Category: Branding

  • Time Saver 2: 30 Days of Content From One Photoshoot

    Time Saver 2: 30 Days of Content From One Photoshoot

    Content Creation Time Saver 2: Creating a Ton of Content in One Day

    We previously discussed how to break down your blog to create weeks of content. For this Time Saver we are focusing on our next content creation time saver: How to Get 30 Days or More of Content from a Single Photoshoot. I perfected this tactic while working in DC with Career Coach Lea Berry and have been using it ever since—a major win! You can see some of the results from her photoshoots here.

    For many businesses, hiring a photographer is a worthwhile expense, especially for those creating content for social media. To make the most of this investment, plan to get as much content as possible from the photoshoot. Our second content creation time saver will help you plan your photoshoot and maximize the number of usable shots. While each of us creates content differently and has unique needs, the following ideas can be applied universally.

    Steps to Maximize Your Photoshoot

    1. Review Your Schedule of Posts
    2. Research
    3. Plan
    4. Schedule Time
    5. Execute
    6. Hustle
    7. Expect the Unexpected and Roll With It

    Review Your Schedule of Posts

    Start by reviewing your content calendar. Identify the promotions, blog posts, and campaigns you have planned for the upcoming month. Visualize the photos you need for these campaigns and begin researching ways to capture those shots. Pinterest can be an excellent resource for inspiration. Although I’m not a frequent user, I keep inspiration boards for different types of photoshoots. Printing out the shots you like and using them on your storyboard can help as you dive deeper into planning the photoshoot.

    After Reviewing Scheduled Posts

    Identify any gaps in your schedule and plan how to fill them. I usually recommend planning and scheduling 70% of your content in advance, leaving 25-30% for flexibility, current topics, event photos, etc. Scheduling 70% in advance while allowing for flex space lets you remain timely without scrambling to post daily. However, some months you may only need 10-15% of flex content, so always plan additional posts just in case. Treat them as your B-roll—your security blanket for when all else fails.

    Research Concepts, Locations, and Shots

    Now that you have identified the campaigns and posts you need photos for, it’s time to research concepts, locations, and shots. Scour Pinterest for ideas and inspirational images that align with your brand. Once you have gathered these inspirational images, start looking for suitable locations. I maintain a list of potential sites and use Google Maps to pin places that might work for future shoots. My Google Map, titled “Potential Photoshoots,” helps me keep a running list of locations and quickly decide how to group sites for a cohesive and productive shoot.

    Not Too Crazy, Not Too Bland

    When planning your concepts and locations, strike a balance. Avoid overly complicated setups that are hard to complete in the time available, but be creative enough to keep your content fresh throughout the month. Vary your outfits to add visual interest to the shots. Remind your photographer of the purpose of the images, ensuring they know all the photos are for the same month. This way, they might suggest additional shots or remind you to switch things up during the shoot.

    Finalize Your Plan

    For those who feature themselves in their Instagram feeds or are lifestyle bloggers, these next steps might differ slightly. Since I am not in most of my shots, I select three general locations and review must-have and secondary shots within those areas. Here’s an example from my last content creation day in New York City:

    • Hudson Yards
      • Must-Have Shots: The surrounding neighborhood and The Vessel
      • Secondary Shots: The Shed and Hudson Yards Buildings
    • DUMBO, Brooklyn
      • Must-Have Shots: The iconic shot under the overpass and surrounding neighborhood
      • Secondary Shots: Architectural details and bikes
    • Brooklyn Bridge Park During Golden Hour
      • Must-Have Shots: The sunset with views towards NYC
      • Secondary Shots: Weather-dependent

    Once the plan is finalized, work on scheduling and execution. Consult your train schedule and plan your route using Google Maps. For my NYC shoot, I knew I needed to Uber from Hudson Yards to Brooklyn to have enough time to explore and capture all the desired shots.

    The Execution

    You have your shots and locations picked out, and the theme of each shot is clear. Your photographer has the inspiration images. For my last trip to NYC, I stapled a bunch of my inspiration shots, directions, and must-see areas together and put them in my bag for reference. I recommend doing the same and providing a copy to your photographer in advance. Now, it’s time for the execution!

    The Clothing for Your Photoshoot

    Wait, even I need to plan what I’m going to wear for each shot. If you are in most of your photos, this is even more important. I recommend three main looks that can be quickly changed up with layers and accessories. For example, start with a skirt, top, blazer, and chunky necklace. After several photos, remove the blazer, then later change the necklace and add earrings. Go for easy but dramatic changes. Scarves are another favorite accessory for this reason.

    Another consideration is non-generic stock photos. I had a client who did daily prompts and we always struggled to find the right free stock photos. During her photoshoots, she would bring different supplies and while she changed at each location, I would take stock photos for her to use. It made posting those prompts simpler. So, think about your needs and prepare for them.

    Now, It Is Time to Hustle

    You’ve completed the planning and arrived at your first location. Your photographer is ready, and you’ve reviewed the plan. Now it’s time to hustle. You’ve packed your day (or hours) with your photographer and need to create your content for the month. Stay focused, stick to the schedule, and get the shots! When you arrive at each location, gather everything you need for the shots and change into your planned outfit.

    First, get the essential shots at each location—these are the shots you cannot do without. If you stay on schedule, then proceed to take the secondary shots. This strategy ensures you cover your 2-3 locations and get the necessary images. If you’re running behind, skip the secondary shots and move to the next location. Drink water, stay focused, wear comfy shoes between locations, and don’t rush. Rinse. Repeat!

    Flexibility Is Key

    Planning and sticking to the plan is crucial, but flexibility and adaptability are equally important. You never know what opportunities might arise. During my last trip to NYC, my schedule included three locations. However, while walking past the Empire State Building, a kind gentleman handed me a free ticket because he couldn’t use it. After verifying it was real, I decided to take the opportunity. This meant arriving at Hudson Yards a bit later, but it was worth it. By the end of the day, I had gathered enough content for the month, even though I forgot my backup battery for the camera. I was okay with skipping the sunset at the Brooklyn Bridge.

    And Done

    By the end of a day like this, you’ll be tired, no doubt. It’s hard work, but you’ve made the most out of your day and will have some outstanding images to show for it. The best part is you only need to do this once a month to get the images you need. The more you do it, the more photos you’ll have for social media. Good social media images and videos are key to better engagement, so this strategy will pay off and make your social media life much easier!

  • A Different Approach to Social Media and More

    Combining Our Experience with Our Passion and Helping Other Businesses Succeed

    Social Media has incredible power and reach. However, businesses can not capitalize on that if they don’t have a great story to tell and content that helps followers understand that story. When we founded JRH Graphics, we knew that our suite of services had to make it easier for businesses to tell their story. Our services needed to offer customizable social media plans for posting on their profiles. As well as provide our clients with content that spoke to their unique brand.

    So, we combined our twenty years of business experience with our passion for storytelling and set out to help small and middle-sized businesses get the most out of social media. Our services are all customizable. This allows us to build social media plans that meet our clients’ unique needs. Each piece of content created is made for the sole purpose of telling our clients’ unique story. No generic content, no one size fits all solutions and no pick one from column A and one from column B brand stories.

    A Different Approach: Story First

    At JRH Graphics, we do things differently. We believe that spending a little extra time building your brand story provides value to the brand in the long run. A company without a story has no chance to survive in today’s marketplace. Your story is the foundation of all that we do. If we want to help you to be successful, we must first build a solid foundation.

