Tell Your Winning Story with JRH Graphics

Telling Your Winning Story

At JRH Graphics, we help businesses tell their winning stories. It is the focus of what we do because we believe that your story is your most powerful tool. Your story can engage an audience and build customers for life. All the services we offer at JRH Graphics focus on this goal. Our business consulting services include services to define your niche, develop your brand, and craft your story. These services are laying the groundwork for your business.

Reaching Your Audience on Social Media

Once you have laid the groundwork for your company, it is time for us to tell your story. Using the brand and the key differentiators we have defined, we start to tell your story to your desired audience. Our vehicle for doing this is social media because the audience is active, engaged, and looking for businesses to follow.

Supporting Your Story with Custom Content

We pair our social media services with our content creation services, so what we are posting to your social media is unique. For us to effectively tell your story on social media, we need content that is specific to your brand. Generic content and stock photos do not highlight your unique differentiators. They also do not add value to the audience. The custom content that is created by JRH Graphics will highlight your unique business and its goals. Millions of pieces of content are added to social media every day; you won’t stand out on social media with generic content that adds no value to your audience.

What makes JRH Graphics different? Multiple services all aimed at helping you reach your goal of telling your winning story to your audience.

Flexible Options to Meet The Needs of Our Clients

Every business is as different as the owner. For our services to work with a variety of companies, we offer flexible options to our clients. We allow each client to change the type or level of service needed on a month to month basis. Flexibility enables our clients to increase or decrease coverage based on needs. As well as allowing them to scale their services as they build the business. We focus on the needs of each client by only providing them services they want.

To highlight how we can utilize the services offered by JRH Graphics to help businesses tell their story, we will look at Urban Jungle DC.

The Story of Urban Jungle DC A Premier Botanique

I had known Cody Alexander, owner of Urban Jungle DC for a few years before I began working with him. When I met him, he was a nurse, but his real love was plants, particularly orchids. Shortly after that, he and his partner began running a small garden center out of the first floor of their home in Washington, DC.  Over time they stared to experience some of the growing pains common in small businesses. They had too many clients to handle daily. But not enough clients or exposure to make a more substantial investment in the business. We had spoken about this by chance, approximately two days before I left my full-time job. I provided him with some tips based on my experience as a retail manager. I also offered him some details on social media marketing, as that was my current love.

My Story with the Jungle Junkies Begins

I joined the team of Urban Jungle DC as the “PR Guy” officially in January. Our first major test would be the upcoming Valentine’s Day Holiday. We had a lot of work to do in a limited amount of time. Luckily, I was able to have the Urban Jungle intern work on the specifics of the Valentine’s Day promotion. Meanwhile, I tackled other branding and story-related things. Those first few weeks, I spent a lot of time talking with Cody. I was asking a lot of questions about his brand, his philosophy on life, where he fit in as a business in the DC area, and more. I was gathering the information I needed to define his brand and differentiators. Additionally, I was observing the daily operations of the business.

Business Consulting Services at Urban Jungle

At Urban Jungle, the formula for success had a few components. First, they had the best exotic and easy to care for plants in the area. Secondly, we added some creative storytelling and themes to the mix adding in some quirkiness and interest. Thirdly, we focused on education and plant care. Finally, we made sure to feature the passion and love for plants that ower, Cody Alexander showcased in all that he did.

Having the best available product does not automatically equal a win for a business. Our other key differentiators needed to be just as visible, if not more evident than the plants. Urban Jungle provided each customer with in-depth care for all of their plants, even if they did not buy them at Urban Jungle. Walk-in Clinic hours to help customers diagnose sick plants were also available. Quirky and unique containers for many of their plants was a fun aspect of the brand. We made sure that when customers came into the store, they saw lots of unique options.

Cody Alexander as A Key Differentiator

A business without a heart, without a, why, without energy, and without passion will always fail. Cody was all of these things for this business and more. Cody was the key brand differentiator for this business. It was the one thing nobody else had. As a brand differentiator, Cody was the face of Urban Jungle. The success or failure of the company was tied to his success.

When You Are Your Brand, Literally

For this to be possible, we also needed to create procedures, standards and simplify other operational issues. Streamlining procedures would allow Cody to could continue positively contribute to the community, collaborate with other business leaders, and teach classes. Once these details were hammered out, we were able to start building on our successes. We were able to expand our offerings and our audience. While Cody focused on being the brand, I focused on promoting the brand.

Social Media Management and Content Creation at Urban Jungle DC

At Urban Jungle DC, my role as PR Guy. I managed all the social media accounts and created all the content for each profile. These two services were linked together for Urban Jungle but are not always depending on the business. Working with Cody, we developed a plan for the social media content to feature the educational aspects of the business, as well as a bit of quirkiness and fun. “Plants with Personality” became an important theme. It allowed us to tell the Urban Jungle story through the eyes of the plants. Other central aspects of the social media marketing included a focus on collaboration, building on successes, and finding unique ways to tell our story.

Plants with Personality

From movie start orchids running from papparazi to scorned succulents who hated supporting the orchids. All of the plants were part of the story at Urban Jungle, which was an amazingly successful storytelling tool. The audience would become connected to these characters. Some of the characters like the Wandering Cactus would make repeat appearances. Often people would come in looking to adopt a plant that was featured, calling them by the characters’ name in the social media post.

Building A Community of Jungle Junkies

From our first Valentine’s Day promotion, we focused on building a community around the Urban Jungle brand. A community of Jungle Junkies that loved plants. A community that became a part of the story. From influencers that became friends to customers that would come by daily, we made sure to feature as many of them as possible and build on a campaigns success. Once a Jungle Junkie always a Jungle Junkie!

The Results

The results we saw at Urban Jungle DC were incredible; through our efforts, he increased his followers on Instagram from 1,000 to 18,000. Sales doubled year over year. He expanded the footprint of his business and was featured in locations like Shop Made in DC, Steadfast Supply, and Think Local DC Markets. Urban Jungle was named the best place in DC to buy plants by the DCist. The shop was also featured in publications like the Washington City Paper and The Washingtonian. Urban Jungle DC was the new kid on the new kid on the block, but they quickly became a top brand and the Premier Botanique in the area.

Flexibility to Tell Your Winning Story

Flexibility and custom options allow our clients to select the services necessary to tell their winning stories. We focus on what our clients need at any particular moment and can build a package that will help them succeed. This different approach is what allows us to be successful with a variety of clients, no matter the strengths or needs.