Tag: branding

Why You Need A Signature Style Audit

Are you overwhelmed by social media and tend to overthink what you post? If you’ve ever felt like your social media presence is a scattered mess of random fonts, mismatched colors, and inconsistent content types then a Signature Style Audit might be exactly what you need.

Your online presence should immediately signal to potential clients: this is who I am, this is what I do, and here’s why you need to follow me.

So, what actually happens in a Signature Style Audit? And more importantly, what can you expect if you actually do the work and implement the recommendations? Let’s break it down.

What Goes Into a Signature Style Audit?

A Signature Style Audit is a deep dive into your brand’s social media presence to evaluate cohesive messaging and strategies.

Client Intake & Goal Setting

• The client provides the platform they want audited.
• Specific social media goals are discussed, whether it’s increased engagement, brand recognition, or conversions.

Visual Content Analysis

• I compile a variety of visuals used for posts over the past year.
• Each image is analyzed for branding consistency, color usage, font selection, and overall aesthetic.
• Patterns and inconsistencies are identified, and we put together a recommendation for a more cohesive style.

Caption & Messaging Review

• We select an assortment of captions from the last year.
• The analysis looks at tone, engagement levels, clarity, and consistency in brand messaging.
• Opportunities for engagement are identified, such as CTAs (calls-to-action) and audience engagement techniques.

Strategy Formulation

• Based on our findings, we create a refined content strategy.
• This strategy still reflects the client’s unique Signature Style but in a more polished and focused way.
• Recommendations are made for improving bio and profile optimization, content themes, and interactive storytelling.

Key Areas of Focus in a Signature Style Audit

1. Visual Consistency

• Do you have a visual element?
• Do your posts have a recognizable look?
• Are your colors, fonts, and graphics consistent?
• Does your feed feel polished, or is it a patchwork of different styles?

Example from Singsthings: The review found that while the content itself was valuable, the visual branding across multiple projects lacked cohesion. A new color palette was recommended, assigning different primary colors to each brand while maintaining an overall harmony.

Example from The Grief Curator: Michelle has a warming and welcoming way about her, and often welcomes people into the space she is holding for them. We recomended she grab a teapot to use as her visual element, a brief visual cue that is instantly recognizable.

2. Content Strategy & Engagement

• Are you speaking directly to your audience’s needs?
• Do you hook your audience with the first line?
• Are you posting a mix of entertaining, educational, personal, and promotional content?
• Are your CTAs strong enough?

Example from The Grief Curator: The content was deeply moving and relatable but relied too heavily on quotes. By mixing in more personal narratives and direct engagement prompts, the audience could connect on a deeper level and feel more inclined to interact.

Example from Rocki: While Rocki had strong calls to action and engaging captions, her content needed more storytelling and case studies to build deeper connections with her audience of aspiring entrepreneurs.

3. Messaging & Voice

• Does your content have a consistent brand tone?
• Are you balancing entertaining, promotional, and personal storytelling?
• Do your captions invite conversation?

Example from Singsthings: While the captions had a warm, conversational tone, they lacked strong calls to action. The recommendation was to add engagement prompts (e.g., “What’s your biggest struggle with composing?”) to increase interaction and make content more shareable.

: Rocki’s captions were conversational and engaging, but there was an opportunity to add more relatability and storytelling, especially focusing on challenges and successes that would resonate with working moms trying to grow a business.

4. Bio & Profile Optimization

• Is your bio clear and easy to understand?
• Do you have highlights that make sense?
• Does someone new to your page immediately understand what you offer?

Example from The Grief Curator: The bio and profile e lements needed refining to make the brand’s mission clearer. A few strategic tweaks (like emphasizing key offerings and community-building elements) helped sharpen the brand’s first impression.

Implementing the Audit Recommendations?

Now, here’s the exciting part, what can happen if you follow through with the Signature Style Plan? Let’s talk potential results.

1. Increased Brand Recognition

When your audience can immediately recognize your content as they scroll, they’re more likely to engage. Implementing a signature color palette, font style, and content structure ensures you stand out in a crowded feed.