    Building A Solid Foundation: Discovering Your Winning Story

    What’s Your Story? If you have ever had a meeting with Jonathan Howard, then the chances are he has asked you this question. For us to be able to support your business, we need to know your story. Everyone’s story is unique, so the first thing we do is listen to you talk about your business and watch how you engage with your audience. Your answers to questions like, What does your business means to you, provide us insight as we help you explore your “why.” We ask about your reasons for doing things. What are the values of your company? We want to know what you want to be known for after all is said and done. What problems are you solving for people? All of these questions help us understand your business and allow us to build a brand story.

    The Foundation is Solid

    Now that we have explored your brand story, we can use what we have learned to move forward. This allows us to make more informed decisons about how we promote your brand, what audience would engage with your brand and so much more. A well developed brand story provides us with a solid foundation we can build upon. This foundation allows us to do the following items an so much more.

    1. Use your voice and values in our posts on social media
    2. Target an audience that makes sense for your business
    3. Create custom content that speaks to your values
    4. Engage others that share your values
    5. Represent your business properly on your social media platforms

    We Have The Story, Now What?

    People do business with people in today’s marketplace. The days of businesses operating behind a veil of secrecy is long gone. Your story provides your business with a human face. A human face gives it the power to connect with your audience. Once we are at this stage, JRH Graphics works with you to build a social media plan that allows you to tell your story to an audience that shares your values.

    We work with you to create a package that works for your business. Self-run packages are available where we meet either monthly or weekly to review your calendar and posting plan. We also provide fully managed packages across multiple platforms. With these plans JRH Graphics will create and post custom content that supports your story. And if you fall somewhere in between these two options, we build a custom social media plan that will work for you.

    Social Media Management Plans to Support Your Business

    A Self Run Approach to Social Media

    You decide that you can continue managing the daily duties of your social media. All you need is some assistance planning your content and posts. The drab and generic content that past providers have given you as “custom” does not speak to your unique brand, so creating some custom content to post on your profiles is essential.

    You are not alone, many of our clients fall into this category. They choose JRH Graphics because we offer them a better solution. We schedule regular meetings to help them plan their content. We provide them with a framework for content creation we call the 9 Essential Posts for Every Business on Social Media. During our regular meetings, we help schedule monthly posts and ensure that they are providing their followers with “edutaining” content that adds value. Our goal is to make sure that your social media profiles start working toward the success of the business and no longer feel like a burden.

    A Fully Managed Social Media Plan

    Your business has grown, and the stress of managing your business and promoting your business is overwhelming. You decide that you want to focus on running your business because that is your wheelhouse. But, you need to be able to trust someone to help you promote it. JRH Graphics offers plans that can help you here too.

    It is nearly impossible to run and promote your business at the same time. We take on the task of managing your social media so you can focus on what you do best. A review of your current platforms is performed and make a recommendation on a social media management plan that works for you. We will help you build a strategy that puts you on the path towards engaging followers and creating customers for life.

    The next step is to create content that supports your brand, your story, and reflects your values. We share these customized posts with you every week and ask for your approval. We will never share anything on behalf of your brand without your approval. This strategy allows you to engage your audience, provide them with “edutaining” content that speaks to your brand daily. It is your brand, your messaging, and your custom content; we are just the ones posting it for you.

    A Plan for Custom Content Creation

    Some businesses have a person in the marketing department that is in charge of monitoring the social media for the company. In some cases, they are responsible for creating content. In other instances, a business may need content created by an outside source. Whether you need photos or additional promotional pieces we can help you out.

    Content is king!

    The content you put on your social media can determine who chooses to follow you . Your content influences how your audience feel sabout your brand. From photos to articles, to free tools you provide to your followers, it all says something about who you are. We believe that the content you put out should look and feel like you. While we love stock photos for some things, they don’t belong on your social media profiles.

    At JRH Graphics we literally, loathe content that pretends to be custom. You hava all seen the cringe-worthy off-brand quote somebody posted to their Instagram feed. This is not what JRH Graphics provides. When you hire JRH Graphics to create custom content for you, we will create actual custom content. Content that is based on your brand and your story, not just your brand colors and taglines.

    You Have Choices, We Hope We Made That Clear

    You can select to have photos taken that represent your brand, or have posts created based on the content you have already curated. Whether you need us to develop a single campaign or want us to work with you in an ongoing capacity we can help you out.  We can create content that is representative of your brand each month or once a year. Our content creation plans are just as customizable as our social media plans.

    The Biggest Difference at JRH Graphics

    Jonathan Howard is what makes JRH Graphics different. He is driven, passionate and creative. His hand on style and unique way he approaches problems will help your business rise to the next level. Jonathan has over 20 years of business management experience. The knowledge gained from his experience is what he brings to every one of the clients. Jonathan and the entire JRH Graphics team is committed to helping you be successful. We will roll up our sleeves and work along side our clients to ensure their success.Are you ready to be heard on social media? Do you want the JRH Graphics team to help you tell your winning story? Ready to engage an audience that has the potential to be customers for life?Get Noticed

  • What is Social Media Management?

    What is Social Media Management?

    What is Social Media Management?

    Social Media Management is a foreign concept to many people. The list of questions I am tired of answering probably goes on for days but here are a few #epic ones.

    • What does a Social Media Manager even do?
    • Does Social Media really need to be managed?
    • You just sit on Instagram all day and take selfies, right?
    • And, my favorite… Do you know Kim Kardashian?

    There is a deep misunderstanding behind what social media managers actually do, especially in the business realm. No, it does not take me an entire 8-hour shift to create an Instagram post that says, It’s Friyaaaay where is the Partaaaayyy! First of all. I own my own business. I wish I worked shifts, especially one as short as 8 hours. Secondly, this is not what you hire a social media manager to do. A social media manager is charged with creating and posting engaging content that advances the goals of the business.

    So, now that we have gone over some of the things that we do not do; we can review why your business will benefit from having a dedicated social media manager.

    The Role of A Social Media Manager

    Each business decides what the role of the social media manager will be in an organization. However, these following tasks generally fall under the roles and responsibilities of a social media manager. We also provide some needed skills for each task. As social media becomes more ingrained in all we do the tasks will continue to become larger and more complex.

    • Represents your brand online
    • Manage all of your social profiles
    • Create custom content for your business
    • Engage followers and build up a new following
    • Balances informative content with promotional content
    • Monitors and responds to comments and questions
    • Tracks and analyzes the results of social media campaigns
    • Ensures that the voice used to post is consistent

    Social Media Managers Roles and Responsibilities

    Jonathan Howard, lead content creator and business consultant at JRH Graphics defines the role of a social media manager and discusses what makes JRH Graphics unique.

    Manage Your Brand & Maintain Your Brand Identity

    Your brand and your story are essential ways you connect with followers. Your social media manager is the promoter and protector of your brand. They ensure profile images are all recognizable and follow branding guidelines. Create posts that are branded and use the brand story appropriately. They are the first contact point with new customers and customers looking for support and service via Twitter. Some are even tasked with maintaining your shop presence on Facebook and Instagram and promoting new items via product posts.

    Communication, Attention to Detail and Organizational Skills Are Required

    A social media manager controls the conversation on your social media platforms. They accomplish this with a well-planned content calendar complete with key promotions, events, and new product releases. As well and educational and behind the scenes content that is EDUTAINING – Educational -Useful- Entertaining. Your brand and story are powerful connections. With social media becoming integrated into so many facets of your business, your social media manager has the power to shape your story and brand in all that they do. They must possess strong communication skills and be well organized to manage this aspect of the job.

