Why I Spent $152 On Dog Bowl Sets

Unleashing Your Signature Style on Social Media—Why a $152 Dog Bowl Teaches Us So Much

Yes, $152 for a dog bowl might seem like a lot, but the lessons it teaches us about our Signature Style and how we should show up on social media are invaluable!

#1 Knowing The Avatar

The first step in mastering your Signature Style is knowing your avatar—your ideal customer. Imagine a brand that knows its customers so well that it caters to a niche group of pet owners who treat their dogs like royalty. These pet owners value their furry friends more than anything and might even go to great lengths to hide the cost of premium products from their significant others. Why? Because to them, ensuring their pet eats in style and comfort is worth every penny.

To make this premium product more accessible, the brand offered a 10% discount on the first purchase and sweetened the deal by donating to an animal shelter with every sale. This wasn’t just about selling a product; it was about speaking directly to the heart of their customer’s values and lifestyle.

Takeaway: Do you know your avatar as well as this brand knows it? Understanding your audience’s desires, values, and pain points is crucial for crafting resonating messages. When you speak their language, you’re not just selling a product—you’re connecting on a deeper level.

#2 Offering a Unique Solution

When you have a Signature Style, you don’t just offer products; you provide solutions that stand out. This brand recognized that I wasn’t just looking for any dog bowl. I needed one that was elevated, included a slow feeder, and still looked stylish—not just some ugly, random shelf.

This product was the only one that combined all the features I needed into one sleek, well-designed package. It solved a specific problem in a way that no other product could.

Takeaway: What unique solution do you offer that sets you apart from the competition? Your Signature Style should shine through when addressing your audience’s needs. When you provide something they can’t find anywhere else, they’ll keep coming back to you.

#3 Repeat, Repeat, Repeat

The final and perhaps most critical lesson is the power of consistent messaging. This brand didn’t just pop up in my feed once—it showed up repeatedly, with clear branding and a compelling narrative about its product. It didn’t bombard me with price tags or endless lists of features. Instead, it told the story behind the product, introduced the new ownership, addressed past issues openly, and emphasized what these bowls would mean for my pets.

I saw their posts—both organic and paid—at least 20 times while searching for the right product. Each time, I was intrigued, impressed, but didn’t click immediately. If you were in their shoes, would you have given up on me? They didn’t, and eventually, I made the purchase.

Takeaway: Repetition is key in marketing. On social media, only about 10% of your audience sees what you post, and research suggests people need to see something seven times before making a purchase. So, don’t be afraid to repeat your message and revisit the same topics. Consistency builds trust and keeps your brand at the forefront of your mind.

Bringing It All Together

This unconventional example—yes, a $152 dog bowl—highlights the importance of having a Signature Style on social media. It’s about clarity, uniqueness, and consistent messaging. When you master these elements, you don’t just sell a product; you build a connection with your audience that keeps them coming back.

If you want to learn more about showcasing your Signature Style and uncovering your unique magic, click here! And if you’re ready to join our membership and dive deeper into this transformative process, click below!