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  • Tips for Launching A Podcast in 2020

    Tips for Launching A Podcast in 2020

    Ready to Launch Your Podcast in 2020?

    Are you not convinced video is the only way to engage followers on social media? Are you seeking alternative ways to increase engagement and position yourself as a resource for your audience? It sounds like you might be looking to launch a podcast in 2020! Podcasting is a great way to create content and build an audience, and we are providing you tips for starting your podcast right here in this post! Why? Because podcasting allows you to make personal connections and become an authority within your niche.

    Additionally, podcasts are easy for your audience to digest on their own time with no screen necessary. If you have been a content creator, remember most of that content is easy to convert into podcast episodes. So, are you ready to launch?

    Podcasting Here I Come!

    So, you think podcasting is the way for you to go? We figured we should give you some tips and tools. So we did some research and compiled what we found into this blog post below. And after that, we looked at this blog post and found it to be useful but a bit boring. So we reached out to the hilarious Catherine Feeney, who just launched her podcast, and of course, her corresponding blog the Fashun Chronicles and asked if she would want to discuss her podcasting journey with us. When she agreed, we knew this blog post would be much more entertaining.

    Tips for Launching A Podcast

    As we share our tips for launching a podcast, we will go over some of the research we found on the topic. Additionally, we will add our comments and additional suggestions for launching a podcast throughout the post. There are 5 primary stages to launching your own podcast.

    • Planning the Concept- defining the objective, determining the audience, why the audience should listen and naming the podcast
    • Planning the Structure and Episodes- what is the format, how many episodes, are you creating in seasons, how long is an episode, etc
    • Recording & Editing Your Podcast- script or no script, necessary equipment, software needs, music resources
    • Publishing Your Podcast- Episode 1 Season 1 is in the bag!

    We will walk you through each of these steps and hopefully help you understand what you should be doing during each one, and before you know it, you will be starring in a Number 1 Rated Podcast with gobs of listeners!

    Tips for Launching Your Podcast: Concept

    As you prepare to start your podcast for 2020, you need to begin planning the specifics of the podcast you will be producing. While others may not agree, I view this as the most critical step, as you are building a solid foundation for your future work. I also equate this step to the process of building your brand. During this crucial timeframe, you will be defining your “why” for your podcast. In this step, you will decide on your main podcast topic set the goals of your podcast, determine who your audience is, and examine why your audience would listen to your podcast.

    In many cases, you are utilizing your podcast as an extension of your business. Many will be using it as a way to provide an existing business audience with value via the podcast. If this is the case, you may have an audience and objective in mind that supports the niche of your business. Be sure that your business niche translates to your podcast. In some cases, it may be necessary to narrow your niche down further for your podcast to attract the right listeners or expand up to have enough content to discuss on your podcast.

    Defining to Target

    Defining what you want to accomplish with your podcast, determining your podcast audience, and knowing how to connect with your target audience as important parts of the planning stage. Develop a listener persona to highlight the characteristics of a person that would listen to your podcast. Think about how you would engage this listener persona as you build out the concept for your podcast. Make sure that you are giving them a compelling reason to listen to your podcast. What value are they hoping to recieve? Are you delivering them the value they are hoping for?

    What’s In A Name?

    I was thinking of naming my podcast, “My Podcast!,” Then realized that didn’t provide any information about what I would be talking about. It also didn’t tell the audience why they should listen. It also failed to highlight the niche that I had chosen to discuss on my podcast. So, I scrapped that name, and I am looking at some of the basics for naming a podcast.

    • People need to be able to find your content! If you opt for a creative name consider including a subtitle with an accurate description of the material and value you provide
    • Don’t be too descriptive, if I called my podcast The Social Media, Branding, Brand Story and Storytelling for Small Businesses Podcast I would spend half of my podcast trying to get the entire title out of my mouth. Strike a balance between creative and descriptive.
    •  Those who know podcasting also recommend not naming your podcast after yourself, which ruined my dream of being known as Just Jonathan from the Jonathan Show. You know, like Ellen, Oprah, Cher, Prince, Madonna. They have a built-in audience and name recognition, and I do not!

    Tips from Catherine: Content & Positioning

    Before Launching Fashun Chronicles

    Before launching her Fashun Chronicles podcast, Catherine Feeney says she put pen to paper to make sure that her topic was one she could discuss at length. In her blogging journey, she had dabbled in other areas but always returned to fashion. Fashion is one of the passions that she can talk about for “literally days.” She also spent some time thinking about what purpose she would be serving. Since she enjoys helping others and hopes it does not come off as bossy, she began to develop the Hotline concept for the podcast. She would be able to help others with real FAShun emergencies! Memories of listening to the Delilah radio show may have subconsciously inspired this hotline concept. (Long-time listener, First-time caller)!

    Where You Fit In

    Catherine first decided to leap into podcasting after her friends mentioned it this past year over drinks at New York Fashion Week. Her blog didn’t quite seem to fit her anymore. Maybe talking about fashion, and not writing about it in her blog would feel better. Despite the unknowns of podcasting, she felt re-energized when she thought about a podcast full of fashion. So over drinks at NYFW, a podcast was born. Incidentally, she also wanted the podcast to have a casual feel, much like if she were talking to friends over drinks in a bar at NYFW! We certainly think she hit the nail on the head when it comes to authenticity!

    Catherine also noted that not everyone relates to everything, so while there are a lot of fashion bloggers and podcasters out there, she can bring her unique personality to the game. She likes to focus on storytelling (a woman after my own heart) and wants to remain true to herself throughout this journey. Getting people to jump on the journey with her if they wish to is vital to her. Catherine also wants followers to see all the parts of the adventure from start to finish.

    “Always be true to yourself on your journey and do what feels right to you.”

    Tips for Launching Your Podcast: Content

    You have laid the groundwork for your podcast. You have a solid foundation, so it is time to start working on actually planning the content of your podcast. As well as begin looking at the structure that you would like to utilize for your podcast. A lot of podcasters tend to focus on the length of the podcast. Many experts say the right length is 28 minutes but no longer than an hour. However, I support what the team at The Podcast Host said, “only two things should impact the length of your podcast,

    1. Your content
    2. Your audience

    If you have 50 minutes of valuable, relevant content, why chop it down to 20? Or likewise, if you’ve said everything you have to say in 10 minutes, why pad it out to 30? In extreme cases, say you do an interview, and it’s a fantastic conversation from start to finish but runs for 2 hours. You can always chop it in half and create two episodes.

    More Than Just Timing

    There is much more than just the length involved in the content of your podcast planning portion of your podcast launch. You also need to decide on the format of the podcast. Will you have a cohost? Are you doing the show by yourself? The format of the show will play a significant role in what the final product will look like, and each form has its benefits and challenges. In the solo show, you have complete control, you build authority quicker, but it is also harder to feel comfortable as many people will feel like they are talking to themselves. In a show with a co-host, it is generally easier to get started, and if you have great chemistry, it could be fantastic. But what happens when you hit it big, or your co-host stops showing up. Is there more benefit in going it alone for you, or is the co-host key.

    Multiple Variations

    When it comes to the format of the content, there are many different variations of the themes. However, I am partial to dividing a podcast into segments. The segments would allow you to create mini podcasts within the larger podcast that address specific aspects within the themes that you have decided to cover as part of your podcast. Here is an example of how this could work.

    • Episode 1: Teaser, Opening of Podcast, Welcome, Content Teaser, Break, Theme 1 Discussion, Break, Theme 1 Discussion Continued, Break, Theme 2 Interview, Closing, Call to Action, and Outro
    • Then for E2: Teaser, Opening of Podcast, Welcome, Content Teaser, Break, Theme 2 Discussion, Break, Theme 2 Discussion Continued, Break, Theme 3 Q&A, Closing, Call to Action, and Outro
    • Finally, E3: Teaser, Opening of Podcast, Welcome, Content Teaser, Break, Theme 3 Interview, Break, Theme 3 Interview Continued, Break, Theme 1 Discussion, Closing, Call to Action, and Outro

    This segment format allows you to touch on each of your three significant themes two times in the first three episodes. You also created one short mini-podcast and one longer (2 segments) mini-podcast that you can use elsewhere in your content creation strategy. Using this format and approach for your podcast is similar to the Breaking Down Your Blog Content Creation hack we discussed in this blog post!

    Episodes and Seasons

    As you review the themes and structure of your podcast, you may also want to consider your episode release schedule. Will you be releasing a new podcast every month, every week, two per week? How many episodes make up your season of podcasts? Will the overarching theme change with each season?

    Planning for this will allow you to have a better idea of how many segments you will need. Plan for how many guests you may need to set up interviews to fill those slots. Plus, it is a great way to estimate the amount of content you will need to create. Before you finalize the schedule and promise your listeners something, review your schedule, and ensures it is doable. Remember, it is better to under-promise and over-deliver than over-promise and under-deliver.

    On The Air: The Launch Part of Launching Your Podcast!

