Success On .Social

Author: jonathan.howard

  • Content Pillars That Fit Your Signature Style

    Content Pillars That Fit Your Signature Style

    How to Choose Content Pillars That Fit Your Signature Style Framework

    Creating a standout social media presence isn’t just about pretty aesthetics or jumping on the latest trends. It’s about purposeful storytelling that builds trust, sparks conversations, and (most importantly) drives results. This is where content pillars come into play because they are the foundation of your strategy and help you stay consistent while staying true to your brand’s signature style.

    How do you decide on content pillars that align with your brand and resonate with your audience? Let’s break it down step by step.

    What Are Content Pillars, Anyway?

    Think of content pillars as the big topics or themes that your content consistently revolves around. They’re not one-off ideas or random posts, they are recurring themes that tie your message together and communicate your expertise.

    For example, a health coach might focus on:

    • Busting common health myths.
    • Sharing simple, healthy recipes.
    • 3Mindset and motivation for sustainable wellness.

    These pillars help your audience know what to expect from you. They also make your life easier because you’re not scrambling for random ideas every week.

    Step 1: Start with Your Audience’s Needs

    Your content isn’t about you. It’s about your audience and what they need from you to like, know, trust, and ultimately hire you.

    Ask yourself:

    • What questions is my audience asking?
    • What problems keep them up at night?
    • What would make their lives easier, better, or more fun?

    Take time to think like your ideal client what would make her stop scrolling and say, “Wow, this is exactly what I needed today”?

    Step 2: Anchor Them to Your Expertise

    Your content pillars should showcase what you bring to the table. What makes you the go-to person in your niche? What’s your secret sauce?

    Here’s a simple way to figure it out:

    • Review past testimonials or feedback—what do people thank you for?
    • Reflect on the things you can talk about for hours without getting bored.
    • Highlight any unique processes, systems, or philosophies you’ve developed.

    For example, if you’re a business strategist, one of your pillars might center on “streamlined workflows” because that’s what you’re known for.

    Step 3: Align Them with Your Goals

    Content should work for your business, not just rack up likes. Your pillars should align with your bigger goals, like:

    • Growing your authority.
    • Driving traffic to your website or offers.
    • Building trust and connection with your audience.
    • Educating your ideal clients.

    Let’s say your goal is to fill spots in your 1:1 coaching program. A content pillar could be “behind-the-scenes client transformations,” where you share stories that demonstrate the value of your coaching.

    Step 4: Keep a Balanced Mix

    Your content needs to do more than just educate, it should entertain and engage, too. So here are some ways to do just that:

    1. Educate: Teach your audience something useful or valuable.

    Example: 3 Easy Steps to Create a Morning Routine That Sticks.

    2. Entertain: Show your personality and share relatable, feel-good content.

    Example: A funny story about how you botched your first Instagram Reel.

    3. Engage: Start conversations and encourage interaction.

    Example: A poll asking, “What’s your biggest struggle with social media?”

    A strong mix of these three will keep your audience hooked and coming back for more.

    Step 5: Stay True to Your Signature Style

    This is where your unique brand vibe comes into play. Your pillars should reflect your voice, aesthetic, and values. If your signature style is bold and empowering, your pillars should feel just as fiery. If it’s more approachable and nurturing, your pillars should reflect that warmth.

    For example, if you have a “mentor-next-door” vibe, your pillars might include:

    • Relatable stories about your journey.
    • Actionable, bite-sized tips for your audience.
    • Celebrations of your clients’ wins.

    Make sure every pillar feels like you! Consistent, cohesive, and unmistakably your brand.

    Bonus Tip: Test and Refine

    Content pillars aren’t set in stone. Once you start posting, pay attention to what resonates most with your audience. What gets the most comments, saves, or DMs? Use that feedback to refine your pillars and double down on what’s working.

    Build Pillars That Work For You

    To recap, here’s how to choose content pillars that align with your signature style:

    • Start with what your audience needs.
    • Highlight your expertise and strengths.
    • Align them with your business goals.
    • Keep them balanced (educate, entertain, engage).
    • Make sure they reflect your brand vibe.

    Done right, your content pillars will not only make your social media strategy easier but also help you attract the clients who are meant to work with you. So, grab a latte, crack open that notebook, and start building your foundation. Your biz will thank you.

    And hey, if you’re still feeling stuck, drop me a DM, and let’s build your pillars together.

  • Blending In Doesn’t Get You Booked

    Blending In Doesn’t Get You Booked

    Why Blending In Won’t Get You Booked: The Case for a Signature Style

    Blending in is the quickest way to become invisible online. And yet, every day I see coaches—amazing, talented, totally badass coaches—scrolling Instagram, saving cute reels, and pinning content ideas on Pinterest. Fast forward a few hours, and they’re staring at their screens, paralyzed, thinking, What the heck should I post?

    Spoiler alert: what you see everyone else doing isn’t working for them either. So, if you’re playing the same game, how will your dream clients ever find you? The truth is, it’s not about copying trends or recreating someone else’s vibe. The key to getting noticed, getting followed, and getting booked is having a signature style that makes you unforgettable. Pair that with a strong content strategy, and you’re unstoppable.

    What Is a Signature Style, and Why Do You Need One?

    Think of your signature style as your online fingerprint—the unique blend of your look, tone, and personality that makes your content instantly recognizable. It’s like a visual handshake, introducing you to potential clients before you’ve even said a word.

    Without it? You’re just another coach in the endless scroll. With it? You’re the coach who makes people pause and think, “Who is she, and how can I work with her?”

    Your signature style does the heavy lifting for you. It builds trust, sets you apart, and creates consistency. In short: it’s the magic ingredient your content has been missing.

    Why Blending In Isn’t Working (and Never Will)

    Let’s talk about that urge to fit in. I get it—standing out can feel scary. Your brain whispers, Stick to the crowd. Stay safe. Don’t make waves. But here’s your permission slip (and my heartfelt promise): You’re not just going to be okay—you’re going to thrive.

