Review 2024: A Chill Content Audit to Prepare for 2025

Conducting Your Very Own Chill Content Audit

Alright, the year’s almost up, and it’s time to give your social media a little TLC. Don’t worry—this isn’t about being perfect or creating a 30-page plan although I have been known to give 30 page plans. It’s more like a quick check to figure out what’s working, what’s not, and how to make next year your best one yet.

So, grab a coffee, wine, or heck, even a mimosa (this is judgment-free), and let’s do this!

Step 1: Revisit Your Goals (and Laugh at January You)

Remember back in January when you were all, “This is the year I’m going to crush social media”? Let’s check in on how that went.

• Were you aiming to grow your audience?
• Did you want to boost engagement?
• Or maybe you were trying to turn followers into clients?

Now be honest—did you stick to those goals, or did life smack you with a plot twist? It’s all good. This isn’t about guilt-tripping yourself; it’s about figuring out if your goals matched up with the bigger picture of your business.

Action Item: Write down your OG goals and then jot down where you actually ended up. If they’re miles apart, don’t sweat it—just adjust for next year. Let’s try to focus on things that light you up next year, so bonus points if you are excited about an upcoming goal!

Step 2: Troll Your Own Feed

Time to scroll back through your posts and see what worked this year. Think of it as low-key detective work, no magnifying glass needed, at least I hope not!

• Which posts got the most love—likes, comments, shares?
• What topics or themes made people DM you? Getting those DMs are super important!
• Did you have a surprise hit? Like, that one post you threw together in 2 minutes that went gangbusters?
• Now, the million-dollar question: Were those hits true to your signature style, or were they happy accidents?

Take note of it all so you can create more of what is proven to work next year!

🎯 Action Item: Make a “greatest hits” list of your top 5 posts. Figure out what made them pop, then brainstorm how you can remix that magic next year. (More cat memes? No, sorry that is not an option.)

Step 3: Give Your Signature Style a Face-Lift

Your signature style is the secret sauce, its your unique vibe, it is what makes your content stand out. But, uh… is your sauce still saucy?

• Visuals: Are your colors, fonts, and photos consistent, or are you serving up a hot mess?
• Voice: Does your tone sound like YOU, or is it giving off “corporate newsletter” vibes?
• Storytelling: Are you sharing relatable stories, personal wins, or behind-the-scenes moments?
• Personality: Is your unique, slightly quirky self shining through, or are you holding back?

If things are feeling a little all over the place, don’t stress. Think of this as your chance to level up.

🎯 Action Item: Pick one area to tighten up—whether it’s your visuals, tone, or storytelling—and commit to making it rock-solid by February. The deeper you go with your Signature Style the easier it is for your audience to recognize you!

Step 4: Find the Gaps (aka What Did You Skip?)

Even the best social media strategy has some holes. Let’s figure out what you missed this year.

• Were you posting consistently, or did your accounts collect cobwebs?
• Did you share a good mix of posts—value-driven tips, personal stories, entertainment and offers?
• Did you make it clear who you help and how?

Sometimes the magic is in what you didn’t post. Maybe you skipped over a milestone or forgot to promote your services. (Whoops!) We actually all do that, its not just you.

🎯 Action Item: Write down 3 things you didn’t do this year but wish you had. Then schedule them for next year. Yes, literally put them on your calendar.

Step 5: Celebrate Your Wins (Big or Small)

Alright, time for the feel-good part. Social media growth isn’t just about numbers—it’s also about how you showed up.

Ask yourself:

• Did you get more confident putting yourself out there?
• Did you connect with new clients or collaborations?
• Are you proud of how you represented your brand?

If the answer’s yes to any of these, pop some bubbly (or sparkling water). Wins are wins, no matter how small.

🎯 Action Item: Write down three things you’re proud of this year. And no, “I survived” doesn’t count—dream bigger. Now, go take yourself out for a nice lunch to celebrate, no kids no work… I mean it!

Step 6: Get Ready for Next Year

You’ve got the data, the insights, and hopefully a little clarity. Now it’s time to make a simple plan for next year.

• Do More of What Works: Double down on the content your audience already loves.
• Tweak Your Style: Keep refining your visuals and tone and make sure your personality is showing up as often as you are until it’s instantly recognizable.
• Experiment a Little: Test new formats, trends, or ideas that excite you—but don’t lose sight of your main message.

🎯 Action Item: Write down ONE thing you’re going to try next year that you’ve been scared to do. Social audio? A weekly live Q&A? Go for it—you’ve got this.

Final Thoughts: Keep It Real

Here’s the thing: social media isn’t about perfection. Perfection does not exist. It’s about showing up, learning, and growing. Whether you crushed your goals or feel like this year was a dumpster fire, you’ve got a fresh start ahead. And that ahead can start today!

So, what’s the one thing you want to do differently next year? Shout it from the rooftops so we all can hear and hold you accountable. Let’s make next year the year you absolutely own your social media game. Cheers to that!