Pairing Clarity with Your Signature Style

From Foggy to Focused: How Clarity and a Signature Content Style Can Transform Your Coaching Biz

Ever feel like you’re shouting into the void on social media? You’re posting (sometimes), sharing tips (sporadically), and trying to be “you” online. But somehow, your content feels…meh. It’s not landing, it’s not clicking, and worst of all, it’s not bringing in clients. Let me tell you, girl, you’re not alone.

But let’s be honest here: if you, yourself, lack clarity about what you offer and how you help people, your audience won’t stick around. And without a signature content style to back up that clarity? You’re just another drop in the ocean of Instagram posts and TikTok trends.

So, are you ready to fix that sh!t? 

Step 1: Understand Who You Are and What Makes You Unique

You need to understand yourself before you can get clear on your message. What sets you apart? Why should someone hire you over anyone else? This isn’t about bragging; it’s about owning your brilliance. Show up as yourself, be yourself, and stick to it.

• Your Story: What’s your journey? Did you leave a soul-sucking corporate job to follow your passion? Reinvent yourself after a big life change? Share those moments that shaped you—they’re what make you relatable and memorable.
• Your Skills: What unique expertise or perspective do you bring? Maybe you’re the queen of simplifying complex strategies or a whiz at creating connections online. Whatever it is, highlight it.
• Your Why: Why are you doing this work? What drives you? Whether it’s empowering other women to succeed or creating financial freedom for your family, your audience wants to feel that passion.

When you’re clear on what makes you, that energy will naturally flow into your message and content.

Step 2: Get Clear on Your Message

Before we touch your visuals, tone, and personality, let’s start with the basics. If your message isn’t clear, your content won’t convert. For real, that is the problem many of you have.

• Who Do You Help? Be specific. Are you working with second-act women coaches juggling business and life transitions? Call them out. The more tailored your message, the more your dream clients will feel seen.
• What Do You Do? Think results, not processes. Instead of saying, “I help you with Instagram,” say, “I help you develop a cohesive style that gets you noticed so you can book dream clients.”
• Why Does It Matter? Go beyond the surface. Your audience has a problem they need to solve; are you the person to solve it? Are you helping your clients feel confident? Seen? Empowered to grow their business? Highlight that.

Okay, you have what makes you unique and how you will speak to your audience, so what is next?

Step 3: Define Your Transformation and Make It Visual

Your audience doesn’t care about the how—they care about the win. Show them the transformation you provide through your content.

• Tell Stories: Use client wins, before-and-after scenarios, or your journey to illustrate the results you deliver. For example, this pat weekend I got an Instagram message from a client saying… you said to just post it and here is what happened when I posted it! 
• Showcase Results: Carousels, reels, or testimonials are great for this. Bonus points if you pair these with the story and transformation that is behind the reviews.
• Signature Style Inspo: Do you teach about your topic in a certaIn way or have a process that you follow with each client, this is a good thing to highlight and include as part of your Signature Style as you gain clarity around your offers. 

Step 4: Strip Your Content Down

Your signature content style starts with clarity but thrives on consistency. The easiest way to stay consistent? Creating and living by your content pillars. These are the themes that guide everything you post. To make this concept even clearer, I included the infographic you see here.

Your pillars are a broad theme that ties back to your niche. Pillars are very specific to your Signature Style. You should only have a few pillars and repeat them.

Your pillars help focus your audience on the things that you specialize in. Let’s say you’re helping second-act coaches grow their online presence. Your pillars might look like this:

• How your life journey leads you to coach (includes the ups and downs of the journey, keeping it real).
• The best way to simplify your social media strategies so you can focus on your coaching.
• The biggest mistakes I made as a coach, that you should not make!

Step 5: Nail Your Signature Content Style

This is where clarity meets aesthetics. Your signature style is what makes people stop mid-scroll and say, “Oh, that’s her.” Here’s how to create yours:

• Identify Your Visual Cue: A visual cue is precisely what it sounds like it is an item that shows up in a majority of your posts, is recognizable, and will subconsciously tell your audience member to stop mid-scroll 
• Consistency Is Key: Whether it’s your captions, graphics, or tone, keep it consistent, but don’t allow your brand to get lost in the Canva template. Remember you want your content to make your audience feel the same across the board, but that DOES NOT mean it must be the SAME! 
• Alignment: Make sure that your Signature Style aligns with the type of content you want to create, as well as with your brand; if something is misaligned, you may feel like something is off in the pit of your stomach or may begin to play out in other ways. 

Step 6: Test, Refine, Repeat

Here’s a secret: no one gets their message and style perfect on the first try. The key is to test what resonates with your audience and refine as you go.

• Pay Attention to Engagement: Which posts get saved, shared, or spark DMs? Those are your winners.
• Ask for Feedback: Don’t be afraid to ask your audience what they want more of. They’ll tell you.
• Evolve With Intention: Your signature style should grow with you. If something feels off, tweak it until it feels right.

The Magic of Clarity and Style

When you combine a clear message with a signature content style, magic happens. Your audience will know what you do and feel connected to you and your brand. And that’s when the inquiries, bookings, and dream clients start rolling in.

It’s not just about looking good online (though let’s be real, we all love a cohesive feed). It’s about showing up with confidence, clarity, and a style that makes your dream clients think, “She gets me.”

So, ready to stop shouting into the void and start building a presence that works?