Social Media 2025: Content Changes Keep On Coming

Ready for a wild ride? Because social media is evolving faster than my four-year old nephew on a sugar high, and trust me—2025 is set to be the year you’ll want to remember.

Right now, the platforms you’ve come to know and love (or love to hate) are changing, and so are your audiences. The good news? This new era is loaded with opportunities to stand out, connect deeply, and scale your coaching biz like never before.

Ready to get ahead of the curve? Let’s dive into the specifics, tools, and tactics that’ll help you dominate 2025.

Edutainment: Teach Them Something and Make It Fun

Data Speaks:

• 66% of users prefer “edutainment” as the most engaging form of brand content.
• Nearly half of social users (48%) have increased their interactions with brands over the last six months.

Why It Works:
What do you use social media for when you get home at night? Many use it to find something to take their mind off their day, something that makes them laugh, something you can send to all the girls and say, “look thats us.” That is the content that is working.

But if your content screams “boredom,” they’ll swipe away faster than you can say, “Next!” Enter edutainment, your golden ticket to feed their brains and make ’em smile. Think of it as a masterclass that’s also a stand-up comedy routine. Give them the goods, but keep it light.

How to Adapt:

• Be Relatable: Offer quick, practical tips that fit into their everyday chaos. Try a 30-second Character Reel on beating imposter syndrome where you play the coach and the client or a carousel with mindset hacks for Monday mornings.
• Did I Mention Day in the Life: This type of content is always a win and always entertaining because people want that peek behind the curtain.
• Show Your Personality: Sprinkle humor and show those behind-the-scenes bloopers. Authenticity is a buzzword; But your real weapon is being yourself.
• Get Creative: Turn FAQs into fun skits, add animated text overlays, or experiment with illustrated storytelling. Don’t be afraid to go off-script—it’s the unexpected that hooks ’em.

Short-Form Video: MVP Again in 2025

Data Speaks:

• Reels are still driving growth on Instagram, and speaking to the camera can help you connect with your audience.
• TikTok continues to win hearts, especially among Gen Z and Millennials, with 54% engaging daily. However, the ban is looming so its future is unknown.

Why It Works:
Newsflash: attention spans are as short as a goldfish on espresso. 8-seconds is (sort of) out the window unless you capture them with something curious, unexpected, or completely odd! Short-form videos meet your audience’s need for speed. In under 30 seconds, you can intrigue, teach, and entertain. And remember from above, education is important.

How to Adapt (and Shine):

• Keep It Snappy: Aim for 8–20 seconds. Show a dramatic before-and-after transformation or drop a one-liner that makes them say, “Damn, I needed that.”
• Try Speaking to Camera: This allows you to connect directly with your audience, make eye contact with your camera lens, and speak to them like you are at brunch… don’t talk down to them (they hate that).
• Stay Consistent: One or two short-form videos a week can work wonders. Whether it’s a mini-client success story or a mindset hack, regular appearances build trust.

Storytelling on LinkedIn: Your Professional Playground

Data Speaks:

• LinkedIn users crave personal stories mixed with professional advice. It is time to share your journey.
• 67% of businesses now have a presence on LinkedIn, making it an active place for coaches to land clients.

Why It Works:
LinkedIn is no longer all polished résumés and corporate jargon. Your audience wants the backstory—why you do what you do, what you’ve learned, and how you’ve grown. Vulnerability shows you’re human, and humans trust humans.

How to Adapt (and Connect):

• Share Your Journey: Was it a career crisis or a personal “aha” moment that led you into coaching? Spill the details, showing both the struggles and the breakthroughs.
• Celebrate Milestones: Hit 1,000 clients or launch a new program? Tell us why it matters. Give the backstory so your audience feels the victory with you. It is not about bragging so don’t post those big dollar days post the stories behind them.
• Educate with Purpose: Whenever educating on social media, do so to get your audience to that next step. Post with a purpose.

Micro-Virality: Big Wins in Small Circles

Data Speaks:

• 27% of social marketers now hop on cultural trends and memes that resonate with their niche.
• Social listening helps pinpoint the micro-trends your specific audience is buzzing about.

Why It Works (and what I have been saying)
I love these moments because I have been saying this for years, and now the rest of the world is seeing what I mean! Forget virality, reach your people it is much more powerful. Gone are the days of trying to break the internet. Micro-virality means winning over a smaller, passionate segment—your people. Remember, a tight-knit crew that buys from you beats 100,000 random likes daily.

How to Adapt (and Make Waves):

• Stay Niche: Focus on 2–3 main themes your audience cares about—like mindset, self-care, or scaling to six figures. Don’t water yourself down by trying to be everything to everyone. That never works.
• Trend with Intent: Hop on memes and challenges that fit your brand. Don’t force it—no one wants to see you dancing awkwardly if that’s not your thing… but if it is, well get down with yo bad self.
• Invite Engagement: End posts with a question, like “What’s your biggest mindset hurdle this week?” Simple and direct, it sparks real conversation.

