Vulnerability: The Superpower You’re Probably Avoiding

Is Vulnerability What Is Missing from Your Signature Style

Let’s have a little heart-to-heart, shall we? I want to talk about something that might make you cringe a bit: vulnerability.

You’ve built your brand on expertise, confidence, and that polished, professional vibe. But that vibe isn’t you. Letting your guard down a little won’t ruin your credibility. It might just be the missing piece that takes your brand to the next level.

What Is Vulnerability, Really?

Let’s clear something up first. Vulnerability doesn’t mean turning your social media feed into a dramatic soap opera or some kind of reality TV audition. (Nobody’s got time for that, and it won’t help you book more clients.)

Vulnerability is about owning your experiences—the highs, the “did I just screw that up?” moments, and everything in between. It’s about reminding your audience that behind the polished posts and wins, you’re human. And trust me, that humanity? It’s your secret weapon. Remember this above all else, people want to do business with people!

Why Your Audience Craves It

Here’s the deal: Your audience isn’t looking for a flawless guru who seems untouchable. They’re looking for someone who gets it. Someone who has stumbled, gotten back up, and kept going.

It’s not the fall they care about—it’s the recovery.

When you let your real self shine through, you give your audience permission to connect with a real person. They’ll feel seen, connected, and understood. That’s where trust is born. Why is trust so important? Because it’s the foundation of communities—and successful businesses.

How to Bring More Realness to Your Content

s ditch the robotic expert act (we all know it’s not real anyway). Instead, start weaving personal stories into your content.

Here are some ideas to get you started:

  • Share how you bombed your first launch (and what you learned).
  • Talk about that one client call where you felt like a total fraud.
  • Admit that the IG algorithm almost broke your spirit last week.

These moments aren’t weaknesses. They’re opportunities to connect. Relatability breeds trust, and trust? That’s where the magic—and the sales—happen.

5 Simple Ways to Practice Vulnerability

Not sure where to start? Here’s a quick guide:

  1. Journal Your Truths:
    Grab a notebook and jot down your wins, losses, and those messy “aha” moments. Getting comfortable with your story is the first step to sharing it with others.
  2. Take People Behind the Scenes:
    Wrestling with a big decision? Share it. Struggling with imposter syndrome? Talk about it. Real-life honesty resonates with people far more than “Look how perfect my life is” ever will.
  3. Find Your Tribe:
    Surround yourself with other entrepreneurs who get it. Sharing war stories—failed launches, surprising wins—can keep you inspired and grounded.
  4. Open Yourself to Feedback:
    Constructive criticism can sting, but it helps you refine your voice and connect more deeply with your ideal clients.
  5. Work with a Coach:
    Seriously, this is a non-negotiable. You don’t know what you don’t know, and a great coach will help you uncover blind spots and level up faster. (And no, this isn’t just a plug for you to hire me—find a coach who clicks with you!)

Vulnerability: Your Leadership Edge

Here’s the bottom line: Vulnerability doesn’t make you less of a leader—it makes you more of one. It’s your not-so-secret superpower.

When you show up as your unfiltered, real self, you inspire trust, connection, and action.

So, step into the arena. Share your quirks, your lessons, and yes, even your scars. The real, human you is exactly what your audience has been waiting for.

And trust me, they’ll thank you for it.


Now it’s your turn—what’s one small way you can show up as your authentic self this week? Drop a comment or send me a message. Let’s keep the conversation going.

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Jonathan Howard One On One Coaching

Jonathan Howard

Jonathan is your anti-social social media content strategist and Reels coach who is obsessed with storytelling and people showing up as themselves in their business.


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