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Authenticity: Beyond the Buzzword
Authenticity: Beyond The Buzzword What does it mean to be authentic? What does authenticity really mean? This week, I talked with Lea Berry for the weekly video and we took a deep dive on the topic of authenticity. We went past the inauthentic hashtag and beyond the buzzword. In Authenticity: Beyond the Buzzword Lea and…
Branding Workbook: 9 Brand Components
This Branding Workbook Guide reviews the 9 components that should be taken into consideration when creating your new brand or when rebranding.
Video Content Creation Using the 9 Essential Posts
Creating Video Content Stresses You Out, Doesn’t It When you hear the words “video content” do you scream a little bit? Are you stressing out because you don’t know what to create? Or is it more stressful thinking about going in front of the camera, recording something, and then putting a video out there for…
What is Social Media Management?
What is Social Media Management? Social Media Management is a foreign concept to many people. The list of questions I am tired of answering probably goes on for days but here are a few #epic ones. What does a Social Media Manager even do? Does Social Media really need to be managed? You just sit…
Brand Storytelling Matters: Tips for A Powerful Story
Brand Storytelling Creates Connections Stories create connections, which an essential part of doing business today. Businesses can no longer remain faceless entities and be successful. In order to survive a business needs to find a way to connect with its audience, in order to thrive they need to pull on heartstrings and engage at a…
Have I Got A Story For You: Using Stories On Social Media
Why Stories? 500 million people use stories every day. Stories are a great way to interact with your audience, experiment with content, and reach a wider subsection of the social media population. In 2018, a Facebook representative even said the increase in the Stories format is on a path to surpass feeds as the primary…
Your Brand Is Not This… Discover the Key to Branding
Brand is Not … your colors, it is not your logo. The business does not control it. These things are all part of your identity, and while they may speak to your brand, they are not your brand. Your audience defines your brand. It is an emotional response to your business that includes sights, sounds,…
Your Weird: 3 Steps to Help You Win With A Unique Brand
If You Are Not Weird You Fail Did you know that 50% of businesses started do not make it to celebrate the fifth year in business? One of the largest contributing factors of failure for these businesses is an inability to differentiate from the pack. Many businesses feel that in order to be successful you…
Create Engaging Content With Quality Photos
A Different Kind of Photo Shoot At JRH Graphics we tend to do things a little bit differently, so it should not really surprise anyone that we approach photo shoots differently as well. We don’t like to shoot in the studio. Whenever practical, we like to shoot in your neighborhood, where you live and where…