Blending In Doesn’t Get You Booked

Why Blending In Won’t Get You Booked: The Case for a Signature Style

Blending in is the quickest way to become invisible online. And yet, every day I see coaches—amazing, talented, totally badass coaches—scrolling Instagram, saving cute reels, and pinning content ideas on Pinterest. Fast forward a few hours, and they’re staring at their screens, paralyzed, thinking, What the heck should I post?

Spoiler alert: what you see everyone else doing isn’t working for them either. So, if you’re playing the same game, how will your dream clients ever find you? The truth is, it’s not about copying trends or recreating someone else’s vibe. The key to getting noticed, getting followed, and getting booked is having a signature style that makes you unforgettable. Pair that with a strong content strategy, and you’re unstoppable.

What Is a Signature Style, and Why Do You Need One?

Think of your signature style as your online fingerprint—the unique blend of your look, tone, and personality that makes your content instantly recognizable. It’s like a visual handshake, introducing you to potential clients before you’ve even said a word.

Without it? You’re just another coach in the endless scroll. With it? You’re the coach who makes people pause and think, “Who is she, and how can I work with her?”

Your signature style does the heavy lifting for you. It builds trust, sets you apart, and creates consistency. In short: it’s the magic ingredient your content has been missing.

Why Blending In Isn’t Working (and Never Will)

Let’s talk about that urge to fit in. I get it—standing out can feel scary. Your brain whispers, Stick to the crowd. Stay safe. Don’t make waves. But here’s your permission slip (and my heartfelt promise): You’re not just going to be okay—you’re going to thrive.

The truth? Blending in doesn’t keep you safe; it keeps you small. When your content looks like everyone else’s, it fades into the background, and your dream clients will scroll right past. Generic posts don’t connect on a human level. They don’t tell your story. They don’t make anyone feel anything.

And here’s the kicker: those competitors you think are crushing it? They’re not necessarily smarter, more experienced, or better coaches than you. They’ve just learned to own their space online. They’ve got their signature style nailed down—and it’s time for you to do the same.

How a Signature Style Helps You Stand Out

A signature style isn’t just about looking good—it’s about creating a lasting impression. Here’s what it can do for you:

1. You Become One of a Kind

When you stop following the crowd and start showing up as you, you become impossible to replicate. Your style becomes your superpower. No one else can do it quite like you.

2. It Builds Trust

People are drawn to consistency. When your audience knows what to expect from your posts—visually, emotionally, and energetically—they start to trust you. And trust? That’s the foundation of any great coaching relationship.

3. It Stops the Scroll

A cohesive, eye-catching look grabs attention. When your posts pop up, your dream clients will recognize your “vibe” and pause to see what you have to say. That pause is the first step to building a connection.

4. It Simplifies Your Life

Imagine never having to wonder which font to use, which colors match, or whether a trend fits your brand. Your signature style becomes your creative North Star, guiding every decision and saving you hours of frustration.

Ready to Create Your Signature Style?

The good news? You don’t need to reinvent yourself to create a signature style. In fact, your best style will always reflect who you already are and what makes you magnetic.

Here’s how to get started:

1. Find Your Visual Element

What’s the one thing that makes your content instantly recognizable? Maybe it’s a color palette, a bold font, or a specific type of photo. Think of it as your content’s signature accessory—it should make people think of you the moment they see it.

2. Decide on the Mood

How do you want your audience to feel when they see your posts? Energized? Inspired? Calm and reflective? This emotional vibe will shape everything from your captions to your imagery.

3. Infuse Your Personality

What quirks, passions, or interests can you weave into your content? Whether it’s your love of morning lattes, personal development podcasts, or a killer playlist, these touches make your content more you—and way more relatable.

Final Thoughts

Here’s the bottom line: your dream clients are out there, scrolling right now. The question is, will they find you—and recognize you as the coach they’ve been searching for?

A signature style ensures the answer is a resounding YES.

So stop blending in. Start showing up as the powerhouse coach you already are. Once you nail your signature style, you’ll look back and wonder why you ever tried to fit in.

You’ve got this. And if you need a little help, well, that’s why I’m here. Let’s make you unforgettable.

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Jonathan Howard One On One Coaching

Jonathan Howard

Jonathan is your anti-social social media content strategist and Reels coach who is obsessed with storytelling and people showing up as themselves in their business.


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