Signature Style Dos and Don’ts

Developing your signature style is one of the most important steps in building a recognizable and successful brand. But let’s face it, it can also be tricky. To help you navigate this process, let’s break down some dos and don’ts of creating your signature style—and why they matter.

Lets Talk About The DOs

DO: Know Who You Serve

Understanding your audience is foundational. Without clarity on who you’re speaking to, your content will be vague and fail to connect. Knowing your ideal client’s pain points, desires, and values helps you create messaging that resonates deeply.

DO: Research the Problem They Face

The better you understand the struggles of your ideal audience, the easier it becomes to craft a style and message that positions you as the go-to solution. Dive into market research, listen to your audience’s frustrations, and speak directly to those challenges

DO: Have a Unique Solution

Your signature style isn’t just about aesthetics; it’s also about how you deliver value. Offer solutions that are fresh, actionable, and tailored to your audience. Your unique solution becomes the cornerstone of your brand’s identity.

DO: Measure Performance

You can’t improve what you don’t measure. Track metrics like engagement, conversions, and audience growth to understand what’s working and what’s not. Let the data guide your decisions.

DO: Add Your Spin to Everything

Your personality and perspective are your superpowers. Infuse them into your content, messaging, and visuals. This is what makes your brand truly unique and magnetic.

DO: Gather Feedback

Your audience’s insights are invaluable. Pay attention to their comments, DMs, and engagement patterns. Ask for feedback directly and use it to refine your approach.

Now Let’s Review Some of the Don’ts

DON’T: Have the Same POV as Others

Copy-pasting what everyone else in your industry is saying is a fast track to blending in. Instead, find your unique perspective. What’s your take on industry trends? What can you say that no one else is saying?.

DON’T: Accept the Status Quo

Signature Style is all about doing things your own damn way. The status quo is boring. Don’t be afraid to challenge it. People are drawn to thought leaders and innovators, not to those who play it safe. Shake things up and stand out!

DON’T: Forget to Solve the Problem

If your style is all flash and no substance, you’ll lose trust. A beautiful Instagram feed or a catchy tagline means nothing if you’re not solving your audience’s real problems. Make sure you are answering questions in your content, always prioritize value.

DON’T: Try to Serve Everyone

When you try to appeal to everyone, you end up connecting with no one. Niche down. Focus on serving a specific group of people who align with your expertise and values.

DON’T: Expect It to Be Easy

Developing a signature style takes time, experimentation, and consistency. There’s no overnight success here. Embrace the process and stay committed.

DON’T: Ignore All Trends

While you shouldn’t blindly follow every trend, staying aware of what’s popular can inspire fresh ideas and keep your content relevant. The key is to adapt trends in a way that aligns with your style and message.

Your Signature Style Success

By following these dos and avoiding the don’ts, you’ll not only craft a signature style that’s visually compelling but also deeply aligned with your audience and your mission. Ready to get started? Let’s do this!

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Jonathan Howard One On One Coaching

Jonathan Howard

Jonathan is your anti-social social media content strategist and Reels coach who is obsessed with storytelling and people showing up as themselves in their business.


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