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Author: jonathan.howard
Let’s Talk About Entrepreneurship, Mindset, and Success
What happens when three smart, relatable entrepreneurs—Monica Monfre, Erica Reitan, and Marc Ronick—sit down with hosts Jonathan Howard and Mimi Langley for a roundtable chat? You get a lively, no-BS conversation packed with advice and stories that hit home. Here are some amazing takeaways from this season 2 episode of Coffee Social
1. Those “I Made It” Moments
You know that feeling when everything clicks, and you’re like, “Yep, this is it”? The panel had their share:
Marc Ronick’s Highlight Reel: For Marc, it was hosting his first Empowered Podcasting Conference. Marc went from working solo to standing in a room full of people you’ve brought together. That’s what community-building magic looks like.
Monica Monfre’s Take: Recognition has always been Monica’s vibe. Whether it’s a big shoutout from an industry leader or a random stranger recognizing her from Instagram, it’s all about those meaningful moments.
Erica Reitman’s Breakthrough: HGTV sliding into Erica’s inbox after finding her interior design blog was a game-changer. Her big takeaway? Dream bigger because why not?
2. Mindset: The Secret Sauce
Here’s the thing about mindset: it can make or break you. The crew broke it down:
- Marc Ronick: Marc swears by his morning routine—exercise, meditation, and growth time. Oh, and he keeps a stash of positive feedback for those days when imposter syndrome shows up uninvited.
- Erica Reitman: Erica’s go-to line, “Your brain is a dick,” is painfully accurate. She’s all about learning how to deal with those mental spirals and coming out stronger.
- Monica Monfre: Monica’s secret weapon? Human design. Knowing she’s a “projector” helped her lean into her natural strengths and find joy in her work.
- Jonathan Howard: Jonathan keeps it real—avoid burnout by setting realistic goals and making to-do lists you can finish. Celebrate every little thing you check off.
- Mimi Langley: Find your “business bestie” or coach. Because sometimes, you need someone to hype you up when you’re feeling meh.
3. The Pivot Playbook
Let’s be honest—pivoting can be scary, but it’s necessary. Here’s how they handled it:
- Monica Monfre: Monica ditched the “guru” advice to stick to one offer. Her mantra? “If it’s not lighting you up, it’s time to pivot—even if it’s just a half-pivot.”
- Erica Reitman: Erica embraced her need for change, realizing that pivoting isn’t failing—it’s growth in action.
- Marc Ronick: Adapting to client needs and keeping an open mind has been Marc’s winning strategy. Sometimes it’s not about reinventing the wheel—just tweaking it.
4. Redefining Success
Success doesn’t look the same for everyone. Here’s what the group had to say:
- Monica Monfre: Success isn’t just about making money. For Monica, going back to a full-time job that fuels her passion was a win.
- Erica Reitan: Learning to let people (and herself) just be has brought Erica peace. Success is as much about personal growth as it is about professional wins.
- Marc Ronick: Marc’s definition of success? Helping podcasters find their voice. It’s all about those one-on-one wins.
- Jonathan Howard: Entrepreneurship isn’t a race to an endpoint. It’s about celebrating your journey, however messy or slow it might feel.
Takeaways You Can Use
- Celebrate Your Wins: Big or small, a win is a win. Don’t let it go unnoticed.
- Fix Your Mindset: Start a morning routine, journal, or try Erica’s “add to cart” technique for reframing envy as inspiration.
- Embrace Change: A pivot isn’t the end of the world. It’s just the next chapter.
- Own Your Success: Forget cookie-cutter goals. What feels successful to you? That’s what matters.
Entrepreneurship isn’t about perfection; it’s about showing up, learning as you go, and having a little fun along the way. Whether you’re just starting out or thinking about your next pivot, these takeaways are here to help you crush it—on your own terms.
Special thanks to all of our guests for this episode. To catch the full episode of the Coffee Coffee Social Podcast just click here!
How Embracing Your Flaws Elevates Your Signature Style
Pefectly Imperfect: Flaws & Signature Style
Ever spent way too long obsessing over the lighting in your Instagram Reels, or rewriting your caption 18 times, only to end up posting… nothing? You’re not alone. I’ve been there too, caught up in the content hamster wheel looking for perfection.
But guess what? Your audience doesn’t want you to be perfect; they want you to be you. The flaws and all is actually a huge part of what makes your Signature Style so compelling.