    You have completed the planning. The part you have been waiting for is finally here. It is time to record your first podcast for thousands of listeners. Or just your mom, but she is one fan that matters! But wait, what is it that you need to record the podcast? So lets first review the equipment required and then discuss the logistics of the actual recording, including some tips for connecting to your audience.

    Your Equipment Needs and Wants

    I am not an expert on this topic, so I am relying on what the professionals at thepodcasthost.com and others are saying. However, all you must have to start your podcast is a computer that has a mic and can get on the internet. The rest is a bonus. To improve the overall sound of your podcast, the folks at thepodcasthost.com recommend purchasing a simple podcasting mic like the Samson Q2U mic. I linked to the podcaster kit, which includes a stand and wind guard for $44.00/tax. If you are going to be conducting interviews on your podcast, you may want to look into purchasing a couple of lav mics for those you are interviewing. The folks at thepodcasthost.com recommend the Rode Smartlav+ lav microphone, which sells at Amazon for $55.00. Keep it simple, and keep in inexpensive when you start.

    More Stuff

    If you are looking for more information on recording equipment, I am attaching a few excellent guides from thepodcasthost.com.

    Recording and Editing Software Needs

    If you are going to launch your podcast in 2020, you are going to need to have some software to help you record and edit your podcast. Two of the most popular podcast recording and editing tools are Audacity and Adobe Audition. Audacity is free software, and Audition is part of Adobe Creative Cloud, so it is a paid service. Both allow you to create a template for your podcasts. These templates make it easy to create slots for things like the introduction, slots for advertisement, the closing, etc. along with the music and all the settings that go with it saved for all of your podcasting episodes. There is also the ability to edit the audio track, music, and all the components of the podcast so that they have clean, crisp sound. Sound editing etc. is a very technical function that I am not even going to try to explain. If you want to know how to edit audio and what settings will work, you can check out resources on thepodcasthost.com or podcastinsights.com or even check out this tutorial on Adobe for your essential podcast editing tips.

    The Actual Show

    You have a plan. You have a mic. The recording and editing software is ready to be fired up. You have a guest for the inaugural interview. So, you sit down, power up the microphone, and immediately after the intro, you draw a blank. You are frozen for more than a few seconds because you have no idea what to say! Don’t worry. This is part of the process. The amount of scripting for a podcast varies for each person. However, every source I have seen recommends that each host scripts some content and creates some notes for them to utilize during their podcast.

    Scripting keeps you on track and minimize the editing and cutting up of the content by creating a bullet point based script that highlights key points and topics.  Do not write out an entire script as that will not translate to a good podcast. A good podcast is more conversational. Utilize your segmented show concept along with your template for your podcast to provide the direction needed for the script.

    Connecting with Your Audience

    It is essential to know who you are talking to, as we said before, in defining your target section. You need to set your audience. Because without knowing your audience, you will not be able to connect to your audience. When you are recording your podcast, you are talking directly to your audience.

    You should know who they are, where they are listening to you, what they are doing, what they are wearing, and what lipstick they have on! Seriously, who is your avatar? Many people find it easier to envision that one person and give them a name. Using the specific characteristics, you can talk directly to them as if they are real people because they are real people.Tips

    From Catherine: The Technical Stuff

    The Content

    Catherine believes that focusing on putting out high-quality content is the most important goal. She isn’t focusing on the numbers. Instead, her focus is on putting out content and engaging her real followers with her podcast. She would rather have four real followers than 400 fake ones. Focus on your brand and engaging your followers. She doesn’t want to waste time on the fake stuff. “I want to focus on the things I love, like the fashion, and the stories behind an outfit,: she say passionatly. Catherine clearly loves her content and her podcast. She feels like her podcast plays to her strengths better than her blog did. Additionally, she is noticing her Instagram posts and stories are also getting better engagement now that she has the podcast.

    She does not script her content for Fashun Chronicles because she wants it to be more casual. However, Catherine does utilize bullet points to keep herself on track. She usually writes down her show notes the day before or the morning of recording her podcast and utilizes them as an outline for the show. The host openly admits to going off on tangents ar times, but she uses the notes and the bullet points to reign herself back in.

    As a final note regarding content she reminds people that they should enjoy doing their podcast. If it feels like work then maybe they should find another outlet.

    How Long?

    Catherine and the experts agree the length doesn’t matter. You will find your audience that has a need or want for your podcast at whatever length as long as you are serving up some fun and exciting content. She believes there is an audience for podcasts from 10 minutes to an hour. She found that her sweet spot is around the 20-25 minute range as a solo podcaster talking about fashion in the day to day sense. With two podcasts a week, and it is what feels comfortable, so she suggests figuring out what feels right to you.

    For the Tech for Your Podcast, Google Has Your Back

    The host of Fashun Chronicles openly admits she doesn’t know how to reboot her phone, so the technical aspects of Podcasting were where she focused most of her research. Catherine was amazed at how many resources were available online, and she admits to still utilizing Google to figure out how to do certain things.

    She eventually found some articles that resonated with her and helped her find her way, from what mic hse needed to what hosting platform was best for her (she finds Libsyn very easy to use but difficult to pronounce)! She even learned to use Audacity by herself online, and if she has issues with it now, she asks the Google machine, and it helps her through the process.

    Tips for Launching Your Podcast: Cover Art

    Up to this point I have pretty much told you to not spend an extra dime. After all, you could spend a fortune getting someone to produce, edit and promote your podcast for you. Another small fortune paying for the rights to the best music. Plus calculate your hourly rate multiplied by the number of hours you work on the podcast. Yup, this sh!t can get expensive! You don’t even have an audience yet, so be saavy on what you spend money on! However, i do recommend investing in your cover art. Get a great photographer or designer (depending on the look you are going for) and invest here. The perfect cover art will reveal a little bit about the host, explain what the podcast is about, and intrigue people enough to get them to want to listen.

    Additionally, the cover art will be with you for at least a season, so it needs to inform, entice, and convert for multiple episodes and it has to do this in places like iTunes where you are competing with images from top artists, podcasters and more. So spend a little money here and make it work for you. Utilize the images you create in promotions, on social media, in your press releases, to book guests, wherever you can.

    Editing Your Podcast

    No matter how perfect you are scripting, how amazing your guests are, and how much you nailed it, you will still have some editing to do. Editing is a technical aspect of the podcast. I would not be the right resource to advise you on how to edit a podcast. I can say that both the software solutions I mentrioned for recording also allow you do do the type of editing that you will need to put your podcast together. If you need more assistance with this, I recommend looking into tutorials on how to use the software you chose on youtube.com or via some of the podcasting resources available. The other option is to pay to have somebody edit your podcast for you, but as a beginner, unless this is a well-established business, I would not recommend that route.

    Music for Your Podcast

    You can’t just select any song to use 15 seconds of as your intro music, as much as you want to that is going to be expensive, as you would need to pay the artist! There are sites available where you can buy licenses to utilize certain music and others that have vast libraries of music that you can utilize once you pay your monthly membership. There are a few things you should look for regarding music.

    • you are looking for music with creative common licenses
    • I recommend using well know and established resources
    • be aware of the type of license you purchase.

    Publishing Your Podcast and Putting it Out There

    You have just about done it, you have almost launched your podcast. Now, you need to put it out there for people to discover, listen to, and fall in love with! Yes, even if it is just your mom to start! So, let’s get that podcast out to the people! First, you will need a podcast or a media host. Then you will either add your podcasts to your website (or create a website) and then finally submit your podcast to directories.

    Podcast or Media Host

    You have dozens of podcast hosts to choose from, which is incredible and daunting at the same time! Luckily, there are tons of lists out there about some of the best podcast hosting sites. Recently, Jon Street of Resonaterecordings.com listed the top five podcast hosting sites with lots of useful details on each. You can check out that article here! The top 5 he reviewed thoroughly are:

    In my research and discussions with people, both Buzzsprout and Libsyn have come up as the leaders. Buzzsproat for the features and ease of use. Libsyn because of longevity and ease of use for the newcomers. Libsyn also makes it easy to submit to directories. Review and choose the one that fits your needs and budget, and as you grow, if you need to change, you will be able to do that as well.

    A Home for the Newly Launched Podcast

    Once you have a media host that will host your audio podcast files, you will also set up a website to display and deliver your podcasts. You get a page with most hosting services that you can utilize for this purpose. Many people also create an independently hosted page or add the podcast to their existing site. If you choose to add it to your current website, there are podcast tools that you can add to make it easy for listeners to grab your podcast!

    Submitting Your Podcast to Directories

    The directories are how you get discovered, build up your subscribers, and continue to deliver killer content! The number one and most crucial directory ATM is Apple Podcasts. If you only get yourself listed in one directory, this is it. Over 60% of podcast downloads come via iTunes. To get your podcast listed, you need to sign on to iTunesconnect.apple.com using your Apple ID and then click the new feed option to add your podcast. As our guest Catherine Feeney pointed out, Libsyn helped make this part of the job easy.

