stand out on social media aren’t the ones posting the most, they’re the ones telling the best stories. By using the StoryBrand framework, you can create a message that attracts, engages, and converts.

    Your audience doesn’t need more information. They need connection and that starts with your story.

    It’s time to stop overthinking and start showing up in a way that feels natural. Use your story, own your message, and watch your coaching business thrive.

  • What To Expect From A Signature Style Audit

    What To Expect From A Signature Style Audit

    Why You Need A Signature Style Audit

    Are you overwhelmed by social media and tend to overthink what you post? If you’ve ever felt like your social media presence is a scattered mess of random fonts, mismatched colors, and inconsistent content types then a Signature Style Audit might be exactly what you need.

    Your online presence should immediately signal to potential clients: this is who I am, this is what I do, and here’s why you need to follow me.

    So, what actually happens in a Signature Style Audit? And more importantly, what can you expect if you actually do the work and implement the recommendations? Let’s break it down.

    What Goes Into a Signature Style Audit?

    A Signature Style Audit is a deep dive into your brand’s social media presence to evaluate cohesive messaging and strategies.

    Client Intake & Goal Setting

    • The client provides the platform they want audited.
    • Specific social media goals are discussed, whether it’s increased engagement, brand recognition, or conversions.

    Visual Content Analysis

    • I compile a variety of visuals used for posts over the past year.
    • Each image is analyzed for branding consistency, color usage, font selection, and overall aesthetic.
    • Patterns and inconsistencies are identified, and we put together a recommendation for a more cohesive style.

    Caption & Messaging Review

    • We select an assortment of captions from the last year.
    • The analysis looks at tone, engagement levels, clarity, and consistency in brand messaging.
    • Opportunities for engagement are identified, such as CTAs (calls-to-action) and audience engagement techniques.

    Strategy Formulation

    • Based on our findings, we create a refined content strategy.
    • This strategy still reflects the client’s unique Signature Style but in a more polished and focused way.
    • Recommendations are made for improving bio and profile optimization, content themes, and interactive storytelling.

    Key Areas of Focus in a Signature Style Audit

    1. Visual Consistency

    • Do you have a visual element?
    • Do your posts have a recognizable look?
    • Are your colors, fonts, and graphics consistent?
    • Does your feed feel polished, or is it a patchwork of different styles?

    Example from Singsthings: The review found that while the content itself was valuable, the visual branding across multiple projects lacked cohesion. A new color palette was recommended, assigning different primary colors to each brand while maintaining an overall harmony.

    Example from The Grief Curator: Michelle has a warming and welcoming way about her, and often welcomes people into the space she is holding for them. We recomended she grab a teapot to use as her visual element, a brief visual cue that is instantly recognizable.

    2. Content Strategy & Engagement

    • Are you speaking directly to your audience’s needs?
    • Do you hook your audience with the first line?
    • Are you posting a mix of entertaining, educational, personal, and promotional content?
    • Are your CTAs strong enough?

    Example from The Grief Curator: The content was deeply moving and relatable but relied too heavily on quotes. By mixing in more personal narratives and direct engagement prompts, the audience could connect on a deeper level and feel more inclined to interact.

    Example from Rocki: While Rocki had strong calls to action and engaging captions, her content needed more storytelling and case studies to build deeper connections with her audience of aspiring entrepreneurs.

    3. Messaging & Voice

    • Does your content have a consistent brand tone?
    • Are you balancing entertaining, promotional, and personal storytelling?
    • Do your captions invite conversation?

    Example from Singsthings: While the captions had a warm, conversational tone, they lacked strong calls to action. The recommendation was to add engagement prompts (e.g., “What’s your biggest struggle with composing?”) to increase interaction and make content more shareable.

    : Rocki’s captions were conversational and engaging, but there was an opportunity to add more relatability and storytelling, especially focusing on challenges and successes that would resonate with working moms trying to grow a business.

    4. Bio & Profile Optimization

    • Is your bio clear and easy to understand?
    • Do you have highlights that make sense?
    • Does someone new to your page immediately understand what you offer?