    Create Customized and Engaging Content

    A social media manager brainstorms, researches, creates copy and visual for all your social media posts. In many cases even today, a social media manager is the sole creative for social media posts. They are also the one who actually does the posting. A social media manager is charged with creating engaging content for followers to consume from start to finish. They must be aware of trends and know what types of content is engaging followers. A plan to eliminate the content that is no longer essential is key. They function as brand ambassadors, storytellers and must be able to create an emotional connection between customers/followers and the brand.

    A Social Media Manager Must Be Creative and Flexible

    Flexibility and creativity are essential. The demands of the users and the lightning-fast pace of technology is changing every platform at a record pace. It is certainly feasible for you to develop content at the start of a month only to find that the platform you were going to post it on has changed the format or size. Or in the case of Google+, it is gone! They should be early adopters of new technology but still, be willing to work to get results on existing technology and platforms. Create Great Content Often, Adjust for Algorithm, Repeat should be their motto.

    Manages Your Profiles & Engage Followers

    Your social media manager is the sole person responsible for managing the day to day of your social profiles. Is the person running your social media the first person that you want your customers to see when they enter your business? Your social media manager needs to be able to communicate and personify all your business stands for. Charged with engaging existing and new followers every day on your platforms, the social media manager holds a great deal of power. They define the message that helps define your audience. They are building your future customer base.

    Must Be A People Person and Problem Solver

    Responsive, tactful and eloquent. Three keywords to look for when hiring a social media manager. In addition to the story and branding, a social media manager must also be intimately aware of all company policies and procedures so they can provide the right information to customers when asked questions. A social media manager must be a problem solver. They are going to be asked to solve problems that your customers and followers are facing each day.

    Track the results of campaigns and Adjust Accordingly

    Your social media manager not only puts the content into play but they also have to measure for the ROI (Return on Investment). Using the many different measures of engagement, social listening and much more they need to rank the success or failure of posts (and aspects of posts). This allows them to see which pieces of content measure up to expectations and which fell short. They also need to react to the results quickly. If it failed once it will fail again. They need to know not to put content that will certainly fail into play when they could replace it will other content that a higher chance of success. Finally, they must also measure what types of content are engaging at what levels and if they need to restructure the content calendar to accommodate for the changes.

    A Social Media Manager Must be Analytical and Proactive

    Social media is bound to change. A social media manager needs to adapt. They need to analyze the results of their campaigns. They must double down on successes and eliminate content that fails. New ways to engage will always be emerging and some trends may be the perfect opportunity for your business to stand out. However, without an adaptable member running your social media team you may end up always arriving late to the party. Especially, if they aren’t even measuring the success of the posts they are posting.

    Keeping the Brand and Voice Consistent

    Want to confuse your followers? Have a different aspect of your brand identity as part of your profile photo on every platform. Change the order of the words in your tagline. Select a different color for your logo. Inconsistency confuses customers. And once a customer is confused they leave. What is worse they are not likely to come back. Equally confusing is when your brand changes the voice it speaks in on social media from post to post, I am guilty of this on my own brand and it is confusing to followers. Define the voice as part of your brand identity and stick to it.

    Your employees can speak directly to followers but as brand ambassadors and that voice can be unique to that post once it is defined. I encourage you to use that type of post wherever possible as well as social proof posts (reviews from clients) as a happy employee and a happy customer both send a powerful and emotion-filled message.

    A Deep Knowledge of Branding and Emotional Storytelling

    A social media manager needs to understand branding and emotional storytelling and connect those skills to the product or service they are selling. They need to be aware of what the differentiators are that strengthen the brand as well as how the company is positioning itself in the marketplace. Finally, they also need to be aware of the known competition and stay ahead of any new competition. Many times the first place you can identify some new players in the game is on social media.

    Does a Social Media Manager Just Take Selfies for Instagram?

    I hope at this point, we all know that this is not the case. A social media manager holds an ever-increasing role in your business. They are an integral part of marketing and branding strategies. They are content creators that must create engaging content that will grow an audience and create followers for life. A social media manager must create and deliver a great deal of content each week as well as to measure the impact of that content. And if that is not enough, the entire job can change at the drop of a hat. Once again, a great motto for any social media manager should be…

    Create Great Content Often, Adjust for Algorithm, Repeat!

    Oh, you guys did get one question right… Of course, I know Kim Kardashian, totally bestiesWhat Does JRH Graphics Provide that is Unique?

    Social Media Managers are a dime a dozen. There are many solutions available to create content for social media. Hundreds of people create logos and more people are entering the brand storytelling arena. Many of these people have little to no business experience. They went to school and studied advertising or social media marketing and know how to do that.

    That is not JRH Graphics. We understand the day to day of business because before we started our own we spent 20 years in business. We learned the ins and outs of social media before it was commonplace among businesses because we worked on college campuses and “grew up” on the cutting edge of it. We have faced hundreds of challenges and created hundreds of solutions. With each new company we work with we have added to our toolbelt and made these tools available to other small businesses because when one of us succeeds we all succeed. A listing of the available tools can be seen here.

    We Know Business

    Running a business and promoting a business are two full-time jobs, each with different skill sets. The more time you take to promote your business the less time you have to run it and the time you take running your business impacts your ability to expand your network of followers, nurture leads and discover new revenue feeds. Having a social media manager with 20 years of business experience allows you to grow your business while not losing sight of the day to day because the team at JRH Graphics identifies opportunities to grow and nurtures those opportunities in conjunction with your team.

    JRH Graphics helps you build your business via social media. We help you define a story that will engage by highlighting this story and your differentiators on social media. This establishes you and your business as a leader in your field. This works to activate your social media networks and local business networks. Once your network has been activated you begin establishing a collaborative relationship with them, allowing you to both grow your businesses and networks.

    Our Clients are Proof

    Jonathan has been a huge support for our small business. When we brought him on as our PR guy we also got a business consultant that truly cares about the success of our business. He is smart, savvy, innovative, and a risk taker that we trust completely. He has helped grow our business and introduced us to new revenue streams that have proved lucrative.

    -Cody Alexander, Urban Jungle DC

    JRH Graphics will help you become the smart, savvy, innovative business that takes the right risks and see the benefits.

    Jonathan is fantastic support for my small business – he’s helped me scale quickly and helped me achieve so much through social media and engaging with a broader audience.

    -Lea Berry, Berry Coaching and Consulting 

    We will help you scale quickly and reach your goals via the power of social media.

    Choose JRH Graphics and grow your business.

    Social Media Management Plus with JRH Graphics

    With JRH Graphics you get a social media manager and much more. The knowledge and experience. The drive to push to be better. A stubborn man who refuses to take no for an answer. Creative line pusher. Dedicated partner. JRH Graphics is part of your team!

  • Brand Storytelling Matters: Tips for A Powerful Story

    Brand Storytelling Creates Connections

    Stories create connections, which an essential part of doing business today. Businesses can no longer remain faceless entities and be successful. In order to survive a business needs to find a way to connect with its audience, in order to thrive they need to pull on heartstrings and engage at a much deeper level than ever before. If a business isn’t making an emotional connection between its brand and its audience then they risk failure.

    This is where your brand story comes in. It gives your business a human touch. Your brand story should weave together facts and feelings. It should include your why. Why you do what you do and why you believe it matters. It should also tell your audience why they should care about what you do.