    Some other significant directories:

    • Stitcher
    • Google Podcasts
    • Spotify
    • TuneIn
    • Blubrry
    • PodBean
    • Radio Public

    Next Steps

    Take a deep breath, pat yourself on the back, and revel in the fact that you have a podcast. The next step is promotion. But we aren’t going to go into that here, if you want to learn about specific ways to promote your podcast outside of the general promotional tactics I provide for social media, check out some of the resources on thepodcasthost.com and podcastinsights.com. And Congrats on Launching, we hope that our tips for launching a podcast were useful! And don’t forget to let us know what podcast so we can subscribe!

    A Special Shout Out

    We want to give a special shout out to Catherine Feeney of the Fashun Chronicles who added some great insight, fun energy and at least a few laughs to this blog post. Her insight on blogging, podcasts and social media was greatly appreciated as she added a great deal of value adn a frame of reference to this post. I wish I could have shared more of the hour conversation I had with this hilarious lady, but we just had so much to cover! And you should always leave them asking for more!

    And if you want to hear more from Catherine, hop on over to her podcast and get to know more about this fashionable and funny lady!! Click the banner below to listen on iTunes!

    All photos by Arielle Lewis Studios, Washington DC

  • Sleigh Your Social Media This Holiday Webinar

    Sleigh Your Social Media This Holiday Webinar

    Sleigh Your Social Media This Holiday Webinar

    The 9 Essential Posts is the framework we use at JRH Graphics to ensure that each of our clients in creating and posting content to their followers that is varied and has the potential to engage. The framework is free to download here, so grab your worksheet today! During the holiday season, social media can be a burden. Customers take priority. And somebody needs to work on adding at least 5 hours to every day between Thanksgiving and Christmas. Here at JRH Graphics, we feel your pain! That is why we created this Webinar that uses some tips from our Content Calendar Strategies and The 9 Essential Posts and gives you lots of great ideas, prompts, and jumping-off points so you can sleigh your social media during this holiday.

    Sleigh Your Social Media This Holiday Video and Slide Deck

    We know that you are excited to sleigh your social media this holiday! We won’t get in the way any longer. Below you will find the video recording from the webinar as well as the slide deck. The links are live in the slide deck. Click on any of them, and they will bring you to the source of the content! If you have any questions, please do not hesitate to reach out.

    Not So Fast Mister

    It hasn’t been 56 minutes yet. The webinar was 56 minutes long! No time to watch now? Go over to YouTube and tag the video to “Watch Later!”

    You don’t think I can provide value? Okay, I certainly am a bit hurt by you saying that to me. However, you are entitled to your opinions!

    Okay, you didn’t mean it that way! Great because I think things like the Holiday Gift Guides and the “Thank You” Campaign are strong ideas. Even the reminders on types of things to post to keep your community up to date on what’s happening in your area are pretty valuable things. Not to mention, the Letters to Santa behind-the-scenes concept will highlight how cool your business is and engage a new audience. Oh, and the Virtual Scavenger Hunt based on the highly successful Instagram Loops could be a real winner for you. The Virtual Scavenger Hunt is my favorite. Links and suggestions for a bunch of “Edutaining” holiday posts and DIY content that is sure to engage this holiday is even included!

    That’s Better

    I am glad you went back and watched the webinar and reviewed the slide deck. You are ready to go! I hope the webinar inspired you and provided you with some great ideas on ways you can sleigh your social media this holiday. If you use any of these ideas, I would love to see them at work, so please tag @jrhgraphics on Facebook or @jrh_graphics on Instagram and Twitter! Happy Holidays!

  • 7 Strategies for Successful Storytelling Webinar

    7 Strategies for Successful Storytelling Webinar

    Power Up Your Brand Story on Social Media Webinar

    We developed the 7 Strategies for Successful Storytelling webinar as a companion lesson to the blog post, Your Story on Social: 7 Ways to Maximize Impact. With storytelling being the foundation of the services we offer at JRH Graphics we wanted to take a deeper dive on this topic and highlight ways businesses can utilize these strategies immediately. We also wanted to highlight how each of these strategies could be utilized in various organizations and businesses so we provided specific exxamples of each in practice and shared some of the results we have seen.

    Storytelling on Social Media

    Goldfish attention span longer than human We reviewed the following seven strategies on the webinar, including why the strategy is successful and how to actually utilize the strategy.

    1. Get Visual
    2. Enroll Users Help
    3. Verify with Proof
    4. Create a Story Arc
    5. Expand on the Blog
    6. Enroll Influencers to Help Magnify Your Story
    7. Create Connections

    The 3 Big Win Strategies

    We focused the webinar of the following 3 Strategies that we consider our Big Win Strategies.

    1. Create an expanded narrative by utilizing the concept of story arcs. A story arc allows you to tell more of your brand story over the course of multiple posts creating deeper engagement. You brand story touches multiple aspects of your business so it should naturally touch multiple areas of your social media marketing.
    2. The second strategy is expanding your story on your business blog. Expanding your story on your blog helps highlight your knowledge within your niche and establishes you as a leader. This strategy can result in significant payoffs as blogging has a tremendous return on investment.
    3. BIG WIN strategy number three is to build relationships with your audience and followers. Social media is meant to be social, and businesses must utilize the tools available to build relationships with followers. Engaging with your followers will build trust. Talking with your followers builds loyalty. Educating your followers establishes you as an expert.

    Enjoy The Webinar

    Since we build flexible and adaptable solutions into our strategies all of the tips and strategies are moldable to your unique situation. We make sure that each strategy is adaptable to a variety of companies and that it will help you tell your winning story. Please enjoy the webinar. If you have additional questions or want to provide feedback or suggestions please reach out. Webinar also visible on the JRH Graphics channel on YouTube

    9 Essential Posts for the Holidays

    Please join us for our next webinar.  We will look at the 9 Essential Posts Framework utilized by JRH Graphics and review how to use it to get the most from your posts on social media this holiday season. Using the 9 Essential posts framework and pairing it with a content calendar you can plan the best ways to engage with followers. The framework makes it easy to provide varied content that is educational, entertaining and useful for your audience. Join us on this webinar, and “sleigh” your social media this Holiday! Get it, sleigh instead of slay!

  • Tell Your Winning Story with JRH Graphics

    Tell Your Winning Story with JRH Graphics

    Telling Your Winning Story

    At JRH Graphics, we help businesses tell their winning stories. It is the focus of what we do because we believe that your story is your most powerful tool. Your story can engage an audience and build customers for life. All the services we offer at JRH Graphics focus on this goal. Our business consulting services include services to define your niche, develop your brand, and craft your story. These services are laying the groundwork for your business.

    Reaching Your Audience on Social Media

    Once you have laid the groundwork for your company, it is time for us to tell your story. Using the brand and the key differentiators we have defined, we start to tell your story to your desired audience. Our vehicle for doing this is social media because the audience is active, engaged, and looking for businesses to follow.

    Supporting Your Story with Custom Content

    We pair our social media services with our content creation services, so what we are posting to your social media is unique. For us to effectively tell your story on social media, we need content that is specific to your brand. Generic content and stock photos do not highlight your unique differentiators. They also do not add value to the audience. The custom content that is created by JRH Graphics will highlight your unique business and its goals. Millions of pieces of content are added to social media every day; you won’t stand out on social media with generic content that adds no value to your audience.

    What makes JRH Graphics different? Multiple services all aimed at helping you reach your goal of telling your winning story to your audience.

    Flexible Options to Meet The Needs of Our Clients

    Every business is as different as the owner. For our services to work with a variety of companies, we offer flexible options to our clients. We allow each client to change the type or level of service needed on a month to month basis. Flexibility enables our clients to increase or decrease coverage based on needs. As well as allowing them to scale their services as they build the business. We focus on the needs of each client by only providing them services they want.

    To highlight how we can utilize the services offered by JRH Graphics to help businesses tell their story, we will look at Urban Jungle DC.

    The Story of Urban Jungle DC A Premier Botanique

    Urban Jungle developing the storyI had known Cody Alexander, owner of Urban Jungle DC for a few years before I began working with him. When I met him, he was a nurse, but his real love was plants, particularly orchids. Shortly after that, he and his partner began running a small garden center out of the first floor of their home in Washington, DC.  Over time they stared to experience some of the growing pains common in small businesses. They had too many clients to handle daily. But not enough clients or exposure to make a more substantial investment in the business. We had spoken about this by chance, approximately two days before I left my full-time job. I provided him with some tips based on my experience as a retail manager. I also offered him some details on social media marketing, as that was my current love.

    My Story with the Jungle Junkies Begins

    I joined the team of Urban Jungle DC as the “PR Guy” officially in January. Our first major test would be the upcoming Valentine’s Day Holiday. We had a lot of work to do in a limited amount of time. Luckily, I was able to have the Urban Jungle intern work on the specifics of the Valentine’s Day promotion. Meanwhile, I tackled other branding and story-related things. Those first few weeks, I spent a lot of time talking with Cody. I was asking a lot of questions about his brand, his philosophy on life, where he fit in as a business in the DC area, and more. I was gathering the information I needed to define his brand and differentiators. Additionally, I was observing the daily operations of the business.