    Example from The Grief Curator: The bio and profile e lements needed refining to make the brand’s mission clearer. A few strategic tweaks (like emphasizing key offerings and community-building elements) helped sharpen the brand’s first impression.

    Implementing the Audit Recommendations?

    Now, here’s the exciting part, what can happen if you follow through with the Signature Style Plan? Let’s talk potential results.

    1. Increased Brand Recognition

    When your audience can immediately recognize your content as they scroll, they’re more likely to engage. Implementing a signature color palette, font style, and content structure ensures you stand out in a crowded feed.

    Real-World Impact: For Singsthings, applying a consistent color strategy and content structure across different projects will help unify the brand and reduce confusion for followers.

    Real-World Impact: For Rocki, refining her visual consistency and brand identity allows her content to become even more recognizable, reinforcing her expertise in Instagram marketing.

    2. Higher Engagement & Community Growth

    IYour content needs to be built for engagement, optimized for your ideal customers. But when you incorporate interactive elements—clear CTAs, questions, and interactive stories—your audience starts participating.

    Real-World Impact: The Grief Curator is adding more personal storytelling and discussion prompts instead of relying solely on quotes hoping to encourage others to be active in the comments, sharing their own experiences.

    3. More Conversions & Business Growth

    A refined Signature Style isn’t just about looking good it’s about making sure your content leads people to take action. Whether booking a session, signing up for a workshop, or engaging in your services, clarity in your content drives results.

    Real-World Impact:Victoria of Canterbury Baking School saw thousands of dollars in bookings directly off of Instagram immediately following her audit, she made simple changes in her content that resulted in real life impact for her business.

    Final Thoughts

    A Signature Style Audit isn’t just about making your feed pretty. It’s about refining your brand presence so it works for you, attracting your ideal audience, building trust, and turning engagement into real business growth.

    If you’ve been struggling with feeling invisible online or unsure how to create a cohesive brand presence, it might be time for your own Signature Style Audit. Because when you show up with confidence and clarity, your audience takes notice.

    Want to book a Signature Style Audit? Click here!

  • Let’s Talk About Entrepreneurship, Mindset, and Success

    Let’s Talk About Entrepreneurship, Mindset, and Success

    What happens when three smart, relatable entrepreneurs—Monica Monfre, Erica Reitan, and Marc Ronick—sit down with hosts Jonathan Howard and Mimi Langley for a roundtable chat? You get a lively, no-BS conversation packed with advice and stories that hit home. Here are some amazing takeaways from this season 2 episode of Coffee Social

    1. Those “I Made It” Moments

    You know that feeling when everything clicks, and you’re like, “Yep, this is it”? The panel had their share:

    Marc Ronick’s Highlight Reel: For Marc, it was hosting his first Empowered Podcasting Conference. Marc went from working solo to standing in a room full of people you’ve brought together. That’s what community-building magic looks like.

    Monica Monfre’s Take: Recognition has always been Monica’s vibe. Whether it’s a big shoutout from an industry leader or a random stranger recognizing her from Instagram, it’s all about those meaningful moments.

    Erica Reitman’s Breakthrough: HGTV sliding into Erica’s inbox after finding her interior design blog was a game-changer. Her big takeaway? Dream bigger because why not?

    2. Mindset: The Secret Sauce

    Here’s the thing about mindset: it can make or break you. The crew broke it down:

    • Marc Ronick: Marc swears by his morning routine—exercise, meditation, and growth time. Oh, and he keeps a stash of positive feedback for those days when imposter syndrome shows up uninvited.
    • Erica Reitman: Erica’s go-to line, “Your brain is a dick,” is painfully accurate. She’s all about learning how to deal with those mental spirals and coming out stronger.
    • Monica Monfre: Monica’s secret weapon? Human design. Knowing she’s a “projector” helped her lean into her natural strengths and find joy in her work.
    • Jonathan Howard: Jonathan keeps it real—avoid burnout by setting realistic goals and making to-do lists you can finish. Celebrate every little thing you check off.
    • Mimi Langley: Find your “business bestie” or coach. Because sometimes, you need someone to hype you up when you’re feeling meh.