Real-World Impact: For Singsthings, applying a consistent color strategy and content structure across different projects will help unify the brand and reduce confusion for followers.

Real-World Impact: For Rocki, refining her visual consistency and brand identity allows her content to become even more recognizable, reinforcing her expertise in Instagram marketing.

2. Higher Engagement & Community Growth

IYour content needs to be built for engagement, optimized for your ideal customers. But when you incorporate interactive elements—clear CTAs, questions, and interactive stories—your audience starts participating.

Real-World Impact: The Grief Curator is adding more personal storytelling and discussion prompts instead of relying solely on quotes hoping to encourage others to be active in the comments, sharing their own experiences.

3. More Conversions & Business Growth

A refined Signature Style isn’t just about looking good it’s about making sure your content leads people to take action. Whether booking a session, signing up for a workshop, or engaging in your services, clarity in your content drives results.

Real-World Impact:Victoria of Canterbury Baking School saw thousands of dollars in bookings directly off of Instagram immediately following her audit, she made simple changes in her content that resulted in real life impact for her business.

Final Thoughts

A Signature Style Audit isn’t just about making your feed pretty. It’s about refining your brand presence so it works for you, attracting your ideal audience, building trust, and turning engagement into real business growth.

If you’ve been struggling with feeling invisible online or unsure how to create a cohesive brand presence, it might be time for your own Signature Style Audit. Because when you show up with confidence and clarity, your audience takes notice.

Want to book a Signature Style Audit? Click here!

Developing your signature style is one of the most important steps in building a recognizable and successful brand. But let’s face it, it can also be tricky. To help you navigate this process, let’s break down some dos and don’ts of creating your signature style—and why they matter.

Lets Talk About The DOs

DO: Know Who You Serve

Understanding your audience is foundational. Without clarity on who you’re speaking to, your content will be vague and fail to connect. Knowing your ideal client’s pain points, desires, and values helps you create messaging that resonates deeply.

DO: Research the Problem They Face

The better you understand the struggles of your ideal audience, the easier it becomes to craft a style and message that positions you as the go-to solution. Dive into market research, listen to your audience’s frustrations, and speak directly to those challenges

DO: Have a Unique Solution

Your signature style isn’t just about aesthetics; it’s also about how you deliver value. Offer solutions that are fresh, actionable, and tailored to your audience. Your unique solution becomes the cornerstone of your brand’s identity.

DO: Measure Performance

You can’t improve what you don’t measure. Track metrics like engagement, conversions, and audience growth to understand what’s working and what’s not. Let the data guide your decisions.

DO: Add Your Spin to Everything

Your personality and perspective are your superpowers. Infuse them into your content, messaging, and visuals. This is what makes your brand truly unique and magnetic.

DO: Gather Feedback

Your audience’s insights are invaluable. Pay attention to their comments, DMs, and engagement patterns. Ask for feedback directly and use it to refine your approach.

Now Let’s Review Some of the Don’ts

DON’T: Have the Same POV as Others

Copy-pasting what everyone else in your industry is saying is a fast track to blending in. Instead, find your unique perspective. What’s your take on industry trends? What can you say that no one else is saying?.

DON’T: Accept the Status Quo

Signature Style is all about doing things your own damn way. The status quo is boring. Don’t be afraid to challenge it. People are drawn to thought leaders and innovators, not to those who play it safe. Shake things up and stand out!

DON’T: Forget to Solve the Problem

If your style is all flash and no substance, you’ll lose trust. A beautiful Instagram feed or a catchy tagline means nothing if you’re not solving your audience’s real problems. Make sure you are answering questions in your content, always prioritize value.

DON’T: Try to Serve Everyone

When you try to appeal to everyone, you end up connecting with no one. Niche down. Focus on serving a specific group of people who align with your expertise and values.

DON’T: Expect It to Be Easy

Developing a signature style takes time, experimentation, and consistency. There’s no overnight success here. Embrace the process and stay committed.

