Your cart is currently empty!
Why Showing Up on Video is the Game-Changer Your Business Needs
Let’s talk Video. Yep, I’m talking about that little red “record” button that makes your palms sweaty and your voice go up three octaves, like when Ross on Friends says, “I’m Fine”
But here’s the thing—showing up on video isn’t just a nice-to-have anymore. Honestly, it hasn’t been a “nice to have” for years. It’s THE way to stand out, connect with your audience, and build a business that feels personal and approachable. And no, you don’t need to be an Emmy award-winning director or have on a face full of makeup to make it work (because lighting is your best friend but we will get to that).
Why Video?
Let’s face it—social media is crowded. Everyone and their dog (literally) on social media. And those are great, video that shows off the human behind the brand has this magical way of cutting through the noise.
Why? Because people can see you. They can hear your voice, pick up on your quirks, and feel like they’re having a coffee chat with you—even if you’re just talking about your morning routine.
It’s not just about what you’re saying; it’s about how you’re saying it. Your body language, tone, and expressions tell a story that words just can’t capture. That’s what makes it memorable.
Showing Up on Video Doesn’t Mean Perfection
Perfection does not exist and even if it did, no one wants perfection. The days of polished, corporate-style videos are behind us. People want to see you. The real you. The slightly awkward, maybe-you-said-‘um’-too-many-times you. Because guess what? That’s relatable, and relatable builds trust.
If you’re a coach, your audience doesn’t need to know you have a six-figure setup. They need to see your passion. If you’re a service provider, they don’t need a scripted pitch; they need to know how you can help them in a way only YOU can.
First Videos?
You don’t need to create TED Talk-worthy content to get started. Here are some easy ideas:
- Share your “why.” Why do you do what you do?
- Answer a common question your clients ask.
- Share a funny story from your childhood.
- Take them behind the scenes of your day.
- Tell them a quick story about your family.
- Share a quick tip or insight about your expertise.
Keep it short, sweet, and to the point.
Let’s Talk Tech
Worried about the tech? Don’t be. Your smartphone is more than enough to get started. Natural light from a window and a quiet room can do wonders. As you get comfortable, you can upgrade to fancy gear, but for now, just hit record.
And pro tip: If talking to a camera feels weird, pretend you’re FaceTiming a friend. (Or, you know, me. I won’t judge.)
Your Video = Huge Part of Your Signature Style
At the end of the day, video lets people see you—and that’s what sets you apart. THAT ALONE is why I focus on Signature Style so much, it is just that powerful. Your personality, voice, style, quirks, and how you show up and connect are things no one else can replicate. So embrace the awkwardness, laugh off the bloopers, and start showing up.
Your people are out there, waiting to connect with the real you. And video? That’s your ticket to showing them who that is.
Ready to hit record? You’ve got this! This is your reminder to let that little red button become your new BFF.
I am working on a new course that would help you do the things needed to practice showing up on video without showing up on video, would you be interested? Let me know!
Comments
Jonathan Howard
Jonathan is your anti-social social media content strategist and Reels coach who is obsessed with storytelling and people showing up as themselves in their business.
Blog Categories
- blogging for your business (1)
- Branding (14)
- Business (1)
- Business Consulting (35)
- Content Creation (27)
- Signature Style (14)
- Social Media Stats (6)
- Social Media Tips and Tricks (20)
- Social Proof (3)
- Storytelling (10)
- Uncategorized (2)
- Video Content (3)
Leave a Reply