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The Ultimate Vibe Check: 5 Key Components of Your Signature Style
5 Key Components of Your Signature Style
ave you ever felt like your online presence was just a little off— if your brand feels scattered you may be missing one or more of the five key components of your Signature Style. So today is the perfect time to focus on a brand vibe check.
Five key components of your Signature Style help you create memorable vibes across your online footprint: content, strategy, personality, stories, and visuals. Your signature style is the perfect harmony of all these elements, working together to captivate your audience.
Are you ready to get your brand in sync?
1. Content: The Main Component of Your Signature Style
Why It Matters
Content is how you communicate your ideas, passions, and values. Whether you’re writing a blog post, creating Reels, or whipping up captions for Instagram, your content should always reflect your unique perspective.
How to Nail It
- Share knowledge that truly helps your audience.
- Use a consistent tone (friendly, professional, sassy—whatever screams you).
- Experiment with formats—blogs, videos, infographics—to keep your feed fresh and engaging.
Bonus Tip: Align your content with your “vibe check” keywords (like “empowering,” “energetic,” “chill,” etc.) so your posts always feel like you.
2. Strategy: The Roadmap for Consistency
Why It Matters
You can’t just wing it 24/7. Strategy is how you plan, schedule, and streamline your presence so you’re not randomly posting at midnight on a Thursday (unless that’s your jam).
How to Nail It
- Use your content calendar. to plan out your yearly, monthly and weekly posts. Check out how to use a Content Calendar from this blog post.
- Set goals—are you aiming for engagement, brand awareness, or direct sales?
- Keep an eye on analytics so you can see what’s working and pivot when needed.
Bonus Tip: A solid strategy ensures you’re not burning out or overthinking. You always know your next move, which keeps your brand vibe consistent.
3. Personality: The Soul of Your Signature Style
Why It Matters
Personality is everything. It’s the difference between being just another coach online and being that coach everybody wants to follow. When you show off your quirks, humor, and realness, you attract the right people.
How to Nail It
- Embrace your “weirdness” (it’s what makes you memorable!).
- Tell personal stories that let people see the real you.
- Use language you’d actually use in real life—no need to be stiff or overly formal if that’s not who you are.
Bonus Tip: If you’re worried about “oversharing,” keep it relevant to your audience. Being real on social media doesn’t mean telling your entire life story—it means showing up as you.
4. Stories: The Component of Your Signature Style That Builds Connection
Why It Matters
Stories connect us on a human level. Sharing the why behind your coaching business, the how behind your services, or even small personal anecdotes helps you stand out in a sea of generic content. You are the only person that has your story to share, lean into that.
How to Nail It
- Weave mini-stories into your captions and blog posts.
- Talk about your own transformations and lessons learned.
- Use client success stories (with permission) to highlight real-life impact.
Bonus Tip: Everyone loves a good underdog or origin story. When you open up, you give your audience a reason to root for you—and remember you.
5. Visuals: The Eye-Catching “Wow” Factor
Why It Matters
We’re all scrolling at lightning speed, so visuals matter big time. Whether it’s your color palette, fonts, or photography style, it sets the mood before people even read a single word.
How to Nail It
- Identify a visual component for your brand.
- Stick to a consistent color scheme that reflects your brand vibe.
- Use similar filters or editing styles on photos and Reels.
- Keep your graphics clean and on-brand (think about fonts, spacing, and logos).
Bonus Tip: Quality over quantity—your feed doesn’t have to be perfect, but it should look cohesive. That’s how you become instantly recognizable.
Putting It All Together: The Brand Vibe Check
Now that you know the five key components of your signature style, content, strategy, personality, stories, and visuals—let’s do a quick vibe check.
1. Define Your Core Brand Keywords
Think of three to five words describing the emotions you want your audience to feel when interacting with your brand. Examples:
- Empowering
- Playful
- Calming
- Bold
- Sophisticated
- Strong
- Disruptive
Jot these down and keep them in your back pocket as you move through your content. They will act as your guardrails!
2. Audit Your Current Look
Now that you’ve got your keywords, do a quick sweep of your platforms. Look at your:
- Instagram Feed: Are the colors cohesive? Do they match your vibe keywords?
- Website or Blog: Is the font consistent and easy to read? Does the tone match the feeling you want to convey?
- Profile Picture and Logo: Are they up-to-date and relevant to the vibe you’re going for?
Does everything seem to line up? If something feels off, trust your gut—it probably needs a refresh.
3. Curate Your Brand Vibe Board
A vibe board is like a vision board’s cooler cousin. It’s a collection of colors, patterns, images, and words visually representing your brand vibe. Platforms like Pinterest, Canva, or even a PowerPoint deck will help you stay organized. Think of it as a cheat sheet that says, “This is what my brand should look and feel like.” But you need to make sure that it does which brings us to the next step of our brand vibe check.
4. Review the Components of Your Signature Style
- Content: Are my posts resonating with my ideal audience? Do they reflect my vibe words (like “playful,” “empowering,” or “soulful”)?
- Strategy: Do I have a posting plan, or am I always winging it?
- Personality: Could someone read my captions and say, “Oh my god, that’s so me”?
- Stories: Am I sharing the why behind my work to forge deeper connections?
- Visuals: Does my feed have a cohesive look that instantly signals “This is my brand”?
If you locate spots that could use some work, great work on those to level up your Signature Style.
5. Update Your Bio & About Pages
Don’t skip the most basic real estate: your bio and about pages. These are prime spots to show off that new and improved brand vibe. Use your keywords, reflect your personality, and speak directly to your target audience. Make them feel at home from the second they land on your page.
6. Check-In Regularly
Brands evolve just like people do. Schedule a quarterly brand vibe check to ensure everything is still in sync. It’s a lot easier to tweak small things along the way than to do a massive rebrand a year later.
Brand Vibe Bonus Tips
- Stay Inspired: Follow creators or brands that share a similar vibe (no copying, though!).
- Mix It Up: Experiment with new formats—Reels, carousels, live videos—to keep your content fresh.
- Ask for Feedback: Your audience often sees your brand more clearly than you do. Poll them and see what words they’d use to describe you.
Ready for a deeper dive? If you feel like your brand vibe could use a serious makeover, book a Signature Style Audit. We will pinpoint exactly where you’re rocking it, where you’re stuck, and how to bring all five components together in a way that’s 100% you—no cookie-cutter vibe.
Let’s Get It
Think of your signature style as the harmony between five key components: content, strategy, personality, stories, and visuals. All these elements work together to create a cohesive experience for your audience—one that’s consistent, memorable, and unmistakably you. So if your brand needs a little tune-up, you know where to start. Go let your brilliance shine in every post, story, and swipe!
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Jonathan Howard
Jonathan is your anti-social social media content strategist and Reels coach who is obsessed with storytelling and people showing up as themselves in their business.
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