    Business Consulting Services at Urban Jungle

    At Urban Jungle, the formula for success had a few components. First, they had the best exotic and easy to care for plants in the area. Secondly, we added some creative storytelling and themes to the mix adding in some quirkiness and interest. Thirdly, we focused on education and plant care. Finally, we made sure to feature the passion and love for plants that ower, Cody Alexander showcased in all that he did.

    Having the best available product does not automatically equal a win for a business. Our other key differentiators needed to be just as visible, if not more evident than the plants. Urban Jungle provided each customer with in-depth care for all of their plants, even if they did not buy them at Urban Jungle. Walk-in Clinic hours to help customers diagnose sick plants were also available. Quirky and unique containers for many of their plants was a fun aspect of the brand. We made sure that when customers came into the store, they saw lots of unique options.

    Cody Alexander as A Key Differentiator

    Cody was a Key Brand differentiatorA business without a heart, without a, why, without energy, and without passion will always fail. Cody was all of these things for this business and more. Cody was the key brand differentiator for this business. It was the one thing nobody else had. As a brand differentiator, Cody was the face of Urban Jungle. The success or failure of the company was tied to his success.

    When You Are Your Brand, Literally

    For this to be possible, we also needed to create procedures, standards and simplify other operational issues. Streamlining procedures would allow Cody to could continue positively contribute to the community, collaborate with other business leaders, and teach classes. Once these details were hammered out, we were able to start building on our successes. We were able to expand our offerings and our audience. While Cody focused on being the brand, I focused on promoting the brand.

    Social Media Management and Content Creation at Urban Jungle DC

    At Urban Jungle DC, my role as PR Guy. I managed all the social media accounts and created all the content for each profile. These two services were linked together for Urban Jungle but are not always depending on the business. Working with Cody, we developed a plan for the social media content to feature the educational aspects of the business, as well as a bit of quirkiness and fun. “Plants with Personality” became an important theme. It allowed us to tell the Urban Jungle story through the eyes of the plants. Other central aspects of the social media marketing included a focus on collaboration, building on successes, and finding unique ways to tell our story.

    Plants with Personality

    From movie start orchids running from papparazi to scorned succulents who hated supporting the orchids. All of the plants were part of the story at Urban Jungle, which was an amazingly successful storytelling tool. The audience would become connected to these characters. Some of the characters like the Wandering Cactus would make repeat appearances. Often people would come in looking to adopt a plant that was featured, calling them by the characters’ name in the social media post.

    Building A Community of Jungle Junkies

    From our first Valentine’s Day promotion, we focused on building a community around the Urban Jungle brand. A community of Jungle Junkies that loved plants. A community that became a part of the story. From influencers that became friends to customers that would come by daily, we made sure to feature as many of them as possible and build on a campaigns success. Once a Jungle Junkie always a Jungle Junkie!

    The Results

    The results we saw at Urban Jungle DC were incredible; through our efforts, he increased his followers on Instagram from 1,000 to 18,000. Sales doubled year over year. He expanded the footprint of his business and was featured in locations like Shop Made in DC, Steadfast Supply, and Think Local DC Markets. Urban Jungle was named the best place in DC to buy plants by the DCist. The shop was also featured in publications like the Washington City Paper and The Washingtonian. Urban Jungle DC was the new kid on the new kid on the block, but they quickly became a top brand and the Premier Botanique in the area.

    Flexibility to Tell Your Winning Story

    Flexibility and custom options allow our clients to select the services necessary to tell their winning stories. We focus on what our clients need at any particular moment and can build a package that will help them succeed. This different approach is what allows us to be successful with a variety of clients, no matter the strengths or needs.

  • The Anti-Social Guy’s Guide to Social Media

    Season 1 of The Anti-Social Guy’s Guide to Social Media

    The Anti-Social Guy’s Guide to Social Media, Jonathan Howard provides his own special tips, tricks and rants. Jonathan would much rather spend an evening home with his pups than out in a group of people, so he certainly sees the irony in the fact that he is a social media expert! He lightheartedly name his social media 101/201 series The Anti-Social Guy’s Guide to Social Media. In this series he breaks down social media concepts into bite size morsels. His goal is to help everyone understand them and start applying them to their business today.

    New episodes of this video series are generally released on Fridays. Full versions of the videos will be available here and on the JRH Graphics YouTube Page.

    If you have suggestions, or want The Anti-Social Guy to answer your question please submit it here!

    To subscribe and get updates every time a new episode is posted, click here!JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGaDlCWDZpRHJOVE0lMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 20

    I watched the webinars, reviewed the reports, sorted through the numbers, white papers, and weighed the predictions from social media heavy hitters. I took all this shook it up in a bag, dumped it on my desk and looked for those things that rose to the top! Ok, I was more scientific and focused as I selected items. I picked the newest, strongest, and best-supported ideas that aligned with what I believe social media is best used for and deliver my favorite 10 Predictions for 2020!
    December 23, 2019

    JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGTVExZFFGYm5qR1klMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 19

    This week we take a look at ways to connect with your audience like telling your story, utilizing video, and adding value that matters AKA adding value that your audience is asking for because you do not determine what has value, they do!
    December 21, 2019

    JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGS1lJTkV6T3U3R1klMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 18

    Not connecting with your audience? Look at these reasons and make sure you aren’t making these costly mistakes.
    December 2, 2019

    JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGblBuYWRRUnhwaUUlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 17

    Have you ever been stuck in a social media rut? The Anti-Social Guy provides you some ways to get out of the social media rut you are stuck in. Break out of the rut and begin engaging again!
    November 23, 2019

    JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGcE1IakFIZlZ0bDglMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 16 LIVE

    I was going to title this Episode B!tch Please but I instead opted for the friendlier, Too Much Value? Is there a danger that you may give away too much information on social media that you may now no longer have value? I respond to this ludicrous claim and give you some safeguards and examples of people providing content up the wazoo and still being valuable!
    November 16, 2019

    JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGeGZLd3cyMHNrOUklMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 15

    The Anti-Social Guy reviews three key components of your brand story in episode 15! He also highlights how to weave these components together to build a winning brand story that will engage on social media.
    November 9, 2019

    JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGcGNja2Z1Rjk5akElMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 14

    Why should you post educational content on social media if folks use social media to escape? Because people are escaping from lives, work, something that they do not like. You are providing them something they do like. Educational content does not have to be heavy lectures either! Think bite size easily digestable tips.

    November 5, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGdERrYVBFNS1fb2MlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 13

    The Ho Ho Ho-lidays Are Here! The Anti-Social Guy may be anti-social, he still loves the Holidays!  In this video he reviews some things you should be posting on social media this year to engage your followers this holiday season!

    October 30, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGRjZqczcyTUpfOUElMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 12

    In this episode, The Anti-Social Guy explains why it is important to create custom content for your social media pages. Content that is true to your story, and supports your brand.

    October 20, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGTjB5NG43MjZfdW8lMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 11

    The Anti-Social Guy reveals if he thinks it is important for businesses to share a little bit of their personal story on social media. Based on the concept that people do business with people we think the answer here will be yes!

    October 11, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGTUdqaGYzX2Z5cDglMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 10

    Success on Social Media can be boiled down to 3 Elements, CCE. The Anti-Social Guy explains CCE which stands for Content, Consistency, and Engagement. When you are able to add great content to social media, consistently while engaging your audience you will be winning.

    October 4, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGYXJoR2dmZ2g2djAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 9

    Who You Callin an Expert? If you are a business and you use social media for marketing purposes, then chances are you are attempting to establish yourself as an expert, except… NOBODY IS GOING TO BELIEVE YOU IF YOU DON’T EVEN BELIEVE IT YOURSELF! You must believe you are an #expert. Write your #content from the viewpoint of an expert. Let your confidence shine!

    September 29, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGcG1FZlFzUnhYY1klMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 8

    Want better social media photos? Use these 5 tips the next time you take photos! Just a few little tweaks can take your photos from meh to marvelous! Yes, we said meh to marvelous and you know you want marvelous photos. Because marvelous photos on social media because that means better engagement!

    September 13, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGb2gtTnd6UFNpTTQlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 7

    The Anti-Social Guy give you 4 Things that will help you make the most of your time on Social Media starting with his 9 Essential Posts for Businesses on Social Media. You can download this essential framework here: HTTPS://BIT.LY/2KLGFQ

    September 6, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGYlUwV1ZZWVRwem8lMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 6

    Passion is Engaging. What does passion have to do with social media? Everything! If you post what you are passionate about in your busines you will be creating more engaging content. Your passion will shine through, and those who share that passion will engage.

