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The Visual Component
Hey You—yes, you with the latte in one hand and a vision board pinned to your office wall. Let’s talk about an easy (and super fun) way to start showing up with your own unique Signature Style on social media. All you need is a visual component. Ready?
Why You Need a Visual Component
I get it. Everyone online has their opinions about “showing up,” “being consistent,” and “finding your niche.” But here’s something you can actually do, right now, to cut through all that noise: pick a visual component—a recognizable element that makes your audience stop in their tracks when they see you.
A Visual What, Now?
Think of this as your personal “Hey, it’s me!” banner in a never-ending scroll. Maybe it’s oversized glasses, a distinctive scarf, or your favorite color woven into your outfits. Anything that makes people pause and say, “Wait…I know who this is!” I mean a blue sequined hat may do the trick.
Why It Matters
We’re all guilty of that endless scroll, right? But when someone recognizes your color pop or your fun accessory in just a glimpse, it’s an instant pattern interrupt. And we love pattern interrupts. They stop, pay attention, and soak up your content. In a world of fleeting attention, that moment is pure gold.
How to Pick Your Perfect Visual Component
So how do you decide on this magical piece? The trick is to pick something you’ll feel comfortable incorporating into most of your videos. You don’t need a huge production budget—just something that consistently says: “Yes, that’s me!”
- Go for Bold (But Not Forced)
If you’re the type who loves bright, show-stopping accessories, go ahead and rock a statement necklace or funky scarf that instantly grabs attention. - Office Supplies That Pop
Maybe you’re the queen of pastel binders or you have a favorite notebook that you can’t live without. Showcase that baby front and center in your videos—an instantly recognizable item. - Crush On a Color
If you’re all about sage green or hot pink, make it a staple in your wardrobe, backgrounds, or text overlays. People will see that hue and think of you.
Pro Tip: Don’t overthink this. The main point is that your visual component stands out and feels genuinely you. Go fun, go weird, go unique—just make it 100% yours.
Working It Into Your Content
Now for the best part: using your new visual BFF. Whether it’s a bright scarf or a killer pair of statement earrings, feature it in your videos as much as possible. When people see it, they’ll instantly connect it to your message or your vibe. When I started wearing my hat people took notice and it instantly helped my followers recognize me and my content.
- Prominent Placement: Keep it front and center—no hiding your bold item off to the side.
- Tie It to Value: Drop those insightful tips or big announcements while wearing or featuring this element. That way, people associate it with the value you bring.
- Be Creative: Don’t just wear it the same way every time. Mix up how you style it or where it appears in the frame.
Embrace the Uniquely You
Your audience doesn’t want a carbon copy of the influencers who show up on their feed day after day. They want you—your quirks, your flair, and yes, that one accessory (or color) that’s unapologetically yours.
Keep It Fun, Friend
At the end of the day, your visual component should be something that makes you smile. If that means you’re wearing a vibrant pattern in each video or consistently working in your lucky pen, go for it! When you’re having fun, your audience feels that energy.
Your Next Step
Look around your closet or desk and spot that item or color that lights you up. Start testing it out in your next post or video. Give it a spin, see how it feels—because once your audience starts recognizing your “look,” you’ll be thrilled you took this simple step.
Remember: A visual component is just the beginning, but it’s a powerful step toward developing a cohesive, irresistible Signature Style. Enjoy it, experiment, and watch the magic happen as your people begin to see—and truly recognize—the amazing coach you are.
Now go have fun showing off that one thing that makes you undeniably you.
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Jonathan Howard
Jonathan is your anti-social social media content strategist and Reels coach who is obsessed with storytelling and people showing up as themselves in their business.
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