    The truth? Blending in doesn’t keep you safe; it keeps you small. When your content looks like everyone else’s, it fades into the background, and your dream clients will scroll right past. Generic posts don’t connect on a human level. They don’t tell your story. They don’t make anyone feel anything.

    And here’s the kicker: those competitors you think are crushing it? They’re not necessarily smarter, more experienced, or better coaches than you. They’ve just learned to own their space online. They’ve got their signature style nailed down—and it’s time for you to do the same.

    How a Signature Style Helps You Stand Out

    A signature style isn’t just about looking good—it’s about creating a lasting impression. Here’s what it can do for you:

    1. You Become One of a Kind

    When you stop following the crowd and start showing up as you, you become impossible to replicate. Your style becomes your superpower. No one else can do it quite like you.

    2. It Builds Trust

    People are drawn to consistency. When your audience knows what to expect from your posts—visually, emotionally, and energetically—they start to trust you. And trust? That’s the foundation of any great coaching relationship.

    3. It Stops the Scroll

    A cohesive, eye-catching look grabs attention. When your posts pop up, your dream clients will recognize your “vibe” and pause to see what you have to say. That pause is the first step to building a connection.

    4. It Simplifies Your Life

    Imagine never having to wonder which font to use, which colors match, or whether a trend fits your brand. Your signature style becomes your creative North Star, guiding every decision and saving you hours of frustration.

    Ready to Create Your Signature Style?

    The good news? You don’t need to reinvent yourself to create a signature style. In fact, your best style will always reflect who you already are and what makes you magnetic.

    Here’s how to get started:

    1. Find Your Visual Element

    What’s the one thing that makes your content instantly recognizable? Maybe it’s a color palette, a bold font, or a specific type of photo. Think of it as your content’s signature accessory—it should make people think of you the moment they see it.

    2. Decide on the Mood

    How do you want your audience to feel when they see your posts? Energized? Inspired? Calm and reflective? This emotional vibe will shape everything from your captions to your imagery.

    3. Infuse Your Personality

    What quirks, passions, or interests can you weave into your content? Whether it’s your love of morning lattes, personal development podcasts, or a killer playlist, these touches make your content more you—and way more relatable.

    Final Thoughts

    Here’s the bottom line: your dream clients are out there, scrolling right now. The question is, will they find you—and recognize you as the coach they’ve been searching for?

    A signature style ensures the answer is a resounding YES.

    So stop blending in. Start showing up as the powerhouse coach you already are. Once you nail your signature style, you’ll look back and wonder why you ever tried to fit in.

    You’ve got this. And if you need a little help, well, that’s why I’m here. Let’s make you unforgettable.

  • Signature Style Dos and Don’ts

    Signature Style Dos and Don’ts

    Developing your signature style is one of the most important steps in building a recognizable and successful brand. But let’s face it, it can also be tricky. To help you navigate this process, let’s break down some dos and don’ts of creating your signature style—and why they matter.

    Lets Talk About The DOs

    DO: Know Who You Serve

    Understanding your audience is foundational. Without clarity on who you’re speaking to, your content will be vague and fail to connect. Knowing your ideal client’s pain points, desires, and values helps you create messaging that resonates deeply.

    DO: Research the Problem They Face

    The better you understand the struggles of your ideal audience, the easier it becomes to craft a style and message that positions you as the go-to solution. Dive into market research, listen to your audience’s frustrations, and speak directly to those challenges

    DO: Have a Unique Solution

    Your signature style isn’t just about aesthetics; it’s also about how you deliver value. Offer solutions that are fresh, actionable, and tailored to your audience. Your unique solution becomes the cornerstone of your brand’s identity.

    DO: Measure Performance

    You can’t improve what you don’t measure. Track metrics like engagement, conversions, and audience growth to understand what’s working and what’s not. Let the data guide your decisions.

    DO: Add Your Spin to Everything

    Your personality and perspective are your superpowers. Infuse them into your content, messaging, and visuals. This is what makes your brand truly unique and magnetic.

    DO: Gather Feedback

    Your audience’s insights are invaluable. Pay attention to their comments, DMs, and engagement patterns. Ask for feedback directly and use it to refine your approach.

    Now Let’s Review Some of the Don’ts

    DON’T: Have the Same POV as Others

    Copy-pasting what everyone else in your industry is saying is a fast track to blending in. Instead, find your unique perspective. What’s your take on industry trends? What can you say that no one else is saying?.

    DON’T: Accept the Status Quo

    Signature Style is all about doing things your own damn way. The status quo is boring. Don’t be afraid to challenge it. People are drawn to thought leaders and innovators, not to those who play it safe. Shake things up and stand out!

    DON’T: Forget to Solve the Problem

    If your style is all flash and no substance, you’ll lose trust. A beautiful Instagram feed or a catchy tagline means nothing if you’re not solving your audience’s real problems. Make sure you are answering questions in your content, always prioritize value.

    DON’T: Try to Serve Everyone

    When you try to appeal to everyone, you end up connecting with no one. Niche down. Focus on serving a specific group of people who align with your expertise and values.

    DON’T: Expect It to Be Easy

    Developing a signature style takes time, experimentation, and consistency. There’s no overnight success here. Embrace the process and stay committed.

    DON’T: Ignore All Trends

    While you shouldn’t blindly follow every trend, staying aware of what’s popular can inspire fresh ideas and keep your content relevant. The key is to adapt trends in a way that aligns with your style and message.

    Your Signature Style Success

    By following these dos and avoiding the don’ts, you’ll not only craft a signature style that’s visually compelling but also deeply aligned with your audience and your mission. Ready to get started? Let’s do this!

  • The Ultimate Vibe Check: 5 Key Components of Your Signature Style

    The Ultimate Vibe Check: 5 Key Components of Your Signature Style

    5 Key Components of Your Signature Style

    Have you ever felt like your online presence was just a little off— if your brand feels scattered you may be missing one or more of the five key components of your Signature Style. So today is the perfect time to focus on a brand vibe check.

