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Tag: signature style
Why Stories Are So Powerful: 7 Game-Changing Reasons
The Power of Storytelling in Building Your Coaching Business
You’ve got the expertise. You’ve got the passion. But when it comes to social media, does it feel like you’re shouting into the void? You’re not alone. Coaches aren’t being seen because they’re not telling a compelling story. They’re stuck in the cycle of overthinking, sporadic posting, and feeling like their competition is light-years ahead.
The solution? Storytelling.
Storytelling isn’t just a marketing gimmick; it’s how humans connect, remember, and engage. It’s also how you go from feeling invisible online to being seen as a leader in your niche. Today we are going to break down why storytelling is your social media superpower and how you can apply one of my favorites the StoryBrand framework to attract dream clients, build authority, and create content effortlessly.
Inside the StoryBrand Framework: A 7-Part Storytelling Formula for Coaches
Donald Miller’s StoryBrand framework simplifies storytelling into seven easy-to-apply steps that instantly make your content more engaging and clear.
1. Character – Your Dream Client Is the Hero
Your brand isn’t the hero of the story; you aren’t the hero, your dream client is. Too often, we make the mistake of centering ourselves in our story and making ourselves the star, but in reality, your audience wants to see themselves in your content. Remember, your social media is not about you; it’s about what you can do for them.
Instead of saying: “I help women create thriving businesses.” Try: “You’re ready to grow your business, but social media feels overwhelming. I’ll help you simplify your strategy and attract clients effortlessly.”
2. Problem – The Conflict That Hooks Your Audience
If you’re not talking about the real struggles your audience faces, they’ll scroll right past your content. Your ideal client has external struggles (”I don’t know what to post”), internal struggles (”I feel invisible”), and even philosophical struggles (”I shouldn’t have to spend hours on social media to grow my business”). Address them!
3. Guide – You Are the Trusted Mentor
In every great story, the hero meets a guide who helps them succeed. That’s YOU. Your role is to show empathy (”I get how frustrating social media can be”) and authority (”I’ve helped dozens of coaches create a signature style that makes them stand out”).
4. Plan – A Clear, Simple Path to Success
People don’t take action when they feel overwhelmed. Give them a simple, clear plan to follow. Instead of drowning them in options, try something like:
- Book a consult
- Grab A Signature Style Audit
- Show up confidently and build real valuable relationships
5. Call to Action – Tell Them What to Do Next
If you’re not consistently telling people what action to take, they won’t take it. Every post, caption, and video should include a clear Call to Action (CTA). Examples:
- Comment “Signature” to learn more about the Signature Membership
- Drop your favorite emoji blow if you agree
6. Avoiding Failure – Show Them What’s at Stake
What happens if they don’t take action? They’ll stay stuck in the cycle of inconsistency, overwhelm, and feeling invisible online. Make sure you highlight the risk of staying the same.
7. Success – The Transformation They’ll Experience
Paint the picture of their dream outcome. How will their life and business change once they implement your guidance?
Instead of saying: “I help coaches build their brand.” Try: “Imagine being able to watch your son’s soccer game without the panic of not knowing what to post”
How Storytelling Elevates Your Social Media Presence
1. Stories Make Your Content 22x More Memorable
Studies show that people remember stories 22 times more than facts alone. That means your content needs to tell a story, whether it’s about a client’s transformation, a lesson you learned, or a personal struggle that shaped your coaching.
2. Stories Build Trust and Connection
Your audience doesn’t want perfect, they want real. Sharing your journey, struggles, and wins makes you relatable. When people see themselves in your story, they trust you more and feel more connected.
3. Stories Make Selling Feel Natural
When you tell stories, you’re not selling, you’re sharing. Instead of pushing your services, you’re showing how you’ve helped others, making it easy for potential clients to say, “I need this too!”
4. Stories Help You Stand Out in a Crowded Market
With so many coaches online, storytelling is what makes you memorable. People may forget your credentials, but they’ll remember the way your story made them feel. Your unique journey and perspective set you apart from the competition.
5. Stories Strengthen Your Brand Identity
A strong personal brand is built on consistency and connection. By weaving storytelling into your content, you reinforce who you are, what you stand for, and why your audience should trust you. This builds long-term brand recognition and loyalty.
6. Stories Make Complex Ideas Easy to Understand
If your coaching method or service is hard to explain, a story can simplify it. Instead of listing features, show how your coaching transformed a client’s life. A well-told story breaks down barriers and makes your message more accessible.
7. Stories Drive More Engagement and Shares
Content that sparks emotion is more likely to be liked, commented on, and shared. People love engaging with relatable experiences, whether it’s a success story, a lesson learned, or an inspiring journey. Story-driven posts often perform better than straight-up promotional content.
How to Apply Storytelling to Your Signature Style
- Use Client Stories – Share testimonials in story format. Instead of saying, “My client grew her business”, tell the sad to happy transformation.
- Share Personal Lessons – Talk about mistakes you’ve made, what you learned, and how your audience can benefit.
- Use Storytelling in Reels & Captions – Hook people with a problem, show the struggle, and end with a solution.
- Make Your ‘About Me’ Page a Story – Instead of a boring bio, write your journey in a way that resonates with your audience’s struggles.