DON’T: Ignore All Trends

While you shouldn’t blindly follow every trend, staying aware of what’s popular can inspire fresh ideas and keep your content relevant. The key is to adapt trends in a way that aligns with your style and message.

Your Signature Style Success

By following these dos and avoiding the don’ts, you’ll not only craft a signature style that’s visually compelling but also deeply aligned with your audience and your mission. Ready to get started? Let’s do this!

What Is Social Listening, and Why Should You Care?

Let’s talk about social listening and how it can totally change the game for your coaching or service-based biz. Imagine, next Tuesday you’re hanging out in a bustling coffee shop, casually eavesdropping on your dream clients chatting about their biggest struggles and wildest goals. That’s basically social listening—in a totally legal, non-creepy way. It’s about tuning in to online chatter in your industry so you can serve up exactly what your audience needs, all while defining a stand-out Signature Style that’s all you.

Social listening is paying attention to what people say online about your niche, your competitors, and the solutions they wish existed. It’s not just a fancy marketing buzzword—it’s your secret weapon to truly understand your audience, stand out in a crowded market, and develop that “it factor” that makes people think, “Heck yes, I want to hire you!”

Why Social Listening is a Big Freakin’ Deal

If you’re a life coach, business consultant, or wellness guru, you already know the competition is pretty fierce. But here’s the deal: social listening keeps your finger on the pulse of what your audience wants right now. When you know what your people crave, you can:

• Understand their struggles and goals. (Instant empathy points!)
• Pinpoint content and program ideas they’ll go nuts for.
• Spot gaps in the market where you can swoop in like a superhero.

Think of it like walking into a room where everyone’s wearing nametags that say, “Here’s my problem—please fix it!” You’ll know exactly how to position your coaching or services to stand out.

Unlocking Your Audience’s Deepest Desires

Your audience is broadcasting their hopes, fears, and goals all over the internet, whether they realize it or not. It could be a Reddit thread, a Facebook group, or an Instagram story rant. That’s where you come in with your social listening goggles on:

• If you’re a career coach, people might be griping about imposter syndrome or confusion around midlife career pivots.
• If you’re in health and wellness, you’ll see a ton of talk around quick workouts, meal prep hacks, or body positivity.
• If you are a realtor, you might see a ton of talk about current interest rates or how its hard to get into your first home.

This intel is your roadmap to creating services and content that solve issues you audience is actually facing. It’s also how you figure out the vibe of your Signature Style. Are you the gentle guide or the tough-love motivator? Align your vibe with the audiences words and land on a Signature Style that is the perfect mix.

Mind the Gaps, Friend

Sometimes the biggest goldmine isn’t in what people say—they might also be silently screaming about what’s missing. Scan your competitors:

• Are they offering cookie-cutter programs that feel meh? Most probably are (check reviews).
• Are they all about high-pressure sales tactics while your people crave more empathy and realness?

By noticing what’s not being offered—or what’s being offered badly—you can swoop in and create something better. That’s how you become the go-to expert.

Discover What Makes You You

Spoiler alert: Not everyone will vibe with your brand of magic—and that’s a good thing. Social listening helps you see what your fans love most about you. Maybe they rave about your humor, your storytelling skills, or that you give the most straightforward advice this side of the internet. Embrace that unique flair and double down on it as you begin to formalize your Signature Style

Ready, Set, Listen: Practical Tips to Get Started

Alright, let’s roll up our sleeves. Here are some quick wins for dipping your toes into social listening:

• Hang Out Where Your Audience Does: If you’re a business coach, LinkedIn might be your spot. If you’re in fitness, Instagram hashtags like #FitnessJourney or Facebook communities could be gold. Go where the conversations (and rants) are happening.
• Track Relevant Keywords and Phrases: Tools can help you monitor phrases like:
  • “Switch careers at 40”
  • “Struggling to grow my biz”
  • “Healthy meal prep on a budget”

This is how you spot exactly what people need help with. And yes, it’s kind of like mind-reading.