    Selling the Universal Emotion Not the Product

    I remember when I first started doing marketing work a mentor saying to me, you aren’t selling a mattress you are selling a good night’s sleep. I was very confused as he dropped this piece of wisdom on my head and walked away because I wasn’t selling mattresses I was selling books. But the more I did social media and marketing the more I understood you are not selling products you are selling the emotional connections and the universal feelings. Nobody knows how your mattress feels, but everyone knows the amazing feeling of waking up feeling revived after a good nights sleep.

    Be Heard in the Crowded Marketplace

    Great brand storytelling allows you to be heard in a crowded marketplace. Now more than ever there are more people making things, and offering services. The marketplace is overcrowded. Some products and services are even great. So what makes you different? Why do I choose you and not your competition? How do you stand out? Your brand story is how you stand out.

    Brand Storytelling is Powerful

    When crafting your brand story think about what you want your business to be known for. When everything else is said and done what do you want people to say when they think about your business? What is the single most important message you want to deliver? Once you have that message in mind figure out a way to wrap that message into a story that your audience will connect with and you are now on the road to having a brand story that will connect.

    Your story is the most powerful and flexible tool in your toolbelt. It should act as a compass that guides your business in all that you do.

    Aspects of a Powerful Brand Story

    So what are some things necessary to have a powerful brand story? That’s the thing with storytelling, it is not an exact science and there is not an exact formula. But we all know a good story when we hear a good story. So in my effort to figure out some things needed for a good story, I watched a lot of Ted Talks and searched around the internet for great sites on storytelling like echostories.com. I discovered great nuggets of wisdom, things that many of us already believe to be true. Unfortunately, I did not discover the silver bullet… the surefire way to have a story that connects with your audience. So since I can’t give you that yet here are a few tips.

    Get Emotional

    Inject emotion into your presentation with stories. The objective of a story is to make your audience feel something. Happy, Sad, distraught, hopeful. It doesn’t matter what emotion the story brings about per se as the emotion creates a connection. Tell the story of how your product saved a life, the story of how your business gave you a purpose, that great story about how you helped a mother connect with an estranged child. Take this commercial for example…

    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

    Did You Feel Something?

    No matter how you feel on the issue, I guarantee that ad for Verizon (btw) made you feel something. It injected emotion into its advertisement and that emotion made for a powerful commercial and made you feel some kind of way. Verizon is saying in this commercial that part of its brand story is the power of communication to bring people together. That love can always call back using Verizon phone service. The beauty of this for Verizon, is they didn’t even have to spell out the connection. By simply having the Verizon logo at the end of that spot creates the connection the emotions you felt there are tied to Verizon, and you want to go connect or reconnect with somebody using a Verizon phone! Yes, it just as easily could have been Sprint or Metro PCS but it wasn’t.

    Make A Connection with Your Audience

    The other thing that made the Verizon advertisement so powerful is the connection that they made with the audience. The story they are telling is aimed at those celebrating Pride in the month of June. It was created in partnership with PFLAG, a National organization that unities families and allies with people who are lesbian, gay, bisexual, transgender, or queer. They knew their audience. They knew that many people who identify as LGBTQ have struggled with coming out in their lives. This struggle is universal in the community so they were able to connect with the audience by being aware of, and sensitive to this universal truth. As a business, be aware of your audience and your followers. Is your brand story or aspect of a brand story something that they will connect with? If it is not, should it be part of your story?

    At First This Then That

    Change is a fundamental portion of a story including your brand story. At first, this was the truth, that is why our founder created (brand name) and now this is the truth. Apple is famous for using this in its story and in presentations. This is computing now, but with this brand new Mac we have challenged the status quo and this is what computing will look like! And those of you who are like me and want things to be easier, newer, better, and not the status quo eat it up. This then that creates suspense and excitement, both emotions and emotions create connections. And if you watch a lot of Apple product reveals you notice that they draw out the suspense to the point where your body is physically reacting to it. Ah the beauty of storytelling… when listening to a good story your body reacts like it is there and it releases hormones and endorphins. You are literally feeling the emotions and it does not matter that it is a new computer that has nothing to do with it, the feeling is what matters.

    Don’t Forget Your Why

    A key aspect of your brand story is your why. Why is it that you do what you do and why should your audience care? You need to wrap these into that emotional story to create the connection between the product/service, the emotions, and your overall brand. The why is not to make a profit, as Simon Sinek says that is just a result. The why is… why do you get out of the bed in the morning? What is it about your business or work that gets you excited? Why is your business special? That is what will connect with people and make your brand story special. I can’t tell you what your why is… you need to dig deep for that. Just remember that your story is the most amazing thing about you and your business so don’t be afraid to say what you believe. Highlight your values. And create a brand story that is awesome and will connect with your audience and beyond.[

    Simon Sinek Start With The Why

    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I hope these tips help as you begin to work on your story and make brand storytelling a hard skill in your business. If you need help with any of this check out some of our other resources or contact Jonathan at jhoward@jrhgraphics.com.

    May we also recommend taking a look at this blog post.

  • Your Brand Is Not This… Discover the Key to Branding

    Brand is Not

    … your colors, it is not your logo. The business does not control it. These things are all part of your identity, and while they may speak to your brand, they are not your brand. Your audience defines your brand. It is an emotional response to your business that includes sights, sounds, tastes, and past experiences.

    In the following video, Jonathan Howard, the owner of JRH Graphics, discusses how a company can impact its brand, how every single interaction with a sales associate, or operator, or online service bot can influence the customer’s perception of your company. He also reminds people that it is incredibly important to believe in your brand. Make sure that everything you put out to your audience is representative of the values you think are essential. Be unabashedly true to your beliefs; don’t water them down to appeal to the masses. A company that aims to please all people ends up pleasing nobody.

    Differentiators

    The idea behind differentiators is also discussed in this video. A brand is what makes someone choose you over another company. So what is it that makes you different? Why would somebody decide to use you instead of another company? Branding is the art of differentiation, and if you don’t stand out, you aren’t going to win. For more on differentiation and how to win with your unique values, check out this blog post.

    What is the Key?

    The key is to find out what makes you different and find an audience that values those differences. Once you have discovered that audience, begin engaging them and providing solutions to the problems that they are facing. Keep your audience in mind whenever you are launching a program, product, or service offering.JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGWW5CcXd1UDlhTkUlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

  • Your Weird: 3 Steps to Help You Win With A Unique Brand

    Your Weird: 3 Steps to Help You Win With A Unique Brand

    If You Are Not Weird You Fail

    Did you know that 50% of businesses started do not make it to celebrate the fifth year in business? One of the largest contributing factors of failure for these businesses is an inability to differentiate from the pack.

    Many businesses feel that in order to be successful you need to be everything to everybody. However, the exact opposite is true. To see success in today’s business environment you need to tell people why you are different and align yourself with those that appreciate those differences. Or as I like to say, “what is your weird?” If you embrace your weird and showcase your weird, you will be able to win with your weird. It is really just remembering a few of the basics or branding and marketing.

    Believe me, I am weird I should know

    Embracing Your Weird

    The first step of differentiation is figuring out what makes you different than all the other companies out in the marketplace and embracing those differences. Did you create this business to fill a void? Do you serve a specific section of the marketplace? The answers to questions like this are all essential parts of your company story and can be a differentiator. A differentiator can be anything that you think is important to your company, that other companies in your realm do not offer or deliver. A differentiator is what will make someone choose you over another company, it is what makes you stand out. I call this part of the process, “embracing your weird!”