    3. The Pivot Playbook

    Let’s be honest—pivoting can be scary, but it’s necessary. Here’s how they handled it:

    • Monica Monfre: Monica ditched the “guru” advice to stick to one offer. Her mantra? “If it’s not lighting you up, it’s time to pivot—even if it’s just a half-pivot.”
    • Erica Reitman: Erica embraced her need for change, realizing that pivoting isn’t failing—it’s growth in action.
    • Marc Ronick: Adapting to client needs and keeping an open mind has been Marc’s winning strategy. Sometimes it’s not about reinventing the wheel—just tweaking it.

    4. Redefining Success

    Success doesn’t look the same for everyone. Here’s what the group had to say:

    • Monica Monfre: Success isn’t just about making money. For Monica, going back to a full-time job that fuels her passion was a win.
    • Erica Reitan: Learning to let people (and herself) just be has brought Erica peace. Success is as much about personal growth as it is about professional wins.
    • Marc Ronick: Marc’s definition of success? Helping podcasters find their voice. It’s all about those one-on-one wins.
    • Jonathan Howard: Entrepreneurship isn’t a race to an endpoint. It’s about celebrating your journey, however messy or slow it might feel.

    Takeaways You Can Use

    1. Celebrate Your Wins: Big or small, a win is a win. Don’t let it go unnoticed.
    2. Fix Your Mindset: Start a morning routine, journal, or try Erica’s “add to cart” technique for reframing envy as inspiration.
    3. Embrace Change: A pivot isn’t the end of the world. It’s just the next chapter.
    4. Own Your Success: Forget cookie-cutter goals. What feels successful to you? That’s what matters.

    Entrepreneurship isn’t about perfection; it’s about showing up, learning as you go, and having a little fun along the way. Whether you’re just starting out or thinking about your next pivot, these takeaways are here to help you crush it—on your own terms.

    Special thanks to all of our guests for this episode. To catch the full episode of the Coffee Coffee Social Podcast just click here!

  • How Embracing Your Flaws Elevates Your Signature Style

    How Embracing Your Flaws Elevates Your Signature Style

    Perfectly Imperfect: Flaws & Signature Style

    Ever spent way too long obsessing over the lighting in your Instagram Reels, or rewriting your caption 18 times, only to end up posting… nothing? You’re not alone. I’ve been there too, caught up in the content hamster wheel looking for perfection.

    But guess what? Your audience doesn’t want you to be perfect; they want you to be you. The flaws and all is actually a huge part of what makes your Signature Style so compelling.

    Why “Perfect” Is Overrated

    You’re already a rockstar whether you left the corporate grind or reinvented yourself after a major life pivot, you’ve done big things. You might feel pressure to “do it right” on social media, curate the ideal feed, choose the perfect brand colors, and measure every word. But perfection can do the opposite of what you intend. Instead of drawing people in, it can keep them at arm’s length because it feels too polished and unreachable. Think about it: Does anybody want to work with that person who demands perfection above all else?

    Remember: People relate to real. They connect with the behind-the-scenes moments and the genuine emotions behind your journey. When you try to over-polish everything, you risk losing that spark that makes you you.

    What Is Your Signature Style?

    Let’s take a moment to talk about this concept of Signature Style. It’s not just about brand colors and fonts (though those are fun). It’s the unique blend of your:

    1. Personality – Your sense of humor, warmth, or that special spark your friends always rave about.
    2. Stories – The moments that shaped who you are today, including the challenges, comebacks, and lessons learned.
    3. Visuals – How your brand looks—your color palette, fonts, photos, or filters—but also how it feels.
    4. Content – The messages you share, the topics you’re passionate about, and the value you bring.
    5. Strategy – How you tie everything together consistently and intentionally, so your audience knows what to expect from you.

    When these components harmonize, you create a social presence that’s unmistakably yours. No two coaches will have the same Signature Style, because nobody has your exact blend of experiences, quirks, and passions.