• Engage, Don’t Just Lurk: If someone’s asking for advice in a group, jump in! Share a quick tip or free resource. Not only does this help them, but it also positions you as the obvious expert.
• Channel Feedback into “Level-Up” Mode: Listen to people’s beef with other programs and fill in the blanks. If everyone’s yelling, “This is too generic!,” maybe your sweet spot is a more customized coaching approach.

Social Listening + Your Marketing Strategy = Magic

Social Listening sn’t just for creeping on your competitors—it’s a treasure chest for your entire marketing plan.

• Endless Content Ideas: The questions and concerns you uncover are basically outlines for your next blog post, YouTube video, or IG Reel. If your audience says, “I don’t know how to set boundaries at work,” then boom! you’ve got content gold.
• Speak Their Language: People say “I’m stuck” or “I’m so overwhelmed”? Mirror that language in your messaging. It’s a subtle trick that makes them think, “This person totally gets me.”
• Be Proactive and Show You Care: Hop on trends or address topics your audience is buzzing about. Whether you’re sharing a tip for the new season or addressing a big headline in your industry, it signals that you’re tuned in and ready to serve.

Must-Have Tools for Social Listening

Don’t worry; you don’t have to do this manually (ain’t nobody got time for that). Check out:

• Google Alerts: Simple, free, and gets the job done.
• Hootsuite: Great for tracking social mentions and hashtags across multiple platforms.
• BuzzSumo: Perfect for spotting trending topics in your niche and seeing who’s talking about them.
• Brand24: More advanced, but offers real-time data and in-depth analysis.
• Sprout Social: Provides robust social listening features plus easy-to-read analytics for multiple platforms.

Pick your favorite or mix and match to fit your budget and needs.

How Social Listening Shapes Your Signature Style

So, how does eavesdropping turn into a killer personal brand?

• Highlight Your Strengths: Maybe your audience loves how you turn complicated concepts into witty, relatable analogies. Lean into that. If social listening says they need less fluff and more real talk, own it. Give the people what they want, in the way only you can.
• Offer Solutions Only You Can Provide: Analyze the market, see what’s missing, and combine that with what you do best. That’s how your services become one-of-a-kind. If your competition is pushing AI-generated coaching prompts (yawn) and you prefer real, in-depth strategy sessions, that’s your selling point—shout it from the rooftops!
• Build a Brand They’ll Fall in Love With: Your brand voice, your visuals, your signature style—these come together to give your audience a sense of what you’re about. If you find your clients crave honesty, empathy, or a sprinkle of humor, then infuse that vibe into everything you do—from your emails to your website copy, of course provided that it all feels aligned to you.

A Real-Life Example: My 2024 Pivot

Here’s a quick story: in late 2023, I noticed everyone was obsessing over AI prompts and freaking out about Reels fading in popularity. But when I did some in-depth listening, I realized the big pain point hadn’t changed: people still felt invisible in an overcrowded market. They wanted to stand out and define their unique vibe—AI or no AI.

Suddenly, my focus on Signature Style became the hot topic. While everyone else was chasing the AI bandwagon, I leaned hard into helping people show up authentically and develop a unique brand presence. And guess what? We are on that rollercoaster right now, and it feels like we are headed in the right direction.

Wrap-Up: Listen, Then Conquer

So, friend, if you’ve ever thought social listening was just a fluffy term, think again. It’s the golden ticket to understanding what your audience really needs, defining a style that’s unmistakably you, and driving your business forward like a boss. Your next move? Start paying attention. Pick a tool, listen in on the chatter, and turn that intel into top-notch services and content.

Trust me, once you discover the power of social listening, you’ll wonder how you ever hustled without it. Your Signature Style—and your dream clients—are waiting!

You’ve got this. Now go forth and eavesdrop your way to coaching greatness.

Let’s chat! If your Signature Style color palette is giving “kindergarten craft project” vibes, it’s time to make some strategic changes. Colors aren’t just pretty window dressing. They’re like brand ambassadors for your coaching business, greeting potential clients before you’ve even said “Welcome!”