FAQs on Storytelling for Coaches
1. Why is storytelling so powerful for coaches?
Because coaching is personal. People don’t just buy coaching—they buy transformation, and storytelling makes that transformation feel real.
2. How can I make my storytelling better?
Follow the StoryBrand framework! Focus on your audience’s struggles, show empathy, and provide a clear path to success.
3. What if I don’t have client success stories yet?
Start with your own story! Talk about what led you to coaching and the challenges you’ve overcome.
4. How often should I use storytelling in my content?
As often as possible! Stories should be the foundation of your Instagram posts, emails, live videos, and even sales pages.
5. Can storytelling work even if my niche is competitive?
Absolutely. Your story is unique. Nobody else has lived your journey, and that’s what sets you apart.
6. How do I start using storytelling today?
Pick one client transformation or personal experience and share it on social media today. Keep it simple and real.
Final Thoughts: Your Story is Your Superpower
The female coaches who stand out on social media aren’t the ones posting the most, they’re the ones telling the best stories. By using the StoryBrand framework, you can create a message that attracts, engages, and converts.
Your audience doesn’t need more information. They need connection and that starts with your story.
It’s time to stop overthinking and start showing up in a way that feels natural. Use your story, own your message, and watch your coaching business thrive.
Content Pillars That Fit Your Signature Style
How to Choose Content Pillars That Fit Your Signature Style Framework
Creating a standout social media presence isn’t just about pretty aesthetics or jumping on the latest trends. It’s about purposeful storytelling that builds trust, sparks conversations, and (most importantly) drives results. This is where content pillars come into play because they are the foundation of your strategy and help you stay consistent while staying true to your brand’s signature style.
How do you decide on content pillars that align with your brand and resonate with your audience? Let’s break it down step by step.
What Are Content Pillars, Anyway?
Think of content pillars as the big topics or themes that your content consistently revolves around. They’re not one-off ideas or random posts, they are recurring themes that tie your message together and communicate your expertise.
For example, a health coach might focus on:
- Busting common health myths.
- Sharing simple, healthy recipes.
- 3Mindset and motivation for sustainable wellness.
These pillars help your audience know what to expect from you. They also make your life easier because you’re not scrambling for random ideas every week.
Step 1: Start with Your Audience’s Needs
Your content isn’t about you. It’s about your audience and what they need from you to like, know, trust, and ultimately hire you.
Ask yourself:
- What questions is my audience asking?
- What problems keep them up at night?
- What would make their lives easier, better, or more fun?
Take time to think like your ideal client what would make her stop scrolling and say, “Wow, this is exactly what I needed today”?
Step 2: Anchor Them to Your Expertise
Your content pillars should showcase what you bring to the table. What makes you the go-to person in your niche? What’s your secret sauce?
Here’s a simple way to figure it out:
- Review past testimonials or feedback—what do people thank you for?
- Reflect on the things you can talk about for hours without getting bored.
- Highlight any unique processes, systems, or philosophies you’ve developed.
For example, if you’re a business strategist, one of your pillars might center on “streamlined workflows” because that’s what you’re known for.
Step 3: Align Them with Your Goals
Content should work for your business, not just rack up likes. Your pillars should align with your bigger goals, like:
- Growing your authority.
- Driving traffic to your website or offers.
- Building trust and connection with your audience.
- Educating your ideal clients.
Let’s say your goal is to fill spots in your 1:1 coaching program. A content pillar could be “behind-the-scenes client transformations,” where you share stories that demonstrate the value of your coaching.
Step 4: Keep a Balanced Mix
Your content needs to do more than just educate, it should entertain and engage, too. So here are some ways to do just that:
1. Educate: Teach your audience something useful or valuable.
Example: 3 Easy Steps to Create a Morning Routine That Sticks.
2. Entertain: Show your personality and share relatable, feel-good content.
Example: A funny story about how you botched your first Instagram Reel.
3. Engage: Start conversations and encourage interaction.
Example: A poll asking, “What’s your biggest struggle with social media?”
A strong mix of these three will keep your audience hooked and coming back for more.
Step 5: Stay True to Your Signature Style
This is where your unique brand vibe comes into play. Your pillars should reflect your voice, aesthetic, and values. If your signature style is bold and empowering, your pillars should feel just as fiery. If it’s more approachable and nurturing, your pillars should reflect that warmth.
For example, if you have a “mentor-next-door” vibe, your pillars might include:
- Relatable stories about your journey.
- Actionable, bite-sized tips for your audience.
- Celebrations of your clients’ wins.
Make sure every pillar feels like you! Consistent, cohesive, and unmistakably your brand.
Bonus Tip: Test and Refine
Content pillars aren’t set in stone. Once you start posting, pay attention to what resonates most with your audience. What gets the most comments, saves, or DMs? Use that feedback to refine your pillars and double down on what’s working.
Build Pillars That Work For You
To recap, here’s how to choose content pillars that align with your signature style:
- Start with what your audience needs.
- Highlight your expertise and strengths.
- Align them with your business goals.
- Keep them balanced (educate, entertain, engage).
- Make sure they reflect your brand vibe.
Done right, your content pillars will not only make your social media strategy easier but also help you attract the clients who are meant to work with you. So, grab a latte, crack open that notebook, and start building your foundation. Your biz will thank you.
And hey, if you’re still feeling stuck, drop me a DM, and let’s build your pillars together.
