Authenticity: Beyond the Buzzword

Authenticity: Beyond The Buzzword

What does it mean to be authentic? What does authenticity really mean? This week, I talked with Lea Berry for the weekly video and we took a deep dive on the topic of authenticity. We went past the inauthentic hashtag and beyond the buzzword.  In Authenticity: Beyond the Buzzword Lea and Jonathan explore authenticity and highlight the benefits of living an authentic life and running a truly authentic business. There is no quick formula for authenticity. Just like there is not a 1+1 formula for storytelling. The essence of being real is knowing what you care about and doing your best to be true to your values.

Authenticity: The Modern Day Definition

The modern-day definition of Authenticity reads like a formula. A business is authentic if they are genuine, true, and real. What does that even mean? The definition lacks a great deal of information. What makes a business authentic? In my opinion, in order for a business to be authentic, they need to do things according their belief system. Decisions should align with why they started the business in the first place. A business has to be true to the “why” that they have told followers in their brand story. An authentic brand makes decisions based on what they believe and know to be true to them. One business can make a decision based on their core values and beliefs and another business can make the opposite decision yet both businesses could be considered authentic.JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGajQybV9oSW9yQWMlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==

Authenticity on Social Media: It’s Time to Walk the Walk

Azita Ardakani the founder of Lovesocial hit the issue on the head in my opinion when she included authenticity as a top marketing trend. She said, “Nobody wants to hear the words authenticity or innovative ever again. However, saying the words and walking the walk are wildly different. Businesses that don’t have internal alignment on why they exist or what problems they are solving will continue to fail”

It is time for businesses to show what they believe in not just talk about it

JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGZlFmRkpDWldSazAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGQ2trdkxhZmJMRkElMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==