Why “Perfect” Is Overrated
You’re already a rockstar whether you left the corporate grind or reinvented yourself after a major life pivot, you’ve done big things. You might feel pressure to “do it right” on social media, curate the ideal feed, choose the perfect brand colors, and measure every word. But perfection can do the opposite of what you intend. Instead of drawing people in, it can keep them at arm’s length because it feels too polished and unreachable. Think about it: Does anybody want to work with that person who demands perfection above all else?
Remember: People relate to real. They connect with the behind-the-scenes moments and the genuine emotions behind your journey. When you try to over-polish everything, you risk losing that spark that makes you you.
What Is Your Signature Style?
Let’s take a moment to talk about this concept of Signature Style. It’s not just about brand colors and fonts (though those are fun). It’s the unique blend of your:
- Personality – Your sense of humor, warmth, or that special spark your friends always rave about.
- Stories – The moments that shaped who you are today, including the challenges, comebacks, and lessons learned.
- Visuals – How your brand looks—your color palette, fonts, photos, or filters—but also how it feels.
- Content – The messages you share, the topics you’re passionate about, and the value you bring.
- Strategy – How you tie everything together consistently and intentionally, so your audience knows what to expect from you.
When these components harmonize, you create a social presence that’s unmistakably yours. No two coaches will have the same Signature Style, because nobody has your exact blend of experiences, quirks, and passions.
Imperfection Is the Secret Ingredient
1. Imperfection Fosters Connection
People can’t connect with “perfect.” If you’re always behind a filter that erases every flaw or in a script that polishes every word, you miss out on the chance to create genuine relationships online. Showing up in a t-shirt when you planned to be in a blazer, or admitting you recorded your video in your car between school drop-offs, can help you buiuld a real connection with your audience. It shows them you’re human just like them.
2. Confidence Through Authenticity
That sense of ease and “owning it” you see in others often comes from embracing their quirks. It’s much easier to feel confident when you’re not trying to iron out every wrinkle or edit out every stumble. Plus, confidence is magnetic. When people see you’re comfortable being you, they feel safe to be themselves around you, too.
3. Faster Progress
Perfectionism slows you down. Instead of hitting “post,” you spend hours fiddling with font sizes or re-watching your video. Guess what doesn’t happen in all that time? Actual audience engagement or traction for your coaching business. By allowing yourself to be “good enough,” you free up time and energy to focus on the bigger picture like serving clients, creating impactful offers, and enjoying this act of your life.
How to Embrace “Perfectly Imperfect”
A. Show the BTS (Behind the Scenes)
Think about the Instagram accounts you love. Odds are, they share some unscripted moments an impromptu live stream, a messy desk shot, or a quick story about that time they tried something and failed. Let your followers see the real you, beyond the highlights.
B. Use Your Signature Style as a Guiding Light
Remember those five components personality, stories, visuals, content, strategy? Lean on them when you’re feeling the pull of perfectionism. For example, if you know your personality is “warm and laid-back,” then your visuals don’t always need to be magazine-ready. Your audience expects a chill, approachable vibe from you, and that’s exactly what they’ll love.
C. Celebrate Mini Wins
Posted a reel despite your toddler photobombing you? Celebrate! Wrote a blog post even though you worried it wasn’t “deep” enough? High-five yourself! These small actions build your momentum and help you see that the sky doesn’t fall when you post something less-than-perfect.
D. Ask for Feedback—Then Move On
One of the best ways to keep perfectionism in check is to get a second (or third) opinion. Show a draft post to a friend or colleague and ask if it resonates. If they say it’s a go, trust them! You can refine over time, but you don’t want to edit yourself out of actually showing up.
The Impact on Your Coaching Biz
Standing Out in a Crowd
When you embrace flaws and share your real story, you stand out in a sea of “one-size-fits-all” feeds. People will recognize your Signature Style and start tuning in regularly because they know they’re getting the real deal.
Attracting the Right Clients
Being yourself isn’t just a feel-good strategy it’s a smart business move. If your vibe is quirky, you’ll naturally attract the folks who vibe with that energy. If you’re more no-nonsense, you’ll connect with people who appreciate a straight-shooting approach. The clients who find you will be the ones who align with your realness, making them more likely to benefit from and enjoy your coaching.
