Success On .Social

  • Planning Your Social Media Content Calendar for 2018

    Tips for Planning Your 2018 Social Media Content Calendar It’s not too late to make a plan Have you started planning out your social media content calendar for 2018 yet? Don’t worry it is not too late, despite what everyone may be saying to you. It is not too late! Yes, it would be great…

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  • Strategies to Expand Your Reach on Social Media

    What Strategies Will Expand Your Reach on Social? What strategies should I use to expand my social media reach quickly? is there an easy way to gain a following on social? What strategies will help jumpstart my social media and make sure that my content is seen? How do I get more people to like…

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  • 9 Types of Posts Every Business Should Try on Social Media

    The 9 Essential Posts for Businesses on Social Media This post is aimed at those businesses just starting out on social media and for those looking to diversify what they are posting to make sure they are hitting the recommended 80/20 ratio. When you are just starting out it is easy to feel overwhelmed by…

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  • Discounting Your Customers: The Customer Experience v. Vanity Metrics

    What Moment will Define Your Customers Experience with Your Business Faces Get Likes The stat included above shows a very simple social media concept… faces get likes! But many times likes are viewed as a vanity metric, with good reason. But as a business owner, it is incredibly important to be aware that those vanity…

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  • What? That’s Just Stupid of Course I Control My Brand!

    Welcome to A Rant on Brand: Your Brand Is One of the Most Important Things You Can’t Control! I could fill pages if I was asked. I have filled hours at the front of a class (hours no joke) talking about a brand. Things like misconceptions about it, why it is important, what differentiators really…

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  • It Started With An Orchid

    How an Orchid Began A Mutually Beneficial Collaborative Relationship! This story of collaboration starts with an idea and an orchid! The main cast of characters includes a retail manager taking on a new line of work, a newly established garden center focusing on orchids and succulents and a very kind, business-minded and inspiring “influencer” who…

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  • Use Stories to Tell Your Story

    Key tips on how to utilize “stories” to show off your brand on social media. From going live to teasing content. Plus see how J. Crew sold out of an IG Only item in hours.

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  • If you are not on social, you are not in the game!

    Some Stats to Think About Only 74% of small businesses use Social Media 26% still do not use social media, 28% just started using social media in 2016. 90% of small businesses surveyed are only on Facebook 41% actively engage followers and share content daily! Source: https://clutch.co/agencies/social-media-marketing/resources/small-business-2017-survey#important Now compare that with the statistic that 44% of…

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  • Take Better Photos for Social Media

    Tips and tricks to help businesses take better social media photos in order to get noticed without a pro on staff!

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  • Sales & Engagement Up Due To Social Media Marketing

    Key measurements are trending up due to social media marketing with some businesses seeing great results while others are not there yet.

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