    Some Ways Businesses are Weird

    Below is a list of some differentiators, do one or more of them apply to your business? This list is not complete, a differentiator is whatever you honestly believe you do differently that impacts your customers or clients.

    1. Deliver exceptional customer service, every single day by exceeding customer expectations
    2. Make solving customer problems a keystone of your business
    3. Focus on a very narrow part of the customer base
    4. Do business differently i.e. always accept returns or charge a flat rate for services
    5. Offer something up for free or a low price that makes a huge difference
    6. Focus on your culture and what makes it different i.e. at JRH Graphics we like it if you are a bit weird but love it when you are completely off-the-wall weird
    7. Focus on social media and make it so good people can’t forget you (think Warby Parker)
    8. Surprise and delight your customers
    9. Be Weird. Be So Weird People Notice You. Don’t Be Too Weird that they only remember the weirdness

    Don’t Hide Your Weird

    Whatever it is that makes you unique is your weird. Don’t shy away from your weirdness or try to hide it because you are afraid that these differences are weaknesses. These differences are the key to making connections with potential customers, they are essential for standing out in a crowded marketplace, and they could be a reason you make it to year six in business when half of your fellow business owners will not.

    So you have embraced a few things that are weird and you have integrated them into your company story. You even discuss them as part of the unique culture of your company… now what?

    Showcasing Your Weird

    The next step is to showcase your weirdness. This is probably the trickiest of the steps when you begin because it is easy to confuse people if you are not sending a consistent message or bouncing around in how you are telling your story. The best way to properly showcase your weird is to tie your differentiators into what you are doing every day and what you are posting every day. And the best way to do this is by planning what you will be doing and posting well in advance. Make sure that what you are doing and posting ties into your goals and brand story.

    Tips for Showcasing Your Weird

    1. Make sure every single person that represents your business inside and outside the company understands and represents the company story and company culture.
    2. Tell the same story but don’t use the same examples. People will get tired of them and it shows that maybe what you are doing every day does not align with the story you are telling. If it did new examples would be easy to find.
    3. Make sure that you are showing your brand in a similar and recognizable way across all of your social media profiles for your business. If I stumble upon your social media presence on Twitter and want to find you on Facebook I should be able to tell instantly what profile is yours when I search.
    4. A key to showcasing your weird is making sure that people know who you are and are engaging with you. In order to accomplish this on social media, you need to be creating engaging content and posting regularly. If you need help deciding on some things to post please check out my 9 Types of Posts Every Business Should Try blog post.
    5. Make sure that who you are online matches who you are/what your business is in real life.
    6. Begin looking for and working with other businesses that share your weird. Collaboration is Key afterall!

    Sharing the Weird

    So number 6 above is kind of a “pro tip” but here is an example of how it would work.

    Say you are a career specialist who helps people discover what the next step in their career should be. You believe that having a complete online profile such as LinkedIn with a fresh headshot that captures their true essence and a winning story that showcases accomplishments helps them stand out in the crowded job market. In order to help your clients accomplish this, you begin working with a headshot photographer who is amazing at letting a person’s personality shine through the photo. You later discover a social media specialist who helps your clients craft winning stories to include on LinkedIn. As you continue to work together the three of you are all showcasing your business strengths to multiple clients and your ability to work closely with other businesses in your field becomes another one of your differentiators.

    Winning With Your Weird

    You have embraced your weird. You are showcasing your weird. So how do you know when you are winning with your weird? Don’t we all wish that there was a clear and concise answer to this! I can’t provide one but I can say that when you start to embrace your weird and showcase your weird and it is connecting with others you will notice some things like more meaningful comments on your social media. More people writing reviews of your business because your business fills a specific need in the marketplace. You will see additional referrals from other businesses you have worked with in the past. More of your ideal clients and customers will be seeking you out. Overall, you should see an increase in your sales and a decrease in the money that you need to put in to close each sale.

    Signs that A Company is Winning With Their Weird

    1. They have a powerful and defined identity. They boldly proclaim what they believe and they stand by those beliefs even when tested.
    2. Winning companies have identified an audience or audiences that will engage with their weird. They are targeting this specific audience where they live, with content that has proven to engage them. 
    3. Winning companies are passionate about what they do and they let it show in everything.
    4. Honest with what they can and can not deliver for a client. They know their limits and are not afraid of losing some business because a client wants something that is outside of their wheelhouse. 
    5. Backs up claims with tangible actions and results.
    6. Put their clients/customers interest ahead of revenue.
    7. Accessible and real. They demonstrate the true meaning of authenticity.
    8. Understand the value of consistency. Always live up to clear expectations.
    9. Collaborate with other brands that share their values, potentially multiplying the customer base they have access to with the collaboration

    A Weird Conclusion

    Keep in mind that a winning brand has a proven track record and is a trusted member of the marketplace. They embrace the winning characteristics listed above in all that they do and they showcase them throughout their company. A new company cannot be winning until they have proven itself. However, it is important for a new company to make sure that they are embracing their weird and showcasing their weirdness right out of the gate. They should include the key aspects of their weird in their brand story to put them on the fast track to winning with their weird!

  • Create Engaging Content With Quality Photos

    Create Engaging Content With Quality Photos

    A Different Kind of Photo Shoot

    At JRH Graphics we tend to do things a little bit differently, so it should not really surprise anyone that we approach photo shoots differently as well. We don’t like to shoot in the studio. Whenever practical, we like to shoot in your neighborhood, where you live and where your business is located. Our photo shoots are “in the wild” as we say. This type of shoot encourages real-life engagement which leads to greater engagement online. So what does a photo shoot in the wild look like? How do we decide what photos to take? What do you wear?

    Well, aren’t you lucky… we are going to answer all your questions in this post!

    Before The Photo Shoot Begins

    Before each shoot begins we will discuss what types of images you wish to get from the shoot. We will also review key aspects like how we will be portraying the brand in the images. Are the shots a part of a planned campaign?  We can also review what the overall feel you want from the photos. We will review the specific photos we wish to capture for posts we have planned as well as ways to get some more versatile images that can be used in multiple situations. We always try to capture as many shots as possible at every shoot.

    Some Important Pre-Photo Shoot Questions

    What to Wear

    We have discussed the intent of the shoot and the message you wish to convey in the photos we will be capturing. So now, what about the styling? We may tell you what we envision for a specific shot or the overall feel but it is up to you and what you have in your closet. No matter what, make sure that whatever you decide on, matches your brand. That is the most important recommendation we can make. Other than that we recommend bringing a few versatile options with a variety of complementing accessories! Mixing and matching is the name of the game to get the most looks out of one shoot. Blazers, jackets scarves and statement jewelry help transform a look in seconds. Always bring great shoes, but wear sneakers as we will be walking a lot.

    Where are we going:

    Once the location has been picked we will scout it out and set up a plan of attack based on what shots you are looking for. We are flexible and can make changes on the fly so if you spot a shot you want while taking another one just let us know. We also may need to change a shot because of crowds or lighting etc. We roll with the punches and we will get the shots. Again, bring a pair of comfortable shoes. We will be moving and heels are not running shoes!

    So What Else

    We will take as many shots as possible from a variety of angles, sometimes the photos you don’t expect to look great look awesome. During the shoot I will be talking to you, working with you, and trying to keep you relaxed but we will also be capturing candid shots. Move around, play with the way your body bends, pose, then act naturally and sometimes be goofy. The more relaxed you are in front of the camera the easier it will be to get the shots we want.