Building Long-Term Trust
Trust is the currency of the online space. When you show up consistently as “perfectly imperfect,” your audience learns they can rely on you no smoke and mirrors, just real talk. That kind of trust becomes a foundation for long-term client relationships and referrals.
Action Step
This week, share one piece of content you’ve been putting off because “it’s not ready.” Hit that publish button, and let me know how it felt! Tag me or send me a message I’d love to cheer you on.
Ready to Own Your Signature Style—Flaws and All?
Life’s too short to hide behind a facade of “perfect.” Your audience doesn’t want a flawless robot. They want the real you—caffeine-fueled slip-ups, random dancing reels, heartfelt stories, and all. Those very imperfections are what make your Signature Style truly shine.
Final Thoughts
Embracing imperfection isn’t about being sloppy or ignoring quality; it’s about recognizing that true quality comes from being a real person and connection. By letting your flaws show, you give others permission to do the same. And when that happens, your brand vibe becomes undeniably magnetic—and completely your own.
If you’re ready to create a social media presence that showcases your unique Signature Style (without the perfectionist hang-ups), I’m here to help. Let’s connect.
5 Stories You Can Tell in Your Content This Week
5 Easy Stories You Can Tell in Your Content This Week
When it comes to creating content that stops the scroll and builds connections, storytelling is your secret weapon. Stories help humanize your brand, create emotional connections, and make your audience feel like you get them. If you’ve ever stared at a blank screen wondering what to post, here are five simple story ideas to inspire your content this week:
1. Your “Founder’s Story”
This is your “why” story the tale of how your business came to be. Share where it all started and the driving purpose behind what you do. Think beyond the polished version; let people in on the things they may not know. Maybe it was the side hustle that grew into your full-time gig or the pivotal moment that inspired you to start. Your audience wants to know the person behind the business, so don’t be afraid to get personal and let your passion shine.
Format:
- Start with a pivotal moment or the problem you set out to solve.
- Share the journey, including any challenges or unexpected turns.
- End with the “why” behind what you do and how it serves your audience.
Why This Story Works:
The Founder’s Story creates an emotional connection by showing your audience the human side of your brand. It builds trust and makes your business more relatable. People want to support businesses with a purpose, and sharing your “why” helps them understand and align with yours.
2. A Customer Success Story
Shine the spotlight on a happy customer or client who walked away thrilled with the results you delivered. This is your chance to share how you turned their worries or frustrations into a win. Paint the picture: What were they struggling with before they found you? How did you step in and change the game? These stories double as social proof while showing the transformation you’re capable of providing.
Format:
- Introduce the customer and their initial problem.
- Describe the process or steps you took to help them.
- Highlight the results and how it positively impacted them.
- End with a quote or testimonial if available.
Why This Story Works:
Customer success stories build trust and credibility by showing real-world examples of your expertise. They demonstrate the tangible outcomes your audience can expect and highlight the value of working with you. Plus, they’re relatable and inspire confidence in potential clients.3. A Product Story
Every product has a backstory. What’s yours? Maybe it’s the “aha moment” that led you to create it, the challenges you overcame during development, or the unique problem it solves for your audience. Giving people a behind-the-scenes look not only builds intrigue but also reinforces the value of what you offer. Bonus points if you include fun anecdotes or unexpected twists in the creation process!
Format:
- Start with the inspiration or problem that sparked the idea for the product.
- Share the process of developing the product, including obstacles or breakthroughs.
- Highlight the final result and its unique benefits.
- End with how it’s impacted customers or your business.
Why This Story Works:
A Product Story pulls back the curtain and gives your audience an insider’s look. It builds excitement and trust by showing the thought and effort behind your offerings. It also positions your product as a solution to a specific problem, making it more relatable and desirable.
4. A Personal Story with a Business Lesson
We all have life moments that teach us big lessons. Maybe it was that time you took a big risk, faced a failure, or had a sudden epiphany. Share a personal story, but don’t stop there connect the dots back to your business. What was the key takeaway, and how does it apply to what you do? This is a powerful way to blend authenticity (yes, I said the word you love to avoid!) with value for your audience.
Format:
- Set the scene by describing the life moment or situation.
- Highlight the challenge or pivotal moment.
- Share the lesson you learned and how it applies to your business.
- Wrap it up by tying it back to how this insight can benefit your audience.
