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9 Types of Posts Every Business Should Try on Social Media

The 9 Essential Posts for Businesses on Social Media

This post is aimed at those businesses just starting out on social media and for those looking to diversify what they are posting to make sure they are hitting the recommended 80/20 ratio. When you are just starting out it is easy to feel overwhelmed by a posting calendar, and if you are stuck in a rut it may be hard to see a way out. These 9 social media posts are a great way to round out your content and make sure that you are educating and informing your followers.

  • PRODUCT POSTS
  • CUSTOMER POSTS
  • EMPLOYEE-CENTRIC
  • A DAY IN THE LIFE
  • MOTIVATIONAL
  • FOOD POSTS
  • IN THE HOOD POSTS
  • GIVEAWAYS AND CONTESTS
  • EDUCATIONAL

Product Posts

These seem easy but be sure to constantly post or repost the same content about your product. Keep it fresh. Get content from your customers or “product in the wild” posts. Also, make sure to highlight what features and benefits users will get from your product that differentiates it from the products of your competitors.

Customer-centric Posts

Customer-centric posts focus not only on the overall customer experience but this is also where a lot of your user-generated content comes from. User-generated content is huge for a business because when you share that content the creator is much more likely to also share the content with followers. And beyond that it shows followers you care about how you engage with your customers and encourages them to share without even asking.

Day in the Life

Highlight things that usually happen at your company a pre-opening chat, lunchtime discussion, shared news about employees. Remember Instagram is very visual so make sure you have a good brand appropriate visual if you are sharing on Insta. Think of these as a quick filtered peek into the back of the house.

Motivation

Yes, you see these all over the place, motivational quotes on #motivationalmonday or any other days of the week when a little pick me up are in order. Keep these visuals and the quotes brand-appropriate and try to share posts that you find meaningful and provide followers with background about your business.

Food

Want some more social media gold? Then post about food, babies or dogs!! Food is a great way to have a fun light post mixed in… feature a new restaurant or favorite dish. These non-branded lighter posts are a great way to break up some of the content you post. And while they are not branded, you can always figure out a way to tie them back to the brand or business.

Neighborhood Posts

I call these the “In the Hood” posts. They touch on the things happening in the community around you. It does not mayyer if they are lighthearted and silly or seriously important. What is important is that you are engaging the potential clients that are immediately in your area. Its another avenue you an use to tell your story and sho people why they should believe in your brand. These posts also allow you to partner with other businesses in your neighborhood to magnifying your reach.

Giveaways & Contests

Product launch, new item, a special time of the year… make it super special with a giveaway or contest. Its a great way to gain followers. Encourage them to follow you on social media as a way to be eligible for prize. You can also generate interest by givving away free tools that help followers solve a problem. Keep in mind that if you are running a contest or giveaway make sure to post appropriate disclaimers and follow all posted rules!

Educational Posts

Remember you are trying to establish yourself as an expert in your field you should be EDUTAINING your followers. When you EDUTAIN you are providing information that is Educational Useful and Entertaining. Share fun little bits of knowledge or inside info on what you do. Ask them what they want to know and then educate them. The type of info should be useful to help people win trivia contests in bars, you are not teaching them how to be an astrophysicist.

Employee-centric

These are probably the hardest to do but they are also what gives any business a heart on social media. These are peeks into what the culture of your business is. Remember however to always be on brand! Below are two broad options for employee-centric posts, I recommend regularly using both.

Employee Takeover

These on Facebook and Instagram and are combined between the story and your feed with just a couple refined images in the feed that are on brand and the rest the story. The story can be less refined it is set up to be snapchatty for a reason!

Employee Profiles

These are a bit harder but they are great for morale and a great way to feature specific employee on social media. Ask a set of questions to an employee and take some cool fun photos and viola.

The 9 Essential Posts on Video

Jonathan reviews this important Framework for businesses in a video. A video he ironically did as part of one of his one challenges based on creating Video Content for each of the 9 Essential Post Categories!JTBBJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGRUYxcUZlcjhYdWslMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUwQQ==

Things to Keep In Mind

With all of these posts it is imperative you keep a few things in mind. The most important being the 80/20 Rule of Social Media. 80% of what you post should be informative, entertaining and useful for your followers with only 20% being promotional. And secondly, you are looking to engage customers and position yourself as an expert in your field. Conversations will get you followers! Useful information gets you followers! Real engagement will get you followers! Hounding and sales pitches will get you ignored!

Need more assistance?

We are here to help. JRH Graphics can provide you with sample posts and social media recommendations customized for your business? Get these 9 Posts Customized

Or get the 9 Posts Worksheet to do it yourself

Want to schedule a free 30-minute social media consultation with a member of the JRH Graphics team? Just tap that link! We would love to sit down with you and see how we can help!

 

 

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