    Oh yeah… How long and how many shots?

    On average a shoot will consist of 3-5 shots will take about 90 minutes depending on the distance between location, the number of people, and outfit changes, etc. The result is generally 150-200+ unedited images. Which converts to about 10-12 Awesome shots and 20-25 good shots if we vary outfits, angles, and even props. This is enough images to get you through a month of social media posts. Which is exactly why each monthly social media client above self-managed gets one shoot a month with their package.

    It’s Photo Shoot Day

    On photo shoot day we will meet at the specified location and review the purpose of the days’ shoot. Like a broken record, I will remind you that each photo should have a relatable story and every client and product should be approachable and have a personality. Once we begin the pace usually goes something like this… Uncomfortable photo, I try to make you laugh, we chat, I shoot, you laugh I continue shooting, you pose, I shoot, pose again, and then on to the next shot. The idea is to shoot candidly and comfortably. We move, we chat, we shoot, we look for a different backdrop, we move again, we shoot again. The same applies to the products- we just have to help them move!

    Getting the Shots In

    We work to finish our shot outline but sometimes we don’t so we try to stack the front end of the shoot with the necessary pictures and the back end gets the supplemental images. Expect about 50 varying angles, poses and/or positions per shot. Feel free to change up accessories during a shot but save outfit changes for between shots.

    Remember we are shooting in public so sometimes we may need to wait for another group to vacate an area. Conversely, when we are shooting many people tend to steer clear of an area, if it is an essential area for a business or building we will need to act fast so we aren’t negatively impacting a fellow business.

    So That Is It!

    We hope this post helps you understand what to expect. Our number 1 objective is to get the shots we need to build engaging content for your website, social media, and other campaigns. But almost as important is having fun. These shoots are meant to be laid back and enjoyable so don’t worry you will look great so have fun!

    Want to know more?

    If you are interested in learning more about any of the services we have to offer or want to schedule a free 30-minute consultation call? Just fill out the form below and we will happily answer all the questions you have or set up your consultation call. We can’t wait to help you tell your winning story!

  • Defining a Roadmap for Your Business: Creating a Plan That Works for You

    Defining a Roadmap for Your Business

    Are you in the process of defining a Roadmap for your business. Are you hoping to create a plan that works for you? First things first… Quick, name a benefit of owning your own business…

    1. Getting to be your own boss
    2. Working from home on your schedule
    3. You pick the projects you want to work on
    4. Deciding who you want to work with

    Are these at the top of your list? They are at the top of mine and many other entrepreneurs. It is why we have decided to go into business for ourselves. The independence is wonderful, we get to decide on the path we take and we can define the values of our company.

    Creating A Plan that Works for You

    However, when I talk with other business owners or some of my clients that are starting out they are always (many times inadvertently) trying to force their business to fit into the plans of another business. Or trying to follow the roadmap that their friend followed when starting their successful business. Why?

    Create a plan that works for you! Decide on what is most important to you, what you want to be known for. Imagine what your ideal day would look like and build a plan that takes these things into account. Map out a plan that accounts for your passions. The plan should highlight your strengths and minimize the impact of your weaknesses. When I am working with clients to begin creating a roadmap for their business I have a series of questions I ask them, like the ones below. They are aimed at helping the client figure out what the right direction is for them as they begin their business endeavor. If you are at this stage or even revisiting your roadmap take a look at some of the questions below and answer them honestly.

    Defining The Mission of Your Business

    For what do you want to be known?

    What types of projects do you wish to work on?

    Which aspect of your business inspires you the most?

    What is your bread and butter service/item?

    How will you bring clients and customers in the door?

    Once you get them in the door how do you plan on selling them the bread and butter item/service?

    Defining Your Clients

    Who is your ideal client?

    What makes them your ideal client?

    Do you know where your ideal client works?

    This ideal client currently purchases goods and services from what business?

    Where are you likely to meet your ideal client/customer?

    Setting Priorities and Defining Goals

    What is your number one priority?

    What do you wish to accomplish in 3 months? 6 months? 9 months?

    Define your key differentiators… What sets you apart from others in your field?

    Define a win in your own words. What does a win look like for you ?

    How much time do you think it will take to reach your goals?

    Can you dedicate an appropriate amount of time to reaching your goals every week?

    What limits do you have on your time?

    Do you think you are working on things now that are not helping you reach your goals? Can these be eliminated?

    Past Experiences and Lessons Learned

    What are some of the experiences you have had in the past that you can draw on to build your success?

    What mistakes have you made in the past?

    Think about the lessons you have you learned from these mistakes?

    What is something you have told to past employees/coworkers that you can use yourself now?

    Think back to the interview question…

    Talk about a time when you had to overcome diversity in the workplace, what was the situation and what did you learn in the end? Answer this honestly.

    What is one of the hardest lessons you have had to learn in business?

    Strengths and Weaknesses

    Describe your strengths?

    What are your weaknesses?

    The thing that excites you about your business most?

    What terrifies you?

    The tasks in your business play to your strengths?

    Do you have a plan to minimize the impact of your weaknesses?

    Obstacles

    The obstacles do you foresee?

    What plans can you make now to help you overcome these obstacles?

    When obstacles present themselves how will you react?

    How will you prevent obstacles from throwing you off course?

    Can you take these obstacles into account as you build your roadmap?

    Building and Activating your Network

    Who in your area would you most like to work?

    What do they bring to your business?

    Who do you already know that could help you build a successful business?

    How often do you talk with those already in your network?

    How are you planning to expand your network?

    What connections do you hope to make?

    Name some ideal jobs the people you want to meet will hold?

    Are you willing to network with others who do not possess these job titles?

    What activities will you engage in to maintain your network?

    Are networking events part of your strategy?

    After you have reviewed these questions and answered them honestly you will have a better idea of the specific needs you have for your business. Then you can begin to plan what your specific roadmap looks like. If you still need help putting it together, please reach out to us here at JRH Graphics.

    If you would like this blog in the form of a worksheet to work on, grab your free copy of it in the store under social media tools.

  • Mini Brand Profile: An Interview or Two with Jonathan Howard

    Over the past couple of week’s, I have been asked by a couple online Facebook groups I am a member of to complete a Mini Brand Profile. These are really just some basic who am I, what do I do to let people know about my business and a bit about me. So here I am combining these two mini brand profiles to give you a bit of a deeper look at what I am about and what my business does.  So here is the JRH Graphics Mini Brand Profile. I hope it gives you a deeper look into me and my crazy. If you have any questions of your own feel free to ask in comments. So, here we go…

    A Mini Brand Profile: JRH Graphics

    Who are you and what is your business / what do you do?

    Well, let’s start from the top, my name is Jonathan Howard. I am a business consultant, social media manager, photographer, graphic designer and lead content creator at JRH Graphics. So as they say in business I am a Jack of all Trades and Master of None.

    I started my company, JRH Graphics about a year ago and we provide business consulting services as well as social media management, graphic design, and photography to small businesses in Washington DC. Our goal is to help businesses get the most out of the efforts they put into social media by helping them build campaigns that will educate and entertain their followers (edutain as I say).