Why This Story Works:
Personal stories resonate deeply because they show vulnerability and relatability. They help your audience see the person behind the brand while delivering a meaningful takeaway. This combination of personal connection and actionable insight makes your content memorable and impactful.
5. The “I Was Done” Moment
Kick off your story with this dramatic opener: “I was done.” It’s compelling, relatable, and creates curiosity. Then, describe a moment when you hit a breaking point a time when you were fed up, frustrated, or ready to throw in the towel. What changed for you, and what was the turning point? Whether it’s about your business journey or a personal shift, this type of story is bound to hit your audience right in the feels.
Format:
- Start with the exact moment or thought when you realized you were “done.”
- Explain the situation or series of events leading up to that moment.
- Share what shifted or what steps you took to move forward.
- End with the resolution and how it changed your perspective or approach.
Why This Story Works:
This story is raw and relatable. Everyone has felt “done” at some point, so sharing this moment shows vulnerability and builds connection. It’s inspiring to see how someone moves past a breaking point, and your audience will resonate with the courage and growth displayed in your journey.
Why These Stories Work
Each of these stories does more than just entertain; they connect. They show your humanity, highlight your expertise, and reinforce the value of what you do. Whether your goal is to inspire, educate, or sell, weaving storytelling into your content strategy is a game-changer.
So, what are you waiting for? Pick one of these story prompts and run with it this week. Your audience is ready to hear from you and trust me, they’ll thank you for it
Long-Form Content is Your Secret Weapon
Whether you’re a life coach, business strategist, or health guru reinventing yourself after the corporate grind this post is your go-to guide. Grab your latte and get ready to dive into why long-form content is your secret weapon for building a signature style online. We’re talking about blog posts, podcasts, YouTube videos, or any deep-dive content that lets you shine far beyond surface-level posts.
Let’s explore the 5 powerful reasons why long-form content is essential for you as a coach, plus we will add some SEO tips to help you rank higher and get noticed by the right people.
1. Elevate Yourself from “Just Another Coach” to the Go-To Expert
You already have an immense amount of knowledge and real-life experience. But how do you move from being “just another coach” on social media to the trusted expert your audience is searching for? The answer is simple: long-form content.
Why It Matters for Coaches:
- Showcase Depth & Expertise: Detailed blog posts or podcasts allow you to dive deep into topics like overcoming self-doubt after leaving corporate life or mastering work-life balance during a reinvention.
- Build Authority: When your audience spends time with your in-depth content, they see firsthand that you’re not just about quick fixes you’re the real deal with a wealth of experience and actionable insights.
Pro Tip: Create content that answers your audience’s top questions. These larger pieces serve as a comprehensive guide that you can repurpose into social media snippets later.
2. Create an Endless Social Media Content Pipeline
Ever find yourself stuck staring at a blank screen, wondering what to post next? Long-form content is like your secret well of inspiration. Write one in-depth article or record a long podcast, and suddenly you have a buffet of content ideas that you can slice, dice, and share across your channels.
How It Works:
- Repurpose with Ease: Break down a comprehensive blog post into bite-sized quotes for Instagram, engaging snippets for Facebook, or teaser clips for your next podcast episode.
- Stay Consistent: With a backlog of long-form content, you’ll never run out of posts, which means you can maintain a consistent online presence without burning out.
3. Nail Your Cohesive Brand Voice and Signature Style
Your Signature Style and your brand voice is what sets you apart. Long-form content gives you the space to refine your tone, tell your story, and develop a signature style that resonates with your audience. Remember, your brand is not just a pretty Canva template it’s the vibe that makes you recognizable.
What You Gain:
- Consistency Across Platforms: When you write detailed posts, the unique voice and style you develop naturally carry over into your shorter content pieces, making your entire online presence feel unified and memorable.
- Authentic Connection: By sharing your journey, struggles, and triumphs in a conversational way, you forge deeper connections with your audience. They’ll begin to recognize and love your unique vibe before even seeing your name.
4. Build Unbreakable Trust and Keep ‘Em Coming Back for More
In the chaotic world of quick tips and fleeting trends, long-form content stands out as a beacon of quality and authenticity. As a second-act coach, you have a wealth of experience that your audience craves. By taking the time to share detailed insights and personal stories, you build a level of trust that can’t be achieved through a 15-second reel.
Why Trust Matters:
- Deep Connection: When you share your journey your challenges, successes, and even the lessons learned along the way your audience feels like they’re getting to know the real you.