    August 30, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGSzgydW9vd1FnN2clMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 5

    Break Me Down and Save Me. This week we provide you with a content creation hack. This hack can help you create 10-20 social media posts all using one well-written blog. Even better news, this hack could get your ranking up on Instagram. Simply because you are creating content that is more likely to get saved as it is longer-form content. See also, this blog post on breaking down your blog.

    August 23, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGaXd5MjdLYWVHOHMlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 4

    I Hate Social Media. You are not alone, a lot of people hate the idea of social media. Simply needing to do it to promote their business is frustrating. The Anti-Social Guy provides some tips to make the whole social media process a bit easier. Allowing them to focus on the aspects of the business that they love.

    August 16, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGcnY2OWxfNGd0OEElMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 3

    The Dreaded Engagement. As a business on Social Media you must engage with your followers in order for your efforts to mean anything. Respond to all comments, acknowledge all likes, and engage with other profiles. The Anti-Social Guy provides an example of a strategy that will keep you organized and engaging with profiles that what will help you succeed.

    August 12, 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGS0pteU9GbmNyUkUlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 2

    Learn the Platforms and Use Them Correctly. One of The Anti-Social Guy’s pet peeves are people who use social media platforms all wrong. He starts off episode 2 warning us of an upcoming rant! Before you begin using the platforms make sure you understand the basics. Knowing the rules allows you to make the most out of your efforts.

    August 2 , 2019JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGWFZOZEJvVWVNMWMlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

    The Anti-Social Guy’s Guide to Social Media E. 1

    You Can’t Be Everything to Everyone, So Don’t Even Try! If you have not found this out already then I tell you. You will never please everyone, so stop trying to eengage and please those that will never like you. Instead focus on those that will and screw the rest. Seriously.

    July 26, 2019

  • Your Story On Social: 7 Ways to Maximize Impact

    Maximize the Impact of Your Story On Social Media

    Your brand story is a powerful and versatile marketing asset. Here at JRH Graphics we believe that your brand story should come first. When told correctly, it can connect with your audience at an emotional level and build relationships that can lead to loyal customers, brand advocates, and eventually, customers for life. There are many things you can do to maximize the impact of your story, including the 7 Strategies we outline below. Using the 7 strategies on social media will result in an audience that is more engaged with your brand as well as fiercely loyal to your business.

    story strategy get visualVisual Storytelling

    Using videos and images to tell your story on social media because after all, a picture is worth 1000 words, or more!

    Today, people have an attention span of approximately 8 seconds. As a result, images are more important than ever, especially on social media. Our brains can process images much more quickly (about 60,000 times) than words, and it only takes a few milliseconds to recognize a familiar object. Also, humans can recall images better than text. So by using images to tell your story, you will be able to get your point across quickly. Plus the audience will be able to recall your message better than if you used words. 

    Similiar to photos, video content boasts similar numbers because our brains are hardwired to understand visual cues. Video also has the power to ignite emotion and personal connections, and it entices viewers to seek more information. Social media is seeing a huge increase in video content because it’s ROI is the highest of any form of media. Check out these incredible video stats, and then if you have any questions about why you should use video, you can let me know!

    Visual Storytelling Should Be Standard

    If you aren’t utilizing visual storytelling techniques, you are missing out on an excellent opportunity to engage more customers. Make sure your visuals are unique, powerful, and contribute to your story. Keep this in mind to get the most benefit from visual storytelling. Create videos that speak to your brand and entertaining to get the most engagement. Include your videos on your site, on YouTube, and share them on social media. If you are concerned about spending too much money or time creating video content, start by creating videos for the content you consider to be evergreen. AKA the everyday stuff that ain’t changing!

    story strategies users helpEnroll Users Help Telling Your Story

    Encourage the creation of user-generated content. Repost and credit users for any user-generated content that you receive. In last month’s Social Proof Webinar, I reviewed the value of social proof in the form of User-Generated Content. But as a reminder, the most significant value of user-generated content is that it is someone else supporting your story. A consumer recommending a product or sharing how they utilize a product will always have more power than a brand or business talking about a product or service.

    More Powerful Story with Bias Removed

    As a business or marketer, you are inherently biased. A customer is relatable and not biases in favor of your business. Therefore, the audience trusts what they have to say. People listen to their peers. Some of the most potent recommendations are peer recommendations. Peers share the same experiences, struggle through similar issues, and take suggestions from one another. After all, who do you go to if you need a dentist, plumber, new massage therapist, or recommendation on where to go for yoga? Your friends, family, loved ones, and other peers. 92% of consumers trust recommendations made by their peers. User-generated content is an indirect recommendation for a service or product.

    When you get user content that supports your brand story, you should use it but make sure to use it properly. Get permission from the person who posted it. Schedule it to run in support of a campaign or at a time when the visibility will be highest.Tag the content-creator when you repost. For more info on the proper use of user-generated content, see this post.

    story strategies social proofDo More Than Talk the Talk

    The next way to maximize the impact of your story on social media is to verify your story with social proof. Positive reviews show your audience that you are doing more than just talking the talk. You are actually, walking the walk. Your customers have noticed and provided positive reviews that prove that you do what you say. This is incredibly important for a new business that is attempting to establish themselves and build a new audience. It is also vital that existing companies don’t lose sight of the importance of reviews and verifying their story with social proof.

    I Got the Reviews; I Am Good Now!

    Your first year in business, you were great at encouraging customers and clients to leave reviews. You even had an email campaign and links in your email signature that led right to Google and Yelp. In 2016, when you opened you got 44 reviews that were 4-Stars or higher. You also recieved eight 3-Star Reviews! In 2017 the reviews stopped pouring in as your regular customers had already written reviews. Your campaign to push for testimonials grew tedious, and you had other things to worry about. In 2017 you received ten reviews that were 4-Stars or higher, ten 3-Star Reviews and two 1-Star reviews. For 2018 you got three 3 Star Reviews, and in 2019 you have three 2-Star reviews.

    In total you have:

    1. Fifty-four 4-Star or higher reviews
    2. Twenty-one 3-Star Reviews
    3. Three 2-Star Reviews
    4. Two 1-Star Reviews

    The problem is the customer is going to value the most recent reviews more than the older ones. Older ratings are more likely to be discounted because time has passed, and things change. A potential customer may see you as a business that is now less focused on the customer. A place that used to get great reviews but is in a state of decline.

    Every Day Opportunities

    As you build relationships with clients and customers, you have plenty of opportunities to surprise and delight them. So you have a similar number of chances to ask them to write a review/recommendation/testimonial. Make it easy for them; some retail establishments even provide them with a computer on-site to write the review. Remember, don’t offer sales and promotions in exchange for good reviews. And always frame the discussion as a way to help other customers.

    story strategies create arcCreating an Arc

    Maximize the impact of your story on social media by merely telling more of it. When you create a story arc, you can feature more of your story. This increases engagement and builds a deeper connection with your audience. Plus with the possible elimination of “likes” on Instagram, saves will be the most influential metric for Instagram to measure the value of a post. It is likely we will see a shift towards longer-form captions that make creating a story arc easier. Creating a story arc also helps you plan and deliver content that is EDUTAINING (educational, useful, and entertaining).

    Planning is an essential step for creating a story arc. Make sure that all the posts that you weave together highlight varying viewpoints and aspects of the story. They all must also contribute to the main idea in the story arc. Where possible, attempt to weave in user-generated content, and social proof to help “prove” your story.

    Practical Uses and Notes on Story Arcs

    Not only can you utilize the concept of story arcs to tell your brand story. You can also use story arcs for a more practical purpose. Many times we see great content we wish to share like a post highlighting the 6 Skyscrapers You Must See Before They Topple, or 4 Amazing Sharks That Look Like Celebrities. However, 6 Skyscrapers is a lot to feature in a single post. Utilize the story arc in these situations and deliver these cool but poorly constructed buildings in a 4-6 post arc.

    Providing content in this way also creates a bit of anticipation and excitement. It keeps your audience wanting more! If you do utilize the concept of story arcs and don’t post the posts consecutively, make sure you let people know when to expect the next post.

    story strategy expand on blogExpand The Story On Your Business Blog

    As a small business owner, you want to establish yourself as a leader in your niche. A blog allows you to go deep on topics, flesh out concepts more fully, and create usable tools that will engage your followers. In previous posts, we provided statistics and other great reasons to start blogging, take a look at them if you have not yet begun to blog.

    A blog does fantastic things like allowing you to engage your audience, on your own platform, on your terms. Blogging also expands your footprint on this little thing known as the Internet. Every time you blog, you add a page to your website, a page that can be indexed. What is so great about that? Every time you pop up in a search, you have the potential of reaching a new client or customer.