    Five key components of your Signature Style help you create memorable vibes across your online footprint: content, strategy, personality, stories, and visuals. Your signature style is the perfect harmony of all these elements, working together to captivate your audience.

    Are you ready to get your brand in sync?

    1. Content: The Main Component of Your Signature Style

    Why It Matters
    Content is how you communicate your ideas, passions, and values. Whether you’re writing a blog post, creating Reels, or whipping up captions for Instagram, your content should always reflect your unique perspective.

    How to Nail It

    • Share knowledge that truly helps your audience.
    • Use a consistent tone (friendly, professional, sassy—whatever screams you).
    • Experiment with formats—blogs, videos, infographics—to keep your feed fresh and engaging.

    Bonus Tip: Align your content with your “vibe check” keywords (like “empowering,” “energetic,” “chill,” etc.) so your posts always feel like you.

    2. Strategy: The Roadmap for Consistency

    Why It Matters
    You can’t just wing it 24/7. Strategy is how you plan, schedule, and streamline your presence so you’re not randomly posting at midnight on a Thursday (unless that’s your jam).

    How to Nail It

    • Use your content calendar. to plan out your yearly, monthly and weekly posts. Check out how to use a Content Calendar from this blog post.
    • Set goals—are you aiming for engagement, brand awareness, or direct sales?
    • Keep an eye on analytics so you can see what’s working and pivot when needed.

    Bonus Tip: A solid strategy ensures you’re not burning out or overthinking. You always know your next move, which keeps your brand vibe consistent.

    3. Personality: The Soul of Your Signature Style

    Why It Matters
    Personality is everything. It’s the difference between being just another coach online and being that coach everybody wants to follow. When you show off your quirks, humor, and realness, you attract the right people.

    How to Nail It

    • Embrace your “weirdness” (it’s what makes you memorable!).
    • Tell personal stories that let people see the real you.
    • Use language you’d actually use in real life—no need to be stiff or overly formal if that’s not who you are.

    Bonus Tip: If you’re worried about “oversharing,” keep it relevant to your audience. Being real on social media doesn’t mean telling your entire life story—it means showing up as you.

    4. Stories: The Component of Your Signature Style That Builds Connection

    Why It Matters
    Stories connect us on a human level. Sharing the why behind your coaching business, the how behind your services, or even small personal anecdotes helps you stand out in a sea of generic content. You are the only person that has your story to share, lean into that.

    How to Nail It

    • Weave mini-stories into your captions and blog posts.
    • Talk about your own transformations and lessons learned.
    • Use client success stories (with permission) to highlight real-life impact.

    Bonus Tip: Everyone loves a good underdog or origin story. When you open up, you give your audience a reason to root for you—and remember you.

    5. Visuals: The Eye-Catching “Wow” Factor

    Why It Matters
    We’re all scrolling at lightning speed, so visuals matter big time. Whether it’s your color palette, fonts, or photography style, it sets the mood before people even read a single word.

    How to Nail It

    • Identify a visual component for your brand.
    • Stick to a consistent color scheme that reflects your brand vibe.
    • Use similar filters or editing styles on photos and Reels.
    • Keep your graphics clean and on-brand (think about fonts, spacing, and logos).

    Bonus Tip: Quality over quantity—your feed doesn’t have to be perfect, but it should look cohesive. That’s how you become instantly recognizable.

    Putting It All Together: The Brand Vibe Check

    Now that you know the five key components of your signature style, content, strategy, personality, stories, and visuals—let’s do a quick vibe check. 

    1. Define Your Core Brand Keywords

    Think of three to five words describing the emotions you want your audience to feel when interacting with your brand. Examples:

    • Empowering
    • Playful
    • Calming
    • Bold
    • Sophisticated
    • Strong
    • Disruptive

    Jot these down and keep them in your back pocket as you move through your content. They will act as your guardrails!

    2. Audit Your Current Look

    Now that you’ve got your keywords, do a quick sweep of your platforms. Look at your:

    • Instagram Feed: Are the colors cohesive? Do they match your vibe keywords?
    • Website or Blog: Is the font consistent and easy to read? Does the tone match the feeling you want to convey?
    • Profile Picture and Logo: Are they up-to-date and relevant to the vibe you’re going for?

    Does everything seem to line up? If something feels off, trust your gut—it probably needs a refresh.

    3. Curate Your Brand Vibe Board

    A vibe board is like a vision board’s cooler cousin. It’s a collection of colors, patterns, images, and words visually representing your brand vibe. Platforms like Pinterest, Canva, or even a PowerPoint deck will help you stay organized. Think of it as a cheat sheet that says, “This is what my brand should look and feel like.” But you need to make sure that it does which brings us to the next step of our brand vibe check.

    4. Review the Components of Your Signature Style 

    1. Content: Are my posts resonating with my ideal audience? Do they reflect my vibe words (like “playful,” “empowering,” or “soulful”)?
    2. Strategy: Do I have a posting plan, or am I always winging it?
    3. Personality: Could someone read my captions and say, “Oh my god, that’s so me”?
    4. Stories: Am I sharing the why behind my work to forge deeper connections?
    5. Visuals: Does my feed have a cohesive look that instantly signals “This is my brand”?

    If you locate spots that could use some work, great work on those to level up your Signature Style.

    5. Update Your Bio & About Pages

    Don’t skip the most basic real estate: your bio and about pages. These are prime spots to show off that new and improved brand vibe. Use your keywords, reflect your personality, and speak directly to your target audience. Make them feel at home from the second they land on your page.

    6. Check-In Regularly

    Brands evolve just like people do. Schedule a quarterly brand vibe check to ensure everything is still in sync. It’s a lot easier to tweak small things along the way than to do a massive rebrand a year later.