- Repeat Engagement: Detailed, thoughtful content not only answers your audience’s questions but also keeps them coming back for more. They’ll bookmark your posts, subscribe to your podcast, and eagerly await your next piece of wisdom.
5. Stand Out from the Social Media Noise
In a world where everyone is chasing the latest trend, you have a unique opportunity to break free from the noise by delivering long-form content that offers real, actionable value. While others might be busy with fleeting Instagram stories or trend-based posts, you’re investing in content that educates, inspires, and truly transforms your audience.
The Big Picture:
- Quality Over Quantity: Your detailed content signals to your audience that you’re in it for the long haul. It’s a powerful way to communicate that you’re more than just a momentary trend—you’re a seasoned expert with valuable insights.
- Memorable Impact: By consistently providing in-depth content, you’ll be the coach that your audience remembers, turning casual readers into loyal followers and clients.
Absolutely! Here’s how we can integrate the diagram and a paragraph into the blog post:
How to Break Down Long-Form Content for Maximum Impact
If you’re wondering how to turn a single long-form piece into a full-blown content strategy, we’ve got you covered. Instead of posting once and hoping for engagement, break your blog post, podcast, or video into multiple content pieces that can be used across different platforms. This approach not only maximizes your reach but also ensures you never run out of content ideas.
Check out this Single Platform Breakdown that shows how one long-form piece can transform into multiple posts:
As you can see, a single blog post can fuel key takeaways, quote graphics, behind-the-scenes (BTS) content, interactive posts, and more. Plus, every piece can be repurposed into stories or adapted for other platforms, saving you time while keeping your content fresh and engaging.
This method helps you maintain a consistent presence online without constantly creating from scratch because let’s be real, you’ve got a business to run!
Ready to Ignite Your Online Presence?
Long-form content might seem like extra work at first glance, but trust me it’s the secret sauce that transforms your online presence. Not only does it help you cut through the social media chaos, but it also positions you as a trusted authority and sets the stage for a cohesive, signature brand style that resonates with your audience.So, if you’re ready to harness your second-act energy, grab that latte, and start crafting your next long-form masterpiece. Whether it’s a detailed blog post, an inspiring podcast episode, or a deep-dive YouTube video, remember that every piece of long-form content you create is an investment in your brand’s future.
Why Showing Up on Video is the Game-Changer Your Business Needs
Let’s talk Video. Yep, I’m talking about that little red “record” button that makes your palms sweaty and your voice go up three octaves, like when Ross on Friends says, “I’m Fine”
But here’s the thing—showing up on video isn’t just a nice-to-have anymore. Honestly, it hasn’t been a “nice to have” for years. It’s THE way to stand out, connect with your audience, and build a business that feels personal and approachable. And no, you don’t need to be an Emmy award-winning director or have on a face full of makeup to make it work (because lighting is your best friend but we will get to that).
Why Video?
Let’s face it—social media is crowded. Everyone and their dog (literally) on social media. And those are great, video that shows off the human behind the brand has this magical way of cutting through the noise.
Why? Because people can see you. They can hear your voice, pick up on your quirks, and feel like they’re having a coffee chat with you—even if you’re just talking about your morning routine.
It’s not just about what you’re saying; it’s about how you’re saying it. Your body language, tone, and expressions tell a story that words just can’t capture. That’s what makes it memorable.
Showing Up on Video Doesn’t Mean Perfection
Perfection does not exist and even if it did, no one wants perfection. The days of polished, corporate-style videos are behind us. People want to see you. The real you. The slightly awkward, maybe-you-said-‘um’-too-many-times you. Because guess what? That’s relatable, and relatable builds trust.
If you’re a coach, your audience doesn’t need to know you have a six-figure setup. They need to see your passion. If you’re a service provider, they don’t need a scripted pitch; they need to know how you can help them in a way only YOU can.
First Videos?
You don’t need to create TED Talk-worthy content to get started. Here are some easy ideas:
- Share your “why.” Why do you do what you do?
- Answer a common question your clients ask.
- Share a funny story from your childhood.
- Take them behind the scenes of your day.
- Tell them a quick story about your family.
- Share a quick tip or insight about your expertise.
Keep it short, sweet, and to the point.