    What We Do

    We help create the content and make sure that your brand is set up to support the business that will be created with that content. Having close to 20 years of management experience. Plus 10 years of social media experience gives me the skill set necessary to build campaigns that highlight the strengths of a business while telling their unique and winning story. The power of social media is most visible when a brand can tell their story in a way that connects with its followers. Capture the hearts of followers and you will be able to build a loyal customer base. Stories connect and create relationships, and relationships sell and sell and sell.

    How long have you done what you do?

    I could answer this by saying one of two things, not very long or forever. I started my business over a year ago after leaving my 18-year retail management career with Barnes & Noble College Booksellers. BNC is a company that was founded on the idea of building relationships that transcend transactions.

    Our goal was to create a campus community in and around our stores. It was a company that allowed managers to innovate and reinvent the role of the campus bookstore based on each school’s needs. As a store manager, I was allowed to do what was right for my store which provided me a lot of wiggle room to be a rebel with a cause. A role that I definitely enjoyed and still fill in my own business.

    My community, students, and campus were my number one priority. We engaged our customers by listening to what they needed. Then we would find a solution. Our job was one of a storyteller, a facilitator and campus partner.

    We Should All Tell Our Story

    I am a storyteller now, that is my main job. I am a partner to my clients and I help them effectively tell their story. Social media is the platform I utilize to tell it but the idea is still the same. I help people tell a story in a way that engages followers. Stories have a way of transcending transactions and building long-term connections. Followers may not need your services now, but they will think of you when you do.

    What got you into it?

    Working at college bookstores my team became intimately familiar with social media from the moment it began impacting the way students would engage and shop. I was lucky enough to work for a company that adopted social media as a way to engage our customers early on. They provided us with key insight and allowed us to control our social media platforms ensuring that the content was “hyperlocal.” Some things we did were successful, other times we failed miserably but we got up brushed ourselves off and tried something new. We figured a lot out and we kept learning.

    The impact of social media on traffic and engagement with our community was shocking to me. I wanted to know more so I began to take classes and read all I could find online about businesses using social media effectively. I also read a lot of stuff on millennials and how they engaged with businesses. The more I learned the more I knew I could make a difference helping businesses utilize social media correctly.

    The Oh Sh!t Moment

    My decision to leave my 18-year career happened about 2 years before I thought I would make that decision. It happened quick but the time was right. I was terrified.

    Strength and growth come only through continuous effort and struggle.

    Can you share with us a time where you struggled and persevered?

    Perseverance is a mandatory quality for an entrepreneur. If it is not a quality you possess you will fail. I jokingly say, “the struggle is real,” but it is true when you own and operate your own business you struggle daily. But can also celebrate your wins daily. Wins that are real and directly impact you.

    When I left my career, every day was uncertain. I left on a Tuesday and I had a couple options… stay in bed and mourn my loss for a week or so or get up and do something. Wednesday I was applying for my business license. By Friday I had my first meeting with a potential client. Every day since then I have been working to make something out of my business and my ideas. I believe I have a good idea here. I know I can offer value to businesses that choose to work with me. The businesses I have worked with have seen a greater reach, and have felt an impact on sales.

    A Year In: Well, I  Am Writing A Mini Brand Profile

    Now a year into my journey, I still struggle. But I still learn every day as well. I think the ability to learn and adapt is the flip side of the perseverance coin. You are going to struggle and you need to persevere. In each of these struggles, you must find lessons and learn from them. If you fail to learn from them you will continuously face the same struggles. In my humble opinion; failure to learn daily is a failure in life.

    So tell us some things we wouldn’t know…

    So yeah, I guess I did a decent job telling my business story but I didn’t focus on the real me. If I was one of my clients we would have had a point in our weekly conversation where I reminded them that a glimpse into what makes you tick is essential. It’s an aspect of your story that builds a connection with your followers. So here we go…

    Things You May Not Know Part of the Mini Brand Profile

    I’m 37ish-year-old social media geek who loves what he does. Definitely bit of a goober, bit of a smartass, and a lot of a rabble-rouser. I learn all the rules and I like to find innovative ways to break them. I’ve been known to speak my mind with nothing held back. But I do it to make you better. My public persona pretends to have no feelings but in reality, I have all of them!

    I live in Washington DC with my two puggle pups, Max and Ryder. These two have so much personality and stubbornness it can be hard to manage. But they love their Dad more then I will ever understand.

    My escape from my work has unexpectedly become another job for me but I still love to take my camera out and photograph the city. These images are the basis for my Instagram feed which highlights the photography manipulation side of what I do that I barely spoke about here.

    I have an amazingly supportive extended family that lives in Upstate New York and a younger sister who is getting married this year.

    More Random Info

    I am a huge fan of P!nk and have watched her Truth About Love Tour a frightening number of times. I am also a big Billy Joel fan and on occasion, I can be heard blasting his greatest hits as loud as the speaker can go and singing along. Yes, I know all the words to We Didn’t Start the FIre.

    What is something that you think you may take too seriously?

    That’s the easiest one so far, branding and brand identity. I am a stickler for posts being representative of the brand. Everything you do as a business should be guided by brand, even your unscripted content. Because your brand is defined by an emotional reaction from your followers. It is not defined by the brand identity guidelines you live by internally. Your unscripted content has the potential to create a brand identity crisis if you don’t really believe in your brand and use it to guide those interactions. Like I said, take it too seriously.

    What’s your best advice to someone who wants to become an entrepreneur?

    If you have an idea. One that you truly believe in. Then it’s time to get out and do it. Period.

    What’s your best advice to someone who just started as an entrepreneur?

    Don’t look back with regret. Look back to see how far you have come and then forward to see where you want to be. It is going to be the greatest journey of your life and you are going to be terrified at times. Actually, you are gonna be terrified a lot.

    Don’t forget that the struggles teach us lessons that are invaluable. Keep learning, keep doing, keep innovating and keep adapting. Your business doesn’t need to look the same as you planned it to look on paper. You may think there was one void that needed to be filled in the market but after a few months you notice that you are filling a different void. That is not failure that is a success. Maybe not the success you planned but who the hell cares a win is a win.

    Keep racking up those wins.

    If you don’t have (blank) you will never succeed as an entrepreneur?

    If you don’t know how to interact and read people you won’t be successful. You need to be able to step back and watch people and there actions to see what they really need. Translating what people say into actionable items. Motivating and inspiring employees. That is all based on your ability to interact and read people and their behaviors. Learn to be an active listener. Let people complete sentences and ideas. Don’t talk over people. Practice ways to engage people and explore ideas and differences in a polite way that keeps the conversation opened. Be aware of your body language.

    Can you share with us one of your favorite experiences on your journey to success?

    It is not really one experience that I can look to as a favorite in this journey. It’s the people. When I left Barnes & Noble College I left a family that I deeply loved behind, A family that knew my weirdness and quirks and tolerated my cursing. A group of people that will never be replaced.

    Within a month, however, I was working with people who would start to fill that void. I never imagined I would be so lucky. These were amazing people who showed a tremendous amount of support and believed in what I do. They tell me when I am wrong. Help pick me up when I am down. Push me to keep going.

    I met so many of these people via social media, just saying hey I love your work. Or hey, would you like an orchid?  Do me a favor and if you ever need help with social media hit me up. I have nurtured these relationships. They have nurtured these relationships. And they have brought so much to my life in this first year of business.

