Repeat, Repeat, Repeat: The Smartest Thing You Can Do

Why Repeating Yourself is the Smartest Thing You Can Do for Your Brand

Ever feel like you are saying the same thing over and over again?

Good. You should be.

One of the biggest mistakes I see business owners make is assuming that their audience remembers everything they say. But here is the truth people are busy, distracted, and overwhelmed with content every single day. If you want your message to stick, you need to repeat it. Not just once or twice, but consistently and intentionally.

Repetition Builds Recognition and Authority

Think about the brands you know and love. You do not need to see the Nike swoosh to know “Just Do It.” No need to think twice to recognize Apple’s sleek, minimalist messaging. You can probably even hear McDonald’s “I’m Lovin’ It” jingle in your head right now.

That is not by accident. That is by design.

These brands hammer home the same message consistently until it becomes second nature to their audience. Their slogans, values, and unique selling points are woven into every ad, every campaign, and every piece of content they put out.

Your business should do the same.

The Rule of 7: Why Repetition Actually Works

Ever heard of the Rule of 7?

It’s the marketing principle that says someone needs to hear your message at least seven times before it truly registers and takes action. This isn’t just some random number marketers invented; it’s based on consumer psychology.

Think about your own buying behavior. How many times do you scroll past a product or service before finally clicking, subscribing, or buying? Most likely, it takes multiple encounters—through ads, emails, social posts, or even word-of-mouth recommendations—before you even consider taking action.

That’s why strategic repetition isn’t just helpful; it’s essential. Each time your audience encounters your brand, it nudges them closer to making a decision. So don’t fear repetition. Embrace it as the powerful tool it truly is.

The Fear of Being Redundant

I know what you are thinking.

What if I annoy people? What if they get bored?

The truth is, they will not.

Most people are not reading every email you send, catching every social media post, or watching every video. Even if they do, repetition reinforces your authority. Instead of seeming repetitive, you come across as consistent. And consistency is what makes you memorable.

How to Make Repetition Work for You

There is a difference between mindless repetition and strategic repetition. You do not want to copy and paste the same thing everywhere. Instead, you want to reinforce your core message in ways that feel fresh and engaging.

Here is how to do it effectively:

Stick to a Few Key Messages

Your audience should be able to recognize what you stand for instantly. Define the three to five core messages that you want to be known for and build everything around them. Whether you are posting on social media, writing an email, or creating a video, your content should always tie back to these key themes.

Find Different Ways to Say the Same Thing

You do not have to use the exact same words every time. Tell stories, share client experiences, use bold statements, or break things down into bite-sized tips. Some people connect with facts, others with emotions, and some need to see real-world examples before something clicks. Repeating your message in different formats helps it reach a wider audience.

Weave it into Everything You Do

Repetition should not be limited to one platform. It should be a core part of your website, your emails, your social media captions, your presentations, and even your conversations with potential clients. The more places people hear your message, the more they associate it with you.

Own Your Signature Phrases

A great way to make repetition feel natural is to develop signature phrases or concepts that people associate with you. Maybe it is a specific way you describe your process, a catchphrase you always say, or a unique name for your framework. An example from what I do is, “Posted is Better Than Perfect.” These become shorthand for what you do and make you instantly recognizable.

Trust That Your Audience Needs to Hear It Again

You might feel like you have said something a hundred times. Your audience has probably only heard it a handful of times. If it is important to your brand, keep saying it. Keep reinforcing it. Keep showing up with the same energy and conviction every single time.

Repetition is What Makes You Unforgettable

The brands that stand out are not the ones trying to reinvent themselves every five minutes. They are the ones who plant a flag, claim their space, and repeat their message until the right people cannot ignore them.

Next time you hesitate to repeat yourself, remember this, the people who need to hear your message are not tired of it yet. They are just starting to notice.

Keep saying it. Keep showing up. Own your voice.

Soon, they will not just remember you, they will choose you.