Let’s Talk Tech
Worried about the tech? Don’t be. Your smartphone is more than enough to get started. Natural light from a window and a quiet room can do wonders. As you get comfortable, you can upgrade to fancy gear, but for now, just hit record.
And pro tip: If talking to a camera feels weird, pretend you’re FaceTiming a friend. (Or, you know, me. I won’t judge.)
Your Video = Huge Part of Your Signature Style
At the end of the day, video lets people see you—and that’s what sets you apart. THAT ALONE is why I focus on Signature Style so much, it is just that powerful. Your personality, voice, style, quirks, and how you show up and connect are things no one else can replicate. So embrace the awkwardness, laugh off the bloopers, and start showing up.
Your people are out there, waiting to connect with the real you. And video? That’s your ticket to showing them who that is.
Ready to hit record? You’ve got this! This is your reminder to let that little red button become your new BFF.
I am working on a new course that would help you do the things needed to practice showing up on video without showing up on video, would you be interested? Let me know!
Blending In Doesn’t Get You Booked
Why Blending In Won’t Get You Booked: The Case for a Signature Style
Blending in is the quickest way to become invisible online. And yet, every day I see coaches—amazing, talented, totally badass coaches—scrolling Instagram, saving cute reels, and pinning content ideas on Pinterest. Fast forward a few hours, and they’re staring at their screens, paralyzed, thinking, What the heck should I post?
Spoiler alert: what you see everyone else doing isn’t working for them either. So, if you’re playing the same game, how will your dream clients ever find you? The truth is, it’s not about copying trends or recreating someone else’s vibe. The key to getting noticed, getting followed, and getting booked is having a signature style that makes you unforgettable. Pair that with a strong content strategy, and you’re unstoppable.
What Is a Signature Style, and Why Do You Need One?
Think of your signature style as your online fingerprint—the unique blend of your look, tone, and personality that makes your content instantly recognizable. It’s like a visual handshake, introducing you to potential clients before you’ve even said a word.
Without it? You’re just another coach in the endless scroll. With it? You’re the coach who makes people pause and think, “Who is she, and how can I work with her?”
Your signature style does the heavy lifting for you. It builds trust, sets you apart, and creates consistency. In short: it’s the magic ingredient your content has been missing.
Why Blending In Isn’t Working (and Never Will)
Let’s talk about that urge to fit in. I get it—standing out can feel scary. Your brain whispers, Stick to the crowd. Stay safe. Don’t make waves. But here’s your permission slip (and my heartfelt promise): You’re not just going to be okay—you’re going to thrive.
The truth? Blending in doesn’t keep you safe; it keeps you small. When your content looks like everyone else’s, it fades into the background, and your dream clients will scroll right past. Generic posts don’t connect on a human level. They don’t tell your story. They don’t make anyone feel anything.
And here’s the kicker: those competitors you think are crushing it? They’re not necessarily smarter, more experienced, or better coaches than you. They’ve just learned to own their space online. They’ve got their signature style nailed down—and it’s time for you to do the same.
How a Signature Style Helps You Stand Out
A signature style isn’t just about looking good—it’s about creating a lasting impression. Here’s what it can do for you:
1. You Become One of a Kind
When you stop following the crowd and start showing up as you, you become impossible to replicate. Your style becomes your superpower. No one else can do it quite like you.
2. It Builds Trust
People are drawn to consistency. When your audience knows what to expect from your posts—visually, emotionally, and energetically—they start to trust you. And trust? That’s the foundation of any great coaching relationship.
3. It Stops the Scroll
A cohesive, eye-catching look grabs attention. When your posts pop up, your dream clients will recognize your “vibe” and pause to see what you have to say. That pause is the first step to building a connection.
4. It Simplifies Your Life
Imagine never having to wonder which font to use, which colors match, or whether a trend fits your brand. Your signature style becomes your creative North Star, guiding every decision and saving you hours of frustration.
Ready to Create Your Signature Style?
The good news? You don’t need to reinvent yourself to create a signature style. In fact, your best style will always reflect who you already are and what makes you magnetic.
Here’s how to get started:
1. Find Your Visual Element
What’s the one thing that makes your content instantly recognizable? Maybe it’s a color palette, a bold font, or a specific type of photo. Think of it as your content’s signature accessory—it should make people think of you the moment they see it.
2. Decide on the Mood
How do you want your audience to feel when they see your posts? Energized? Inspired? Calm and reflective? This emotional vibe will shape everything from your captions to your imagery.