Outbound Engagement: Another One I Have Harped On For A While Now

Data Speaks:

• 41% of brands are proactively commenting on others’ content.
• Short, punchy comments (10–99 characters) drive the most engagement.

Why It Works:
If you’ve been lurking quietly, it’s time to step out of the shadows. Thoughtful comments on the right posts put you in front of the people who need your coaching. Think of it as networking without the awkward handshakes and stale appetizers. That is exactly what it is. Successful businesses are built on relationships, and those relationships begin by talking to people in comments on social media.

How to Adapt (and Slay the Comment Game):

• Follow the Right Accounts: Influencers, industry leaders, and niche hashtags are your playground. Hang out where your dream clients gather.
• Add Value: Instead of “🔥🔥🔥” try “This tip is gold! I’d also add .” Show ’em you’re more than a pretty profile pic.
• Be Consistent: Commit to 10 minutes a day for meaningful engagement. Your future clients will notice.

Capturing Gen Z: Being Real is Your Key

Data Speaks:

• 68% of Gen Z uses TikTok for discovery, and 72% rely on Instagram for customer care.
• Gen Z cares about you being a real ass human and values-driven brands.

Why It Works:
Gen Z is a no-BS crowd. They’ve grown up online, spotting fakes like a hawk spots a mouse. To win them over, show your real face, values, and humor. The realness is what it takes, so stop hiding behind branding and templates… yes I am talking to you!

How to Adapt:

• Show Your Values: Are you big on mental health, diversity, or sustainability? Let ’em know.
• Use Humor: Memes, stories, or self-aware jokes—just keep it real and relevant.
• Keep It Snappy: Stick to their go-to platforms (TikTok, Instagram) and serve up fast-paced content that respects their time.

AI: Your New Best Friend (and here I admit I was wrong but also right)

Data Speaks:

• 77% of social marketers now use AI for content creation.
• Teams using AI saw a 95% productivity boost last year.

Why It Works:

I have said that AI is the worst thing to ever happen to social media content in this podcast. I admit that may have been an over-exaggeration, but it’s important to remember that you need to be visible in your content. If it’s all AI, it won’t connect. Don’t let AI write your content; use it to make the process smoother. I write my posts, feed them to AI for revision, and then add my spin back in if it was stripped in the revision process. AI isn’t here to steal your thunder but to help you shine brighter. It saves time, sparks creativity, and helps you analyze what’s working. Think of AI as your digital sidekick—minus the cape.

How to Adapt (and Make It Work for You):

• Brainstorm Faster: Use AI to come up with some ideas, or additional ideas based on what you put in
• Revise Better: You can use tools like ChatGPT to revise blog posts for you, and clean up your Instagram posts. Just make sure to add your personality back in.
• Analyze Smarter: AI-powered insights show you which posts hit home and where to pivot for even better engagement.

Build a Community That Loves You Back

Data Speaks:

• Facebook groups remain a powerful tool for fostering engagement.
• LinkedIn is quickly becoming a hub for authentic professional communities.

Why It Works:
People crave belonging. A tight-knit community means you’re not just a “content creator” but a leader of your own mini-universe. Members become your advocates, cheerleaders, and yes—paying clients.

How to Adapt (and Create Your Tribe):

• Start a Group: Launch a niche Facebook or LinkedIn group. “Mindset Mastery for Coaches,” anyone?
• Host Live Events: Hold Q&As, challenges, or coffee chats. When people feel heard and involved, they stick around.
• Celebrate Wins: Highlight community success stories. Shoutouts and high-fives create a positive feedback loop.

Social Listening: Your Secret Weapon

This is a whole blog by itself, coming soon!

Data Speaks:

• 62% of marketers use social listening tools, making it a top strategy priority.
• Real-time insights can boost web traffic by a whopping 35%.

Why It Works:
Instead of guessing what your audience wants, how about just, you know, listening? Social listening lets you be a digital detective, uncovering hot topics, pain points, and must-have insights you can use in your content.

How to Adapt (and Eavesdrop Like a Pro):

• Use the Right Tools: Sprout Social, Hootsuite, or Brandwatch—find your weapon of choice.
• Spot Trends Early: If everyone’s stressing about a particular challenge, address it before they even ask.
• Get Feedback: Poll your audience, survey them, or just ask, “What do you need help with this month?” Their answers guide your next moves.

2025 is Your Year to Shine

Social media in 2025 isn’t about doing all the things. It’s about doing the right things. From edutainment and storytelling to building communities and leveraging AI, the future of social is all about being human, value, and real human connection. You’ve got the strategies, you’ve got the tools—now go out there and make some magic happen. And hey, if you need a co-pilot on this journey, I’ve got your back. Together, we’ll craft a killer strategy to turn your social media presence into a revenue-driving, audience-loving powerhouse.

So go on, superstar coach—2025 is waiting. Let’s seize it and make it our best year yet.