Remember that a BRAND is not your logo. It is not your identity and your BRAND is not something that can be sold. Brand is moments, memories, sights, sounds, tastes and smells. It is a gut feeling that a person has about your business. A BRAND is emotional because humans are emotional and they make decisions based on feelings. Therefore, your brand is not what you say it is… it is what your audience feels it is. You have to make your audience feel something. What are you going to make them feel?
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BRAND is not something that can be sold. A brand is moments, memories, sights, sounds, tastes, and smells. It is a gut feeling that a person has about your business. Your Branding Workbook reviews the 9 Components of Brand to help you solidify what is most important to you and your customers.