3. Infuse Your Personality
What quirks, passions, or interests can you weave into your content? Whether it’s your love of morning lattes, personal development podcasts, or a killer playlist, these touches make your content more you—and way more relatable.
Final Thoughts
Here’s the bottom line: your dream clients are out there, scrolling right now. The question is, will they find you—and recognize you as the coach they’ve been searching for?
A signature style ensures the answer is a resounding YES.
So stop blending in. Start showing up as the powerhouse coach you already are. Once you nail your signature style, you’ll look back and wonder why you ever tried to fit in.
You’ve got this. And if you need a little help, well, that’s why I’m here. Let’s make you unforgettable.
Signature Style Dos and Don’ts
Developing your signature style is one of the most important steps in building a recognizable and successful brand. But let’s face it, it can also be tricky. To help you navigate this process, let’s break down some dos and don’ts of creating your signature style—and why they matter.
Lets Talk About The DOs
DO: Know Who You Serve
Understanding your audience is foundational. Without clarity on who you’re speaking to, your content will be vague and fail to connect. Knowing your ideal client’s pain points, desires, and values helps you create messaging that resonates deeply.
DO: Research the Problem They Face
The better you understand the struggles of your ideal audience, the easier it becomes to craft a style and message that positions you as the go-to solution. Dive into market research, listen to your audience’s frustrations, and speak directly to those challenges
DO: Have a Unique Solution
Your signature style isn’t just about aesthetics; it’s also about how you deliver value. Offer solutions that are fresh, actionable, and tailored to your audience. Your unique solution becomes the cornerstone of your brand’s identity.
DO: Measure Performance
You can’t improve what you don’t measure. Track metrics like engagement, conversions, and audience growth to understand what’s working and what’s not. Let the data guide your decisions.
DO: Add Your Spin to Everything
Your personality and perspective are your superpowers. Infuse them into your content, messaging, and visuals. This is what makes your brand truly unique and magnetic.
DO: Gather Feedback
Your audience’s insights are invaluable. Pay attention to their comments, DMs, and engagement patterns. Ask for feedback directly and use it to refine your approach.
Now Let’s Review Some of the Don’ts
DON’T: Have the Same POV as Others
Copy-pasting what everyone else in your industry is saying is a fast track to blending in. Instead, find your unique perspective. What’s your take on industry trends? What can you say that no one else is saying?.
DON’T: Accept the Status Quo
Signature Style is all about doing things your own damn way. The status quo is boring. Don’t be afraid to challenge it. People are drawn to thought leaders and innovators, not to those who play it safe. Shake things up and stand out!
DON’T: Forget to Solve the Problem
If your style is all flash and no substance, you’ll lose trust. A beautiful Instagram feed or a catchy tagline means nothing if you’re not solving your audience’s real problems. Make sure you are answering questions in your content, always prioritize value.
DON’T: Try to Serve Everyone
When you try to appeal to everyone, you end up connecting with no one. Niche down. Focus on serving a specific group of people who align with your expertise and values.
DON’T: Expect It to Be Easy
Developing a signature style takes time, experimentation, and consistency. There’s no overnight success here. Embrace the process and stay committed.
DON’T: Ignore All Trends
While you shouldn’t blindly follow every trend, staying aware of what’s popular can inspire fresh ideas and keep your content relevant. The key is to adapt trends in a way that aligns with your style and message.
Your Signature Style Success
By following these dos and avoiding the don’ts, you’ll not only craft a signature style that’s visually compelling but also deeply aligned with your audience and your mission. Ready to get started? Let’s do this!
7 Smart Content Creation Strategies
Fuel Your Feed: Creative Content Ideas Made Simple
Ever find yourself staring at your phone, desperate to post something brilliant but coming up blank? You’re not alone—but crafting a content creation strategy doesn’t have to feel like pulling teeth. Jonathan Howard and Mimi Langley recently tackled this all-too-relatable struggle on a recent season 2 episode of Coffee Social, and let’s just say it was brimming with hot takes that will wake your tired content creation strategy right up!
Grab your notebook (you’ll need it) and let’s break it down.
1. Everything Can Be Content (With a Catch)
Mimi kicked off the conversation with a truth bomb: “Everything can be content.” Jonathan agreed—with a caveat. Your content needs to align with your brand—a key part of any strong social media strategy. Whether it’s your cat knocking over your latte or a heartfelt realization about your business journey, tie it back to your message. Always ask yourself: what’s the goal of this post?