    Powerful Blogs

    Having a blog drives more people to your website. A blog helps you engages more people. It’s a powerful tool that converts your audience into clients. Your blog positions you as an expert in your field and helps foster a deeper relationship with current customers. Your business blog functions as a lead generation tool. Having a blog allows you to create in-depth content that will add a great deal of value to your clients and audience. Your blog is a searchable place to dump all that incredibly useful information in your head and share it with others. Expanding your story on your blog will lead to greater sales and higher conversion rates. It will help you build a loyal audience that will turn to you when they need your product or service.

    story magnify with influencersMagnify Your Reach With Influencers

    Want to know something that has the potential to be better than a celebrity endorsement? Working with an influencer to help maximize the reach of your brand story could help you make a mark for your business. Influencers are influencers within a specific sphere, a particular audience that is interested in let us say fashion. The influencer is a peer of this audience, but they are the super cool peer that everybody wants to be. They are the ones that throw the best parties, get invited to all the events you want to go to and use all the same product, and wear all the same designers as you. They also discover all the freshest new products first, but once they discover them, you and all your friends must have them. Man, if only you could be the super cool peer!

    Okay, Let Me Tell You A Secret

    The influencers don’t discover all the coolest new products. The products are found for them by a savvy marketing guy who knows what audience they want to target. A marketer that has researched who has pull with that specific audience. Then he narrows it down from there by weeding out those who work with a competing brand, or have an aesthetic or overall brand doesn’t match the product. Finally, they meet with the remaining folks and decide who is best for the campaign, and pitch it to the influencer they choose. Most likely they don’t let the other finalists know they are out until the preferred one agrees to the campaign.

    Now, maybe it is a little less dramatic than the scene I painted rbut you get the idea. eIn order for influencer marketing to work, you need to select the right influencer, that has access to the market you are looking to access. Your brands must complement one another sand they must actually, currently use, or want to use your product. You don’t want it to look forced or fake. If that is a possibility, it could hurt or even destroy the reputation of the influencer and your brand. Look at it this way, what fashion influencer who has long been photographed in the most elegant red souled shoes would suddenly start wearing the Crocs out in public. Not any influencer that cared about their credibility with their audience. (let the hate mail from Croc lovers commence)!

    build connectionsCreate Connections and Build Up An Engaged Following

    Easier said than done? Maybe! But when it comes down to it, the best tool to magnify the impact of your story on social media is to create connections with your followers. Listen to what they have to say. Deliver content that is engaging to your specific audience. Respond to those who take the time to reach. Yes, every single one. Why? Because you are building an authentic brand that wants to fulfill the desires of your audience to connect with them. Build these connections, both online and in-person.

    Connections That Matter

    In my past life, I had a Professor walk up to me in the local convenience store and ask if I was in a rush because he needed to grab something for me. Sure, I was off the clock, but I waited, and he came back from his car with his textbook order and handed it to me. He knew the deadline was today and was so sorry he missed it, but he wanted to get it to me as soon as possible.

    Build those connections, and your story will go farther than you could ever imagine.

    Maximizing the Impact of Your Story On Social Media

    As you can see, there are many different ways you can maximize the impact of your story on social media. Some of these will work better for your brand. Try them all and try mixing them up. Make sure you are delivering quality content and that your story is the right story for your target audience. If you want to continue to explore the ways to maximize the impact of your brand story consider joining me on Monday, October 7 at 6:30 PM for the 7 Strategies to POWER UP Your Brand Story Webinar on Zoom! Snag your free tickets below.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

  • Webinar: How Small Businesses Can Utilize Social Proof

    How Small Businesses Can Utilize Social Proof

    We followed up the blog post on Social Proof with our Social Proof Webinar!

    In our Social Proof Webinar, we focused on how small businesses can utilize social proof. Including using it on social media as well as in their general marketing campaigns. We started with a simple definition, but then we dug a bit deeper. The three major areas we focused on for this webinar were customer reviews, user-generated content, and micro-influencer marketing. We believe that these three areas can have the highest ROI for small businesses when executed properly. During the webinar, we providing the best practices, things to stay away from, and offered some examples from our experiences. All participants also had the opportunity to ask questions at the end of the webinar.

    Is This The Right Lesson For Me?

    If you are interested in social media marketing or have your own business, then this Social Proof Webinar is aimed at you. It should help you incorporate some of the primary forms of social proof into your strategy. If you are a professional marketer but want to be able to provide small business owners with advice on areas to focus, this could be the right webinar for you.

    Still have questions after the webinar? Please feel free to sign up for a Free 30 Social Media Consultation Call.

    Ok, I am Ready to Conquer Social Proof!

    The webinar is approximately 45 minutes long. So grab a pen and paper and, maybe a drink of water. Enjoy!JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGVDdCVHhSaWJScW8lMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

  • What’s Your Story? Unleash Your Business Superpower

    Surrounded by Darkness

    It is 2:45 am on August 24, 2008, and blackness surrounded me. I am laying face down and unconscious in the middle of Columbus Ave in Boston. The man who had moments before been stomping on my head, yelling for me to die was gone. This vicious and unprovoked attack left two friends in the hospital and two others afraid to leave their apartments.

    To this day, I have no recollection of what happened; it was all very cloudy and grey in my mind. What I do remember is waking up in the hospital. Confused. Distraught. And in pain. But there was also something else that felt different, but at that moment I could not pinpoint what this different feeling was.

    The Darkness Returns

    Months later, my attacker pled guilty to 9 counts. But justice was not served as he walked out of the courtroom with his freedom and instructions to attend anger management classes. Once again, I was surrounded by only darkness.

    Where was the justice in that sentence?

    What message is this sentence sending to people?

    Before this moment in my life, I never had any desire to share my Story. My experiences were unique to me and had no way of impacting others. In my mind, those who said they were going to change the world were merely tilting at windmills.

    My Own Story Transformed My Thoughts and Beliefs

    I left the courtroom, angry and upset, and I walked to calm my nerves. My voice cracked as I answered the first call from a reporter following up on the case. But that small crack in my voice was the last I ever saw of the person who didn’t share his Story.  I delivered an emotional but rational response that highlighted the critical points to the argument I had laid out in my head. Ending the conversation with a simple but powerful, imagine if you were the one lying face down on the pavement, how would it feel to know that the man who did this to you walked free.

    And I continued to tell my story.  Zeroing in on all the emotions that someone experiences when they are violently attacked and continued to ask them to imagine if it was them. Just a short while had passed, and something extraordinary and entirely unexpected started to happen. People began to listen. But not only listen, these listeners then started to re-tell my Story, to rally around it, and to take actions to try to prevent things like this from happening again.

    The world around me began to lighten.

    My Story Was Now Bigger Than Me

    Then one morning, my phone rings and the voice on the other end says, “Please hold for Senator Kennedy’s Office.” The Senator wanted to use my Story as part of his floor speech in support of the Matthew Shepard Hate Crimes Bill. A bill he fought tirelessly for. Legislation that this country desperately needed if we had any chance of preventing attacks like the one that happened to me and so many others.

    That Bill was Senator Kennedy’s windmill and his legacy. I can only imagine what he felt the day the bill became law.

    Darkness is Lifted

    The passage of the Matthew Shepard Hate Crimes Bill marked the moment when color began flooding back into my life . The darkness had finally lifted.  I took a deep breath and walked back into my technicolor world a different person than when I was ripped from it the year before. That period of darkness taught me many lessons that will stay with me for a lifetime. But I was happy to return to my technicolor world and continue to use the new found superpower of storytelling to brighten the world just a bit more.

    Laying The Groundwork for JRH Graphics

    I was still many years away from establishing JRH Graphics, but I was unknowingly laying the groundwork for my future business. As the head of GLAAD’s DC Leadership Council, I worked with a team to help amplify the local stories that needed to be heard by a larger audience. And the fight for marriage equality came to DC, and GLAAD DC LC told lots of amazing and compelling stories of love.

    Then there was a wedding contest that was supposed to be for fun. It was a 3 month full fledged storytelling, marketing, and social medi blitz that landed a gay couple in second place in a NATIONAL wedding contest. That would be me and my ex-husband of course. And a small New York Times photo, of minor importance. Or we were on the cover above the fold on the day marriage was legalized in  DC. Plus a wide array of rallies, and speeches and so much more. Through this, I was honing my craft. I was learning to trust my gut. And most of all, I was repeatedly being amazed by the power of stories.

    Understanding the Importance of Stories

    I learned so many lessons running these campaigns, but none was more important than how powerful stories can be. Stories are like no other medium. They empower, inform, and encourage action. Stories are transformational. Stories capture hearts and minds. A good storyteller can simplify even the most difficult issues and create greater understanding with a story. Stories create powerful connections between seemingly unrelated things, and stories bring people together. Something we need now more than ever.

    This is My Story

    Jonathan Howard The Power of Stories So this is my Story; it is my authentic and emotional Story about how I learned of the power that stories possess. This is also a happy story for me, it is an awful thing that should never happen to anybody else. But it happened to me for a reason, and it allowed me to uncover my passion, and build a business around something I love. This story is a portion of my overall brand and a part of what makes JRH Graphics different.