Why Your Brand Colors Matter More Than You Think

In the online coaching world, your color choices set the stage for everything else—your authority, your vibe, and how memorable you are. The right shades can grab attention, evoke emotion, and drive action. The wrong ones? Well, let’s just say your dream clients might scroll right on by.

Before you go on a color-picker spree, let’s explore the power behind each hue and how you can blend them into a cohesive, recognizable Signature Style. Ready? Let’s dive in.

The Colorful Cast of Characters for Your Signature Style

Red: The Bold Power Player
Keywords: Leadership, Authority, Energy

Red is that friend who commands the room with a firm handshake and direct eye contact. It’s ideal if your coaching style is all about action and urgency—think powerful call-to-action buttons or highlighting key offers. Just use it judiciously: too much red can feel like a pushy salesperson rather than an inspiring leader

Orange: The Creative Catalyst
Keywords: Innovation, Confidence, Enthusiasm

Got a million out-of-the-box ideas? Orange is your jam. It’s energetic and encouraging, helping you break free from the same-old. Perfect for coaches who nudge clients toward confidence and fresh thinking. But don’t paint the whole brand orange—it can quickly go from “inspired” to “over-the-top carnival.

Yellow: The Motivational Spark
Keywords: Optimism, Clarity, Positivity

If you’re all about mindset shifts and sunny outlooks, yellow brings the happy vibes. It’s fantastic for highlighting key insights or guiding clients toward breakthroughs. Just keep it subtle—too much bright yellow can feel like staring at the sun without shades

Green: The Wellness Whisperer
Keywords: Growth, Balance, Prosperity

Green is your go-to if you’re a wellness or life balance coach. It conveys growth, harmony, and a sense of calm prosperity. Just remember, you’re not growing a jungle—mix in neutrals to keep your brand looking fresh and modern, not mossy.

Blue: The Trustworthy Ally
Keywords: Trust, Communication, Reliability

Blue is like your dependable BFF who’s always got your back. It’s perfect if you specialize in confidence-building, communication skills, or long-term transformations. Opt for lighter shades to keep things approachable rather than overly corporate.

Purple: The Luxe Guru
Keywords: Wisdom, Royalty, Spiritual Insight

Feel like a thought leader? Purple communicates luxury, depth, and a higher level of insight. If your coaching involves personal mastery or deep transformation, purple sets the tone. Just pair it with neutrals so your brand doesn’t come off as overly regal or out-of-reach.

Pink: The Transformative Trailblazer
Keywords: Balance, Imagination, Playfulness

Pink is both soft and strong, making it great for those who combine nurturing with powerful results. If you’re about helping clients embrace change while having fun, pink could be your calling card. Let it soften your edges without losing your authority.

Pro Tips for Building Your Brand’s Signature Color Palette

Keep It Consistent
Your Signature Style colors should show up everywhere—your website, social media posts, downloadable guides, and even your email templates. Consistency isn’t dull; it’s what makes your brand instantly recognizable in a crowded online space.

Know Your Audience
Are your ideal clients corporate go-getters or soulful creatives? Tailor your palette to vibe with your audience’s taste. For example, health and wellness coaches might lean toward green and white for a fresh, balanced feel. Business strategists might pair blue and black for a trustworthy, authoritative edge.

Reflect Your Values
Choosing your primary colors and accent colors should be more than a “that’s pretty” decision. Think about what your brand stands for. Are you about transformation, trust, innovation, or clarity? Let your palette reflect those values in every shade.

Why Your Signature Colors Matter for SEO and Brand Visibility

Still wondering how all this color talk ties into SEO? Here’s the kicker:

• Increased Engagement: On-brand visuals encourage users to stay on your page longer, reducing bounce rates and signaling to search engines that your site is valuable.
• Brand Recognition: A consistent color scheme across social media and your website makes you easier to remember. This can lead to more direct searches of your name, which boosts your SEO relevance.
• Improved User Experience: A cohesive color palette helps users navigate your site smoothly. When visitors find what they need easily, they’re more likely to share your content—hello, backlinks and social signals that improve your search rankings!