    Brand Vibe Bonus Tips

    • Stay Inspired: Follow creators or brands that share a similar vibe (no copying, though!).
    • Mix It Up: Experiment with new formats—Reels, carousels, live videos—to keep your content fresh.
    • Ask for Feedback: Your audience often sees your brand more clearly than you do. Poll them and see what words they’d use to describe you.

    Ready for a deeper dive? If you feel like your brand vibe could use a serious makeover, book a Signature Style Audit. We will pinpoint exactly where you’re rocking it, where you’re stuck, and how to bring all five components together in a way that’s 100% you—no cookie-cutter vibe.

    Let’s Get It

    Think of your signature style as the harmony between five key components: content, strategy, personality, stories, and visuals. All these elements work together to create a cohesive experience for your audience—one that’s consistent, memorable, and unmistakably you. So if your brand needs a little tune-up, you know where to start. Go let your brilliance shine in every post, story, and swipe!

  • 7 Smart Content Creation Strategies

    7 Smart Content Creation Strategies

    Fuel Your Feed: Creative Content Ideas Made Simple

    Ever find yourself staring at your phone, desperate to post something brilliant but coming up blank? You’re not alone—but crafting a content creation strategy doesn’t have to feel like pulling teeth. Jonathan Howard and Mimi Langley recently tackled this all-too-relatable struggle on a recent season 2 episode of Coffee Social, and let’s just say it was brimming with hot takes that will wake your tired content creation strategy right up! 

    Grab your notebook (you’ll need it) and let’s break it down.

    1. Everything Can Be Content (With a Catch)

    Mimi kicked off the conversation with a truth bomb: “Everything can be content.” Jonathan agreed—with a caveat. Your content needs to align with your brand—a key part of any strong social media strategy. Whether it’s your cat knocking over your latte or a heartfelt realization about your business journey, tie it back to your message. Always ask yourself: what’s the goal of this post?

    Pro Tip: Share the quirky and relatable moments, but make them meaningful. Your audience will love the human touch, as long as it’s on-brand.

    2. Start With What You’ve Got

    Long-form content is like hitting the jackpot for content creators. Jonathan said it best: it’s a goldmine for enhancing your social media content creation strategy! Think about all the amazing ideas packed into blogs, podcasts, YouTube videos, or even social audio rooms, all of which can supercharge your social media content strategy. Each one is a treasure chest waiting to be opened.

    Take a single blog post, for example. With a dash of creativity, that one piece can fuel an entire week’s worth of content. Picture this: three Instagram carousels breaking down key points, a few snappy reels highlighting the juiciest bits, and a series of stories that keep your audience entertained throughout the day. The trick is to dig out those golden nuggets and turn them into bite-sized gems that shine on social media.

    Pro Tip: Treat your long-form content like a holiday feast. Carve it up into delicious servings and enjoy the leftovers—your audience will keep coming back for more!”

    3. Your Notebook: The Ultimate Treasure Trove

    Jonathan swears by his notebook collection—a powerhouse tool for shaping an effective content creation strategy. With over 40 of them filled to the brim, he’s basically a walking treasure chest of ideas. Whether it’s questions people have asked, thoughts sparked by a good book, or random flashes of creativity, Jonathan captures it all. And he’s right: the questions people ask can be pure gold for content creation. Think about it—one simple inquiry could inspire an entire series of posts, videos, or stories. Every scribbled note is a potential spark for your next big idea. So, grab your own notebook (or five) and start jotting—your future content will thank you!

    Mimi’s take? Write it all down. Whether it’s a client question, an interesting conversation, or even an idea sparked while driving past a gas station (yes, that happened), jot it down. Your next post might already be sitting in your notes app.

    4. Borrow (and Build on) Inspiration

    Great ideas are everywhere. Blogs, podcasts, YouTube videos, and even trending news can spark something brilliant. Jonathan is a big fan of “news hacking,” a creative technique to amplify your social media content strategy by leveraging trending topics—think Taylor Swift, Super Bowl ads, or that viral meme everyone’s sharing.

    Pro Tip: Use tools like Answer the Public or Google Trends to find popular questions in your niche and create content that boosts your content creation strategy by being relevant and timely.

    5. Daily Life is Content Gold

    Your day-to-day life isn’t boring—it’s relatable. Mimi suggested using your emotions and experiences to craft vulnerable posts that resonate. Feeling stuck? Talk about it. Overcoming a challenge? Share the lesson. It’s not about perfection; it’s about connection. People do business with people, like real a$$ people!

    Pro Tip: Remember, “it’s not win or lose; it’s win or learn.” Share your growth moments with your audience—they’ll thank you for it.

    6. Ask Your Audience

    Who better to tell you what they want than your audience? Think of them as your personal focus group, just waiting to spill the tea. Use Instagram polls to get a pulse on their interests, drop a Q&A box in your stories for real-time feedback, or take it a step further with 15-minute Zoom chats. These one-on-one conversations can uncover struggles and spark content ideas that genuinely hit home. Bonus? They’ll feel seen and heard, which means you’re building trust and loyalty while brainstorming your next post. It’s a win-win!

    Pro Tip: Make audience interaction a regular part of your strategy. A monthly coffee chat (virtual or IRL) could be a game-changer.

    7. Repurpose Like a Pro

    This might be the most freeing advice of all: it’s okay to reuse content. In fact, Jonathan emphasized that repeating your message isn’t lazy; it’s strategic. Consistency builds recognition by reinforcing your core message in your audience’s mind. Think of it like a catchy song on the radio—the more people hear it, the more they associate it with you. Repetition helps establish familiarity and trust, making you the go-to expert in your niche. Plus, new followers might not have seen your earlier posts, so repeating key ideas ensures no one misses out.

    Pro Tip: Think of your content pillars as your brand’s greatest hits. Keep playing them—your audience won’t get tired of a message that resonates.

    Final Thoughts

    If you’re feeling stuck, remember this gem from Jonathan: “Your content should always feel like you”—a non-negotiable for a winning content creation strategy. If it feels generic, you’ve missed the mark. Make your content personal, engaging, and aligned with your brand.