Pro Tip: Share the quirky and relatable moments, but make them meaningful. Your audience will love the human touch, as long as it’s on-brand.
2. Start With What You’ve Got
Long-form content is like hitting the jackpot for content creators. Jonathan said it best: it’s a goldmine for enhancing your social media content creation strategy! Think about all the amazing ideas packed into blogs, podcasts, YouTube videos, or even social audio rooms, all of which can supercharge your social media content strategy. Each one is a treasure chest waiting to be opened.
Take a single blog post, for example. With a dash of creativity, that one piece can fuel an entire week’s worth of content. Picture this: three Instagram carousels breaking down key points, a few snappy reels highlighting the juiciest bits, and a series of stories that keep your audience entertained throughout the day. The trick is to dig out those golden nuggets and turn them into bite-sized gems that shine on social media.
Pro Tip: Treat your long-form content like a holiday feast. Carve it up into delicious servings and enjoy the leftovers—your audience will keep coming back for more!”
3. Your Notebook: The Ultimate Treasure Trove
Jonathan swears by his notebook collection—a powerhouse tool for shaping an effective content creation strategy. With over 40 of them filled to the brim, he’s basically a walking treasure chest of ideas. Whether it’s questions people have asked, thoughts sparked by a good book, or random flashes of creativity, Jonathan captures it all. And he’s right: the questions people ask can be pure gold for content creation. Think about it—one simple inquiry could inspire an entire series of posts, videos, or stories. Every scribbled note is a potential spark for your next big idea. So, grab your own notebook (or five) and start jotting—your future content will thank you!
Mimi’s take? Write it all down. Whether it’s a client question, an interesting conversation, or even an idea sparked while driving past a gas station (yes, that happened), jot it down. Your next post might already be sitting in your notes app.
4. Borrow (and Build on) Inspiration
Great ideas are everywhere. Blogs, podcasts, YouTube videos, and even trending news can spark something brilliant. Jonathan is a big fan of “news hacking,” a creative technique to amplify your social media content strategy by leveraging trending topics—think Taylor Swift, Super Bowl ads, or that viral meme everyone’s sharing.
Pro Tip: Use tools like Answer the Public or Google Trends to find popular questions in your niche and create content that boosts your content creation strategy by being relevant and timely.
5. Daily Life is Content Gold
Your day-to-day life isn’t boring—it’s relatable. Mimi suggested using your emotions and experiences to craft vulnerable posts that resonate. Feeling stuck? Talk about it. Overcoming a challenge? Share the lesson. It’s not about perfection; it’s about connection. People do business with people, like real a$$ people!
Pro Tip: Remember, “it’s not win or lose; it’s win or learn.” Share your growth moments with your audience—they’ll thank you for it.
6. Ask Your Audience
Who better to tell you what they want than your audience? Think of them as your personal focus group, just waiting to spill the tea. Use Instagram polls to get a pulse on their interests, drop a Q&A box in your stories for real-time feedback, or take it a step further with 15-minute Zoom chats. These one-on-one conversations can uncover struggles and spark content ideas that genuinely hit home. Bonus? They’ll feel seen and heard, which means you’re building trust and loyalty while brainstorming your next post. It’s a win-win!
Pro Tip: Make audience interaction a regular part of your strategy. A monthly coffee chat (virtual or IRL) could be a game-changer.
7. Repurpose Like a Pro
This might be the most freeing advice of all: it’s okay to reuse content. In fact, Jonathan emphasized that repeating your message isn’t lazy; it’s strategic. Consistency builds recognition by reinforcing your core message in your audience’s mind. Think of it like a catchy song on the radio—the more people hear it, the more they associate it with you. Repetition helps establish familiarity and trust, making you the go-to expert in your niche. Plus, new followers might not have seen your earlier posts, so repeating key ideas ensures no one misses out.
Pro Tip: Think of your content pillars as your brand’s greatest hits. Keep playing them—your audience won’t get tired of a message that resonates.
Final Thoughts
If you’re feeling stuck, remember this gem from Jonathan: “Your content should always feel like you”—a non-negotiable for a winning content creation strategy. If it feels generic, you’ve missed the mark. Make your content personal, engaging, and aligned with your brand.