Final Thoughts: Paint Your Coaching Future with Confidence

At the end of the day, color choices are a powerful element of your brand’s signature style. They’re more than a decorative flourish; they’re a strategic tool to connect with the right audience and establish instant credibility.

So go ahead—pick the colors that resonate with your brand’s soul. When you blend these hues into your website, marketing materials, and social media channels, you’re telling your potential clients, “I know who I am, and I’m here to help you transform.”

Your palette is waiting. Choose wisely, have fun, and watch as your colorful brand presence makes the ultimate first impression—one that’s impossible to ignore.

Hey there, I am so ready to spill some serious tea on making trends work for you… while still being you.

Today, I want to show you the power of leveraging a hot trend in a way that fits your vibe—AKA your Signature Style—and how it can send your reach skyrocketing. Let’s talk about one of my members, Lisa Woolfork (founder of @blackwomenstitch) and her massive success with her “I Am A Sewist” reel series.

The Backstory

Lisa started this series right before the holidays in 2023. She pinged me in a private Clubhouse room, asking whether she should keep the reels going or let it be a one-and-done. I took a look, and my advice was simple: Run with it, And run she did!

Here’s a snapshot of her numbers (not a complete list):

• 25.8K
• 212K
• 44K
• 1.2 Million
• 43.2K

And so on, for a total of approximately 2.5 million views! Cue the confetti. 

Oh, and did I mention her follower count has doubled since December? Yeah, that’s what nailing your Signature Style can do.

Lisa’s Signature Style in Action

• Playful Yet Specific Tone: Lisa knows how to deliver her message in a fun, relatable way while still being super clear about what she’s doing.
• Informative & Entertaining Reels: She seamlessly blends teaching moments with humor.
• Signature Clothing (She Makes Her Own Clothes!): She shows up in her reels wearing her creations—talk about a personal brand.
• No Fear: She’s not afraid to “go there,” including undergarments. Because hey, if you sew it, you should show it!

Lisa’s Own Lessons Learned

1. Listen to Jonathan (that’s me—and she is so right).
2. Do What Feels Right to YOU. People smell ick from a mile away.
3. Batch Record & Schedule Ahead. Consistency for the win.
4. Reply to Comments (Use iPhone text shortcuts to speed things up).

What We Can All Learn from Lisa’s Success

1. Step Outside Your Comfort Zone. If the trend works for your niche, take a risk!
2. Stay Connected to the Topic. Just because something is trending doesn’t mean it’s right for you.
3. It Only Takes One Video. One reel can seriously catapult your visibility.
4. Make a Trend Your Own. Trends are tools, not rules—bend them to fit your personal style.
5. If It Works, Repeat. Rinse, repeat, and watch your reach keep climbing.
6. Use Your Signature Style Every Time. Know how you want to show up online so your content is instantly recognizable.

Why Signature Style Matters

Your Signature Style is your calling card on social media. It’s not just about pretty fonts or perfect color palettes; it’s about showing up as a real human your audience can connect with. And that authentic spark? That’s what resonates with people—every. Single. Time.

Ready to Develop Your Signature Style?

Ever feel like you’re the best-kept secret in your niche? Or maybe you’re just kinda sick of playing small. If you’re ready to unlock your potential and dominate social media the authentic way, let’s talk about my Signature Membership.

What You Get Each Month:

• A fresh report packed with content ideas, trending audios, and proven strategies to ignite your growth.
• Two monthly “Power Hours” for live Q&A and on-the-spot coaching.
• Hot Seat Coaching Sessions for one or two members each month. That’s personalized support to crush whatever’s holding you back.

This membership is about showing up differently and finally being seen. Imagine having the blueprint for creating content that slays on social media—and the confidence to share it unapologetically.

Let’s Do This

Ready to step into the spotlight? Don’t wait until next month or next year. Click here to learn more about the Signature Membership and start your journey to social media success.

No more hiding. No more best-kept-secret syndrome. Let’s go from “meh” to “YAS QUEEN” in your niche. Because if Lisa can rake in millions of views, so can you.