  • Why You Needs A Podcasting Signature Style…

    Why You Needs A Podcasting Signature Style…

    Let’s talk about something you might not even realize you need: your own podcasting signature style. No, it’s not just about a fancy cover art or catchy theme music (though those help). I’m talking about the whole vibe—your energy, your stories, your personality—all wrapped up into a consistent, recognizable brand that screams, “This is so my show.”

    So… what exactly is a signature style?

    Think of your signature style as the harmony between five key components: content, strategy, personality, stories, and visuals. All these elements work together to create a cohesive experience for your listeners—one that’s consistent, memorable, and  unmistakably you.

    When any of these components are off, the vibe is thrown off. But when everything flows together—your colors, your vibe, your storytelling, the way you deliver content—it forms that instantly recognizable energy that makes people say, “Oh yeah, I love that show.”

    Why does your podcasting signature style even matter?

    1. Memorability: You want listeners to recognize you before you even say “Welcome to my podcast!” Whether it’s your color scheme on social media or the tone of your email newsletters, consistency is how you stick in people’s brains.
    2. Trust: A predictable style says, “I’ve got you—tune in anytime and you’ll know exactly what you’re getting.” That reliability is a big credibility booster.
    3. Loyalty: People aren’t just subscribing to your topics—they’re subscribing to you. A cohesive brand across all platforms (podcast artwork, social media, website) helps fans feel like they’re part of a cool inner circle.

    Don’t forget about video podcasting!

    Video podcasting is exploding right now. If you’re hopping on that bandwagon, your podcasting signature style becomes even more important. Why? Because people aren’t just hearing you anymore—they’re seeing you. From your backdrop and lighting to what you wear on camera, every visual detail is a chance to reinforce your brand. Think of it as an extra layer of personality that helps you stand out in a sea of “talking heads.” Whether you’re livestreaming on YouTube or uploading highlight clips to Instagram, that consistent vibe makes you instantly recognizable.

    How does having a podcasting signature style help?

    Think of your show like its own little universe. Your greeting, your episode format, even your storytelling style—everything adds up to create a place where your listeners (and viewers, if you’re doing video) want to hang out. If one minute you’re serious and formal, then the next you’re dropping jokes and memes, folks won’t know what to expect and will likely feel like they get whiplash when listening and tune out. But when you keep it consistent, you build a connection that feels cozy and familiar.

    Yes, visuals matter—even in an audio (and video) medium

    Sure, your voice is the star of the show. But guess what? People see your cover art before they hit play. When you carry your podcasting signature style (colors, fonts, and overall aesthetic) across social media, your website, and your video content, you’re basically rolling out a red carpet that says, “Welcome to my world; we do things this way around here.”

    Putting it all together

    Your podcasting signature style goes beyond a pretty logo. It’s about creating a feeling—one that’s distinctly yours—across all touchpoints with your audience. If you’re a bubbly, no-filter host who loves puns, own that vibe everywhere. If you’re the calm, nurturing type, let that softness shine through in your branding, show format, and on-camera presence. The bottom line? Consistency helps your audience know they’re in the right place with the right host.

    Ready to stand out?

    In a podcasting world full of “same old, same old,” your podcasting signature style is how you rise above the noise. By defining your vibe and showing up consistently across every platform—audio, video, and beyond—you’ll attract an audience that gets you. And that’s exactly how you build a community of raving fans.

    So, crank up the volume on your podcasting signature style, and let your show’s personality shine. Your listeners will thank you.

  • The Visual Component

    The Visual Component

    Hey You—yes, you with the latte in one hand and a vision board pinned to your office wall. Let’s talk about an easy (and super fun) way to start showing up with your own unique Signature Style on social media. All you need is a visual component. Ready?

    Why You Need a Visual Component

    I get it. Everyone online has their opinions about “showing up,” “being consistent,” and “finding your niche.” But here’s something you can actually do, right now, to cut through all that noise: pick a visual component—a recognizable element that makes your audience stop in their tracks when they see you.

    A Visual What, Now?

    Think of this as your personal “Hey, it’s me!” banner in a never-ending scroll. Maybe it’s oversized glasses, a distinctive scarf, or your favorite color woven into your outfits. Anything that makes people pause and say, “Wait…I know who this is!” I mean a blue sequined hat may do the trick.

    Why It Matters

    We’re all guilty of that endless scroll, right? But when someone recognizes your color pop or your fun accessory in just a glimpse, it’s an instant pattern interrupt. And we love pattern interrupts. They stop, pay attention, and soak up your content. In a world of fleeting attention, that moment is pure gold.

    How to Pick Your Perfect Visual Component

    So how do you decide on this magical piece? The trick is to pick something you’ll feel comfortable incorporating into most of your videos. You don’t need a huge production budget—just something that consistently says: “Yes, that’s me!”

    1. Go for Bold (But Not Forced)
      If you’re the type who loves bright, show-stopping accessories, go ahead and rock a statement necklace or funky scarf that instantly grabs attention.
    2. Office Supplies That Pop
      Maybe you’re the queen of pastel binders or you have a favorite notebook that you can’t live without. Showcase that baby front and center in your videos—an instantly recognizable item.
    3. Crush On a Color
      If you’re all about sage green or hot pink, make it a staple in your wardrobe, backgrounds, or text overlays. People will see that hue and think of you.

    Pro Tip: Don’t overthink this. The main point is that your visual component stands out and feels genuinely you. Go fun, go weird, go unique—just make it 100% yours.

    Working It Into Your Content

    photo of success on .social owner, jonathan Howard leaning on wall wearing his signature visual component a blue sequin hat

    Now for the best part: using your new visual BFF. Whether it’s a bright scarf or a killer pair of statement earrings, feature it in your videos as much as possible. When people see it, they’ll instantly connect it to your message or your vibe. When I started wearing my hat people took notice and it instantly helped my followers recognize me and my content.

