I’m A Sewist: A Spin on Signature Style

Hey there, I am so ready to spill some serious tea on making trends work for you… while still being you.

Today, I want to show you the power of leveraging a hot trend in a way that fits your vibe—AKA your Signature Style—and how it can send your reach skyrocketing. Let’s talk about one of my members, Lisa Woolfork (founder of @blackwomenstitch) and her massive success with her “I Am A Sewist” reel series.

The Backstory

Lisa started this series right before the holidays in 2023. She pinged me in a private Clubhouse room, asking whether she should keep the reels going or let it be a one-and-done. I took a look, and my advice was simple: Run with it, And run she did!

Here’s a snapshot of her numbers (not a complete list):

• 25.8K
• 212K
• 44K
• 1.2 Million
• 43.2K

And so on, for a total of approximately 2.5 million views! Cue the confetti. 

Oh, and did I mention her follower count has doubled since December? Yeah, that’s what nailing your Signature Style can do.

Lisa’s Signature Style in Action

• Playful Yet Specific Tone: Lisa knows how to deliver her message in a fun, relatable way while still being super clear about what she’s doing.
• Informative & Entertaining Reels: She seamlessly blends teaching moments with humor.
• Signature Clothing (She Makes Her Own Clothes!): She shows up in her reels wearing her creations—talk about a personal brand.
• No Fear: She’s not afraid to “go there,” including undergarments. Because hey, if you sew it, you should show it!

Lisa’s Own Lessons Learned

1. Listen to Jonathan (that’s me—and she is so right).
2. Do What Feels Right to YOU. People smell ick from a mile away.
3. Batch Record & Schedule Ahead. Consistency for the win.
4. Reply to Comments (Use iPhone text shortcuts to speed things up).

What We Can All Learn from Lisa’s Success

1. Step Outside Your Comfort Zone. If the trend works for your niche, take a risk!
2. Stay Connected to the Topic. Just because something is trending doesn’t mean it’s right for you.
3. It Only Takes One Video. One reel can seriously catapult your visibility.
4. Make a Trend Your Own. Trends are tools, not rules—bend them to fit your personal style.
5. If It Works, Repeat. Rinse, repeat, and watch your reach keep climbing.
6. Use Your Signature Style Every Time. Know how you want to show up online so your content is instantly recognizable.

Why Signature Style Matters

Your Signature Style is your calling card on social media. It’s not just about pretty fonts or perfect color palettes; it’s about showing up as a real human your audience can connect with. And that authentic spark? That’s what resonates with people—every. Single. Time.

Ready to Develop Your Signature Style?

Ever feel like you’re the best-kept secret in your niche? Or maybe you’re just kinda sick of playing small. If you’re ready to unlock your potential and dominate social media the authentic way, let’s talk about my Signature Membership.

What You Get Each Month:

• A fresh report packed with content ideas, trending audios, and proven strategies to ignite your growth.
• Two monthly “Power Hours” for live Q&A and on-the-spot coaching.
• Hot Seat Coaching Sessions for one or two members each month. That’s personalized support to crush whatever’s holding you back.

This membership is about showing up differently and finally being seen. Imagine having the blueprint for creating content that slays on social media—and the confidence to share it unapologetically.

Let’s Do This

Ready to step into the spotlight? Don’t wait until next month or next year. Click here to learn more about the Signature Membership and start your journey to social media success.

No more hiding. No more best-kept-secret syndrome. Let’s go from “meh” to “YAS QUEEN” in your niche. Because if Lisa can rake in millions of views, so can you.