    Imperfection Is the Secret Ingredient

    Imperfection Fosters Connection

    People can’t connect with “perfect.” If you’re always behind a filter that erases every flaw or in a script that polishes every word, you miss out on the chance to create genuine relationships online. Showing up in a t-shirt when you planned to be in a blazer, or admitting you recorded your video in your car between school drop-offs, can help you buiuld a real connection with your audience. It shows them you’re human just like them.

    Confidence Through Being Real

    That sense of ease and “owning it” you see in others often comes from embracing their quirks. It’s much easier to feel confident when you’re not trying to iron out every wrinkle or edit out every stumble. Plus, confidence is magnetic. When people see you’re comfortable being you, they feel safe to be themselves around you, too.

    Faster Progress

    Perfectionism slows you down. Instead of hitting “post,” you spend hours fiddling with font sizes or re-watching your video. Guess what doesn’t happen in all that time? Actual audience engagement or traction for your coaching business. By allowing yourself to be “good enough,” you free up time and energy to focus on the bigger picture like serving clients, creating impactful offers, and enjoying this act of your life.

    How to Embrace “Perfectly Imperfect”

    Show the BTS (Behind the Scenes)

    Think about the Instagram accounts you love. Odds are, they share some unscripted moments an impromptu live stream, a messy desk shot, or a quick story about that time they tried something and failed. Let your followers see the real you, beyond the highlights.

    Use Your Signature Style as a Guiding Light

    Remember those five components personality, stories, visuals, content, strategy? Lean on them when you’re feeling the pull of perfectionism. For example, if you know your personality is “warm and laid-back,” then your visuals don’t always need to be magazine-ready. Your audience expects a chill, approachable vibe from you, and that’s exactly what they’ll love.

    Celebrate Mini Wins

    Posted a reel despite your toddler photobombing you? Celebrate! Wrote a blog post even though you worried it wasn’t “deep” enough? High-five yourself! These small actions build your momentum and help you see that the sky doesn’t fall when you post something less-than-perfect.

    Ask for Feedback—Then Move On

    One of the best ways to keep perfectionism in check is to get a second (or third) opinion. Show a draft post to a friend or colleague and ask if it resonates. If they say it’s a go, trust them! You can refine over time, but you don’t want to edit yourself out of actually showing up.

    The Impact on Your Coaching Biz

    Standing Out in a Crowd

    When you embrace flaws and share your real story, you stand out in a sea of “one-size-fits-all” feeds. People will recognize your Signature Style and start tuning in regularly because they know they’re getting the real deal.

    Attracting the Right Clients

    Being yourself isn’t just a feel-good strategy it’s a smart business move. If your vibe is quirky, you’ll naturally attract the folks who vibe with that energy. If you’re more no-nonsense, you’ll connect with people who appreciate a straight-shooting approach. The clients who find you will be the ones who align with your realness, making them more likely to benefit from and enjoy your coaching.

    Building Long-Term Trust

    Trust is the currency of the online space. When you show up consistently as “perfectly imperfect,” your audience learns they can rely on you no smoke and mirrors, just real talk. That kind of trust becomes a foundation for long-term client relationships and referrals.

    Action Step

    This week, share one piece of content you’ve been putting off because “it’s not ready.” Hit that publish button, and let me know how it felt! Tag me or send me a message I’d love to cheer you on.

    Ready to Own Your Signature Style—Flaws and All?

    Life’s too short to hide behind a facade of “perfect.” Your audience doesn’t want a flawless robot. They want the real you—caffeine-fueled slip-ups, random dancing reels, heartfelt stories, and all. Those very imperfections are what make your Signature Style truly shine.

    Final Thoughts

    Embracing imperfection isn’t about being sloppy or ignoring quality; it’s about recognizing that true quality comes from being a real person and connection. By letting your flaws show, you give others permission to do the same. And when that happens, your brand vibe becomes undeniably magnetic—and completely your own.

    If you’re ready to create a social media presence that showcases your unique Signature Style (without the perfectionist hang-ups), I’m here to help. Let’s connect.