    • Prominent Placement: Keep it front and center—no hiding your bold item off to the side.
    • Tie It to Value: Drop those insightful tips or big announcements while wearing or featuring this element. That way, people associate it with the value you bring.
    • Be Creative: Don’t just wear it the same way every time. Mix up how you style it or where it appears in the frame.

    Embrace the Uniquely You

    Your audience doesn’t want a carbon copy of the influencers who show up on their feed day after day. They want you—your quirks, your flair, and yes, that one accessory (or color) that’s unapologetically yours.

    Keep It Fun, Friend

    At the end of the day, your visual component should be something that makes you smile. If that means you’re wearing a vibrant pattern in each video or consistently working in your lucky pen, go for it! When you’re having fun, your audience feels that energy.

    Your Next Step

    Look around your closet or desk and spot that item or color that lights you up. Start testing it out in your next post or video. Give it a spin, see how it feels—because once your audience starts recognizing your “look,” you’ll be thrilled you took this simple step.

    Remember: A visual component is just the beginning, but it’s a powerful step toward developing a cohesive, irresistible Signature Style. Enjoy it, experiment, and watch the magic happen as your people begin to see—and truly recognize—the amazing coach you are.

    Now go have fun showing off that one thing that makes you undeniably you.

  • Vulnerability: The Superpower You’re Probably Avoiding

    Vulnerability: The Superpower You’re Probably Avoiding

    Is Vulnerability What Is Missing from Your Signature Style

    Let’s have a little heart-to-heart, shall we? I want to talk about something that might make you cringe a bit: vulnerability.

    You’ve built your brand on expertise, confidence, and that polished, professional vibe. But that vibe isn’t you. Letting your guard down a little won’t ruin your credibility. It might just be the missing piece that takes your brand to the next level.

    What Is Vulnerability, Really?

    Let’s clear something up first. Vulnerability doesn’t mean turning your social media feed into a dramatic soap opera or some kind of reality TV audition. (Nobody’s got time for that, and it won’t help you book more clients.)

    Vulnerability is about owning your experiences—the highs, the “did I just screw that up?” moments, and everything in between. It’s about reminding your audience that behind the polished posts and wins, you’re human. And trust me, that humanity? It’s your secret weapon. Remember this above all else, people want to do business with people!

    Why Your Audience Craves It

    Here’s the deal: Your audience isn’t looking for a flawless guru who seems untouchable. They’re looking for someone who gets it. Someone who has stumbled, gotten back up, and kept going.

    It’s not the fall they care about—it’s the recovery.

    When you let your real self shine through, you give your audience permission to connect with a real person. They’ll feel seen, connected, and understood. That’s where trust is born. Why is trust so important? Because it’s the foundation of communities—and successful businesses.

    How to Bring More Realness to Your Content

    s ditch the robotic expert act (we all know it’s not real anyway). Instead, start weaving personal stories into your content.

    Here are some ideas to get you started:

    • Share how you bombed your first launch (and what you learned).
    • Talk about that one client call where you felt like a total fraud.
    • Admit that the IG algorithm almost broke your spirit last week.

    These moments aren’t weaknesses. They’re opportunities to connect. Relatability breeds trust, and trust? That’s where the magic—and the sales—happen.

    5 Simple Ways to Practice Vulnerability

    Not sure where to start? Here’s a quick guide:

    1. Journal Your Truths:
      Grab a notebook and jot down your wins, losses, and those messy “aha” moments. Getting comfortable with your story is the first step to sharing it with others.
    2. Take People Behind the Scenes:
      Wrestling with a big decision? Share it. Struggling with imposter syndrome? Talk about it. Real-life honesty resonates with people far more than “Look how perfect my life is” ever will.
    3. Find Your Tribe:
      Surround yourself with other entrepreneurs who get it. Sharing war stories—failed launches, surprising wins—can keep you inspired and grounded.
    4. Open Yourself to Feedback:
      Constructive criticism can sting, but it helps you refine your voice and connect more deeply with your ideal clients.
    5. Work with a Coach:
      Seriously, this is a non-negotiable. You don’t know what you don’t know, and a great coach will help you uncover blind spots and level up faster. (And no, this isn’t just a plug for you to hire me—find a coach who clicks with you!)

    Vulnerability: Your Leadership Edge

    Here’s the bottom line: Vulnerability doesn’t make you less of a leader—it makes you more of one. It’s your not-so-secret superpower.

    When you show up as your unfiltered, real self, you inspire trust, connection, and action.

    So, step into the arena. Share your quirks, your lessons, and yes, even your scars. The real, human you is exactly what your audience has been waiting for.

    And trust me, they’ll thank you for it.

    Now it’s your turn—what’s one small way you can show up as your authentic self this week? Drop a comment or send me a message. Let’s keep the conversation going.

  • Social Listening 101: The Basics of Eavesdropping

    Social Listening 101: The Basics of Eavesdropping

    What Is Social Listening, and Why Should You Care?

    Let’s talk about social listening and how it can totally change the game for your coaching or service-based biz. Imagine, next Tuesday you’re hanging out in a bustling coffee shop, casually eavesdropping on your dream clients chatting about their biggest struggles and wildest goals. That’s basically social listening—in a totally legal, non-creepy way. It’s about tuning in to online chatter in your industry so you can serve up exactly what your audience needs, all while defining a stand-out Signature Style that’s all you.

    Social listening is paying attention to what people say online about your niche, your competitors, and the solutions they wish existed. It’s not just a fancy marketing buzzword—it’s your secret weapon to truly understand your audience, stand out in a crowded market, and develop that “it factor” that makes people think, “Heck yes, I want to hire you!”

    Why Social Listening is a Big Freakin’ Deal

    If you’re a life coach, business consultant, or wellness guru, you already know the competition is pretty fierce. But here’s the deal: social listening keeps your finger on the pulse of what your audience wants right now. When you know what your people crave, you can:

    • Understand their struggles and goals. (Instant empathy points!)
    • Pinpoint content and program ideas they’ll go nuts for.
    • Spot gaps in the market where you can swoop in like a superhero.

