5 Things You Can Learn About Signature Style from the Eras Tour

Turns out, Miss Taylor Alison Swift knows a thing or two about having a Signature Style!

Alright, Swifties—let’s talk about the Eras Tour. 

First, a little confession: I’m a closet Swiftie. When I scored floor seats for myself and my sister to this concert, we were expecting an epic concert. It is Taylor Swift after all. But honestly? What we got was so much more than just an outstanding performance. It was pure, unbeatable insanity. I walked away totally mind-blown—not just by her talent but by the genius business moves happening at every turn.

The Eras Tour wasn’t just a concert. It was an experience. Every detail was perfectly crafted, and it hit me: Taylor Swift is a master of something we could all learn from—the power of a signature style. Let’s break it down, shall we?

First, Some Background on the Tour

If you somehow missed it (where have you been?!), Taylor announced the Eras Tour in 2022 after dropping Midnights. The concept? It was a celebration of every phase of her career, with each “era” getting its own spotlight. For over 3.5 hours, Taylor performed 40+ songs grouped into distinct acts, each representing one of her albums.

The level of detail was next-level crazy. Each song had its own outfit, choreography, and staging, and every era was unique and could stand alone as a piece of art. And, of course, Taylor being Taylor, she even revamped the show halfway through the tour to include songs from The Tortured Poets Department. Critics loved it. Fans couldn’t get enough. And Swift streams skyrocketed across the board.

Upon arriving at the arena in Toronto, I was shocked by the lack of chaos. This HUGE event is bound to have some chaos, but there was nothing but organization and smiles. Even the hour-and-a-half souvenir line was well organized and almost enjoyable. As we walked down to our floor seats, it hit me that this would be a once-in-a-lifetime experience, and as the clock counted down to Taylor getting on stage, I got goosebumps. It must have been cold in there!

From start to finish… I was blown the F*CK AWAY!

Now let’s talk about these lessons—because this is where things get good.

1. A Signature Style Evolves—And That’s a Good Thing

What makes Taylor Swift iconic is how she reinvents herself with every album. She’s never stuck in one place, but she’s always Taylor. Whether it’s her country roots, glittery pop anthems, or indie vibes, each era feels like a fresh take on the same person we’ve loved all along.

Takeaway: You don’t have to stay the same to stay true to yourself. Your “style” can grow and evolve with you. Think about who you are now and how you can reflect that in your work, your life, or even your Instagram posts.

2. Own Your Story—Every Part of It

3. Over-Deliver Like Your Reputation Depends On It

When I tell you Taylor went all out during this concert, I’m not kidding. Every song had its own costume, set, and vibe, and she performed each like the grand finale. For over three hours, she gave 110%—and you could feel it in every second.

Takeaway: Whether it’s your job, your passion project, or how you show up in life, bring your best. People notice. And when you over-deliver, they’ll remember you—and tell everyone about you.

4. Connection is Everything

Taylor doesn’t just perform; she connects. Whether it’s through surprise songs, heartfelt lyrics, or chatting with fans on TikTok, she makes everyone feel like they’re part of the experience. And because of her the fans are like one big family that sings together, loves every moment, and yes even exchange friendship bracelets. 

Takeaway: People want to feel seen, heard, and valued. Whether it’s in your relationships, your work, or even on social media, focus on connection. That’s what keeps people coming back for more.

Here’s the thing about the Eras Tour—it wasn’t just a celebration of her music; it was a genius business move. By performing songs from all her albums, Taylor boosted streams for her entire catalog, not just her latest releases. She’s not just a musician—she’s a brand, and the Eras Tour was a masterclass in branding done right.

5. Your Signature Style is Your Superpower

Takeaway: People are willing to invest in you if you show them you’re invested in them. It’s not about being the cheapest or flashiest—it’s about being real, caring, and delivering something that feels meaningful.

So, What Can We Learn from the Eras Tour?

Whether you’re a coach, or a creator, or someone just trying to stand out in this crazy world, the lessons from the Eras Tour are clear:

• Evolve but stay true to yourself. Your story—and style—should grow with you.
• Own your narrative. Don’t let anyone else define you.
• Over-deliver. Whatever you do, give it everything you’ve got.
• Build connection. People remember how you make them feel.
• Leverage your style. Use it to tell your story and grow your impact.
• Care deeply. It shows—and it makes all the difference.

If Taylor’s taught us anything, it’s that creating a signature style isn’t just about looking cool—it’s about building something unforgettable. So whether your “era” is still in its first act or you’re gearing up for a whole new one, remember this: Your style is your power. Lean into it, and you’ll create something truly magical.

Now, Swifties—what’s your favorite lesson from the Eras Tour? Let’s chat in the comments!