    People like Cody Alexander (who is 100% responsible for me doing what I am doing right now). Believers like Zack Wade, Dani Sauter and My Ly. Risk takers like Lea Berry, Pamela Moyer and Rinny from Oak Vino are all a part of my JRH Graphics Family. They always will be and that is the amazing part of the journey.So there ya have it a lot more about me… Wanna get to know even more or learn about our services click here 

  • Building A Community Around Your Brand

    Building A Community Around Your Brand

    Community and Social

    Community and social media have been tied together since the dawn of the social media era. However, the more I look at the social and social media landscape the more I believe that building a community around your brand is going to be an essential part of all businesses strategies in the upcoming year. According to Hootsuite in their Social Trends 2018 Webinar real customer communities, micro-influencers, and ‘people like me’ take center stage as consumer trust continues to decline. So now is the time to put the ball into play and make sure you are nurturing a customer community that will advocate for your brand in 2018 and beyond.

    The Decline of Consumer Trust in the System

    The decline in consumer trust is a major indicator pointing to the increased importance of building a community around your brand. The lack of trust in authority figures is shockingly low according to Edelman’s 2017 Trust Barometer. Only 37% of the public trust CEOs. 29% trust government officials, and 85% of the public lack faith in the entire system. So, with this incredibly low level of trust in the system who are people looking to for advice and guidance? They are looking toward peers. A peer is considered by 60% of people asked to be very or extremely credible (the same as experts). “People like me” are the experts, the people they trust. They have the same likes, experience the same problems, and use the same products. This change alone has thrown marketers for a loop.

    The Uber Mega Influencer Lacks Authenticity

    Influencer marketing is a key part of community building. An influencer is a “person like you” they are just the coolest friend of the group. But the key to influencer marketing is having someone who does actually use the brand they are representing. 2017 marked the end of the celebrity influencer era, 2018 will mark the rise of the mini and micro-influencers. Consumers are looking for a more authentic spokesperson. For today’s consumer a peer to peer review, and employee testimonial or a customer’s story can carry more weight than the celebrity endorsement. The rise of the mini-influencer is another reason it is important to build your community. Tapping into the feedback from your community will lead to the discovery of these key assets and personas. It will also provide invaluable insight into a customers journey and what customers are looking for from your brand.

    True Belonging

    The third reason I believe that building a community around your brand will be an essential step is based on Brene Brown’s research on shame, vulnerability, and true belonging. Brown states in her book Braving the Wilderness, “Belonging is the innate human desire to be part of something larger than us. Because this yearning is so primal, we often try to acquire it by fitting in and by seeking approval, which are not only hollow substitutes for belonging but often barriers to it. Because true belonging only happens when we present our authentic, imperfect selves to the world, our sense of belonging can never be greater than our level of self-acceptance.” To get a fuller understanding of the concepts she studies check out TED Talks for two phenomenal thought-provoking talks. But for my purposes here, the concept is simple, humans want to belong to a community. An idea larger than ourselves. If a brand is able to provide that, you have a win on your hands.

    So we all agree, community building around our brand is essential, right? Okay, good! Now, how exactly do we build a community, where will we build this community, and what does it really look like. The answer is simple yet complex, it is different for everyone! But I believe the following are must have parts of the formula…

    Defined Brand + Engaging Story + Inspiring Leadership + Focus on Consumer + Goes Above and Beyond Daily

    Define Your Brand, What it Is and What it is Not!

    Want a little guidance on brand identity v. brand check out this post

    You can not build a community around a brand that is not defined so your first step of community building is defining what your brand is and is not. Is your brand representative of something? What does it sound like, taste like, feel like, and how does it look on paper (logos etc)? How do you want your followers to feel when they use your brand or product? Is it exclusive? What do you include and what do you make sure to leave out? What would your brand post about on social media?

    After you define your brand you explore your differentiators. Are you different from your competition? What is different about your product? Why will people choose you over another brand? Taking a deep look at what makes you different from all the other brands. This will help you define what makes your brand special. And it will help you be able to define and communicate key differentiators to your followers.

    Tell Your Story

    If you are not telling your story, you are not doing your job. Your story sells. Stories win over customers. A story is the difference between success and failure, Your story is your golden ticket. Make sure that you feature your real, authentic brand story. Whatever your story is it is essential to your business and your brand. It is how you got to where you are. It is the basis for what you do. And your story will continue to develop as you continue to learn and grow. Your story is human, unscripted and real and it what allows you and your brand to connect with the community at large.

    Give Members A Reason to Join

    What will members get for being a part of your community? Inside information, special discounts, cool swag? Not ready to take a hit on the bottom line to encourage community membership and engagement? Then encourage the development of an inside language, inside jokes, memes, or other member exclusive items that set them apart from non-members, just make sure that you have a plan in place to get new members up to speed.

    Make Sure Your Focus is the Customer or Follower

    Real engagement and meaningful interaction should be the focus of your brand community. What questions do your followers have? Why did they join your community in the first place? What information can you provide them that can help them in their everyday life. Your goal is to have real relationships with these followers not just see how many followers you can quickly add so that you can boast about the numbers reached.

    Don’t be Afraid to Engage and Inspire

    You have a great brand, people like you, some may want to be like you. It is likely that some of your followers look up to you, and that is okay. Engage in the conversation when it’s appropriate and lead the conversation if you see a chance to inspire someone. Your followers want to be inspired and they want to feel like they are part of something (your brand) important!

    Speaking of Being A Part of Something Important

    Ask your community questions and listen listen listen listen to all of the feedback that you get. Your followers and community members want you to be successful and they have ideas! Listen to the ideas that they have, listen to the feedback they provide, listen to the chatter amongst group members. Then after you have listened to what they have to say make sure that you take some action based on the feedback you are provided. Every single person counts and listening to all the ideas, taking the time to really understand the feedback and then acting on it shows that you value your community members and that alone can be the win for your company.

    Let Your Brand Ambassadors Be Ambassadors

    Let your brand ambassadors be ambassadors and let them speak to your story, your product and your brand in their own words. If you think this is crazy then you are fucking insane! Brand ambassadors are employees, influencers and regular customers that like and support your brand. They believe in you and support your company. These people have actually spent time activating people. Encouraging them to try your offerings. Brought you new followers. They do this because they are passionate about something that you do. Let them share that passion in their own words. Allow their passion to show. How they choose to speak and what they choose to say should be up to them. Don’t fill their mouths with your uninspiring quotes, and perfectly word-crafted statements. Those statements are bullshit and your followers see thru them.

    Go Above and Beyond All Day Every Day

    It does not matter if you are dealing with your best customer or the browser that never buys anything. Your goal should always be to surprise and delight your customers and followers. All Day! Every Day! It is never a good idea to discount your customers or followers, you never know what that breakthrough moment for one customer could be your breakthrough moment, period! Read Discounting Your Customers

    Over the course of my 18-year retail career, my proudest and most impactful campaign was not a campaign at all it was a crazy bet. I challenged my team to ask everyone if they wanted their gifts wrapped, and to wrap each and every item they wanted wrapped at the counter as part of the checkout process. And that year we wrapped every present bought with us, some presents bought at other stores and that year we destroyed our sales budget for Christmas and had delighted hundreds of neighborhood customers and followers. People came throughout the year and asked us if we would be doing that again, or if we could wrap a birthday present for them, of course we could it was a little niche we had won simply because we were the only ones doing it.

    What is Your Little Niche?

    Whether it is on social media, or something that you can do at your storefront, what is your niche and how can you do a little something that will surprise and delight your customers? Can you figure out how you and your team can go above and beyond to exceed customer expectations everyday?

    In my opinion this is the make it or break it moment for your business and for building a brand community. Nail this and you win!