    Think of it like walking into a room where everyone’s wearing nametags that say, “Here’s my problem—please fix it!” You’ll know exactly how to position your coaching or services to stand out.

    Unlocking Your Audience’s Deepest Desires

    Your audience is broadcasting their hopes, fears, and goals all over the internet, whether they realize it or not. It could be a Reddit thread, a Facebook group, or an Instagram story rant. That’s where you come in with your social listening goggles on:

    • If you’re a career coach, people might be griping about imposter syndrome or confusion around midlife career pivots.
    • If you’re in health and wellness, you’ll see a ton of talk around quick workouts, meal prep hacks, or body positivity.
    • If you are a realtor, you might see a ton of talk about current interest rates or how its hard to get into your first home.

    This intel is your roadmap to creating services and content that solve issues you audience is actually facing. It’s also how you figure out the vibe of your Signature Style. Are you the gentle guide or the tough-love motivator? Align your vibe with the audiences words and land on a Signature Style that is the perfect mix.

    Mind the Gaps, Friend

    Sometimes the biggest goldmine isn’t in what people say—they might also be silently screaming about what’s missing. Scan your competitors:

    • Are they offering cookie-cutter programs that feel meh? Most probably are (check reviews).
    • Are they all about high-pressure sales tactics while your people crave more empathy and realness?

    By noticing what’s not being offered—or what’s being offered badly—you can swoop in and create something better. That’s how you become the go-to expert.

    Discover What Makes You You

    Spoiler alert: Not everyone will vibe with your brand of magic—and that’s a good thing. Social listening helps you see what your fans love most about you. Maybe they rave about your humor, your storytelling skills, or that you give the most straightforward advice this side of the internet. Embrace that unique flair and double down on it as you begin to formalize your Signature Style

    Ready, Set, Listen: Practical Tips to Get Started

    Alright, let’s roll up our sleeves. Here are some quick wins for dipping your toes into social listening:

    • Hang Out Where Your Audience Does: If you’re a business coach, LinkedIn might be your spot. If you’re in fitness, Instagram hashtags like #FitnessJourney or Facebook communities could be gold. Go where the conversations (and rants) are happening.
    • Track Relevant Keywords and Phrases: Tools can help you monitor phrases like:
      • “Switch careers at 40”
      • “Struggling to grow my biz”
      • “Healthy meal prep on a budget”

    This is how you spot exactly what people need help with. And yes, it’s kind of like mind-reading.

    • Engage, Don’t Just Lurk: If someone’s asking for advice in a group, jump in! Share a quick tip or free resource. Not only does this help them, but it also positions you as the obvious expert.
    • Channel Feedback into “Level-Up” Mode: Listen to people’s beef with other programs and fill in the blanks. If everyone’s yelling, “This is too generic!,” maybe your sweet spot is a more customized coaching approach.

      Social Listening + Your Marketing Strategy = Magic

      Social Listening sn’t just for creeping on your competitors—it’s a treasure chest for your entire marketing plan.

      • Endless Content Ideas: The questions and concerns you uncover are basically outlines for your next blog post, YouTube video, or IG Reel. If your audience says, “I don’t know how to set boundaries at work,” then boom! you’ve got content gold.
      • Speak Their Language: People say “I’m stuck” or “I’m so overwhelmed”? Mirror that language in your messaging. It’s a subtle trick that makes them think, “This person totally gets me.”
      • Be Proactive and Show You Care: Hop on trends or address topics your audience is buzzing about. Whether you’re sharing a tip for the new season or addressing a big headline in your industry, it signals that you’re tuned in and ready to serve.

        Must-Have Tools for Social Listening

        Don’t worry; you don’t have to do this manually (ain’t nobody got time for that). Check out:

        • Google Alerts: Simple, free, and gets the job done.
        • Hootsuite: Great for tracking social mentions and hashtags across multiple platforms.
        • BuzzSumo: Perfect for spotting trending topics in your niche and seeing who’s talking about them.
        • Brand24: More advanced, but offers real-time data and in-depth analysis.
        • Sprout Social: Provides robust social listening features plus easy-to-read analytics for multiple platforms.

        Pick your favorite or mix and match to fit your budget and needs.

        How Social Listening Shapes Your Signature Style

        So, how does eavesdropping turn into a killer personal brand?

        • Highlight Your Strengths: Maybe your audience loves how you turn complicated concepts into witty, relatable analogies. Lean into that. If social listening says they need less fluff and more real talk, own it. Give the people what they want, in the way only you can.
        • Offer Solutions Only You Can Provide: Analyze the market, see what’s missing, and combine that with what you do best. That’s how your services become one-of-a-kind. If your competition is pushing AI-generated coaching prompts (yawn) and you prefer real, in-depth strategy sessions, that’s your selling point—shout it from the rooftops!
        • Build a Brand They’ll Fall in Love With: Your brand voice, your visuals, your signature style—these come together to give your audience a sense of what you’re about. If you find your clients crave honesty, empathy, or a sprinkle of humor, then infuse that vibe into everything you do—from your emails to your website copy, of course provided that it all feels aligned to you.

          A Real-Life Example: My 2024 Pivot

          Here’s a quick story: in late 2023, I noticed everyone was obsessing over AI prompts and freaking out about Reels fading in popularity. But when I did some in-depth listening, I realized the big pain point hadn’t changed: people still felt invisible in an overcrowded market. They wanted to stand out and define their unique vibe—AI or no AI.

          Suddenly, my focus on Signature Style became the hot topic. While everyone else was chasing the AI bandwagon, I leaned hard into helping people show up authentically and develop a unique brand presence. And guess what? We are on that rollercoaster right now, and it feels like we are headed in the right direction.