    When you boil all of what I told you down to its essential elements, it is about transforming hate into love. Hate and love are universal emotions. Everybody knows love in some way, and everybody knows hate. These universal emotions are the secret sauce, they are what allows the Story to connect with an audience.

    So, What’s Your Story?

    Want to know a secret? The words you use to answer this question don’t matter at first. The first time I ask it I am listening to how you provide the answer, then I am watching your body language, and looking for something that will clue me in to the fact that there is a bit more. And then I push.

    Why do I push…

    Because each time I ask the question “What’s Your Story,” I am trying to get down to the “why.” When you finally reach the real reason behind why you do what you do, the rest falls into place. Your Story becomes your roadmap for everything you do. It provides clarity and purpose for your business as well as great content for me to post on social media.

    An authentic story that connects to your why and engages your target audience makes everything easier. Content creation is more straightforward; engagement is more organic, scaling your business is natural and creating measurable goals that move you towards where you want to be in 5/10/15 years is a piece of cake because all the key factors are aligned.

    A T-shirt is More Than Just A T-shirt

    I want to give you an example. I had a business I was working with to build a brand that they could use that felt authentic. The problem was I could not get down to the “Why” with them for weeks.

    Why is it that you make these T-shirts?  I would ask

    Because they are nice, aren’t they!

    Why not cotton socks?

    Because we make nice t-shirts.

    After a few weeks of beating my head against the wall, I finally saw a glimpse of something and pushed to eventually discover that the family made the t-shirts because after their father passed away, they could not find one of his favorite ones. They found the fabric of the original shirt and now use it for all of their t-shirts. And instead of their marketing just relying on the fact that they make nice t-shirts a fairly low threshold, we were able to create a niche for them and a new need for consumers.

    Because that t-shirt is not what they are selling, they now sell memories. And a simple story overlooked by the business owner made all the difference.

    We All Have Powerful Stories, Use Them

    I hope this highlights what a well crafted and authentic story can bring to your brand. I also hope that this gives you a bit of insight into my business and,  it inspires you to tell your Story. We all have stories they are powerful, don’t be afraid to use them.

  • The 8 Benefits of Blogging for Your Business

    Before Discussing the Benefits, What Is A Business Blog?

    Before we discuss all the benefits of blogging, let’s talk what a business blog is, and how it can be used to generate leads. Leads that hopefully convert to customers for your company. A business blog is a regularly updated collection of short-form content that resides on your website, neatly organized on the “blog” page. This content discusses topics that are important to your business. It also answers common questions asked by followers.

    These blog posts make up your “business blog.” Blogging is a marketing strategy that is used to increase your online visibility and support business growth. However, in addition to these goals, blogging also provides a plethora of other benefits, both large and small. However, many new companies that are looking to increase market share are not utilizing this multidimensional tool.

    The Benefits of Blogging

    1. Helps drive traffic to your website and increases online visibility for your company
    2. Helps turn your web traffic into leads and your leads into customers
    3. Adds Value for Your Customers
    4. Establishes You as an Expert in Your Field
    5. Builds Relationships and Trust with Current and Future Followers
    6. Connects People with Your Brand
    7. Serves as a Content Source for Your Social Media
    8. Boosts Your SEO

    1. Increase Traffic and Boost Visibility

    Your blog increases your online visibility and traffic for your website, which is the primary intention of the blog. Remember, I said before that your blog is a marketing tool! Ok, great! Blogging provides your audience with interesting or useful information that will keep your current clients coming back and increase your exposure to new clients. It should answer the essential questions your audience might have about your field. Your blog is all your knowledge written down in an “edutaining” style. And most importantly, your blog is published consistently, and Google loves that! If your blog is all of these things, your visibility will undoubtedly increase as will your traffic. Writing content based on keyword research will help magnify the increase.

    2. Traffic to Leads and Leads to Buyers

    I am sure you have all heard about the three stages of a customers journey. The first stage is awareness, the next is the consideration, and the final is the purchase or decision stage. (While I believe there are two other vital stages in the journey post-purchase, that is another blog entirely).

    The awareness stage generally begins with a pain-point, something that the customer is struggling with, once they are aware of the pain point, they start looking for a solution to the problem. The research is known as the consideration stage. The “final” phase of the journey is the purchase stage; many times, this is where a company that offers a solution is first made aware of that potential client. Wouldn’t it be great if you could have a stake in the customers’ journey before the decision stage? Ah-hah, you can, and blogging is your point of entry.

    Blogging Throughout The Customer Journey

    If you want to capture the customer in the awareness stage, you can post simple solutions to the common problems your potential clients face. You can do this in the form of checklists, or tips and tricks blog posts. These are great ways to get people interested in the solutions you offer in your products and services without even directly mentioning them. You can also utilize your blog to write a long-form post about the features your product or service offers and the benefits those features will deliver. Pair it with a video demo and post it on your blog and you may have just moved a few potential clients to the next phase. The best part, you were not sales-pitchy you just talked about your product, right!

    How would you capture a customer in the decision phase? Post a customer testimonial about the product or service. Provide dome background on the problem you solved for the customer, highlight the critical points of that journey, and then include the “social proof” aka testimonial that the customer provided. That is how you win the decision phase without even selling!

    3. Adds Value for the Consumer

    If you are blogging, you are creating an additional “value” for your customers. Blogging without thinking about adding value to the customer experience is downright stupid, and can potentially harm your business. After all, you want to provide a better customer experience than your competitors. When you blog, you should be providing your customer with something of value for free. A checklist, a useful tool, or a detailed answer to an important question are all great examples of free stuff. Ideally, this leads to them choosing to purchase with someone they now have a relationship with.

    The more your potential customers can get from you for free, the more loyal they will be when they become customers. Think of this as an education first policy! Teaching before selling is always a good tactic, which brings us to the next blogging benefit.

    4. Establishes You As The Expert

    Who doesn’t want to be the expert? If you are the person that people go to for answers, then you have won so keep up the excellent work. Blogging is a unique way for businesses to share knowledge with their customers about their industry. It is a great place to answer customer questions. A blog is a perfect place to build a loyal following. Successful companies consistently publish blog articles to highlight their knowledge and to position themselves as a thought leader and subject matter expert.

    Regularly posting about your industry is all about building trust with your customers and confidence in your brand. When you get users to read your blog and engage with your brand, you are more likely to be the “first call” when they discover a need for the product.

    5. Blogging Builds Relationships

    You have now established yourself as an expert in your field. People follow your blog and look for the regular updates. You are now building relationships. These people may already be customers and clients, or they may be future customers, but they are now expecting to hear from you. They are people that respect what you have to say, look to you as a source of guidance and trust you. Your followers now trust you, and you are entering the customer for life/advocate portion of the customer journey.

    6. Blogging Forms Connections to Your Brand

    Everything you do as a business can impact the customers’ perception of you. That perception, aka the emotional response that your followers have to your business, is your brand. Your brand personality seeps out of your writing and into the minds of those who read your blog regularly. Loyal followers can hear the tone of your words and know how you would deliver them without ever hearing you speak. Your audience has a certain level of comfort with you as you come to them at regular intervals as a guide of sorts. You have created an emotional connection with your followers. Without even necessarily trying to you have begun to build a community around your brand. And if creating a community around your brand was not one of your goals this year, it will be next year so congrats on the headstart!

    7. Blogging Feeds the Social Media Beast

    Let’s all work smarter and not harder; are you creating social media posts for your business every week? Wouldn’t it be nice if you already had content that could contribute to those posts? Write a blog! Let’s take this blog as an example, how many social media posts do you think a content creator could get out of this blog? I certainly see at least 10 in my head complete with images and copy already written, and with some thought, I am certain 15-20. Yes, this is a content-rich blog post, but even getting 8 to 10 pieces of content per blog post is incredible. Spread those posts out over a few months, so it doesn’t feel like you are beating a dead horse and you suddenly have more time on your hands. Want more details on how it feeds the social media beast, check out this blog.

    8. Last But Not Least, Blogging Helps with Your SEO

    Blogging creates value for your customers because you are providing them useful information about what you do that solves a problem they are having. If these blog articles are valuable enough to answer a customer problem, they might get picked up by other websites or blogs too. Just take a few moments to build relationships with other bloggers in your field. When other sites link to your information, it creates a backlink, which looks like a strong recommendation to Google. The more someone recommends it, the more you want to use it. These digital recommendations increase your website authority. Increased authority means additional traffic, and we are back at the top!

    Every time you create a blog post, you are adding a web page to your site. This page is indexed by the search engines making your website “bigger” and more valuable. You are also utilizing more keywords and discussing topics within your industry, thus increasing your authority and helping your page rank higher.

