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Why Storytelling is the Secret to Getting Seen (and Remembered)
Ever met someone and five minutes later you can’t remember their name… but you do remember the story they told about their dog stealing a rotisserie chicken off the counter? Yeah. That’s not just you. That’s your brain doing exactly what it was designed to do. The Science Behind Why Stories Stick Humans are wired…
Why Following Trends Is Killing Your Brand
Trends Are Not A Strategy Let’s be honest. The moment a trend pops up, whether it’s a TikTok audio, a viral Instagram Reel, or the latest “must-post” Canva template, you probably feel that pull“Should I be doing this? Am I falling behind?” But here’s the truth most people won’t say out loud:Trends are not a…
5 Quick Fixes to Make Your Feed More YOU
5 Quick Fixes to Make Your Feed More YOU (So You Can Stand Out + Be Seen) Let’s be real. You’re not trying to be the next Canva influencer. You should just be trying to look like yourself online, but in a way that makes people stop scrolling and say, “That’s my coach.” If your…
What the 2025 Sprout Social Index Really Means for Coaches
2025 Sprout Social Index Shows You The Way Social media is starting to feel like that friend who shows up at your house unannounced, demands all your attention, and then vanishes before helping with the dishes. But the 2025 Sprout Social Index dropped a big ol’ reality check . As I read the report I…
The One Tool You Need for Content Creation
Content creation is a must for growing your coaching business, but let’s be real, coming up with fresh content ideas can feel overwhelming. If you’re a coach in your “second act,” you might juggle client sessions, family, and a million to-dos, wondering when inspiration will strike. Ever had a brilliant idea for a blog post…
Visual Branding: Go from Invisible to Winning Signature Style
Visual Branding: The Next Step Towards Signature Style Once you’ve nailed your brand voice, the next step to crafting your unforgettable signature style is working on your visual branding and visual identity. Your visual brand isn’t just about looking pretty; it’s about instantly attracting your dream clients, those savvy clients looking for the solution you…
Use Visuals to Define Your Signature Style
How to Define Your Signature Style So You Become Instantly Recognizable Are you a coach ready to finally stand out on social media but overwhelmed by where to start? You’re not alone. Imagine effortlessly scrolling Instagram and instantly recognizing someone’s content without even seeing their name. That’s the power of a killer signature style and…
Repeat, Repeat, Repeat: The Smartest Thing You Can Do
Why Repeating Yourself is the Smartest Thing You Can Do for Your Brand Ever feel like you are saying the same thing over and over again? Good. You should be. One of the biggest mistakes I see business owners make is assuming that their audience remembers everything they say. But here is the truth people…
How to Develop Your Brand Voice
If your content sounds a little “meh” or like it could belong to literally anyone, it’s time to nail down your brand voice. Because let’s be real, if your brand doesn’t have a personality, why should anyone pay attention? So, let’s get you a voice that stands out. What Is a Brand Voice? Your brand…
7 Common Mistakes That Are Ruining Your Signature Style (And How to Avoid Them)
Crafting a Signature Style is a must if you want to stand out online. But here’s the deal: a few sneaky mistakes can take you from instantly recognizable to blending in like beige wallpaper. And no one wants that, right? If your content isn’t quite hitting, you might be making one of these common mistakes.…