          Wrap-Up: Listen, Then Conquer

          So, friend, if you’ve ever thought social listening was just a fluffy term, think again. It’s the golden ticket to understanding what your audience really needs, defining a style that’s unmistakably you, and driving your business forward like a boss. Your next move? Start paying attention. Pick a tool, listen in on the chatter, and turn that intel into top-notch services and content.

          Trust me, once you discover the power of social listening, you’ll wonder how you ever hustled without it. Your Signature Style—and your dream clients—are waiting!

          You’ve got this. Now go forth and eavesdrop your way to coaching greatness.

        1. Pairing Clarity with Your Signature Style

          Pairing Clarity with Your Signature Style

          From Foggy to Focused: How Clarity and a Signature Content Style Can Transform Your Coaching Biz

          Ever feel like you’re shouting into the void on social media? You’re posting (sometimes), sharing tips (sporadically), and trying to be “you” online. But somehow, your content feels…meh. It’s not landing, it’s not clicking, and worst of all, it’s not bringing in clients. Let me tell you, girl, you’re not alone.

          But let’s be honest here: if you, yourself, lack clarity about what you offer and how you help people, your audience won’t stick around. And without a signature content style to back up that clarity? You’re just another drop in the ocean of Instagram posts and TikTok trends.

          So, are you ready to fix that sh!t? 

          Step 1: Understand Who You Are and What Makes You Unique

          You need to understand yourself before you can get clear on your message. What sets you apart? Why should someone hire you over anyone else? This isn’t about bragging; it’s about owning your brilliance. Show up as yourself, be yourself, and stick to it.

          • Your Story: What’s your journey? Did you leave a soul-sucking corporate job to follow your passion? Reinvent yourself after a big life change? Share those moments that shaped you—they’re what make you relatable and memorable.
          • Your Skills: What unique expertise or perspective do you bring? Maybe you’re the queen of simplifying complex strategies or a whiz at creating connections online. Whatever it is, highlight it.
          • Your Why: Why are you doing this work? What drives you? Whether it’s empowering other women to succeed or creating financial freedom for your family, your audience wants to feel that passion.

          When you’re clear on what makes you, that energy will naturally flow into your message and content.

          Step 2: Get Clear on Your Message

          Before we touch your visuals, tone, and personality, let’s start with the basics. If your message isn’t clear, your content won’t convert. For real, that is the problem many of you have.

          • Who Do You Help? Be specific. Are you working with second-act women coaches juggling business and life transitions? Call them out. The more tailored your message, the more your dream clients will feel seen.
          • What Do You Do? Think results, not processes. Instead of saying, “I help you with Instagram,” say, “I help you develop a cohesive style that gets you noticed so you can book dream clients.”
          • Why Does It Matter? Go beyond the surface. Your audience has a problem they need to solve; are you the person to solve it? Are you helping your clients feel confident? Seen? Empowered to grow their business? Highlight that.

          Okay, you have what makes you unique and how you will speak to your audience, so what is next?

          Step 3: Define Your Transformation and Make It Visual

          Your audience doesn’t care about the how—they care about the win. Show them the transformation you provide through your content.

          • Tell Stories: Use client wins, before-and-after scenarios, or your journey to illustrate the results you deliver. For example, this pat weekend I got an Instagram message from a client saying… you said to just post it and here is what happened when I posted it! 
          • Showcase Results: Carousels, reels, or testimonials are great for this. Bonus points if you pair these with the story and transformation that is behind the reviews.
          • Signature Style Inspo: Do you teach about your topic in a certaIn way or have a process that you follow with each client, this is a good thing to highlight and include as part of your Signature Style as you gain clarity around your offers. 

          Step 4: Strip Your Content Down

          Your signature content style starts with clarity but thrives on consistency. The easiest way to stay consistent? Creating and living by your content pillars. These are the themes that guide everything you post. To make this concept even clearer, I included the infographic you see here.

          Your pillars are a broad theme that ties back to your niche. Pillars are very specific to your Signature Style. You should only have a few pillars and repeat them.

          Your pillars help focus your audience on the things that you specialize in. Let’s say you’re helping second-act coaches grow their online presence. Your pillars might look like this:

          • How your life journey leads you to coach (includes the ups and downs of the journey, keeping it real).
          • The best way to simplify your social media strategies so you can focus on your coaching.
          • The biggest mistakes I made as a coach, that you should not make!

          Step 5: Nail Your Signature Content Style

          This is where clarity meets aesthetics. Your signature style is what makes people stop mid-scroll and say, “Oh, that’s her.” Here’s how to create yours:

          • Identify Your Visual Cue: A visual cue is precisely what it sounds like it is an item that shows up in a majority of your posts, is recognizable, and will subconsciously tell your audience member to stop mid-scroll 
          • Consistency Is Key: Whether it’s your captions, graphics, or tone, keep it consistent, but don’t allow your brand to get lost in the Canva template. Remember you want your content to make your audience feel the same across the board, but that DOES NOT mean it must be the SAME! 
          • Alignment: Make sure that your Signature Style aligns with the type of content you want to create, as well as with your brand; if something is misaligned, you may feel like something is off in the pit of your stomach or may begin to play out in other ways. 

          Step 6: Test, Refine, Repeat

          Here’s a secret: no one gets their message and style perfect on the first try. The key is to test what resonates with your audience and refine as you go.

          • Pay Attention to Engagement: Which posts get saved, shared, or spark DMs? Those are your winners.
          • Ask for Feedback: Don’t be afraid to ask your audience what they want more of. They’ll tell you.
          • Evolve With Intention: Your signature style should grow with you. If something feels off, tweak it until it feels right.

          The Magic of Clarity and Style

          When you combine a clear message with a signature content style, magic happens. Your audience will know what you do and feel connected to you and your brand. And that’s when the inquiries, bookings, and dream clients start rolling in.

          It’s not just about looking good online (though let’s be real, we all love a cohesive feed). It’s about showing up with confidence, clarity, and a style that makes your dream clients think, “She gets me.”

          So, ready to stop shouting into the void and start building a presence that works?