    It Doesn’t Stop There, But This Blog Post Does

    Phew, I am exhausted! That is a lot of benefits for blogging. And that doesn’t even include benefits like blogging helps you organize your thoughts and align them with your goals and values. Or the fact that writing about your business forces you to continue to learn about your business. Blogging even helps you refine your brand story, and it improves your ability to talk about your business. Blogging is a multi-dimensional tool that can help you reach numerous marketing objectives. When paired with the power of social media, you have a powerful one-two punch few will be able to touch. So if you are not blogging, start now by clicking the link below and getting your first five killer blog topics. If you are blogging, keep up the good work! You too can click the link below and pick up five killer blog topics and feel free to write about them!

    Resources: LyfeMarketing.com and hubspot.com

  • Small Business & Social Media Takeaways from The Index

    Small Business and Social Media

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    A majority of the clients I work with own and run small businesses. Small business has many opportunities to capitalize on the power of social media but they arent sure how. When the Sprout Social Index Edition XV came out this year I knew it was the right report to break down to help these small businesses see the value of social media.

    Social Media is in a constant state of change. Everybody has their theories on what will happen next. These reports provide you with stats that support some opinions and actual trends that paint a picture of what is happening in the world of social media. As a content creator and social media manager, it is my job to take all of the information and see how it applies to what I am seeing with my clients. I generally walk away from one of these reports with at least a few takeaways, this time I was directing those takeaways towards small businesses.

    The Nuts and Bolts of the Index

    Nobody can deny the power and value of social media. As I mentioned earlier this year, social media touches almost every single aspect of a business. It is too big to ignore. It supports virtually any marketing objective, and moreover provides useful insights to teams outside of marketing. The team at Sprout Social surveyed over 1,000 social marketers and asked about their social goals, challenges, and expectations. They also surveyed 1,000 consumers to understand what people want from a brand on social media. The Index XV explores how social media and marketing teams can better use social data to drive success for bigger picture business goals. It also explores how to use customer insights and trends to improve social performance.

    Breaking It Down

    For this blog, I focused on a few of the findings that are relevant to the small businesses I tend to work with. When you view the report through that lens some different items stick out.  However, all the results are exciting and relevant. If you are interested in knowing more, I recommend getting your copy of the Index and digging in. And speaking of digging in, here we go!

    Marketers and Businesses Need to Dig Deeper to Understand the Audience

    Forty-three percent of all social marketers say a significant challenge is identifying and understanding their target audience. To address this concern, marketers turn to social data. Sprout Social explored what your audience wants, and I comment on some of the findings below.

    What Your Audience Wants

    Why do people follow your business on social media? What do they want to see from your company? To answer these questions, you need to understand how and why people use social media in the first place. While 50% of people follow a brand to find out about new products and services, almost as many (48%) follow a brand to be entertained. Other key reasons that a consumer follows a brand is to get up to date news, connect with others, to be educated, and to communicate with the brand.

    What Your Audience Does Not Want

    Equally crucial for businesses is to understand is what consumers do not want to see on social media. In business today, the customer experience is of the utmost importance. Delivering poor customer service, including being late to reply to a customer concern can be considered poor service. Poor service can result in an unfollow (read like a lost customer) for 56% of those asked. Your audience wants you to respond quickly, knowledgeably, and provide them with entertaining and informational content daily.

    Content Misfires

    Poor customer service is the number one reason to unfollow. However, posting irrelevant content, too many ads or too much promotional content can all result in a consumer unfollowing your brand. The importance of having a well-planned posting schedule is evident, and it must be robust with entertaining, useful, and educational content. A plan that does not merely focus on your products and services but adds value to the consumer. A social media calendar like with the aforementioned items is a great way to make sure what you are posting is not pushing customers away.

    Social Media Essential Post Framework

    Our framework for businesses on social media has addressed this since the beginning. The 9 Essential Posts for Businesses helps you create relevant content in 9 categories. It also serves as a reminder of the 80/20 Golden Rule of Social Media, 80% of your content should be informational and 20% of your content can be promotional. When used with a content calendar, a business can plan content and ensure that it is varied, tells a larger story, and engages the audience. Download your free copy of the 9 Essential Posts here to jumpstart your audience engagement.

    Social Media Accountability

    This report also made it clear that social media is a massive and essential job. Small businesses need to look at who is manning their social media daily. Are they equipped to answer customer questions? Are questions being responded to within an hour on your social media platforms? Have the correct answers been available? It is my opinion that businesses need to embrace new technology and dedicate capital to the task of engaging customers on social media. Look at chatbot options to serve as the front line and invest in a dedicated “position(s)” to manage social media every day. Social media is no longer a part-time job for the business owner. It is crucial for building an audience and growing your business.

    Potential Solutions 

    If your business can not afford to hire someone internally to manage your social media look at hiring an outside company to handle it. Make sure that the company you hire will be posting custom content that speaks to your brand. JRH Graphics specializes in delivering customized content to our clients. Another option for minimizing expenses and maximizing return is to look for interns at a local college to help you post and manage your daily social media presence. No matter what you do, we recommend upping the attention you pay to your social media. It will continue to be an integral part of your business.

    What Content Do Your Followers Like

    We know that your followers want to be inspired, entertained, educated and informed. The pattern is the same with the types of posts that a consumer will take action on. Sprout Social asked consumers what types of posts they are most likely to leave comments on or share, the answer was posts that entertained them. This is in line with what most social marketers consider to be effective; 50% of social marketers say entertaining and inspirational posts are the most efective in helping them reach their goals according to the Sprout Social findings.

    Consumers Want to Be Engaged and Entertained- Edutained As We Say at JRH Graphics 

    As you saw in the above chart above, posts that inspire, entertain, teach, and have a story are the most likely to create engagement. What is interesting is that consumers are engaging less and less with offers and coupons promising savings. While sales can attract consumer interest, entertaining, and inspiring posts get the most engagement. Both marketers and consumers supported this finding.

    People Want to Learn

    Creating posts that are engaging and entertaining and speak to your brand can be slightly overwhelming. But here are a few key things to keep in mind. Remember that you are the expert, share what you know in an engaging way. Use what you have around you when thinking about things to post, your company is unique highlight it. Look at what your competition is posting to get ideas, don’t flat out copy it, but research is ethical. Use your brand story and differentiators as guidance on what to post. Finally, use your team to deliver the message.

    Employee Advocacy to Shorten the Long Game

    Social media is part of the long game. You are building a loyal customer base that likes, knows, and trusts your business. One way to get your audience to like, know, and trust you sooner is if your employees like know and trust you. According to the Sprout Social report, almost three quarters (72%) of all social marketers use their employees as social media advocates. The report also revealed that forty-five percent of consumers say they are more likely to research a product or service when someone relatable, like an employee, posts about it. Using your employees as advocates helps you keep the content varied on your social. It also helps shorten the time it may take for a follower to become a faithful customer.

    Converting Followers to Customers

    Not every consumer is going to click the checkout button on the first go-round, and that’s okay. It is vital that you still invest in your followers online. Strengthening the connection you have with your followers can lead to more authentic interactions, more word of mouth referrals, and a loyal customer base. Merely looking at the actions consumers take when they follow a brand highlights some of the value they are bringing to the brand.

    Actions Followers Take with Your Brand

    Eighty-seven percent of consumers who follows a brand on social media will visit the brands’ website.  Seventy-eight percent of consumers visit the brands’ physical store, talk about the brand, or recommend the brand to friends and family. Finally, 77% of consumers will buy that brand over another. These are all substantial numbers that indicate a relationship that is worth nurturing. When it’s time to convert people into active buyers, social marketers should use a combination of discounts, product demonstrations, and educational content, Once again, it is the educational and informational content that is driving consumers forward in the customer journey.

    Brands Are Only Scratching the Surface of What Social Can Do

    Social media has so much unforeseen power, and you are in a position to experiment and see what else it can do. While sizeable social marketing firms are working to break down silos, you have the freedom to break down existing social barriers and see what lies on the other side. You have the benefit of seeing an opportunity on one day, and the next day be capitalizing on that opportunity. It is not necessary to chase after every wild idea that passes, but it does mean you have the chance to try new things. Based on what has worked in the past or what trends you are currently seeing.

    What Trends Could You Capitalize On

    From creating video content to building a community around your brand, the opportunities to get more out of social media are out there. An excellent place to start experimenting would be with those things your followers have requested. The end of the Sprout Social report provides you with some trends to watch out for in the future. How could you do more with live video, user-generated content, Instagram Stories, and creating a community around your brand?

    In Conclusion

    Social media is not going to disappear tomorrow. It will continue to expand before it disappears if it disappears. If you are a small business and you have not been investing in social media, the time is now. Get on the bus because it is about to pull out of the station. And for those of you who say, “I am good right now, I will start doing it if I see my sales slipping,” at that point, it is too late. The long game of social media will have passed you by then.

    I am not saying that you need to come by my office and sign up for a social media management or content creation package immediately. Although we do things differently and would have a package that fits your needs. What I am advocating is that you do more to increase your reach. It is time to tap into the power of social media for your business.

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    All Stats and some inspiration provided by the team at SproutSocial Download Your Copy of the Sprout Social Index Today!